A lot of people are still doubting whether content marketing will work for them or not. A lot of small business entrepreneurs are already enjoying the dividends of content marketing. River pools is one of them. It is a content marketing business case that is worth reading. It will inspire and challenge you.

1. CASE STUDY: How River pools made $2.5
million in Sales from a Single article
By
Hephzibah Asaolu
www.hephzysocial.com

2. River Pools was established by Jason Hughes and Jim Spies. Marcus Sheridan later
joined the company. The company is into swimming pool installation and hot
tubs throughout Maryland and Virginia. Initially, the company found it difficult to
find its footing as there are larger manufacturers in the industry, which makes it
hard for a small, young company like River pools to compete online.
However, Marcus found a way out when he changed his mentality about the
business. "I used to see my company as a "pool company'. We installed lots of
swimming pools and therefore we were a pool company. "In hindsight, though,
this mentality was all wrong," He says. "Today, I see my business as a content
marketing company. In other words, my entire goal is to give more valuable,
helpful and remarkable content to consumers than anyone else in my field,
which will in turn lead to more sales".
Marcus started out by publishing a post about "how much it cost to install a
fiberglass pool". It is a useful piece of data. He tracked the result by using a web-
tracking tool and discovered that this single post made the company over $2.5
million in sales. The business then, was generated $5 million a year.
Seeing the massive result generated by content marketing, Marcus started
publishing a steady stream of blog posts and videos one to three times a week. He
also created an e-book on the subject of "how to buy a pool - without getting
ripped off". He created educative and informative swimming pool on the
company's website.
The company sold more fibreglass pools than any other company in the United in
2009. It is among the top 5% of all in-ground pool companies.

3. The website today is an encyclopedia of pool buying contents and the company is
able to compete favorably with its competitors.
Marcus Referred to the content he creates as "the ultimate gift that keeps on
giving" at every stage of a pool buyer's company. When prospects are looking for
pool buying information, the contents bring them to the River Pools site and
hooks their attention. When they get to the stage of narrowing their choices,
River's pool content is there to give them a narrowed alternative and assist them
to evaluate their choices. After the purchase, the company continues to engage
their customers with a resource for pool owners, such as "Why do I have air
bubbles in my pool? A troubleshooting guide".
You can see from the case study above, how River pools create content that
meets buyer's needs throughout the sales funnel.
Why not include content marketing in your marketing plan in this new year and
see how it will transform your business. For more information on content
creation, contact us.
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I invite you to check out my blog www.hephzysocial.com and read interesting
posts that will help you to skyrocket your business to the next level.
ABOUT HEPHZYSOCIAL
READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
Then you are in the right place.
Here's the deal:

4. If you need contents to:
* Generate leads to follow up by sales and marketing teams
* Help your sales team close sales more quickly
* Generate interest in your products
* Build and repair public opinion about your brand and products
* Develop friends and fans who interact with your brand socially
* Help customers get the most from your products
Then you are in the right place.
HOW HEPHZYSOCIAL CAN HELP YOU GROW YOUR BUSINESS
I'm a big believer that every online marketer must master the art of content
marketing and promotion. But with the increasing amounts of information out
there, how can you find practical techniques that will help you to achieve the
goals highlighted above?
That's where Hephzysocial comes in.
Hephzysocial has grown into one of the most popular content marketing sites on
the web for one simple reason:
Everything I publish is super actionable and designed to help you get more leads,
customers and sales.
You can get in touch with me through my contact page or send a mail to
hephzysocial@gmail.com.