E marketing plan : exemple : Snak in Qatar

1. Emarketing Plan - Snacks
Qatar
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2. Plan
1. SWOT Analysis
2. Target
3. Goal
4. E-marketing channels
5. E-marketing actions
6. Budget
7. Planning
8. Evaluation
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3. SWOT Analysis 1/2
Strengths
● Soon good E-marketing team.
● Leader in Qatar.
● Product “100% made in Qatar”.
● Asak Group which can finance all the web
marketing actions.
Opportunities
● Existence of a large market with huge purchasing
power.
● 3.5M people use internet in qatar.
● Several sales channels to promote our products.
● No Qatari leader asserted.
● Qataris want to buy their products after the siege.
● The governorate encourages Qatari companies.
Threats
● Several international competitors.
● Direct competition (notoriety, image).
● Strong competition.
● Presence of large groups(Pringles Lays…)
Weaknesses
● Lack of E-marketing strategy.
● Total Absence on Social Networks
● Absence of a website.
● Limited target.
Positif Négatif
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4. SWOT Analysis 2/2
● It is necessary to work on the "made in Qatar" in our strategy.
● We must develop a creative B2C strategy.
● People should be encouraged to consume Qatari.
● Communicate product quality.
● We must get closer to the target.
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5. Target Analysis
● Gender: Male and Female
● Age: 15-30 years
● Social category: All
● Languages: Arabic and English
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6. Our Goals
➢ Turnover of 25 million RQ.
➢ Increase brand awareness.
➢ Improving the image of the brand.
➢ Promote commitment to our brand.
➢ Sell more.
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7. E-marketing channels
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8. E-marketing actions: Website / SEO
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❖ The website must be well positioned on the search
engines.
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9. E-marketing actions: social media
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10. E-marketing actions: social media
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11. E-marketing actions: Banners & Blog Posts
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12. E-marketing actions: Google Display Network
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13. Budget
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14. Planning
E-marketing Actions 1st month 2nd month 3rd month 4th month 5 th month 6 th month
Evaluation
website
SEO
Google Display Network Evaluation
Youtube Campaign Evaluation
Facebook
Facebook Ads Evaluation
Instagram
Instagram Ads Evaluation
Youtube
Snapchat Evaluation
Banners & blog post Evaluation
Influencer Evaluation
Other e-marketing actions
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Evaluation
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