182 Billion Emails Are Exchanged Every Day. How Will Yours Get Noticed?

1. 182 Billion Emails Are Exchanged Every Day. How Will Yours Get Noticed?
How to Write
Kickass Sales
Emails
Brought to you by Email Happiness Officers at ToutApp

2. 7 Actionable Tips
for Better Emails
1
182+ billion emails are sent
every day. How do you make
yours stand out and drive
engagement?
ToutApp’s sales
communications platform has
facilitated and tracked
millions of emails. Here’s
what we’ve learned.

3. ToutApp, Inc.
Re: Subject line
3 Tactics You Can
Most salespeople stress over the Apply To Get Your
body of their emails. You should
spend more time on the subject Email Viewed
line.
Think of catchy, short, and 1. Personalize with a point relevant
informative subject lines so that
to the person you are emailing, like
your email actually gets opened.
“Hunter Sullivan suggested I
Remember: Only 20% to 40% of contact you,” or “Thanks for your
emails actually get opened but blog post on x.”
most subject lines get seen.
2

4. ToutApp, Inc.
2. Hook ‘em. Share information
that allows them to learn
something interesting: “The
future of sales emails.”
3. Give a little mystery. Be
vague enough where they are
curious and want to read on,
“Strange question” received
20% higher open rates than
average.
3

5. ToutApp, Inc.
Hi, hello, dear sir,
greetings...
Be different. You’ll want to come
off friendly and show you are an
actual human - not a machine with
great grammar.
Never use “Dear Sir or Madam” or
“To Whom it May Concern.”
Show that you did some research. If you don’t have an introduction, a plain
This can be in the form of referring old “Hello” or “Hi [name]” will suffice.
to a common connection or getting
an actual introduction.
4

6. ToutApp, Inc.
Don’t do monkey work.
Use Email Templates and ToutApp.
It’ll let you automatically fill in fields
like:
{{first_name}} or {{company}}.
Templates save you time on the
Personalization is key. repetitive stuff like re-attaching a
PDF or writing the part that
Mention the person’s first name. describes what your company
Mention their company. Mention does so you can focus more of
recent press or product launches. your valuable time on
Show that you took your time to personalizing.
research the person.
5

7. ToutApp, Inc.
Keep it simple Don’t get too bogged down
with internal terms or abvs.
stupid.
Your prospects likely aren’t
Tweet sized emails. Realize that
familiar with them, and your
you can’t close the deal and make
message won’t resonate.
the sale on that one email.
Think in terms of the series of
emails that it’ll take to establish a
relationship over email and write
them accordingly.
The simpler and shorter the better.
Simplicity drives curiosity and it
drives action. Embrace it.
6

8. ToutApp, Inc.
Show that you have a
pulse. As a salesperson
you need to humanize
yourself, show that you
care about what you are
sending and who you
are sending it to and
show that you aren’t just
sending an email en
masse.
7

9. ToutApp, Inc.
Don’t ask them for Keep your call to action to
permission only one motivation.
When you send someone an email,
you need to ask yourself what it is
you would like them to do.
Make it dead simple easy for
them to say yes.
Want a meeting? Suggest meeting
times in the email. Want a phone
call? Say: “call me right now at X for
details.”
8

10. ToutApp, Inc.
Make your call to actions
Check out ToutApp Live Tracking
trackable.
Sometimes people won’t respond
to your emails but will click on
your links.
This is a great example of a
engaged prospect who’s not
necessarily ready to commit.
A service like ToutApp can help
you track these clicks in real-time
so you know who’s engaged.
Track when your prospects view, click and browse your site in real
time with ToutApp.
9

11. ToutApp, Inc.
Mondays are the
worst.
Email Marketing data shows emails
sent Monday mornings are less
likely to be read.
On the other hand, Tuesdays and
Wednesdays are great times to
send emails. Try to avoid the Monday traffic hours
And, our tracking data shows (between 12:00-2:00pm) and
business professionals continue to schedule your emails to be sent
check emails through a holiday like before or after the traffic.
4th of July thanks to mobile
phones.
10

12. ToutApp Email Scheduling R EVIEW 1.1 Midterm Review
helps you hit “Send” now The first thing someone notices about my email is:
and have emails delivered at
the most opportune times.
A. Subject Line
B. Email Body
Just because Sunday night C. Send Date
is when you finally get D. Who Sent It
around to prospecting
doesn’t mean you should
send them Sunday night. Check Answer
11

13. ToutApp, Inc.
Clean up your digital
communication.
• Stop using colors (especially
Speaking clearly, enunciating
bright yellow)
your words, and being respectful
of other people’s time is • Stop using Comic Sans (you
important in business meetings. know who you are)
The same things are equally • Stop using fancy graphics or
important in your digital layout, they just scream
“canned.” Simpler emails
communications.
convert better.
Make sure you are projecting
the right image online.
12

14. • Start having a complete Email
Signature linking to your
online assets
• Start using lists to organize
your thoughts and keep things
bite sized.
• Start making it easy for them Bold important
to say “Yes”
sentences.
13

15. ToutApp, Inc.
Send yourself
Look at your Inbox and
your Sales Email ask yourself:
A magical thing happens 1. Would you open that email?
when you start reading an 2. If you did open it, would you
email in your own Inbox. You spend more than 2 seconds
start to think more like a reading it?
customer. 3. If you spent more than 2
seconds, would you know
what to do next?
14

16. ToutApp, Inc.
Go back to writing your
email and ask yourself:
1. Why am I sending this email? Share This
2. Why should my prospect Did you find this useful? Share
care? this book with others here:
3. Assuming I convince them to http://toutapp.com/sales101
care, what do I want them to
do next?
4. Did I follow all the other
actionable steps in this book?
15

17. ToutApp Email
Analytics
2
Our Sales Communications
platform helps write emails
faster and track
engagement across your
prospects and leads.
See how it can help your
business.

18. ToutApp, Inc.
Tout Helps With Take ToutApp for a Free Trial
Its simpler than ever to connect ToutApp into your CRM, Email
Your Emails Client and mobile phone. You can start a free trial and see how
ToutApp can help your sales process.
Start Free Trial: https://toutapp.com/account/new/g1startup
Talk to Sales
ToutApp Helps Sales Teams: We have a dedicated team of Email Happiness Officers to help
you understand and evaluate ToutApp as your Sales Communi-
1. Write sales emails faster with Email Templates cations Platform of choice.
2. Track engagement of day to day sales emails with Schedule a call: http://tout.ly/ADcDBw
Live View, Click, Reply tracking.
Call Right Now
3. Drive consistent messaging and training across
the team shareable templates
866-548-1927
4. Automatically keep CRMs up to date with the latest
sales activity
5. Measure sales messaging and effectiveness
based on email communications data.
17

19. G ALLERY 2.1 Screenshots of the ToutApp Sales Communications Platform
ToutApp’s Live Feed gives you a real-time view into what your prospects and leads are doing.