(1) The document discusses a proposed research project on how technologies facilitate creative choice through co-creation processes during different stages of media projects. (2) The project would develop a co-creation methodology to establish efficient design processes allowing creators and industries to engage users in shaping creative experiences. (3) A support platform would be created for co-creation workflows between creators, industries, and users.

1. Creative choices: co-creation and
agency in contemporary media
projects.
Proposta de projecte per a la 10a convocatòria ICT del 7è Programa
Marc de la UE.
Repte 8: ICT for creativity and learning
Objectiu ICT-2013.8.1 Technologies and scientific foundations in the field of
creativity
Jornada de Recerca dels Estudis de Ciències de la Informació I de la
Comunicació, 15 de novembre de 2012

2. Main objective:
Research on how technologies are facilitating
creative choice during the different stages of a
media project through co-creation processes.

3. Co-creation
Choice
Different strategies to provide audiences
with tools to engage in decision-making
processes to actually shape specific
outcomes of a creative experience
Agreement between a project
promoter and a collectivity of
engaged users, willing to
contribute to significant parts
of the project, in a workflow
defined in terms of
transparency and mutual
recognition (Deuze, 2008;
Banks and Potts, 2010)
Participation of consumers
along with producers in the
creation of value in the
marketplace (Zwass, 2010).

4. Key areas of innovation:
Production
User experience
Product
design processes,
conceptualization of
content, formats,
interaction,
configuration, user
capabilities and user
interfaces…
(NESTA's Hidden Innovation Report, 2008).

6. Co-creation strategies that facilitate choice
Across different stages (design, development, object experience,
further creations)
Among different
agents:
industries,
individual
creators/
promoters,
communities

7. (1) research on co-creation and optional thinking in
creative projects
(2) deployment of a co-creation methodology which
will allow for efficient processes of design and
development to establish a profitable, solid and
trustful co-creation relationship
(3) development of a support platform aimed at both
creators and industries, where multiple co-creation
workflows would take place.

8. Academic and professional expertise:
- Learning technologies into design and storytelling
user experiences.
- Creativity and innovation in cultural production.
- Participatory projects in the creative industries.
- Interactive storytelling.
- Crossmedia experience design.
- Remix and DIY cultures.

9. Current partners:
UOC (& DCC Network ECREA)
University of Surrey (Departments of Higher Education and
Technology Enhanced Learning)
Oxford Internet Institute
Free University of Brussels (Centre for Studies on Media and
Cultures)
Riot Cinema Collective (El Cosmonauta).
Filmutea (Panzer Chocolate)
Power To The Pixel (Regne Unit)
Wreck a Movie (Iron Sky)

10. Current partners:
UOC (& DCC Network ECREA)
University of Surrey (Departments of Higher Education and
Technology Enhanced Learning)
Oxford Internet Institute
Free University of Brussels (Centre for Studies on Media and
Cultures)
Riot Cinema Collective (El Cosmonauta).
Filmutea (Panzer Chocolate)
Power To The Pixel (Regne Unit)
Wreck a Movie (Iron Sky)