Ally

Charlotte, North Carolina Area United States

Writing / Publishing

Ideation and CX: Facilitate qualitative studies and influence enhancements to the experience: Recruit prospects & customers (or use a 3rd party recruiter), develop research plans and circulate for approval, develop discussion guides, facilitate in-depth/contextual interviews, analyze resulting findings for deeper patterns, develop a report that tells the users' story and drives change. Facilitate ideation / design thinking workshops with cross-functional teams to build concepts and kickstart UX design phases or inform product strategy. Facilitate journey sessions to create customer journey maps incorporating internal SMEs' knowledge of systems and inflection points.