1. Last Updated: <<insert date>>
Company Name
<<headquarter city, state/country>>

2. Competitive Intelligence: <<Company Name>>
Company Profile
• Public – Private
• Date founded
• Major acquisitions/ acquired
history
• Executives Names and Titles
• # of Employees
Links to Further Information
URLs and Attachments
• Press Releases
• Product pages on Website
• Company activity Links
• Competitor links
• Charts
• Comparison Charts with Citrix
Financials
• IF PUBLIC-
• Annual Sales
• Yr-yr- growth
• Stock Symbol
• Stock Price
• IF PRIVATE-
• Any financial info/investors
• Core business description
• List of a few major products
Key Strengths
• Key company strengths
• Key Weaknesses
• Key Competitors
Key Weaknesses
• Key company strengths
• Key Weaknesses
• Key Competitors
Profile
© 2013 Citrix Confidential – Do Not Distribute

3. Competitive Intelligence: <<Company Name>>
Product Details
• Initial release date, latest
release date
Gartner Magic Quadrant
position (if any)
• Target market/vertical
industry
Product Profile
• Feature #1
• Feature #2
• Feature #n…
• Links to product page
• Other Links about the
product
Pricing
• Pricing details if available
• Licensing models if available
• Customer Name/Link to
case study
• Estimated customer base if
known
• Citrix- Product Name- Link
• <<list>>
Product 1
© 2013 Citrix Confidential – Do Not Distribute
Key Features Key Links
Citrix Competitive Products
Case Studies/ Key Customers
Product information and version

4. Competitive Intelligence: <<Company Name>>
Product Details
• Initial release date, latest
release date
Gartner Magic Quadrant
position (if any)
• Target market/vertical
industry
Product Profile
• Feature #1
• Feature #2
• Feature #n…
• Links to product page
• Other Links about the
product
Pricing
• Pricing details if available
• Licensing models if available
• Customer Name/Link to
case study
• Estimated customer base if
known
• Citrix- Product Name- Link
• <<list>>
Product 2
© 2013 Citrix Confidential – Do Not Distribute
Key Features Key Links
Citrix Competitive Products
Case Studies/ Key Customers
Product information and version

5. Competitive Intelligence: <<Company Name>>
Product Details
• Initial release date, latest
release date
Gartner Magic Quadrant
position (if any)
• Target market/vertical
industry
Product Profile
• Feature #1
• Feature #2
• Feature #n…
• Links to product page
• Other Links about the
product
Pricing
• Pricing details if available
• Licensing models if available
• Customer Name/Link to
case study
• Estimated customer base if
known
• Citrix- Product Name- Link
• <<list>>
Product 3
© 2013 Citrix Confidential – Do Not Distribute
Key Features Key Links
Citrix Competitive Products
Case Studies/ Key Customers
Product information and version

6. Work better. Live better.