4.6.2013 Smart Tourism aamiaistilaisuus: Venäjä ja sähköinen liiketoiminta: SoMe ja kielipalvelut

1. Rapid
professional
language
transla1on
for
social
media,
web
and
apps
Julien
Fourgeaud
VP
Mobile,
Transfluent
julien@transfluent.com
+358
44
581
9086

2. • Businesses,
brands,
celebri1es
– Global
access
in
any
language,
across
networks
– Broadcast
messages,
read
and
reply
to
comments
– Fast;
transla1on
usually
posted
within
minutes
Imagine
you
update
Facebook
in
Finnish
and
your
audience
in
Russia
reads
your
message
in
Facebook
-­‐
in
fluent
Russian

3. Seeing
is
believing

4. • Crowdsourced
transla1ons
– From
freelancers,
Gengo,
OneHourTransla1on,
etc.
• Integrated
to
Facebook,
TwiWer,
Wordpress
– And
Weibo,
Magento,
Zendesk,
Unity,
etc.
• API
for
iOS,
Android,
WP,
web
apps
Be
na1ve,
globally

5. Case
study
Thirty
Seconds
to
Mars
• TwiWer
translated
to
Chinese
and
published
to
Sina
Weibo
• Facebook
(9.3m
fans)
translated
to
10
languages
• Fans
absolutely
love
it
– 32%
of
comments
in
Facebook
are
in
languages
other
than
English
• Band
loves
it
– Next
up:
#askjaredleno
in
Chinese,
other
languages
• Will
be
heavily
u1lized
in
the
upcoming
world
tour
"This
is
absolutely
fantas1c.
I
looked
over
recent
Mars
posts
and
the
transla1ons
are
going
through
-­‐-­‐
our
audience
is
incredibly
excited
to
see
the
messages
in
their
na1ve
tongue
-­‐-­‐
exactly
what
we
wanted:
to
communicate
as
clearly
and
deeply
as
possible."
–
Jared
Leto,
Thirty
Seconds
to
Mars

6. Business
model
• per-­‐word
basis
• Recommended
1ers:
– Professional
Translator
–
0.16€/w
– Professional
Translator
+
prof.
proof
reader
–
0.22€/w
No
maWer
the
language,
it’s
always
the
same
price!

7. • Broadcast
in
mul1ple
languages
• Read
and
reply
to
comments
• Web,
ecommerce,
apps,
social
media

8. • Trac1on:
The
number
of
Transfluent’s
social
media
transla1ons
growing
fast
since
opening
US
office
in
January
2013

9. Team
• Jani
Pennnen,
founder
&
CEO
• Xiaowen
Sun,
cofounder
&
VP
biz
dev
• Tomi
Heiskanen,
CTO
• Elina
Lepomäki,
chairman
• Adviced
by
Paul
Bragiel,
Peter
Vesterbacka,
Jyri
Engeström,
Louis
Castle
Talented
entrepreneurs,
having
worked
together
on
various
ventures
since
2007.

10. How
to
get
going?
• Sign
in
through
Facebook/TwiWer
on
www.transfluent.com
• Select
the
page
&
languages
• Start
sharing

11. Join
us!
• Julien
Fourgeaud,
VP
Mobile
• julien@transfluent.com
• +358
44
581
9086

12.
In
the
photo:
Russian
PM
Medvedev,
Finland
PM
Katainen,
Transfluent
CEO
Jani
Pennnen