Wiko was created in 2011 in Marseille, France with the goal of offering affordable yet high-quality smartphones. They strive to understand each customer's needs and offer a wide range of phones at different price points. Wiko has grown to become the second largest smartphone brand in France and now operates in over 20 countries worldwide. The company aims to make technology accessible through colorful, creative designs at reasonable prices.

2. In 2011, we create Wiko in Marseille, France, with the desire
to share our expertise with our customers by offering them
products similar to them, facilitating their daily lives.
In Wiko there are people, stories and ideas that make each
phone a unique product, designed and created to satisfy all
of us.
Our expression and tone are defined and cultivated in
France, providing a “French” inspiration and vision.
Company Introduction

3. We & the community
Connected to those who carry us:
the Wiko’mmunity

4. Observe, analyse & understand
what each individual expects
from their mobile phone.
Strive to achieve the right balance between
technology, design, quality & price.
Offer a large range of mobile phones
to meet every users needs:
from the most basic to the most advanced.
Wiko Commitment

5. Wiko
Launch
in France
2nd
Smartphone Vendor
in France
International
development
[6 countries]
First 4G
Smartphone
International
development
[21 countries]
Wiko Evolution
Product range
development
First smartphone
Distribution channel
development
point of sales & e-commerce

6. Design.
Colorful.
Audacious.
Creative.
Friendly.
French spirit.
Challenger.
Wiko Spirit

7. By breaking down existing leading models.
To be able to succeed among giants.
By enabling customers to understand
the products value for money.
Be free to choose the best whatever your budget.
By demystifying technology.
The more we move forward in technology,
the less it will be sacred.
By reversing the status of objects.
The device doesn’t define you, don’t be a slave to it.
Technology is not sacred.
Our customers are.
We are Wikonoclast!

8. The Wiko Generation
The Wiko Generation is smart.
They are not fooled easily.
They are the Value For Money
Generation.
They have the power to emancipate themselves
from standards, norms.
The power to decide what is really suitable for them.
The power to choose their path, freely.
They have spirit of independence and the
capacity to take control.
They are the Power Generation.
They live life to the fullest.

9. We are Wikonoclasts.
The iconoclastic brand.
Always closer to the next generation.
Getting closer to the people who believe in us.
Power to the people.
Give the power to the people, not to the machines.
Always breaking the rules.
Permanent revolution.
« If you obey all the rules,
you miss all the fun! »
History
Where we come from
Values
What we believe in
Mission
What we want to bring to our users
Dynamic
Driving our brand forward
Vision
The philosophy we share with our audience
Wiko positionning

10. Game Changer
Life is too short to be restricted.
Communicate like your dad? It’s not enough for Wiko!
Why should a mobile be expensive?
Why should a mobile be sad?
Why should the ultimate technology be cold and intimidating?
Wiko declares: Let’s change the rules of the game!
Now is the time for technology in the service of the people!
Wiko is to mobile phones what jeans is to suits.
A cool revolution.
The future is ours because it has no rule nor boundary.
Now, are you ready to change the rules of the game?

11. wikomobile.com