1. Growing your mobile
games with Facebook
Akin Babayigit
akin@fb.com
EMEA Gaming Partnerships
Facebook

2. A brief history of Platform?

4. 5 of top 10
games developers on Facebook
are from EMEA

5. Game Insight is already one of the top devs on
Facebook

6. Big on Facebook = Big on Mobile
facebook.com Native apps and mobile web

7. Success Stories

8. Candy Crush Saga
In less than a year, King became the #2 developer on facebook.com
44M
Monthly Active Users
22M
11M
oK
Apr 9 Oct 12

9. Supercell: Amazing Facebook apps on iOS

10. Slotomania: Big on Facebook, Big on Mobile

11. People logged in with Facebook are more
engaged and spend more
Bingo Blitz : 80% of the revenues on mobile
comes from Facebook connected users

12. People logged in with Facebook are more
engaged and spend more
Diamond Dash:
Facebook users 8x more likely to
spend

13. At any time 6-8 of the top grossing apps are
Facebook connected
Google Play Apple App store
As of 7/17/12

14. In August, Facebook drove people to
the Apple App Store & Google Play
180 million times

15. So how do I turn on this
growth machine?

16. Facebook Mobile - Best practices
Must have Integrate with our latest SDK
Cultivate your pages presence
Marketing Use Mobile ads for distribution
Facebook login in your game
Permissions
Viral Channels Requests / Invites
Open graph publishing
App center

17. Use Facebook Page to build awareness around launch

18. Use FB mobile app install ads to drive mobile
distribution

19. Facebook Login screens

20. Facebook Login screens

21. Facebook Login is the gateway for most Facebook
Platform functionality
Get a bookmark Appear in Search Feed distribution Easy login

22. Viral app discovery & distribution
1
Invites Feed Stories Direct to Game or App Store Download

23. Inviting friends in a game
Sending Receiving

24. Native Apps Native Apps
Open Graph
Canvas Canvas

25. Use Open Graph to drive distribution
Timeline stories
New feed stories

26. Scores and achievements
Newsfeed Timeline

27. App Center drives installs to your desktop and
mobile games

28. Thank you