Open Houses are an often overlooked opportunity to strengthen your Realtor Partnerships and fill your pipeline with leads. But many Loan Officers fail to capitalize on the opportunities Open Houses present. In our bi-weekly Loan Officer Mastermind session we cover how to get free buyer leads and build stronger Realtor relationships with Open Houses.

1. Total Expert
Loan Officer Mastermind
Generate Endless Buyer Leads
With Open Houses

2. What is Possible?
2.5 Meetings per week = 10 Meetings Per Month
= 12 New Referral Partners Per Year
= 96 Additional Closed Loans

3. Why Open Houses?
 Listings = the best buyer leads.
 Targeted and hyper local.
 Buyers typically go through open houses
prior to having a lender or agent.
 The leads are free!

4. The Open House Conversation
 Ask questions when you meet with agents about
how they manage open houses
What if you had an email address for every
person that walked through your Open Houses
last year?
What if we can simplify and automate the follow
up process?

5. Be An Indispensible Partner
 Give your agents tools to make Open Houses
highly productive
 Increase brand awareness.
 Capture 100% of foot traffic.
 Follow up campaigns.

6. Open House App
 NEVER write down another lead.

7. “Force” Registration
 Capture 100% of foot
traffic.
 Security is the concern
for the homeowner.
 Make it easy and
accessible.

8. Promote the Open House
 Don’t depend on the yard sign.
 Drive additional traffic by promoting your open
house online.
 Focus on advanced targeting to attract the
right buyers.
 Diversify your techniques -- Facebook, Zillow
Trulia, Realtor.com App, etc

9. Provide Marketing Pieces
 Create something
memorable.
 Give it shelf life.
 Co-Branded to
increase Lender
awareness.

10. Follow Up Email Campaign
 Create a follow up
campaign specifically
designed to engage
your open house
leads.
 Co-brand your
campaign to increase
lender exposure.

11. Convert On Follow Up
 Everyone should receive an email within 24
Hours
 Deliver a lasting impression – use imagery.
 Follow up again the next week.
 Track responses and adjust your campaigns
based on client response.

12. Make it Scale
 Reproduce with each of your Power Realtors.
 Create a repeatable process.
 Schedule Appointments with Realtors.
 Shoot for three meetings a week.
 Showcase your results.

13. Create A “Hot List”
 Reach our with a personal phone call.

14. Take Aways
 Prep your dialogue.
 Give your Partners the right tools.
 “Force” registration.
 Customize your follow up – Stand out.
 Develop a scalable process.

15. How Total Expert Fits

16. Tools Realtors Love
 Open House App.
 Automate all lead sources into ONE place.
 Single Property sites.
 Deploy “Compliant” Co-Marketing through
print, social and search.