Spark 2017: Moving From Data to Analytics to Action by Ari Isaacman Bevaqua

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TrackMaven

Marketing

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Data!

But if a
dashboard exists
and no one is
using it...

Or perhaps worse...
cherry-picking statistics
from dashboards
to support assumptions

You have
been trained
to have
empathy...

In order for your
data and analytics
to have an impact
internally, you
must have
empathy...

Who are they?
How do they learn?
What motivates them?

What I’ve seen work well:
1. Structured meetings aligned to goals
2. Tools that are in the right place at
the right time
3. Tailored and measured communication
that is pushed to decision makers
and implementers

#1. Integrate data into
structured, important
meetings, aligned to goals

#2. Integrate data and analytics
into tools that are in the right
place at the right time

#3. Tailored and measured
communication that is pushed to
decision makers and implementers

It’s our job to not only understand
the data and analytics…
But also to help ensure our
colleagues understand, value and
learn from data and analytics too.

What has worked for you?
What hasn’t worked?
Let’s discuss!
And keep in touch:
ari@nytimes.com
@ari_nyt

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