2. Our goal is to revolutionise the tour industry
for tourists, tour guides, creatives and organizations.
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3. OUR PLAN
To be the industry standard for tours written by
the industry and individuals.
Customers will:
• download the OURTOR app
• explore the tours
• select a tour - either a taxi will pick them up
from their hotel and they can then sit back and
enjoy the automated audiovisual experience,
or they can take a walking tour
• help generate income for tour providers
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4. OUR TEAM
Tor Webster
The visionary behind OURTOR, Tor Webster has been working in Glastonbury as
a tour guide for the last 20 years. Glastonbury is considered a global hub of
myths and legends which Tor has become an expert on. He’s a master weaver of
stories inspired by and based on King Arthur, Joseph of Arimathea, Mary
Magdalene and many other historical and mythical figures.
Tor specialises in Myths and legends as the centre of the OURTOR experience,
weaving the culture and colour of locations into a tour on demand. He sees that
travel has become a quest and less of a trip, that people are looking for more
than the obvious, they want the magic, the hidden gems and the truth of these
places to enrich their lives.
People have often described Tor’s Tours of Glastonbury as “life changing”. We
are in the business of life changing experiences. The questing of myths and
legends is the ‘hero’s journey’, a journey of self-mastery inspired by the ancient
myths and legends around the world. Hence the name OURTOR, a tour fit for a
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5. OUR TEAM
Michael Hanby
With an MBA from one of the top providers (Open University), Michael is an
expert in organisational development, boasting a distinguished track record in
both assisting businesses as a third party and being an entrepreneur himself.
He has spent a number of years co-creating Indigo Herbs Ltd, which has
successfully grown from modest beginnings in a shed to a major brand in it's
niche. During this time Michael has overseen the development of every area of
the business including manufacture, finance, IT, e-commerce, customer service,
marketing & personnel.
He has directed a number of software development projects and is an active
member of the Drupal open-source software community.
Previously, he worked for a medium-sized service provider in the intellectual
property industry for 10 years where he was involved in major change initiatives
in a corporate environment involving complex programme management.
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6. OUR TEAM
Gabriel Moon
Gabriel is a young and enthusiastic programmer who taught himself React Native
coding software for this app. Tor and Gabriel have been envisioning this project
together from the very beginning.
Gabriel completed a computer science HND level 4 at Strode College in 2013. He
helps many people with computing projects as well as day-to-day use.
Over the last few years, he has been gaining management skills whilst working as
a Sales Supervisor at the Tefal Retail store in Street, Somerset.
We are extremely excited for him to be our first employee and Managing
Director of OURTOR.
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7. OUR TEAM
Sage Beckingham
My vision is to change the world by helping businesses communicate their
messages in marketing and sales. I am passionate about creating a positive
change in the world and I endeavour to do this through working with and for
responsible businesses that want to make a big impact. My role in helping them
make this impact is by assisting them in creating and communicating compelling
messages that resonate with their audience.
I recently completed the Accredited Diploma in Internet Marketing with The
Internet Business School, the leading provider of digital marketing training in the
UK. I am engaged in ongoing training. See here for more information:
https://internetbusinessschool.co.uk/
I graduated from the University of Sussex with a BSc in Psychology and a MSc in
Entrepreneurship & Innovation. This combination has resulted in me having a
great depth of knowledge in the areas of communication, persuasion,
leadership, marketing, innovation management and more.
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8. THE PROBLEM OF CURRENT TOUR OPTIONS
OURTOR acknowledges a need to update the way travelers visit tourist sites in cities, towns and villages.
Currently there are these choices:
Private tours.
Midrange hop-on-hop-off
bus tours.
Cheap DIY walking tour apps.
Issues
Expensive – pre-book only – fixed content – unpredictable
Outdated – public – impersonal - inefficient - unsafe (Covid-19)
Complicated – basic – lack of choice – limited scope
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9. THE SOLUTION – OURTOR APP
• The OURTOR APP is an on-demand affordable experience; safe, private, efficient, cost-effective
and with scope to be massive in the ever-expanding digital tourism industry.
• With tours written by professional guides, authors, organizations and creatives.
• Generating ongoing revenue for tour contributors and partners, such as taxi providers.
Our team of dedicated members
have been hard at work for the
last 12 months developing a fully
functioning app with an
innovative and modern design.
The app has a fully automated
audio-visual experience which is
activated by the GPS coordinates
of each site on the tour. You just
need to sit back and enjoy.
Every tour will be of an extremely
high standard. For each site there
will be a detailed description,
several photographs, the overall
route, information about the
author and an interactive map.
Within seconds you choose your
tour. You can test run it at home,
take a taxi tour from your hotel
or do a walking tour.
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10. DIGITAL TOURISM
The 1.4 billion GBP tourism industry is changing.
Digital tourism is the way forward.
“Digital technologies are shaping traveller’s experience. Artificial Intelligence is transforming
tourism, from virtual assistants to companies being able to offer hyper-personalized customer
experiences and improve business performance.” (UNWTO world tourism organisation)
“90% of travellers now have apps to make their life easier when at their destination with maps,
airlines, weather and social media.” (Travelport)
“66% of bookings were made through supplier websites / mobile apps, and 34% through OTAs
(online travel agencies).” (Phocuswright)
“72% of all mobile bookings made by travellers happened within a 48-hour window prior to the
tour.” (Sojern)
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11. NEW TOURISM 2020
OURTOR fits the Post COVID-19 brief.
“The pandemic has brought attention to what really
matters, and if destinations can incorporate this into their
recovery strategy, then they will see the results. It is a time
for innovation and using new tools, ideas and strategies to
grow and thrive like never before.” (Thinkdigital.travel)
• Tourism will never be the same again after Covid-19.
• People will be very conscious of their safety, choosing
ways to limit potential of being infected by viruses.
• Crowded buses and streets will be less desirable.
• Areas such as taxis that are easy to disinfect will be ideal
for tourism.
• People will want to make even more informed choices,
controlled areas such as apps where people can read
reviews and plan will be very important.
OURTOR fulfils all these needs.
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12. DIGITAL TOURISM
It is staggering to understand how much
travellers use their mobile devices while
travelling.
“Skift’s (Global travel industry intelligence)
research found that 35% of travellers have
used mobile phones to book a tour or activity
while already in destination for a vacation.
Phocuswright (Global Travel Market
Research) found that 38% of bookings are
made on the same day or two days before a
trip is made.“ (Trekksoft, 2019)
OURTOR aims for 80% of travellers to book
their tours on their phone, similar to the way
they book hotels, restaurants and flights (see
graph opposite).
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13. We see OURTOR becoming the industry standard app for ‘tours’,
such as Uber is for taxis; Booking.com for hotels; AirBNB for holiday lets etc…
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17. WHAT YOU GET
We are providing a service for professional tour
guides, authors, architects, creatives, organisations
and businesses to create a tour at any location they
like. We will process the content, collaborate with
the provider and publish it on our app.
You as the ’Author’ you will only have to provide the
tour information once, but every time someone
purchases your tour on the app you receive a
massive 30% share of the payment! For example if
the tour costs ￡4.99, you receive ￡1.50 each time
someone goes on your tour.
We aim to sell thousands of tours a month, so if your
tour is popular you could earn over ￡1000 per
month.
The first 20 authors get 100% revenue
of their 1st tour.
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18. PRODUCER ROLE
Be a ‘producer’ of tours:
• Help others create tours & receive 5% from that tour
(the Author still receives 30%)
• Pay others to write tours and take the full 30%
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19. OURTOR IS ALSO A MARKETING OPPORTUNITY
Typically a tour guide generates a customer base from their
website and other marketing outlets such as TripAdvisor,
Viator, Get Your Guide and Air BnB. As with any other
business, results depend on the number of platforms where
your tours appear and how interesting your offer looks. You
may get hundreds of customers in a year. Or you may not.
By publishing on the OURTOR platform, not only will you
generate an income directly, but you will potentially generate
additional business through your ‘Author profile’, linking to
your website etc.
You keep your original customer base.
You could have 1000s of more people doing your tours.
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20. HOW TO JOIN THE MOVEMENT
We are looking for ‘early adopters’ to publish tours onto the app.
It is currently not possible to upload a tour yourself, but you can
collaborate with us and we can upload the tour onto the app ready for
launch.
You will have the benefit of being one of the first tours that people will
buy & remember the first 20 authors get 100% revenue on your 1st tour.
You will not have to invest anything but time into the process.
You will be able to generate an income once the app is launched.
You will be able to promote your tours, books, talks and other related
activities through your ‘Author profile’.
If you are interested, you might also like to talk to us about our
investment opportunities.
We truly look forward to working with you.
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21. THANK YOU FOR YOUR TIME
We look forward to hearing from you.
Contact our CEO Tor Webster.
www.ourtor.com
info@ourtor.com
Mobile and WhatsApp: 0044(0)7813 156784
Skype: torwebster
Facebook: www.facebook.com/ourtortours/
Linkedin: www.linkedin.com/company/30685854/admin/
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