Workshop for the Baltic Sea Day in Estonia on 19.4.2022. Please contact me if you are interested in our international work; esp. development of the tv show or the Baltic Sea City Accelerator Club Tove Holm, tove.holm(at)turku.fi, +358 40 484 6979

1. Läänemere päeva infotund 19. aprillil 2022
Tove Holm, coordinator fot the Baltic Sea Challenge, the City of Turku

2. Once upon a time the Mayors of the
cities of Helsinki and Turku…
Jussi Pajunen and Mikko Pukkinen walked
by the River Aurajoki in Turku in 2006 …
• Concern for the state of the Baltic Sea
• Healthy waters = competitiveness and
welfare of the cities
• The first joint action plan of the cities was
published in 2007
• jointly with the challenge campaign for
other organisations to do the same

3. • A network for concrete action at
local level for protecting the Baltic Sea
• Vision: A clean, productive and shared
Baltic Sea
1) Network of 319 partner organisations
2) Own action plans of participating
organisations
What is The Baltic Sea Challenge?

4. In total: 123
actions, which
are enhanced
in the cities of
Helsinki and
Turku

5. Our workfield:
1. 123 actions in the cities
of Helsinki and Turku
2. engaging citizens in
Turku and Helsinki
– like the Baltic Sea Day
3. nationally
4. internationally

6. Workshop for deeloping an
international tv show: say YES to the
Baltic Sea, February 16th, 2022

7. Why? The challenge?
• The Baltic Sea and the situation in the Baltic Sea do not
receive as much attention as we feel it should.
• As a general rule, all people and projects face the same
challenges for the same reason: political decision-
makers and officials are difficult to reach and do not find
it significant enough to be involved in the project other
than “mentally and supportively”.
• If, on the other hand, offered extensive media
visibility, perhaps the situation would be different?

8. Solution?
• What if we had a Baltic Sea-themed program with interesting topics?
• The right things, problems, and of course solutions with good performers to crystal clear?
• Briskly and freshly told. Honest, genuine, with the right energy, and timely. At the forefront
of the Baltic Sea state, fishing, nature, wildlife, and livelihoods.
• A story about a local fisherman, swimmer, friend of the sea and nature?
• Experts from each participating country would be invited to visit “cross-forum” events?
• Could it be that it would be of more interest to politicians and influencers if the Baltic Sea
project were on tv, visible on all channels in the participating countries? Could a program
buyer be interested in a Baltic Sea project with current international experts and
politicians with a good message for the beloved Baltic Sea?
• What if you don't need to change other than your own behavior and process and the
solution is at hand?

10. Thank you
Please contact me if you are interested in our
international work; esp. development of the tv show or
the Baltic Sea City Accelerator Club
Tove Holm, tove.holm(at)turku.fi, +358 40 484 6979