1. Running head: Pride/Ensco1
International Business Group Project 5 IP
Tracey Percifield, Roshanda Merrill, Michael Ortiz, Daniel Reis, Leighton Palamore and Shalena
Morgan
American Intercontinental University
September 13, 2011

2. Running head: Pride/Ensco2
ABSTRACT
In a global business that requires many different individuals around the world to start and
finish a project no matter how big or small it’s important that every line of communication is
open, communicated correctly, planning and all the follow-through from every level of
management to every employee around the world that Pride International now known by Ensco
employ and rely on a team effort to get their jobs done with success.

3. Running head: Pride/Ensco3
INTRODUCTION
Pride International also known as Ensco is the world largest drilling deep ocean oil rigging in
the world. We will take a look at what they do, how the work and the meaning behind their
beliefs to benefit the employees and the environment in which they work and try to maintain a
healthy balance.
PRIDE INTERNATIONAL OTHERWISE KNOWN AS ENSCO
Pride International started doing business in 1966 in Alice, Texas and at that time only had six
workover rigs operating. Later on in 1988 Debalk a subside of Pride International merged its
offshore and went globally and stocking in the NASDAQ and with seventeen servicing well and
acquired twelve more rigs and out branching to other parts of Texas and California and even
started horizontally re-drill wells. In 1991 Pride International spread out again acquiring a total
four hundred nine servicing wells, acquired twelve more rigs throughout Texas and bought out
nine oil companies acquiring eighty-three more rigs from those companies that they had
purchased. In 1991 Pride International turned into an incorporated business mainly because
Kuwait Petroleum needed their emergency services to help fix the oilfield to flow once again due
to the Persian Gulf War. Pride International, Inc. has worked around the globe and throughout
the United States. They currently service Korea, Angola, Venezuela, Brazil, Gulf of Mexico,
South Africa, Russia, Argentina, Columbia, Saudi Arabia, Egypt, Asia, Europe, Mediterranean
and the Middle East. The service over fifty countries with across six continents has seven drill
ships, thirteen dynamically-positioned semisubmersibles, seven moored semisubmersibles, forty-
nine premium jackups, two deep water managed units. In the Ultra deep water fleet they have
and provide thirteen deep-water rigs operating and seven more under construction. They are the

4. Running head: Pride/Ensco4
leading industrial leader with the largest fleet of active premium jackup rigs, more than four
hundred’ water depth jackups than any other driller in the world, 1 billion invested in jackups
and drill ships since 2005 and still continue to grow and they have two ultra-premium harsh
environmental under construction. This summarizes they bulk of Pride International, Inc. (Pride
International, 2011)
However, the original owner decided to sell the corporation to a London based in the United
Kingdom know as Ensco. Ensco of 2011 bought Pride International for 7.3 billion dollars
making it the world largest drilling offshore deep ocean oil and gas excavators and drillers.
The vision that they company stands by is this: (Quoted by Pride/Ensco Corporation)
As the offshore driller of choice, we will go beyond what is expected to achieve a safe, zero-
incident workplace and to be the clear choice among employees, customers and investors.
Their Core Values; Ethical values include no harm to people, property, or to the environment,
Success for employees, customers and shareholders (Ensco, 2011).
This global corporation is very large and employs over 13,000 employees around the world
with Houston, Texas being the home base and London, United Kingdom being the second base
work together to supply employees with work, maintain and sought out by their customers and
have a very ethical work production to uphold laws pertaining in the United States as well as
International laws. The identification is the company’s service that they provide globally and the
way they do business.
Ensco is using centralization to run its company. The company does seem to lean more on
centralization. This is used to typically for companies who operate multiple lines of business or
in many international markets. This company has a fleet which includes seven drill ships, 13

5. Running head: Pride/Ensco5
dynamically positioned semisubmersibles, seven moored semisubmersibles and 49 premium jack
ups.
The company’s operations reach out over six continents. They have a customer base of some
of the top leading energy companies, national oil companies and many independent operators.
Each rig has to report to the company’s headquarters in London. This is the company’s main
headquarters and it manages the business through five regions; North and South America, Brazil,
Europe and the Mediterranean, Middle East and Africa, and Asia and Pacific Rim
(Enscoplc.com, n.d.).
Pride/Ensco is an oil industry servicing company, specifically a contract offshore oil/gas well
drilling company. Pride/Ensco does not offer products to its customers, but it does have the
ability to adapt the service that it offers to fit the offshore areas of the world in which it drills for
oil or gas. Pride/Ensco employs an array of oil/gas drilling rigs and equipment to include; Ultra-
deepwater drillships, Semisubmersibles, and premium Jackups. This different type of equipment
allows Pride/Ensco to deliver its services in a timely and efficient manner to its customers.
(Pride/Ensco, n.d.)
Ultra-deepwater drillships have the ability to operate in water depths of 10,000 feet and are
capable of drilling to maximum depth of 40,000 feet. The Ultra-deepwater drillships are utilized
for the regions of the Middle East, Africa, Brazil, and North and South America. The
semisubmersible drilling rig has the capability to operate in water depths of up to 8,500 feet and
is able to drill to a maximum of 35,000 feet. The Semisubmersible drilling rig is utilized in
waters around North America, South America, the Asia Pacific Rim, Brazil, the Middle East,
Africa, Europe and the Mediterranean. The Jackup drilling equipment is used for offshore
drilling in the areas of the Asia Pacific Rim, Europe, the Mediterranean, Africa, the Middle East,

6. Running head: Pride/Ensco6
and North and South America. The Jackup drilling equipment operates in water depths of up to
400 feet and is able to drill to a maximum depth of 40,000 feet. (Pride/Ensco, n.d.)
With this type of diversity allow Pride/Ensco to fit into many different global environments in
order to provide its services to its clients. In addition, Pride/Ensco has become the next to the
largest global oil/gas well drilling service provider. (Pride/Ensco, n.d.)
Organizational Structure, according to John J. Wild, Kenneth L. Wild, and C.Y. Han (2010),
can be defined as the “way in which a company divides its activities among separate units and
coordinates activities among those units. Choosing the right organization strategy is very
important. Having these two things marry up will allow your company to be more efficient.
“Organizational structure is not permanent but is often modified to suit changes both within a
company and in its external environment” (John J. Wild, 2010). This means that if a company’s
corporate strategy changes they will more than likely change their organizational structureto
match it.
Ensco is an offsore drilling company whose global reach spans six continents (Company
Profile: Ensco). They are headquartered in London, England with major offices in Angola,
Brazil, Mexico, Scotland, Singapore, the United Arab Emerites, and the United States
(Company Profile: Ensco). They have two Senior Vice Presidents that oversee these branches.
A Senior Vice President of the Eastern Hemisphere and a Senior Vice President of the Western
Hemisphere.
According to this breakdown, Ensco’s organizational structure would be classified as an
International Area Structure. International Area Structure is the “organizational structure that
organizes a company’s entire global operations into countries or geographic regions” (John J.
Wild, 2010). This type of organizational structure works when global companies like Ensco

7. Running head: Pride/Ensco7
view their national or international markets individually (John J. Wild, 2010). This can work to
Ensco’s advantage because it will allow the region’s Vice President’s and area managers to work
closely with the people in the local economy and build and strengthen business relationships.
International strategy is the constant and expansive management technique a company uses to
operate and compete in businesses beyond national borders (Heil, K., & Punnett. B. J., 2001).
This process should be handled through all management levels in order to be a complete success;
everyone must be onboard in this process. This can be accomplished by collaborating with
companies in other countries; or taking over a company in another country.
There are two types of International Strategy: the first is Multinational Strategy. This strategy
adapts and overcome; it uses a separate strategy for each of the multiple nations that the products
will be marketed (Wild, J., Wild, K., & Han, J., 2010). These self-sufficient units are constructed
to research, develop products, and marketing techniques that appeals to the target market and
customers of that area. It is better equipped to handle cultural, geographic, and language barriers
that may differ from region to region. Governmental regulations, political differences, as well as
multi-currency concerns within the global market are also better suited to be handled within this
strategy. The main benefit of this strategy is consumer choices can be better watched and audited
for trends and changes and adjustments promptly and adequately made. The main drawback of
this strategy is, due to the number of independent units the structure cost is more expensive
therefore resulting in higher prices to the consumer; also because of this competition and
knowledge is not readily shared among units (Wild, et al., 2010).
The second strategy is Global Strategy: this is a strategy of offering the same product, and
marketing strategy to all global markets (Wild, J., Wild, K., & Han, J., 2010). With this strategy
the company chooses optimal locations and economies for the production of the complete

8. Running head: Pride/Ensco8
inventory. Their research, product development, and marketing is done in one centralized
headquarter or a choice locality rather than breaking it up in multiple locations. The main benefit
of this strategy is the savings. This is a win-win strategy that benefits both the company and the
consumer. The business can offer lower prices to the consumer because of its savings, thereby
attracting more customers with equals greater profits and market share gains. The main drawback
is a neglect to recognize buyer choices between markets, with the ability to adjust products and
markets accordingly. This can leave a big hole for a competitor to be able to supply (Wild, et al.,
2010).
Ensco’s corporate headquarters is in London with major offices in Angola, Brazil, Mexico,
Scotland, Singapore, UAE, and the United States. It operates business in five global regions:
North and South America; Brazil; Europe and Mediterranean; Middle East and Africa; and Asia
and Pacific Rim (Ensco plc, 2011). By strategically placing these businesses in the most
profusely productive locations in the world; both domestic and international gas markets Ensco
has become the world’s second largest offshore driller. Ensco operates under the Global
International Strategy. Ensco corporate office was faced with an issue where a more flexible
environmental management was needed to achieve regulatory, cultural, and customer
requirements. An independent agency, OASIS was hired by corporate office to assess the
environmental systems for all the regions and develop a strategy and action plan that
accommodates the environmental management systems worldwide. Technical applications that
tracked legal requirements, procedures, as well as employee training for all regions were
implemented. As a result one Global plan was developed that addressed each individual regions
environmental issues and “managers from locations around the world benefited from information
sharing that helped increase environmental management knowledge at all levels of the company

9. Running head: Pride/Ensco9
(OASIS, 2010). This is a perfect example of how the company developed one global plan with
many facets that benefited each individual region and the whole body at the same time.
Ensco has a team of 13 small and large businesses. They offer the Navy Virtual SYSCOM.
Some of these team members are Aerotech Management Incorporated, AgileCast, Inc., ASG
Renaissance, Bowhead technical and Professional Service, Capstone Corporation, Carter
Aviation Technologies, Center for Organizational Excellence, Digicomp Research Corp., Ensco,
Inc., JES Tech, Mark Logic, Michael Baker Jr., Inc., and RDA, Inc. (Ensco, 2011).
All these teams offer different skills. They have team member that offer engineering support,
interoperability/TE, and trails. There are team members that can do direct placement, executive
search, engineering staffing, and engineering project management. Bowhead has the skill in
software development, program support, administrative support, public affairs, and configuration
management. There is so many other skills these team offers (Ensco, 2011).
Team Ensco proposes to support zones 1, 2,3,4,5, and 6 with zone presence established
through office location in each of these zones. The team’s aggregate expertise enables them to
respond to virtually all seaport-e requirements with responsive, best in class support. Ensco will
continue to analyze synergies with other prospective teammates and will add additional partners
in the future to support specific task orders as needed (Ensco, 2011).

10. Running head: Pride/Ensco10
REFERENCES
RIGZONE, (2011). Pride international [Web log message]. Retrieved from
http://www.rigzone.com/news/company.asp? comp_id=213
ENSCO, (2011, February 7). Ensco to buy rival offshore driller: pride
international [Web log message]. Retrieved from
h t t p : / / d e a l b o o k . n yt i m e s . c o m / 2 0 1 1 / 0 2 / 0 7 / e n s c o - t o - b u y - p r i d e - i n t e r n a t i o n a l -
in-7-billion-deal/
Ensco. (n.d.). Eno plc - about us - company profile [Web log message].
Retrieved from http://www.enscoplc.com/About -Us/Company-
Profile/default.aspx
Ensco/Pride International, (2011). Ensco plc - home [Web log message].
Retrieved from http://www.enscoplc.com/
Heil, K., & Punnett, B. J., (2011) Reference for Business-Encyclopedia of Business, (2nd ed),
Strategy in the global environment. Retrieved from
http://www.referenceforbusiness.com/management/Str-Ti/Strategy-in-
theGlobalEnvironment.htm
OASIS environmental Services, (2010). Ensco International strategy development; compliance
management; corporate responsibility. Retrieved from
http://www.oasisenviro.com/ehs_management_Ensco.html
John J. Wild, K. L. (2010). International Business: The Challenges of Globalization, Fifth Ed.
Upper Saddle River: Prentice Hall.
Wild, J., Wild, K., & Han, J. (2010). International Business: The challenges of globalization (5th
ed.). Upper Saddle River, NJ: Prentice Hall.

11. Running head: Pride/Ensco11

12. Running head: Pride/Ensco12
.
.

13. Running head: Pride/Ensco13