1. Tonya J. Land
5008 Colorado Street ● Duluth, MN 55804 ● (218) 390-9094 ● tonyajland@gmail.com
Executive Summary:
● Over ten years experience in higher education admissions at public and private liberal arts institutions
● Familiar with traditional undergraduate, nontraditional undergraduate, online and graduate programs
● History of building motivated teams and fostering collaboration with administration and faculty
● Strong technical skills including experience with PeopleSoft, Banner, Image Now, PointAcross, Hobsons Connect and
Salesforce
● Understanding of Strategic Enrollment Management, Admissions and Retention strategies
● SAAS Sales and Account Management experience for the education, insurance and hospitality sector
● Experienced public speaker with excellent written and oral communication skills
● Data-driven decision maker, including evaluating return on investment with vendors
● Strong knowledge of marketing strategies including print, online and social media
Higher Education Enrollment Management Experience:
Director of Admissions, University of Wisconsin-Superior, Superior, WI, October 2008-December 2014
● Oversaw entire undergraduate admissions and recruitment operations, implement standards for application processing for
on-campus domestic, international, distance learning (online), and graduate studies
● Supervised a staff of ten, including unclassified, classified, and three coaches
● Increased new freshmen enrollment; enrolled largest freshmen class in ten years
● Technology lead for Hobsons Connect implementation for Office of Admissions, Office of International Programs, and
Distance Learning Department; integrated Hobsons Connect with Roommate Gateway, PointAcross and FrontRush
● Wrote and secured multi-million dollar grant through the University of Wisconsin System to significantly grow
undergraduate domestic population, implement a new branding campaign, and launch a new, easier to navigate website
● Used data to determine ROI and make decisions for targeted recruitment
● Oversaw admissions marketing campaigns, admissions website, and social media campaigns
● Created geographical territory applications, admits and deposits goals based on historical data
● Overhauled scholarship process, created a scholarship committee, and serve as chair of the committee
● Co-Chaired and authored the Strategic Enrollment Management Plan focused on data-driven strategies to increase
recruitment and retention of undergraduate and graduate students
● Increased attendance at prospective on-campus events by 10 percent
Senior Graduate Recruitment Counselor, College of St. Scholastica, Duluth, MN, July 2003-September 2008
● Collaborated with faculty and marketing department on strategic growth for graduate programs based on data-driven
results
● Increased graduate prospective recruits by 58 percent and applications by 53 percent
● Implemented extensive communication strategies and recruitment activities for graduate programs
● Conducted consistent follow-up with applicants to ensure completion of all admission steps from inquiry to matriculation
● Worked with various departments on the implementation of five new programs, including two clinical doctorate programs
(Physical Therapy and Nursing)
● Supervised and trained office staff and student employees
Account Management Experience:
Account Manager Consultant, TLQ Consulting, Duluth, MN February 2016-present
● Contract consultant with PointAcross to manage their education clients to ensure utilization and renewal of their software
● Liaison for Education Clients and PointAcross Creative Team
● Create monthly reports for education clients and PointAcross executive team
Global Account Manager PointAcross, Colorado, CO August 2015-February 2016
● Remote position
● Prospected and built new business in the education and hospitality sectors through networking, cold calling and attending
conferences
● Created monthly reporting structure for current education clients to help with customer retention
● Completed demonstrations and discovery meetings in-person and online to prospective clients
● Valued team member that assisted with transition from proposal to implementation
● Coordinated conference presentations and vendor opportunities
● Salesforce Lead for Sales team to provide training and best practices

2. Land, Tonya
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Account Manager Fairchild State Farm Agency, Duluth, MN October 2014-August 2015
● Managed day-to-day sales operation of new clients
● Evaluated prospective and current client needs to determine types of policies needed
● Provided consistent and timely communication to clients through phone calls, e-mails and appointments
● Developed and maintained relationships with prospective and existing clients
● Monitored and prepared reports
● Technology lead for CRM for prospective clients, including staff training and creation of best practices
Education:
Master of Arts in Management, The College of St. Scholastica, Duluth, MN, in progress
School Counseling License, University of Wisconsin Stout, Menomonie, WI
Bachelor of Science Psychology, University of Minnesota Duluth, Duluth, MN
MN Department of Commerce Insurance Producer License number 40412148
Leadership Activities/Professional Memberships:
● Hobsons U Conference Presenter
o Connect Across Campus, Creative ways to use Connect with various offices, 2014
o Hobson’s U Talk-Student Success, 2014
o Getting the Most Out of Your Direct Mail, 2013
o Google Analytics and Hobsons Connect, 2013
● Hobsons 360 Panelist for Online Admissions Trends Webinar, 2012, 2013
● Student Path’s contributing author, Google Analytics and Your Admissions Team
● Wisconsin Association of Collegiate Registrars and Admissions Officers (WACRAO)
o Conference Presenter-Getting the Most Out of Your Direct Mail, 2013
o Conference Presenter- Data-driven Communication Strategies, 2012
o Chair Information Technology and Research Committee, 2013-2014
o Technology and Diversity Committees, 2008-present
● University of Wisconsin System Electronic Application Processing Committee, 2012-2014
● American Association of Collegiate Registrars and Admissions Officers Member, 2008-2014
o National Conference Presenter- Data-driven Communication Strategies, 2014
● Junior League of Duluth,
o Director of Communications, 2013-2014
o Webmaster, 2011-2012
● Congdon PTA Family Director Chair 2013-2015
● Superior/Douglas County Leadership Program, 2012-2013

3. Land, Tonya
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Tonya J. Land
5008 Colorado Street ● Duluth, MN 55804 ● (218) 390-9094 ● tonyajland@gmail.com
References
Ms. Jordan Appicelli
Regional Admissions Counselor
University of Wisconsin-Colleges
(218) 390-0506
(Former UW-Superior Campus Visit Coordinator)
Dr. Chris Cherry
Assistant Dean
Texas A&M University
(979) 777-5039
(Former UW-Superior colleague)
Mr. Brian Owens
Former CEO
PointAcross
(303) 807-5113
(Supervisor)
Ms. Melissa Perez
Assistant Director of Admissions
University of Wisconsin-River Falls
(612) 708-7549
(UW System Colleague)
Mr. Jim Rink
Application Services Director
University of Wisconsin-Superior
(218) 591-7367
(UW Superior Colleague)