1. By Toni Morris

2. What we had to do
As our main task was to produce a documentary, we had to
make sure the two ancillary texts which was a double page
spread article and Radio Trailer successfully advertised our
documentary with good persuasive techniques in order for
our audience to watch it.

3. Target Audience
What is it ?
 A target audience is a particular group of people, identified as
the intended recipient of an advertisementor message. Also
called target population.
 The way in which an audience can be identified is through
social class, race, religion, age, gender etc.
Our Target audience
 The way in which our target audience is identified is through
age as we wanted to target students ranging from the ages 14
– 19 who are interested in moving into higher and further
education. We wasn’t filtering our audience by race religion.
Deeper into this issue our main investigation was the
perception of academia and the creative arts subjects.

4. Double Page Article
 In our article we used
still shots from the
documentary and some
images we took whilst
filming which we thought
would be effective and
relevant to our
documentary. Using still
images from the
documentary was useful as
it gave the audience a
snippet of what they’d see
in the documentary.

5. Double Page Article
 In my opinion I don’t think the article would have
reached as big of an audience as the radio trail as
the radio station we chose was more relevant to
our audience of 14 – 19 year olds and a lot more vs
accessible as it is free to listen to the radio and
the magazine isn’t.
The style we went for in our double page article was
more professional than the use of the colourfultv
listings magazines usually found in the newspapers.
As the use of too much colour looked shabby and
amateur in our opinion so we kept it fairly simple in
colour scheme. However as the audience for our
documentary was 14-19 year olds some of the
audience feedback shown that some felt that there
needed to be more colour to make it more eye
catching and appealing.

6. Double Page Article
 The magazine we chose to advertise our documentary in was the
radio times as it is the 3rd most read UK magazine. The cost of the
magazine is £1.20 and it is circulated weekly. The readership is
22,227,000. the radio times has also launched a website so our
article would also be on there to gain even more viewers. The
average age for a reader of radio times is 54 which is not in our
target audience range. Radio times also has an app in which it
can be downloaded and at one time as inITunestop 10
downloads.

7. Radio Trail
 Our radio trail contained the same background music from the
documentary therefore when audiences were to watch it they would
straight away recognise the music and familiarise with it.
We also used some sound clips from the documentary
such as quotes from paulashdown’s expert interview
and we also got students and teachers to quote some of
the quotes and statistics we originally had written for
the use of our documentary however as we were not
able to fit them in our documentary we thought it would
be perfect for our radio trail as it was very much in tune
with the genre and got the point of our documentary
across.

8. Radio Trail
 .As the chosen channel for our documentary was
channel 4 and our audience were 14-19 year old
students we thought the best channel for our radio
trailer to go on is global Radio as it owns capital fm
heart and classical just to name a few. As capital alone
has 9 UK radio stations and is the UK’s number 1 music
hit station with a mouth dropping audience averaging
at 2.27 millions listeners which is prodominately in our
age range would be a fast and effective way to
advertise our documentary. Also as capital can be
listened to online and with the ever fast growing of the
use of the smart phone our audience can access the
radio at any time and place.