2. NURV is an International Consumer Electronics Brand. Its Head Office is
located in United Kingdom & Pakistan.
Analyzing the increased demand of smart wearable, NURV has launched
its Smart Watch in 2016 with a vision to compete big giants like Samsung
and Motorola which are leading the smart watch industry.
NURV operates through the main headquarters in London while there
are company representatives in countries where the products are sold
online. The products are manufactured in China because of low labor
cost there and then the finished products are shipped to three
warehouses in UK, Singapore and Switzerland.
3. www.infinixmobility.com
Found in 2016 by TENAM
Vision
To be the best influential name in the minds of world as one of
the best producers of consumer electronics products.
5. NURV. 360 Smart Watch
NURV. Vogue 360 is the biggest innovation of all times in 2016, it is the
modern neuter design of ultra mobile technology, Inspiring People to Live
Differently.
It is dynamic in multi-tasking smart watch that provides ease in work
ergonomics due to its ultra high featured technology.
6. 4Ps - PRODUCT
1. Brown
2. Silver
3. Black
4. Gold
These distinct four styles are apparently indifferent but have distinction
in coated colors.
11. MTK2502C + Bluetooth 4.0
HD Screen, 2.5D TP, 240 x 240 Px
22mm Replaceable Strap
Professional Statics & Health Care Statistics
Dialer, Message, Call logs, Phonebook
Information Push
Sensor Motion
Hand Shake Gestures
12. • HD IPS full view display arc touch screen gives you the ultimate visual enjoyment and
touch experience.
• Advanced chips and high Bluetooth technology, make perfect compatibility with IOS
and Android system.
• Standard watchband, you can replace it at will.
• Whether you are resting or doing sports, it detects your heart rate accurately.
• It takes care of your health, record sports data, monitor sleep, remind you to have a
rest.
• Good for you to make or receive calls, messages and sync call log and phonebook.
• Push instant information, such as Facebook, Wechat, WhatsApp, let you real-time
receive information.
• Raise your hand up, then the screen will wake up, it’s convenient for you to see time.
13. HARDWARE
Bluetooth version: Bluetooth 4.0
RAM: 64MB
SCREEN
Screen: IPS
Screen resolution: 240 x 240
Screen size: 1.2 inch
BATTERY
Battery Type: Polymer batteries
Battery Capacity: 1000mAh
DIAL & BAND
Shape of the dial: Round
Case material: Metal
Band material: Stainless Steel
14. Bluetooth: Call Log, Dialing, Phone call
Reminder, Phonebook, Message
Health tracker: Heart rate monitor,
Pedometer, Sedentary Reminder, Sleep
monitor
Remote Control: Camera remote, Music
Remote
Others: Alarm, Calculator, Siri Function,
Stopwatch
Dial size: 4.4 x 4.4 x 1.2 cm / 1.73 x 1.73 x
0.47 inches
The Band Width: 2.2 cm / 0.87 inches
Product size (L x W x H): 25.00 x 4.40 x
1.20 cm / 9.84 x 1.73 x 0.47 inches
Package size (L x W x H): 19.30 x 6.70 x
5.20 cm / 7.60 x 2.64 x 2.05 inches
Product weight: 0.077 kg
Package weight: 0.230 kg
15. P R I C E
Brown Rs.15000- $150
Silver Rs.15000- $150
Black Rs.17000- $170
Gold Rs.19000- $190
NURV. HANDY - Vogue 360
16. The packaging of NURV 360 is
spacious and highly
elegant in design.
18. • Offline marketing is great, but if a business wants to succeed these days, it should embrace
online marketing.
• Whether you like it or not, your customers are on the Internet. They look for the service
providers in the internet, they shop on the Internet, and they look at business sites. If you do
not have an online presence, and you are not doing any online marketing then you are
missing the connection with customers.
• If your competition is using online marketing, and you are not, then they are likely to snatch
your business out of your hands. In order to be competitive and to share with the audience
and show why you are better than your competitors, you need to do online marketing.
PLACE - ONLINE WORLD
$385 Billion Industry
22. www.infinixmobility.com
WORD OF MOUTH&
BETTER PRICETECHNOLOGY
+
BRAND CHANNEL
NURV ∣ HANDY ∣ VOGUE 360
Technical
innovation
Cost performance
Product value proposition
NURV Handy is a smart phone category watch brand selling most of the products by e-
commerce.
Pursuing the ultimate together with youths full of exploring spirit, NURV provides smart
wear watch with stylish appearance, innovative technology, mobile internet ecosystem
with health conscious featured.
BRAND POSITIONING
23. NURV Market Position In Pakistan
Geographically, NURV is targeting
Pakistan considering it a potential
market for smart watches. In Pakistan,
NURV positions itself between
Samsung and Q-Mobile. Samsung
targets the upper class of Pakistan
while Q-Mobile mainly focuses the
lower class by offering highly
affordable prices. NURV lies in
between these two as it offers prices
which target both the upper class and
middle class of the country.
24. www.infinixmobility.com
NURV Market Position
In Pakistan Market
Q-Mobile
NURV.
Samsung
Price (RS)
5000-10000 15000-19000 25000-60000
Customer
Low Income
Educated Youth &
Business man Rich people
26. www.infinixmobility.com
Phase I (Burgeoning Time)
•Create effective online social
presence on Facebook, Twitter,
Instagram, and Pinterest.
•Focus on main selling through
NURV website and Social pages.
•Make the products available on
at least twenty online shopping
portals.
•Collaboration with companies
for exclusive online marketing of
NURV.
•Rank higher in Search Engine
Optimization.
•Brand imaging of NURV.
Phase II (Imaging Star)
•Step forward to physical
presence.
•Create physical brand outlets.
•Strengthen distribution network.
•ATL and BTL marketing.
27. www.infinixmobility.com
Strong R&D that have tendency to develop high tech innovative disruptive products.
Abundance of market intelligence and product innovation team.
Capability to introduce new products matching the 5th generation needs.
Weak distribution channel management
Scarce financial and human resources
Less awareness in public about the brand
Scope of introducing new gadgets and technologies in a third world country
where people aren’t much aware of electronics.
Less pool of brand to compete in Pakistan
No smartwatch brand officially launched in Pakistan
SWOT ANALYSIS
S
W
O
T
China watches being common
Law and order instability affects the shipment and business cycle.
Branded watches slowly but steadily coming in reach of people
28. www.infinixmobility.com
COMPETITIVEANALYSIS
Samsung: Samsung holds the number 2 position among the top 5
smartwatches. Samsung Gear 2 is still the first consumer choice.
Motorola: The first-mover advantage is still paying off for the Motorola brand
as it continues to be the smartwatch of choice for those interested in Android
Wear based circular displays.
LG: The Watch Urbane recently introduced a new SKU supporting LTE
connectivity. Along with that, complete circle display differentiates it from
others.
Huawei: Huawei is designed to pair with any Android phone and it's also one of
the first watches powered by Android Wear™ to work with iPhone.
29. PROJECT INVESTMENT
• Investment:
Web Designing & Development 70,000
Business Registration UK ,TM, CR 80,000
IT Supplies 200,000
350,000
• Payroll Expenses:
Web Developer 30,000
Marketing Staff 25,000
Operational Staff 25,000
Customer Support Officer 20,000
100,000
• Office Space UK 100,000
• Marketing Budget 50,000
• Utility Expenditure 50,000
300,000
30. FINANCIAL PROJECTION
Income Statement
NURV.
For The Year 2016 & 2017
Particulars
2016
Amount In $
2017 (10%)
Amount In $
Sales (Assumption) 500 Units Approx. $85,000 93,500
Less COGS (500 * $80) $40,000 $44,000
Less Operating Expenditures
Payroll Expenses (1000 * 12) $12,000 $13,200
Utility Expenses (500 * 12) $6000 $6,600
Office Space Rent (1000 * 12) $12000 $13,200
Marketing Expense ( 500 * 12) $6000 $6,600
EBIT $9,000 $9,900
