2017 Hult Prize Accelerator Week 2 Navigator

1. Week 2:
VALUE PROPOSITION
N A V I G A T O R

2. • Weekly Theme
• Calendar
• Daily Schedules
• Pitch Friday
• Key Takeaways
Contents
WEEK TWO

3. TOPIC
TOOL
OUTPUT
Last Experiment
First
Demographic
Targets
Prototype
Features
Partnership
Agreements
Website
Financial
Modeling &
Targets
7 WEEKS
KICKOFF
Jun 26 – Jul 2
WEEK 1
Jul 3 – Jul 9
WEEK 2
Jul 10 – Jul 16
WEEK 3
Jul 17 – Jul 23
WEEK 4
Jul 24 – Jul 30
WEEK 5
Jul 31 – Aug 6
WEEK 6
Aug 7 – Aug 13
© 2017 Hult Prize Foundation, All Rights Reserved
Team Dynamics
Key
Uncertainties
Value
Proposition
Partnering
Market
Segments
Sales &
Marketing
Business
Model
Reverse
Engineering
Customer
Portraits
Make-
Collaborate-
Buy
Customer
Profiles
Pitch
Collateral
Pricing
Design
Team
Dynamics
Debono
Hats
Team Profile
Analysis
Week TWO

4. Competitive Differentiation and Advantage
Understand:
The Players that Constitute your Value Chain
• Identify the inputs & outputs, suppliers & buyers, consumers, etc…
• Formulate and implement Win-Win-Win propositions.
Engage your value chain
• Capture value: Understanding where you excel.
• Create value: Understanding your effect.
Week TWO theme
Value Proposition

5. Schedule Week 2: Value Proposition
Sun July 9th Mon July 10th Tue July 11th Wed July 12th Thu July 13th Fri July 14th Sat Jul 15th
Family Dinner
91 Sidney St.
7 – 8 pm
Note: all events in red will be held at the Hult Prize Accelerator
Companies
that Won
Rob Anthony
Classroom C
9 am – 1 pm
Understanding
the customer
Sasha Chanoff
Classroom C
12 pm – 2 pm
Designing a
product
Ammar El Seed
Open Area 6th
11 am – 1 pm
Connecting
with the
costumer
Patricia Gruits
Classroom C
9 am – 1 pm
Pitch Friday
TBA
3 – 6 pm
Friday Social
TBA
6– 8 pm
Legal Follow up
Kristin Gerber
One on One
Conference
Room
3 pm – 5 pm
Fireside Chat:
Plenoptika
Story
Shivang Dave
Open Area 6th
4 pm – 6 pm
One on One
Pitching
With Michael
McCarthy
2 pm – 6 pm

6. JULY 10 2017 – JULY 14 2017
WEEKLY
ONE ON ONE SESSIONS
This week every team will have the chance to do brief one on one sessions with our visiting experts
and entrepreneurs. This week one on one mentors will be:
• Michael McCarthy | Monday 2:00 PM – 6:00 PM
• Kristin Gerber | Tuesday 3:00 PM – 5:00 PM
• Shivang Dave | Wednesday 5:00 PM- 6:00 PM
There will be a sign up sheet for the sessions and DIEGO SANDOVAL will go to each office in order
to schedule time with our speakers.

7. MONDAY, JULY 10, 2017
MONDAY
9:00am – 1:00pm
Companies that won
with Rob Anthony
Rob will be sharing his knowledge on
stake holder mapping. During this
session you will perfect your value
proposition.
Location:
Hult Prize Accelerator
1 Education Street, Cambridge,
MA 02141
Classroom C
Rob Anthony has pursued a dual career as a general
management consultant and an educator. As a
consultant, he has a broad practice in assisting global
corporate clients in the areas of change management,
strategy innovation, and leadership development. His
experience includes working with groups and teams
across levels, functions, industries, and geographies to
develop competitive visions, solve problems, implement
strategies, and build capabilities. Rob holds an MBA
from Harvard Business School and an AB, magna cum
laude, from Occidental College in Los Angeles. He is
qualified to Dissertation stage in the Bentley College
PhD program.
Rob Anthony
Professor of Management, Hult International Business School

8. TUESDAY, JULY 11, 2017
TUESDAY
12:00pm – 2:00pm
Understanding
the Refugee
Customer
with Sasha Chanoff
Master Workshop
Location:
Hult Prize Accelerator
1 Education Street,
Cambridge, MA
02141
Classroom C
Sasha Chanoff, RefugePoint’s co-founder and executive director, has
worked for two decades in refugee rescue, relief and resettlement
operations in Africa and the United States. Prior to launching RefugePoint,
Sasha consulted with the Office of the United Nations High Commissioner
for Refugees in Kenya and worked with the International Organization for
Migration throughout Africa, identifying refugees in danger, undertaking
rescue missions and working on refugee protection issues with the US,
Canadian, Australian and other governments. Sasha has worked
extensively with many refugee populations, including Sudanese Lost Boys,
Somali Bantus, Congolese Tutsis-at-risk, Liberians and Sierra Leonians
among others. He has appeared on 60 Minutes as well as in other national
and international TV, radio and print media outlets, has lectured,
presented and given keynote speeches at universities and international
refugee conferences and has published extensively on refugee issues.
Sasha Chanoff
Co-founder & Executive Director, RefugePoint

9. TUESDAY, JULY 11, 2017
TUESDAY
3:00 pm - 5:00 pm
Kristin’s practice focuses on complex
corporate finance matters including mergers
and acquisitions, venture capital, private
equity, securities transactions and technology
transfers. She represents high-growth and
emerging businesses, including companies in
the energy and clean technology, information
technology, digital media, life sciences,
medical device, and other high technology
sectors, ranging from start-ups to near-public
companies. Kristin also devotes a portion of
her practice to counseling social enterprise
companies, impact investors, and nonprofit
companies with respect to complex corporate
structures, governance and sustainability,
impact metrics, financings and grant
development, strategic alliances, and
commercial contracts.
Legal Follow Ups
Kristin Gerber
Associate, Mintz Levin
Kristin will be working on a series
of one on ones with each team to
talk and follow up on their legal
needs.
Location:
Hult Prize Accelerator
1 Education Street,
Cambridge, MA 02141
Conference Room 6th
Floor

10. WEDNESDAY, JULY 12, 2017
Ammar El Seed
CTO and Cofounder, BitSence
Location:
Hult Prize Accelerator
1 Education Street,
Cambridge, MA 02141
OPEN AREA, 6th Floor
Ammar El Seed is CTO and Cofounder of BitSence. He has
7+ years of experience in all phases of software development
and technical support at MathWorks, Inc where he worked as
an application support engineer and as a software developer.
Born in Sudan, grew up in the UAE and worked in the US,
Ammar has developed a deep appreciation and awe for the
role that cities play in different societies. Ammar has degrees
in Electrical & Computer Engineering (B.S./M.S.) and
Biomedical Engineering (B.S.) from Carnegie Mellon and a
Master’s degree in System Design and Management from
MIT.
WEDNESDAY
11:00am – 1:00pm

11. WEDNESDAY, JULY 12, 2017
Shivang Dave
CEO & CoFounder, Plenoptika
Location:
Hult Prize Accelerator
1 Education Street,
Cambridge, MA 02141
OPEN AREA, 6th Floor
Shivang, a bioengineer and nanotechnologist, has also been passionately
been involved with global health. He earned his BS and PhD in
Bioengineering from UC Berkeley and UW Seattle, respectively. As a NSF
Graduate Fellow, he focused on the development of nanoparticle-based
probes for the solution-phase multiplexed, ultrasensitive detection of
cancer biomarkers. He was awarded the College of Engineering
Community of Innovators Dean’s Award and completed the Program in
Technology Commercialization and Technology Entrepreneurship
Certificate (Foster Business School, Center for Innovation &
Entrepreneurship). Shivang has co-developed commercial strategies to
numerous technologies, including drug-eluting intraocular lenses to
reduce post-surgery infection burden in developing countries such as
India, for which was awarded Best Innovation and Finalist Prizes at various
business plan competitions.
WEDNESDAY
4:00pm – 6:00pm

12. THURSDAY, JULY 13, 2017
Patricia Gruits
Director, Mass. Design Group
Workshop: Impact
Design Methodology
Location:
Hult Prize Accelerator
1 Education Street,
Cambridge, MA 02141
Classroom C, 6th Floor
Patricia Gruits is a Director with MASS Design Group leading both
design and research projects in health, education, and equity. Since
joining MASS in 2013, she has led the design of the Maternity
Waiting Village in Malawi with the Malawi Ministry of Health, a series
of primary schools in East Africa with the African Wildlife Foundation
and the M2 Foundation, and is currently leading the development of
an assessment tool to measure the impact of design and
infrastructure investments.
Prior to joining MASS, Patricia worked with Kennedy & Violich
Architecture in Boston and co-founded the global non-profit,
Portable Light, which provides a portable and sustainable source of
power and light to those in resource limited areas of the world. Her
work has been featured in journals of architecture and design as
well as on the BBC World News and the Discovery Channel.
THURSDAY
9:00 am – 1:00 pm

13. FRIDAY, JULY 14, 2017
Mystery Location!
Pitch FRIDAY
SOCIAL
3:00 – 6:00pm
Mystery Location! 6:00 – 8:00pm
Friday

14. Judges
week TWO
Kevin Saba
Managing Partner at The Development
and Marketing Group
• Member of the Massachusetts Bar.
• Launcher of www.commoncove.com
Peter Russel
Director, Strategic Accounts
C Space
• World Camp Board Member
FRIDAY, JULY 14, 2017
Hassan Mohanna
Business Model Innovation
Philips Lighting
• High-impact management
consultant.
Mystery Judge

15. Judges
Kevin Saba has been Managing Member of the Development and Marketing Group Co's and a
member of the Bar in the State of Massachusetts since 1984. He launched Commoncove
(commoncove.com), as a suburban and near urban brand of coworking spaces with a goal of reducing
it's members carbon footprint by substantially reducing their yearly commuting miles. Mr. Saba’s career
has been highly entrepreneurial. He has a keen eye for finding operating efficiencies, partnering with
third parties and developing strategic alliances. Mr. Saba has had a multi discipline professional career
in Business (Real Estate Development and start up companies), Law, and Politics (4 National Presidential
Campaigns).
FRIDAY, JULY 14, 2017
Hassan Mohanna, high-impact management consultant and data scientist focused on Business
Analysis, Project Management, and Product Development, with a proven record of developing initiatives
and facilitating action plans in support of organizational growth and objectives. I have seven years of
consulting experience across various industries and emerging markets, having worked for clients across
the GCC & MENA areas, including government bodies and logistics firms in Libya, UAE and Kuwait, and
Utilities, construction, and petrochemicals organizations in KSA. My broader experience extends from
Supply Chain Management to Business Design & Implementation. I combine strong case delivery with
the ability to forge enduring client relationships.

16. Judges
FRIDAY, JULY 14, 2017
Peter Russell currently holds the position of Director of Strategic Accounts at C-Space, a company
dedicated to help brands rethink the role of customers from sales target to strategic asset. Prior to that
he was the Leader of Transformation Initiatives in KleerMail where they developed innovative SaaS and
business intelligence tools that improve the cost, speed-to-market, and distribution of complex
marketing messages for large-scale clients. KleerMail’s products and people transforme a $130B
industry that languished from a lack of technology and innovation. Peter is a Babson College MBA
graduate.

17. Pitch Tips
week TWO
q Use stories
q Keep things simple and visual
q Focus on your solution (not the problem)
q Provide data
q Demonstrate your credibility

18. Value Proposition​
• Fully understand and engage with your
value chain​
• Win-Win-Win to maximize efficacy​
Extracting Value​
• Companies that succeed know when and
how to both capture and create value
TAKEAWAYS
week TWO
What are your takeaways?
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19. Resources
week TWO
OTHER PLACES TO FIND INSPIRATION
EXERCISE:​
“13 Easy Templates for Writing a Compelling Value Proposition” Brand Vox​
​
ARTICLES:​
“Building a Compelling Value Proposition” Harvard i-Lab, Startup Secrets​
“How to Develop and Evaluate Your Startup’s Value Proposition” Entrepreneur​
“The Partnership Proposition Canvas: Designing Your Value Network” Value Chain Generation​
​
TALKS:​
“Startup Secrets: Value Proposition” Michael Skok, Harvard Innovation Lab​

20. END OF
WEEK TWO