Home Improvements Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Home Improvements - Apr 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on April 9, 2018.
Home Improvements Feed Summary
4
Home Improvements > Feed Summary
Platforms helping homeowners to design and renovate their homes.
• Inclusions: Trading of all kinds of products required in
the home improvements processes like furniture, decor,
lighting, homeware, household textiles, mattresses, etc. It
also includes platforms providing or facilitating big ticket
home renovation services like interior designing, painting,
flooring etc. Companies that uses augmented and virtual
reality for visualization of furniture in a room and those
enabling merchants and manufacturers by providing SaaS
solutions are also part of this feed.
• Exclusions: The feed excludes low ticket home repairing
services like plumbing, electrical repairing etc. and smart
home devices.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$4.4B
Funding
8
Mega
Companies
4141837
FundedCovered on
Tracxn
3
Unicorns
11
Soonicorns
30
Minicorns
5
IPO’d Cos
132
Late Stage Cos
29
6
Acquisitions
291
DeadPooled
58
Acquihired
Series A+ Cos
Pepperfry
(2011, Mumbai, $199M)
Casper
(2014, New York City, $240M)
Wayfair
(2002, Boston, Public)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Home Improvements
5
$400M - Series E
Houzz (2009, Palo Alto, $614M)
$38.5M - Series F
Pepperfry (2011, Mumbai, $199M)
$170M - Series C
Casper (2014, New York City, $240M)
$31.3M - Series E
$72.1M - Series C
ManoMano(2013, Paris, $87M)
$23M - Series B
Modsy (2015, San Francisco, $34M)
$55.8M - Series C
Made.com (2010, London, $136M)
$23M - Series B
Leesa (2014, Virginia Beach, $32M)
$53.5M - Series B
Simba (2015, London, $93M)
$22.6M - Series C
Home24 (2009, Berlin, $173M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Home Improvements > Feed Summary > Investment Trend Summary
Seed FJ Labs (#4), Lerer Hippeau Ventures (#4), DN Capital (#3)
Series A/B FJ Labs (#3), Founders Fund (#3), 14W (#2)
Series C+
Verdane Capital (#2), Ardian (#1), Bertelsmann India Investments
(#1)
Incubators 500 Startups (#8) Y Combinator (#8) Brand Capital (#5)
Other Notable
Investors
Kima Ventures (#6), Bpifrance (#4), FundersClub (#4)
Debt Investors
Western Technology Investment (#4), InnoVen Capital (#3),
Trifecta Capital (#3)
Most Active InvestorsRecent Investments
206
302
430
210
19
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 73 83 122 85 66 20
$172M
$1.1B
$864M
$267M
$985M
$213M
2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
$2.5B
$1.4B
$495M
$39.6M
$16.6M
US
Europe
India
Latam
Australia
$ Funding

Summary of exit outlook in Home Improvements
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
New Enterprise
Associates
2
T. Rowe Price 2
Wayfair (2002, Boston, $368M)
A-Grade Investments 2
Correlation
Ventures
1 Casper (2014, New York City, $240M)
Crosslink Capital 1 Casper (2014, New York City, $240M)
Nov 2017 Outward Acq by Williams-Sonoma for $112M
Nov 2017 On Purple Acq by Global Partner Acquisition Corp
Nov 2016 WorldStores Acq by Dunelm for $11M
Jun 2016 One Kings Lane Acq by Bed Bath & Beyond for $12M
Feb 2016 Hayneedle Acq by Jet for $90M
Jun 2010 American Blinds Acq by Blinds
Home Improvements > Feed Summary > Exit Outlook Summary
Bed Bath &
Beyond
1 One Kings Lane (Jun 2016, $11.8M)
Jet 1 Hayneedle (Feb 2016, $90M)
Global Partner
Acquisition Corp
1 On Purple (Nov 2017)
Dunelm 1 WorldStores (Nov 2016, $10.6M)
Blinds 1 American Blinds (Jun 2010)
Recent IPOs Top Acquisitions
Rotopino.pl
Online retailer of hardware tools
IPO MCap: - Current MCap: -
ImproveNet Nov 2011
Online home improvement services
IPO MCap: $398M Current MCap: $398M
Kabuni Nov 2017
Online community for interior designers,…
IPO MCap: $5.7M Current MCap: $5.8M
Miliboo Dec 2015
Manufacturer of contemporary furniture
IPO MCap: $22.3M Current MCap: $11.8M
Wayfair Oct 2014
Online retailer of multi-category home im…
IPO MCap: $2.4B Current MCap: $2.4B

Marketmap: Home Improvements
Overview
Companies 1837
Funded 414 Series A+ 132
Funding $4.4B Last 2 yrs $1.2B
Most Active Investors
Seed FJ Labs (4)
Series A/B FJ Labs (3)
Series C+ Verdane Capital (2)
Others Kima Ventures (6)
Incubators 500 Startups (8)
FACTSHEET
Top Cities
Bay Area 85 Cos $1.1B
Boston 14 Cos $405M
Feed in Numbers
Unicorns 3 Soonicorns 11
Minicorns 30 Editor Picks 73
Acquihired 58 Deadpooled 291
Top Companies
WayFair (2002, Boston, $368M)
Exits
IPOs 5 Miliboo, Wayfair
Acquisitions 6 Outward, On Purple
Top Acquirers Bed Bath & Beyond, Jet
* Denotes Upcoming Business Models in
Home Improvements market ENABLERS
FURNITURE
DESIGN TOOLSVISUALIZATION
SECOND HAND GOODS
RENTAL*
SECOND HAND & RENTAL
COMMERCE
MULTI-CATEGORY
BATHROOM
FITTINGS & ACCESSORIES
MATTRESS BRANDS*
FURNITURE BRANDS
DECOR
SERVICES
MARKETPLACE
IN-HOUSE
MULTI -SERVICES
INTERIOR DESIGN
MULTI -SERVICES
INTERIOR DESIGN
PAINTING
COMMERCE & SERVICES
AR & VR*
Home Improvements > Feed Summary > BlueBox
7
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
For any Feedback and Query reach out to MyAnalyst@tracxn.com

Key Sub Sectors in Home Improvements Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
B2C Commerce > Mattress >
Private Label 57 $348M 17
B2C Commerce > Horizontal >
Private Label 132 $118M 12
Rental 30 $44.9M 12
Enabler > Visualization Tool >
3D Rendering 33 $61.1M 7
B2C Commerce > Horizontal >
Marketplace 85 $80.2M 6
Services > Horizontal >
Marketplace 53 $22.1M 7
B2C Commerce > Furniture > Private Label
>
Custom Made
28 $38M 6
B2C Commerce > Decor > Private Label >
Wall Decor 40 $28M 4
Second-hand > Horizontal >
Commission-based Marketplace 15 $14.9M 3
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products
to customers
1255 238 $3.2B
Commerce & Services
Online platform having both commerce and services
front, where homeowners can buy furniture...
27 10 $668M
Services
Companies dealing in big ticket home remodeling
services like interior designing, painting,...
318 83 $370M
Enabler
Online platform providing software and technology
products to retailers, service providers...
118 51 $113M
Second-hand
Online platform to buy and sell used/pre-owned
furniture
41 13 $55.5M
Rental
Online platforms renting pre-owned furniture and
other household goods
30 9 $53.5M
B2B Commerce
Online platforms facilitating trading of home
improvement products /supplies for consumption,...
16 3 $4.2M
Home Improvements > Feed Summary > Summary of Key Markets

List of Notable Companies in Home Improvements
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Home Improvements > Feed Summary > Notable Companies in the Sector
Public
Wayfair
(2002, Boston, $368M)*
ImproveNet
(1996, Palo Alto)
Miliboo
(2007, Pringy, $8.6M)
Kabuni
(2013, Vancouver)
Rotopino.pl
(2011, Bydgoszcz)
Acquired
Outward
(2012, San Jose, $12M)
Unicorns
Houzz
(2009, Palo Alto, $614M)
Casper

List of Notable Companies by Market in Home Improvements
Notable Companies by Market (1/4)
11
Home Improvements > Feed Summary > Notable Companies by Market
B2C Commerce
Horizontal
Wayfair (2002, Boston, $368M)
Online retailer of multi-category home
improvement products
Unicorn. Stage: Public
T. Rowe Price, Battery Ventures, Great Hill Partners
and 4 Other Investors
Westwing (2011, Munich, $212M)
Online shopping club for home furniture &
accessories
Soonicorn. Stage: Series D
Access Industries, Odey Asset Management, Rocket
Internet and 11 Other Investors
Online managed marketplace for home
Soonicorn. Stage: Series F
State Street Global Advisors, InnoVen Capital,
Goldman Sachs and 3 Other Investors
Horizontal
Home24 (2009, Berlin, $173M)
Online rmarketplace for home improvement
products
Soonicorn. Stage: Series C
Rocket Internet, Baillie Gifford, REWE Group and 4
Other Investors
Internet-first brand of multi-category home
Partech Ventures, Level Equity, Eight Roads
Ventures and 11 Other Investors
Urban Ladder (2012, Bangalore, $107M)
Online private label brand of multi-category home
Soonicorn. Stage: Series E
Kalaari Capital, Sequoia Capital, Steadview Capital
Horizontal
LivSpace (2012, Bangalore, $35.2M)
Online retail for in-home designs and furniture
Soonicorn. Stage: Series B
Deep Nishar, Gokul Rajaram, Rajeev Madhavan and
5 Other Investors
Miliboo (2007, Pringy, $8.6M)
Stage: Public
Naxicap Partners, Sigma Gestion, Auriga Partners
Tuft & Needle (2012, Tempe)
Soonicorn. Stage: Unfunded

12
B2C Commerce
Mattress
Online direct-to-consumer mattress brand
Unicorn. Stage: Series C
SevenVentures, Target, IVP and 15 Other Investors
On Purple (2015, Alpine)
Direct to consumer mattress company
Soonicorn. Stage: Acquired
Hardware Supplies
VictoriaPlum (2001, Hessle, $333M)
Online retailer of bathroom products
Soonicorn. Stage: Funded
TPG
Commerce & Services
Commerce & Services
Online commerce and community platform for
home remodeling and design
Unicorn. Stage: Series E
Iconiq Capital, Wellington Management, Sequoia
Capital and 9 Other Investors
Laurel & Wolf (2014, Los Angeles, $25.5M)
Online interior design service provider and
commerce platform for home improvement
products
Benchmark Capital, Karlin Ventures, Upside
Partnership and 10 Other Investors

13
Services
Horizontal
Porch (2012, Seattle, $100M)
Online platform listing home improvement service
prodviders
FJ Labs, Valor Equity Partners, Capricorn and 13
Other Investors
ImproveNet (1996, Palo Alto)
Stage: Public
ARCH Venture Partners
Enabler
Visualization Tool
Outward (2012, San Jose, $12M)
Product visualization software
Minicorn. Stage: Acquired
Merus Capital
B2B Commerce
Hardware
Rotopino.pl (2011, Bydgoszcz)
Stage: Public

14
Community Platform
Community Platform
Kabuni (2013, Vancouver)
Online community for interior designers,
manufacturers, and homeowners
Stage: Public

List of Notable Companies in Home Improvements in China
Notable Companies in the Sector in China
15
Home Improvements > Feed Summary > Notable Companies in the Sector in China
Unicorns
To8to
(2008, Shenzhen, $216M)
Soonicorns
Qijia
(2005, Shanghai, $172M)
Meilele
(2008, Foshan, $137M)
IKongJian
(2010, Beijing, $62.3M)

Recent News in Home Improvements Sector
Recent News
16
Home Improvements > Feed Summary > Recent News
Apr 2018 Reshuffle at the top for ACRE, securityworldmarket.com
Apr 2018 £40m fund raise for furniture business, Insider Media
Apr 2018
Equistone helps portfolio companies make bolt-on acquisitions to
expand internationally, Private Equity Wire
Mar 2018
City Furniture Signs 246 KSF Industrial Lease in Florida, Commercial
Property Executive
Mar 2018
Pepperfry on Expansion Spree, Sets up New Centre in Indore,
Corporate Ethos
Mar 2018
Ardian looks to cap strong three-year growth for DIY private sales
website Bricoprivé.com with sale to Florac, AltAssets
Mar 2018
Chinese VR Home Design Portal 3vjia Gets $48 Million In Series B
Funding Round, China Money Network
Mar 2018
Overstock Files U.S. Supreme Court Brief in South Dakota v. Wayfair
State Tax Case, GlobeNewswire
Mar 2018 Streem Secures $2M Seed Funding Round, FinSMEs
Mar 2018
Pizza Hut parts ways with Droga5 as NFL sponsorship begins,
adageindia.in
Mar 2018
Furniture etailers move on to newer revenue channels from
discounting , Indiatimes
Mar 2018 Wayfair to Create 450 Jobs in Chemung County, New York, Citybizlist
Mar 2018
Rentickle to add categories; expand to Mumbai, Pune in 2018,
Business Line
Key Recent News Key Recent News
Mar 2018 Modular sofa startup Burrow raises $14M, Free Firmware Download
Mar 2018
Wayfair And Ebay Introduce AR Technology For Android Users,
Retail TouchPoints
Mar 2018 Consumer wishes for ‘bathroom of the future’ revealed, KBBDaily
Mar 2018
Wayfair Mobile Shopping App Can Turn Virtually Every Home into a
Furniture Showroom, Business Wire
Mar 2018
Sotheby’s debuts augmented reality home staging app using Google
ARCore, VentureBeat
Mar 2018 Debenhams partners with Swoon Editions, Retail bulletin
Mar 2018
AYM signs deal with mattress startup to expand in Middle East, The
Irish Times
Mar 2018
We compared Mattress Firm and the store a hot startup just
launched to compete with it - and the winner was clear, Business
Insider
Mar 2018
Can Hipcouch woo consumers, realtors with its unique home
offerings?, Indiatimes
Mar 2018
Dering Hall Names Barbara Friedmann Vice President, Brand
Relations, PR Newswire
Mar 2018
Beirut-based interior design startup Moodfit raises ~$400,000 in
seed funding, MENABytes
Mar 2018 Kujiale homes in on $100m series D, Global Corporate Venturing

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
17
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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$299M
$262M
$172M
$1.1B
$864M
$267M
$985M
$213M
0
20
40
60
80
100
120
140
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding # Rounds
3 Year CAGR
6 Year CAGR
Investments ($M) and number of rounds in Home Improvements; 2011-2017
Global Funding Trends (1/2)
19
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Home Improvements > Investment Trends > Global Funding Trends
#Rounds
$Funding
22% $ Funding
4% $ Funding
15% # of Rounds
7% # of Rounds

$12M $14M $31M $37M $42M $18M $24M $10M
$242M
$162M $70M
$300M
$371M
$195M
$287M
$97M
$45M $86M $71M $784M $450M $54M $674M $106M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
18 34 49 56 75 46 25 6
9 19 16 16 37 36
32
11
2 2 8 11 10 3 9 3
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
29
20
Total # of Rounds
$228M
$172M
$55M
$993M
$653M
$54M
$742M
$94M
0
2
4
6
8
10
12
14
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding # of Rounds
20
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded ClubMega Rounds
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Home Improvements; 2011-2017
Home Improvements > Investment Trends > Global Funding Trends
57
40
38
63
42
24 264
$2.2M
$1.2M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
3 4 2 9 12 2 6 2 $2.2M $1.1M $0.7M $1M $1.4M $1.8M - $1.2M
$299M
$213M
Total $ Invested

Home Improvements > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Home Improvements
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.1B 74
Boston 405M 9
New York City 349M 47
Hessle 333M 1
London 286M 37
Bangalore 274M 48
Berlin 224M 23
Munich 212M 7
Mumbai 202M 17
Seattle 130M 10
Total Funding
260
183
93
14
8
6
11
12
# Rounds
$2.5B
$1.4B
$495M
$39.6M
$16.6M
$9.4M
$8.1M
$7.9M
US
Europe
India
Latam
Australia
Japan
SEA
Canada
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.8
$0.5
$0.9 $1.0 $0.9
$0.6
$1.2
2011 2012 2013 2014 2015 2016 2017
$4.2
$6.0
$4.3
$8.6
$4.8 $4.7
$5.9
$45.1
$21.6
$7.7
$53.4
$33.2
$11.0 $13.8
$22.3
$43.0
$17.7
$98.1
$50.0
$18.1
$134.8
Home Improvements > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Home Improvements; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$5K* $11M
$50K $31M
$92K $80M
$50K $1B
$22M
$7M
$2.8M
$0.3M
Series C+
Series B
Series A
Seed
Stage

Note: 203 companies with undisclosed funding amount are not included
23
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
97
98
37
7
11
No. of Companies
Home Improvements > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Home Improvements; as of Apr 2018
Distribution of companies by Funding Range
$34M
$383M
$783M
$526M
$2.7B
$ Investment

Stage No. of Companies
Funding
Funnel
100%
23%
7%
3%
2%
24
Note: Numbers in the brackets show the count of companies
Time to raise
next round
29
57
132
414
1837
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
23% 1%
(18)
0%
(6)
3%
(63)
16%
(291)
58%
(1069)
32% 4%
(15)
1%
(4)
9%
(39)
12%
(48)
47%
(195)
43% 11%
(14)
2%
(3)
11%
(14)
6%
(8)
40%
(53)
51% 25%
(14)
5%
(3)
7%
(4)
4%
(2)
39%
(22)
- 31%
(9)
3%
(1)
10%
(3)
3%
(1)
7%
(2)
Home Improvements > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Home Improvements
Funding Funnel
13 Months
16 Months
15 Months
Investment backedBootstrapped
11
3
5
3
1
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Home Improvements > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Home Improvements; Apr 2016-Apr 2018
Notable Investments in last 24 months (1/4)
LATE STAGE
$400M - Series E Jun 2017
Online commerce and community platform for home
remodeling and design
Iconiq Capital, Wellington Management, Sequoia
Capital, GGV Capital
$170M - Series C Jun 2017
Target, IVP, Norwest Venture Partners, Lerer
Hippeau Ventures, New Enterprise Associates, Irving
Place Capital
$72.1M - Series C Sep 2017
ManoMano (2013, Paris, $87.3M)
Online marketplace for hardware and gardening
products
General Atlantic, Piton Capital, Partech Ventures,
Bpifrance
LATE STAGE
$55.8M - Series C Mar 2018
Ventures
$38.5M - Series F Mar 2018
State Street Global Advisors
$31.3M - Series E Sep 2016
Goldman Sachs, Norwest Venture Partners, Zodius
Capital, Bertelsmann India Investments
LATE STAGE
$15.2M - Series C Jan 2017
Kalaari Capital, SAIF Partners, Steadview Capital,
Sequoia Capital, ABG Capital
$11.9M - Series E Mar 2018
Kalaari Capital, Sequoia Capital, Steadview Capital,
SAIF Partners
$370k - Series C Jun 2016
Trifecta Capital
Series C Aug 2017
SevenVentures

EARLY STAGE
$53.5M - Series B Dec 2017
Simba (2015, London, $92.9M)
Direct-to-consumer mattress brand
Atami Capital, Lombard Odier, Nigel Wray
$23M - Series B Dec 2017
Modsy (2015, San Francisco, $33.8M)
Online platform for 3D home design
Advance Venture Partners, Comcast Ventures,
Norwest Venture Partners, Birchmere Ventures,
AME Cloud Ventures, BBG Ventures, GV,
NBCUniversal
$23M - Series B Jul 2017
Online mattress store
Blake Mycoskie,
$18.3M - Series B Oct 2016
EVE (2016, San Francisco, $32.1M)
Private label brand of mattress
Woodford Investment Management, Octopus
Ventures, DN Capital, Channel 4, Paul Pindar
EARLY STAGE
$16.7M - Series B Jul 2017
Framebridge (2014, Washington D.C., $37.1M)
Internet-first brand of custom picture frames
Gordon Segal, Beth Kaplan, New Enterprise
Associates, Revolution, SWaN & Legend Venture
Partners
$15.2M - Series B Oct 2016
Furlenco (2011, Bangalore, $27.3M)
Online furniture and home appliance rental platform
Lightbox Ventures, Axis Capital Partners, Jaideep
Khanna, Hrishikesh Parandekar
$15M - Series B Mar 2018
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Pritzker Group, Fifth Wall Ventures, Peterson
Partners, Listen, Breakout Capital
$14.9M - Series B Aug 2016
Bessemer Venture Partners, Helion Venture
Partners, Jungle Ventures
EARLY STAGE
$14.5M - Series B Jun 2017
Eight (2014, San Francisco, $46.5M)
Internet-first brand of mattress and smart mattress
covers
Khosla Ventures, Y Combinator, Yunqi Partners,
Azure Capital, StartX
$13M - Series B Jun 2016
Rooomy (2009, San Jose, $13M)
Provider of 3D virtual staging solutions to real estate
and retail industry
$12.5M - Series B Jan 2018
Havenly (2013, Denver, $25.8M)
Online interior design service provider and
commerce platform
Foundry Group, Industry Ventures, Chicago
Ventures, Kickstart Seed Fund

EARLY STAGE
$11.2M - Series B Feb 2017
Numis Securities, Rishi Passi, Janus Henderson
Investors
$11M - Series B Jan 2018
Home Bell (2015, Berlin, $11M)
Home improvement services provider
SevenVentures, AXA, Helvetia, Kompass Digital,
Lakestar, Global Founders Capital, Index Ventures
$10.6M - Series A Mar 2017
Mycs (2014, Berlin, $10.6M)
Online customization platform for furniture
Global Founders Capital, Uwe Horstmann, Florian
Heinemann
$10.4M - Series B Nov 2017
covers
EARLY STAGE
$10M - Series B Dec 2017
HomeLane (2014, Bangalore, $64.5M)
Online platform providing interior design solutions
Accel Partners, Sequoia Capital, RB Investments
RentoMojo (2014, Bangalore, $17.1M)
Online rental platform for home durables
Bain Capital Ventures, Renaud Laplanche, Accel
Partners, IDG Ventures India
$10M - Series A Aug 2017
Pro.com (2013, Seattle, $27.5M)
Online general contractor for home improvement
services
DFJ, Maveron, Madrona Venture Group, Two Sigma
Ventures
$10M - Series A Jul 2017
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Zillow
EARLY STAGE
$10M - Series A Mar 2017
Brooklinen (2013, New York City, $10M)
Internet-first brand of home texstiles
FirstMark
Octopus Ventures, DN Capital, Channel 4
$9M - Series B Apr 2016
Framebridge (2014, Washington D.C., $37.1M)
Internet-first brand of custom picture frames
New Enterprise Associates, Revolution, SWaN &
Legend Venture Partners
$8M - Series A May 2017
Interior Define (2012, Chicago, $26.2M)
Internet-first brand of custom made furniture
Breakout Capital, Pritzker Group, Listen

EARLY STAGE
$7.1M - Series A Jul 2017
RoomClip (2012, Tokyo, $8.2M)
User generated interior designing content sharing
platform
OPT Ventures, REVIC, Mitsubishi UFJ Capital, Spiral
Ventures, Adways, Excite Japan, Femto Partners,
SMBC Venture Capital, Mixi
$6.1M - Series A Oct 2016
Spark Ventures, The Garage Soho
$6M - Series B Jan 2018
Deep Nishar, Gokul Rajaram, Rajeev Madhavan
$5M - Series B Sep 2016
Merus Capital
EARLY STAGE
$5M - Series A Jan 2017
covers
Yunqi Partners, Azure Capital Partners, Y
Combinator, StartX, Comcast Ventures, Sinovation
Ventures
$5M - Series A Jul 2016
Hutch (2015, Los Angeles, $17.2M)
Online home design visualization and commerce
platform
Founders Fund, Sean Rad
$5M - Series A Jun 2016
Accel Partners, IDG Ventures India
$5M - Series B Jun 2017
Lightbox Ventures
EARLY STAGE
$5M - Series A Aug 2017
Viyet (2012, New York City, $8.3M)
Online consignment service for luxury pre-owned
furniture and accessories
$1.7M - Series B Dec 2017
$1.3M - Series A Aug 2016
Sweeten (2011, New York City, $8.6M)
Online closed marketplace platform for home
improvement services
$769k - Series B Feb 2018

Home Improvements > Investment Trends > Notable Investments in last 24 months in China
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series D Mar 2018
Kujiale (2014, Hangzhou, $112M)
Tech-driven online platform to design sketches and
get related services
Shunwei Capital, Pavilion Capital Partners, IDG
Capital, GGV Capital, Yunqi Partners, Hearst, Linear
Venture, Temasek
$31.7M - Series C Jun 2017
IKongJian (2010, Beijing, $62.3M)
O2O home renovation service platform
Gome Group Holdings
EARLY STAGE
3vjia (2012, Guangzhou, $48M)
3D virtual reality technology
Redstar Macalline
Zaozuo (2014, Beijing, $37.5M)
Marketplace for furniture designers and
independent agencies
Bertelsmann Asia Investment Fund, Morningside
Ventures, Tigercub Fund, Yuan Jing Capital,
ZhenFund, IDG Capital

Most Active Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Apr 2013-Apr 2018)
Most Active VC & PE Investors
30
Home Improvements > Investment Trends > Most Active VC & PE Investors
SEED STAGE
FJ Labs (4 Investments)
AptDeco, Havenly, EVE
1
Lerer Hippeau Ventures(4 Investments)
Casper, Dering Hall, Paintzen
2
DN Capital(3 Investments)
EVE, Moebel24, Pamono
3
SV Angel (3 Investments)
Porch, Move Loot, Rentfeather
4
Accel Partners (2 Investments)
RentoMojo, CapriCoast
5
Compound (2 Investments)
Viyet, Modsy
6
Correlation Ventures(2 Investments)
Casper, Furnishare
7
East Ventures(2 Investments)
Arsitag, Livaza
8
Great Oaks Venture Capital (2
Investments)
Sweeten, Canopy Lawn Care
9
Index Ventures(2 Investments)
Swoon Editions, Move Loot
10
EARLY STAGE
Porch, Renoviso, Gaia Design
1
Founders Fund (3 Investments)
Porch, BuildZoom, Hutch
2
14W (2 Investments)
Kaufmann Mercantile, Floyd
3
HomeLane, Selency (formerly known as Brocante Lab)
4
Bessemer Venture Partners (2
Investments)
LivSpace, Renoviso
5
Comcast Ventures(2 Investments)
Eight, Modsy
6
Global Founders Capital (2 Investments)
Mycs, Home Bell
7
Great Oaks Venture Capital (2
Investments)
Move Loot, Helix Sleep
8
New Enterprise Associates(2 Investments)
Casper, Burrow
9
Partech Ventures(2 Investments)
ManoMano, Sensopia
10
LATE STAGE
Verdane Capital(2 Investments)
Desenio, Bemz
1
Ardian
Brico Prive
2
Bertelsmann India Investments
Pepperfry
3
DST Global
Houzz
4
Eight Roads Ventures
Made.com
5
General Atlantic
ManoMano
6
Generis Capital Partners
UareDesign
7
Kinnevik
Mobly
8
Oxer Capital
Rugs Direct
9
Partech Ventures
Made.com
10

Home Improvements > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Home Improvements; Last 5 years (Apr 2013-Apr 2018)
Most Active Ecosystem Investors
INCUBATOR
500 Startups(8 Investments)
Havenly, Fabelio.com, Pair
1
Y Combinator(8 Investments)
BuildZoom, Move Loot, Eight
2
Brand Capital(5 Investments)
LivSpace, City Furnish, Ediy
3
NUMA(2 Investments)
Flippar, Hopfab
4
Rocket Internet(2 Investments)
Olive Theory, Zanui
5
AngelPad
Paintzen
6
Capital Innovators
Space Sculpt
7
Curious Capital
Streem
8
Dreamit
Bestimators
9
FF Venture Capital
Greycork
10
OTHER NOTABLE INVESTORS
Kima Ventures(6 Investments)
Campaign, Selency (formerly known as Brocante Lab),
Travauxlib
1
Bpifrance(4 Investments)
ManoMano, Travauxlib, Innersense
2
FundersClub(4 Investments)
Move Loot, Eight, Burrow
3
Crowdcube(3 Investments)
Clippings, The New Craftsmen, SeedBox
4
Fabrice Grinda(3 Investments)
Havenly, EVE, Renoviso
5
Lowe(3 Investments)
Porch, Decorist, Canopy Lawn Care
6
Asia Venture Group(2 Investments)
Home Bell, JewelCandle
7
Fidelity Investments(2 Investments)
Westwing, Made.com
8
First Ascent Associates(2 Investments)
Paintzen, Havenly
9
Goldman Sachs(2 Investments)
Pepperfry, WorldStores
10
DEBT INVESTORS
Western Technology Investment(4
Investments)
Rated People, Move Loot, Viyet
1
InnoVen Capital(3 Investments)
Pepperfry, Furlenco, RentoMojo
2
Trifecta Capital(3 Investments)
Urban Ladder, LivSpace, Furlenco
3
IntelleGrow(2 Investments)
Furlenco, RentoMojo
4
Silicon Valley Bank
Made.com
5

Home Improvements > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Home Improvements > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Home Improvements > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
35
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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Marketmap: Home Improvements
37
Home Improvements > Market Details > BlueBox

Key Sub Sectors
38
Key Sub Sectors in Home Improvements
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
B2C Commerce
Online platform selling home improvement products to customers
Wayfair (2002, Boston, Public)
VictoriaPlum (2001, Hessle, $333M)
1255 238 $3.2B
Commerce & Services
Online platform having both commerce and services front, where homeowners can buy
furniture and consult interior designers respectively
Decorati (2006, San Francisco, Acquired)
27 10 $668M
Services
Companies dealing in big ticket home remodeling services like interior designing, painting,
flooring etc
Quotatis (1999, Norwich, Acquired)
Porch (2012, Seattle, $100M)
318 83 $370M
Enabler
Online platform providing software and technology products to retailers, service providers
and homeowners
Outward (2012, San Jose, Acquired)
Modsy (2015, San Francisco, $33.8M)
118 51 $113M
Second-hand
Online platform to buy and sell used/pre-owned furniture
Viyet (2012, New York City, Acquired)
Move Loot (2013, San Francisco, $21.2M)
41 13 $55.5M
Rental
Online platforms renting pre-owned furniture and other household goods
30 9 $53.5M
B2B Commerce
Online platforms facilitating trading of home improvement products /supplies for
consumption, processing or selling between businesses
Rotopino.pl (2011, Bydgoszcz, Public)
Bonagora (2014, Berlin, $3.5M)
16 3 $4.2M
Content Platforms
Online platform generating content and enabling purchase of wall decor products
BrightNest (2011, Denver, Acquired)
Decoist (2009, Bucharest)
14 1 $950k
Community Platform
Online community of homeowners, interior designers and manufacturers to discuss,
implement and buy home decor products
Kabuni (2013, Vancouver, Public)
Arcbazar (2010, Cambridge, $583k)
18 6 $653k
Home Improvements > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/11)
39
Home Improvements > Market Details > Detailed Sector Taxonomy

40

41

42

43

44

45

46

47

48

49

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+2)
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies covered 57 | Funded 14 | Total Funding $456M)
$348M
(+$255M)
17
(+3)
Casper
2
(-)
B2C Commerce > Horizontal > Private Label
Online platform dealing with home improvement products under its own brand name
$118M
(-$76.3M)
12
(-4)
Made.com
(2010, London, $136M)
3
(+3)
Rental
Online platforms renting pre-owned furniture and other household goods
(Companies covered 30 | Funded 9 | Total Funding $53.5M)
$44.9M
(+$36.7M)
12
(+6)
Furlenco
(2011, Bangalore, $27.3M)
4
(-3)
B2C Commerce > Horizontal > Marketplace
Online platform facilitating sale of home improvement products with payment and logistics support
$80.2M
(-$220M)
6
(-12)
Pepperfry
(2011, Mumbai, $199M)
5
(-)
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D
images with 3D photorealistic effects or non-photorealistic rendering on a computer
$61.1M
(+$40.9M)
7
(-1)
Modsy
(2015, San Francisco, $33.8M)
6
(-2)
Services > Horizontal > Marketplace
Online platform facilitating booking of home improvement services with payment and logistics support
$22.1M
(-$1.1M)
7
(-9)
Home Bell
(2015, Berlin, $11M)
7
(+2)
B2C Commerce > Furniture > Private Label > Custom Made
Online platform that processes made-to-order furniture products for customers
$38M
(+$36.9M)
6
(+4)
Interior Define
(2012, Chicago, $26.2M)
50
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Home Improvements in last 2 years (April 2016 - March 2018)
Home Improvements > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Home Improvements > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
B2C Commerce > Mattress > Private Label
Online platform dealing with mattresses under its own brand name
(Companies created 57 | Funded 14 | Total Funding $456M )
1 Eight (2014, San Francisco, $46.5M)
2
Services > Interior Design > In-house > Modular
Online platform selling completely designed rooms with customization options
(Companies created 16 | Funded 3 | Total Funding $69.7M )
1 HomeLane (2014, Bangalore, $64.5M)
3
Services > Horizontal > In-house
Online-first home improvement platform with its own fleet of service providers
1 Pro.com (2013, Seattle, $27.5M)
4
Enabler > Visualization Tool > 3D Rendering
Online platform using 3D computer graphics process for converting 3D wire frame models into 2D images
with 3D photorealistic effects or non-photorealistic rendering on a computer
1 Hutch (2015, Los Angeles, $17.2M)
5
Services > Other Services > In-house
Online-first home improvement service provider with its own fleet of service providers
1 Renoviso (2014, North Andover, $11.9M)
6
Second-hand > Horizontal > Commission-based Marketplace
Online platform facilitating sale of second-hand home improvement products with payment and logistics
support
1 Selency (formerly known as Brocante Lab)
(2014, Paris, $3.3M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
52
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (April 2016 - March 2018)
Home Improvements > Market Details > Top Markets of Early Stage Investors

Incubators Y Combinator (#1)
Seed Norwest Venture Partners (#1), Correlation Ventures (#1)
Series A/B IVP (#1), Pritzker Group (#1)
Series C+ SevenVentures (#1), Target (#1)
On Purple Nov - 2017
Acq by Global Partner Acquisition Corp
$14M - Series B
$53.5M - Series B
$10.4M - Series B
Series C
$2.4M - Series B
$23M - Series B
$170M - Series C
$14.5M - Series B
$11.2M - Series B
$5M - Series A
$6.1M - Series A
Mar 2018
AYM signs deal with mattress startup to expand in Middle
East, The Irish Times
Mar 2018
We compared Mattress Firm and the store a hot startup just
launched to compete with it - and the winner was clear,
Business Insider
Mar 2018
Eight hauls in $14 mln Series B in Khosla Ventures-led
round, PE Hub
Feb 2018
Leesa Sleep Launches Customizable Pillow To Satisfy
Multiple Sleep Positions and Preferences, PR Newswire
Feb 2018 Casper opens first standalone store, Retail Dive
Feb 2018
Casper Launches Exclusive Mattress at Target, Home
Furnishings Business
Jan 2018
Marpac Decides to Buy Yogabed after Sleeping on It, Business
Wire
Dec 2017
Double-decker sleep service bus to launch in UK, Metro
Magazine
Dec 2017
UK mattress startup Simba Sleep raises £40m and is heading
for profit in some markets, City A.M.
Dec 2017
The AlleyWatch NYC Startup Daily Funding Report,
AlleyWatch
Dec 2017
Mattress maker Casper faces lawsuit for tracking web
visitors, Engadget
Nov 2017
New Code Released for Vlad Zamfir's Ethereum 'Casper'
Upgrade, CoinDesk
Nov 2017 Toronto's Endy raises $1M in funding, Fundingportal
Nov 2017
Wakefit plans to enter beds accessories segment, Business
Line
News
0
2
4
6
8
10
12
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
2
6
14
57
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Mattress > Private Label: Market Factsheet
Market: Private Label
53
Exits
Recent Investments
YoY Funding and Rounds
Online platform dealing with
mattresses under its own brand
name
Casper
Simba
(2015, London, $92.9M)
Eight
EVE
Leesa
(2014, Virginia Beach, $32M)
Top Companies
#1 Top Markets of Investment Activity
Home Improvements > Market Details > Market: Private Label
Companies Created 57 | Funded 14 | Total Funding $456M

B2C Commerce > Mattress > Private Label: Top Companies
Analyst’s Pick
Unicorn. Stage: Series C
SevenVentures, Target, IVP and 15 Other Investors
Minicorn. Stage: Series B
Atami Capital, Lombard Odier, Nigel Wray and 6
Other Investors
covers
Khosla Ventures, Y Combinator, Yunqi Partners and
22 Other Investors
Woodford Investment Management, Octopus
Ventures, DN Capital and 5 Other Investors
Analyst’s Pick
Helix Sleep (2014, New York City, $8.2M)
Personalized internet first mattress company
Editor's Pick. Stage: Series A
Western Technology Investment, Great Oaks
Venture Capital, Simon Ventures and 2 Other
Investors
Sundayrest (2015, Bangalore, $300k)
Internet-first brand of mattresses
Editor's Pick. Stage: Seed
Soonicorn. Stage: Acquired
Endy Sleep (2014, Toronto)
Internet-first brand of matresses
Editor's Pick. Stage: Unfunded
Perfect Pressure (2014, Aventura)
Private label brand of mattresses
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
55
B2C Commerce > Mattress > Private Label: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Eight 2014
San
Francisco
Series B $47M - 3 - - 10 272k 7.6k 8k 208 60k 28% 27 20% 1.5k 23%
4.9 Saatva 2010 Westport Unfunded - - 3 - - 1 124k 10k 3k 7 24k 25% - - - -
4.8 Yogabed 2014
Chesterfiel
d
Acquired $350K - - - 4 1 855k 3.4k - - 155k 22% - - -93 -3%
4.7 Casper 2014
New York
City
Series C $240M - - - - 38 23k 115k - - 2k 7% - - 2.7k 2%
4.6 Helix Sleep 2014
New York
City
Series A $8M - - - - 1 156k 8.6k - - 29k 22% - - 4.2k 78%
4.5 Leesa 2014
Virginia
Beach
Series B $32M - - - - 11 75k 16k - - 15k 25% - - 2k 14%
4.4 Luuna 2015 Mexico City Seed $835K - - - - - 528k 5.2k - - 729k 229% - - 300 6%
4.3 Endy Sleep 2014 Toronto Unfunded - - - - 4 1 250k 3.9k - - - - - - 547 16%
4.2 Cloude 2016 Gurgaon Unfunded - - 5 - 4 - 10M - 330 20 - - - - - -
4.1 Simba 2015 London Series B $93M - - - - 9 169k 9.2k - - - - - - 1.5k 18%
4.0 EVE 2016
San
Francisco
Series B $32M - - - 3 4 1.3M - - - - - - - - -
3.9 Marmota 2015 Tarragona Funded - - - - 3 - 836k 96 - - - - - - 6 6%
3.8 On Purple 2015 Alpine Acquired - - - - - 2 728k 7.6k - - 702k
2759
%
- - - -

Incubators 500 Startups (#1), RTBI (#1)
Seed Kalaari Capital (#1), Index Ventures (#1)
Series A/B Level Equity (#1), PROfounders Capital Partners (#1)
Series C+ Eight Roads Ventures (#1), Partech Ventures (#1)
Miliboo Dec - 2015
IPO'd on EURONEXT
$55.8M - Series C
$11.9M - Series E
Urban Ladder (2012, Bangalore,
$107M)
$8.1M - Series A
Campaign (2013, Emeryville, $8.1M)
$6M - Series B
$1.7M - Series B
$15.2M - Series C
$107M)
Series A
Maxcolchon (2005, Valencia)
$14.9M - Series B
$3.3M - Series B
URBANARA (2010, Berlin, $7.8M)
$370k - Series C
$107M)
Apr 2018 £40m fund raise for furniture business, Insider Media
Mar 2018
Furniture etailers move on to newer revenue channels from
discounting , Indiatimes
Mar 2018 Debenhams partners with Swoon Editions, Retail bulletin
Feb 2018
New furniture store Swoon is coming to Grand Central,
Birmingham Post
Jan 2018 Made.com bags £40m for European expansion, UKTN
Jan 2018
Nigeria’s Skarabrand hits 1,000 items sold in 11 cities,
Disrupt Africa
Jan 2018 Livspace gets additional $6 m for tech upgrade, Business Line
Jan 2018
Furniture Player Urban Ladder To Offer ESOPs To Attract
Talent, Inc42
Jan 2018
Inside design startup Livspace losses soar 5 instances in FY
2016-17, Newpaper24
Dec 2017 BCCL backs online home decor firm Livspace, VCCircle
Dec 2017
Tuft & Needle asks judge to drop false advertising lawsuit by
Mattress Firm, threatens countersuit, The Business Journals
Oct 2017 Flush with funds, Flipkart eyeing more acquisitions, Livemint
Oct 2017
Designer homeware site Made.com turned a profit in the UK
for the first time last year, City A.M.
Sep 2017
Skarabrand hasn’t scratched the surface of Nigeria’s N1
Trillion furniture industry – Raymond Umeh, CEO, TechMoran
Aug 2017
Online Furniture Marketplace Urban Ladder Gets Single
Brand Licence From DIPP, IndianWeb2
News
0
2
4
6
8
10
$0k
$20M
$40M
$60M
$80M
$100M
$120M
$140M
$160M
2014 2015 2016 2017 2018
YoY Funding Rounds
1
2
14
23
132
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
B2C Commerce > Horizontal > Private Label: Market Factsheet
56
Exits
Recent Investments
Online platform dealing with
home improvement products
under its own brand name
Made.com
(2010, London, $136M)
Urban Ladder
(2012, Bangalore, $107M)
Bambeco
(2008, Baltimore, $39.9M)
LivSpace
Top Companies

B2C Commerce > Horizontal > Private Label: Top Companies
Analyst’s Pick
Ventures and 11 Other Investors
Soonicorn. Stage: Series E
Kalaari Capital, Sequoia Capital, Steadview Capital
Bambeco (2008, Baltimore, $39.9M)
Internet-first brand of eco-friendly home
ABS Capital Partners, New Atlantic Ventures,
Maryland Venture Fund, TCP Venture Capital
Analyst’s Pick
Deep Nishar, Gokul Rajaram, Rajeev Madhavan and
5 Other Investors
Oppa Design (2011, Sao Paulo, $15.4M)
Internet-first brand of home improvement products
Minicorn. Stage: Series A
Monashees+, Kaszek Ventures, Thrive Capital and 2
Other Investors
URBANARA (2010, Berlin, $7.8M)
Editor's Pick. Stage: Series B
Mountain Partners, Astutia Ventures, German
Startups Group and 8 Other Investors
HipVan (2013, Singapore, $4.6M)
East Ventures, Golden Gate Ventures, LionRock
Capital and 2 Other Investors
Analyst’s Pick
Fabelio.com (2015, Jakarta, $3.5M)
Internet-first brand and online marketplace for
multi-category home improvement products
500 Startups, Venturra Capital, Spiral Ventures and
3 Other Investors
Tuft & Needle (2012, Tempe)
Soonicorn. Stage: Unfunded

58
B2C Commerce > Horizontal > Private Label: Leaderboard
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Urban Ladder 2012 Bangalore Series E $107M - 4 4 4 37 28k 6.7k 3.1M 29.2k 6k 27% 2.6k 10% - -
5.0 LivSpace 2012 Bangalore Series B $35M - 4 4 4 9 125k 724 30k 178 -1k -1% 20 13% 124 21%
4.9 HomeStudio 2015 Bangalore Seed $5M - 5 - - 1 2.1M 16 75 13 375k 22% 1 3% 1 6%
4.9 Maxcolchon 2005 Valencia Series A - - 3 - - - 240k 5.3k 3k 16 30k 14% 5 35% 103 2%
4.8 Franc Franc 2003 Tokyo Unfunded - - 3 - 4 - 130k 45k 301k 666 3k 2% 3 - -1027 -2%
4.8 COMFORIUM 2013 Puurs Unfunded - - 5 - 4 - 267k 35k 300 3 32k 14% 1 50% -2826 -7%
4.7 Wooden Street 2015 Jaipur Unfunded - - 4 - - - 134k 111 30k 265 10k 8% 49 23% - -
4.7 Houssup 2015 Jaipur Seed - - 5 - - 1 10M 31 375 28 7M 113% - - - -
4.6 Miliboo 2007 Pringy Public $9M - 3 - - 2 108k 2k 2k 8 -1k - - - -43 -2%
4.6 HipVan 2013 Singapore Series A $5M - 5 - - 1 225k 883 - 35 -8k -3% - - - -
4.5 Discipline 2012 Biancade Acquired - - - - 4 - 8.2M 4.8k - - 4M 83% - - -57 -1%
4.5 Made.com 2010 London Series C $136M - - - - 12 15k 34k - - -4k -19% - - 1.9k 6%
4.4
Swoon
Editions
2012 London Series A $9M - - - - 3 114k 4.6k - - -2k -1% - - 213 5%
4.4 Modloft 2005 North Seed $250K - - - - - 490k 1.3k - - 114k 30% - - 16 1%
4.4 Fabelio.com 2015 Jakarta Series A $4M - - - - 1 363k 426 - - 86k 31% - - 11 3%

Incubators Y Combinator (#1), Brand Capital (#1)
Seed Accel Partners (#1), IDG Ventures India (#1)
Series A/B Bain Capital Ventures (#1), Axis Capital Partners (#1)
Series C+
None
$769k - Series B
$4M - Series A
Rentickle (2015, Gurgaon, $4.7M)
$3.5M - Seed
Rentfeather (2017, Brooklyn, $3.5M)
$10M - Series B
$5M - Series B
$294k - Angel
$15.2M - Series B
$500k - Seed
GuaRented (2015, Bangalore, $500k)
$327k - Seed
City Furnish (2015, Delhi, $495k)
$5M - Series A
$345k - Angel
Mar 2018
City Furniture Signs 246 KSF Industrial Lease in Florida,
Commercial Property Executive
Mar 2018
Rentickle to add categories; expand to Mumbai, Pune in
2018, Business Line
Feb 2018
After raising over $2.5 Mn debt funding, Furlenco secures
another Rs 5 Cr fresh round, Entrackr
Feb 2018
Two ex-OYO Rooms executives start Voko, target millennials
who don't want to buy furniture, YourStory Media
Dec 2017
Motorola, Bengaluru based RentoMojo ink deal; Now, you
can rent Moto Mods for Moto Z at Rs 399, Financial Express
Dec 2017
Online Furniture Startup Furlenco Bags Funding From
Bollywood Celeb Aamir Khan, Pixr8
Dec 2017
Lifestyle products renting portal Rentickle.com raises $4 m,
Indiatimes
Oct 2017
Feather raises $3.5M to rent furniture to millennials,
mmotimes.com
Jul 2017
India's Rentomojo raises $10M from Bain Capital and
Lending Club founder, TechCrunch
Jun 2017
Feather launches a high-end furniture rental service for
liminal living, Starter Incubator
May 2017
Accel-backed Rentomojo raises venture debt from
Intellegrow , Deal Street Asia
Mar 2017
Rentomojo introduces 'bikes on lease' service on its
platform, TechPortal
Mar 2017
Gurgaon-based Frequip Helps You Rent Furniture and Home
Appliances on Monthly Rentals, IndianWeb2
News
0
2
4
6
8
10
$0k
$5M
$10M
$15M
$20M
$25M
2014 2015 2016 2017 2018
YoY Funding Rounds
-
-
3
9
30
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Rental: Market Factsheet
Market: Rental
59
Exits
Recent Investments
Online platforms renting pre-
owned furniture and other
household goods
Furlenco
RentoMojo
Rentickle
(2015, Gurgaon, $4.7M)
Rentfeather
(2017, Brooklyn, $3.5M)
Top Companies
Home Improvements > Market Details > Market: Rental
Companies Created 30 | Funded 9 | Total Funding $53.5M

Rental: Top Companies
Market: Rental
Analyst’s Pick
Online furniture and home appliance rental
platform
Aamir Khan, Amir Khan, Vamsi Krishna Bandi and
20 Other Investors
Bain Capital Ventures, Renaud Laplanche, Accel
Partners and 7 Other Investors

61
Rental: Leaderboard
Market: Rental
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Furlenco 2011 Bangalore Series B $27M 5 4 - - 12 135k 2.2k 300k 1.9k 36k 35% 838 80% 58 3%
4.8 RentoMojo 2014 Bangalore Series B $17M - 4 - - 10 77k 4.3k 300k 1.7k 16k 26% 418 33% -19 -
4.6 Permarent 2015 Gurgaon Unfunded - 5 4 - - - 10M 32 3k 43 10M 88% 2 5% -1 -3%
4.3 Rentfeather 2017 Brooklyn Seed $4M - - - 4 2 748k 75 - - - - - - 38 72%
4.1 Renetti 2012 Berlin Funded - - - - 4 - 3.2M 9 - - - - - - 6 152%
3.9 Fabrento 2016 Delhi Unfunded - - - - 4 - 1.2M 43 - - -228k -17% - - 2 4%
3.7 GuaRented 2015 Bangalore Seed $500K - - - - - 514k - - - 144k 39% - - - -
3.5 Patina 2012 Brooklyn Unfunded - - - - - - 1.7M 1.3k - - 508k 45% - - 6 -
3.3 City Furnish 2015 Delhi Seed $495K - - - - 6 469k - - - 114k 32% - - - -
3.0 Fullbox 2012 Zapopan Seed - - - - - - 10M 413 - - 4M 27% - - -9 -2%
2.8 Rentickle 2015 Gurgaon Series A $5M 5 - - - 4 339k 1.5k - - -35k -9% - - -80 -5%
2.6 FlatFurnish 2015 Gurgaon Seed - - - - - 1 10M 29 - - 6M 55% - - -2 -7%
2.4
Chair Rental
Direct
2011 Murray Unfunded - - - - - - 10M 347 - - 3M 36% - - - -
2.2 NeoSquat 2013 Paris Unfunded - - - - - - 10M 478 - - 74M
1377
%
- - -21 -4%
2.0 FreQuip 2015 Gurgaon Unfunded - - - - - 1 3.4M 217 - - 629k 23% - - -8 -4%

Market: Marketplace
62
Home Improvements > Market Details > Market: Marketplace

Market: Marketplace

Market: 3D Rendering
65
Home Improvements > Market Details > Market: 3D Rendering

Market: Marketplace
68

Market: Marketplace

Market: Custom Made
71
Home Improvements > Market Details > Market: Custom Made

Market: Custom Made

Market: Wall Decor
74
Home Improvements > Market Details > Market: Wall Decor

Market: Wall Decor

Market: Commission-based Marketplace
77
Home Improvements > Market Details > Market: Commission-based Marketplace

Market: Modular
80
#2 Top Markets of Early Stage Investors
Home Improvements > Market Details > Market: Modular

Market: Modular

Market: In-house
83
Home Improvements > Market Details > Market: In-house

Market: In-house

Market: In-house
86

Market: In-house

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
88
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
90
Performance indicators of public companies in Home Improvements
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
Nov 2017
Kabuni (2013, Vancouver)
Online community for interior designers, manufacturers, and
homeowners
$5.8M $5.7M $4.2k ASX:KBU
Dec 2015
Miliboo (2007, Pringy)
$22.3M $22.3M $19M
EURONEXT:ALM
LB
Oct 2014
Wayfair (2002, Boston)
Online retailer of multi-category home improvement products
$2.4B $2.4B $3.4B NYSE:W
Nov 2011
ImproveNet (1996, Palo Alto)
$398M $398M $264M NASDAQ:IMPV
Rotopino.pl (2011, Bydgoszcz)
WSE:ROT
Home Improvements > Exit Outlook > Public Companies

Notable Acquisitions
91
Notable Acquisitions in Home Improvements
Home Improvements > Exit Outlook > Notable Acquisitions
2017
Acquirer: Williams-Sonoma Deal: $112M
Acquirer: Global Partner Acquisition Corp
2016
Acquirer: Dunelm Deal: $11M
WorldStores (2008, Twickenham, $67.4M)
Online retailer of multi-category home
Acquirer: Bed Bath & BeyondDeal: $12M
One Kings Lane (2009, San Francisco, $229M)
Online Home Furnishings Retailer
Acquirer: Jet Deal: $90M
Hayneedle (2002, Omaha, $57M)
Online retailer of multi-category products
2010
Acquirer: Blinds
American Blinds (1993, Livonia, $26.5M)
Online retailer of custom window treatments and
wall coverings

Most Active Acquirers
92
Home Improvements > Exit Outlook > Most Active Acquirers

Date Target
Feb-15 Sofa Acq by CBPE Capital
Jan-15 Mydeco Acq by Monoqi
Jan-15
Swags Galore Acq by Menrva Holdings,
Inc
Nov-14 BuynBrag Acq by Urban Ladder
Oct-14 Quotatis Acq by ADEO
Oct-14 Iemo Acq by DeNA
May-14 Deal Décor Acq by Bryght
Feb-14 Tenders.es Acq by Citiservi
Jan-14 Schlage Acq by Allegion
Jan-14 Blinds Acq by The Home Depot
Aug-13 BrightNest Acq by Angie's List
Aug-13 DwellStudio Acq by Wayfair
Jun-13 Jotex Acq by Nordic Capital
Jul-12
Le Jardin de Catherine SAS Acq by mr-
bricolage.fr
Acqui-hires (1/2)
93
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Mar-18 JewelCandle Acq by Gala Kerzen
Feb-18 Viyet Acq by Sotheby's
Feb-18 Ivy Acq by Houzz
Dec-17 Sleek Acq by Asian Paints
Dec-17 Yogabed Acq by MARPAC
Nov-17 CapriCoast Acq by HomeLane
Nov-17 Neybers Acq by Kuuhubb
May-17 Renowala Acq by ICSCorp
May-17 DENY Designs Acq by Leaf Group
Apr-17 Decorist Acq by Bed Bath & Beyond
Mar-17 Urakkamaailma Acq by Alma Media
Feb-17 HomeStars Acq by IAC
Aug-16 Kaufmann Mercantile Acq by AHAlife
Jul-16 Lumens Acq by YDesign Group
Apr-16 FabFurnish Acq by Future Group
Date Target
Feb-16 Hem Acq by Vitra
Dec-15 CarpetVista Acq by Litorina
Nov-15 Zoomission.com Acq by Smart Reno
Nov-15 Milan Direct Acq by Temple & Webster
Nov-15 Fashion for Home Acq by Home24
Sep-15 YoFloor Acq by LivSpace
Sep-15 Rugs Direct Acq by HCapital
Aug-15 Mebelkart.com Acq by Ask Me
Jun-15 Crude Area Acq by Olive Theory
Jun-15 DraftingSPACE Acq by BuildDirect
Jun-15 Sofactory Acq by shopinvest
May-15 Dwll Acq by LivSpace
May-15 Homado Acq by Bedbathmore
Mar-15 DezignUp Acq by LivSpace
Feb-15 Discipline Acq by Hem
Home Improvements > Exit Outlook > Acqui-hires

Acqui-hires (2/2)
94
List of Acqui-hires in Home Improvements
Excludes all details for Chinese companies
Date Target
Jun-12 Llustre Acq by Fab
Jun-12 Pro Referral Acq by The Home Depot
Jun-12 Delamaison Acq by ADEO
Jun-12 CmyCasa Acq by Autodesk
May-12 QualitySmith Acq by Reply
Sep-11 Buyster Acq by Wayfair
Aug-11 Bulx Acq by DealYard
Aug-11 Remodelista Acq by SAY Media
Mar-11 Decorati Acq by Gilt
Jun-09 BestContractors Acq by HomeSphere
Oct-08 Travaux Acq by HomeAdvisor
Feb-08 Icovia Acq by 2020
Apr-05 AllPosters Acq by Art.com
Jul-04 HomeAdvisor Acq by IAC
Home Improvements > Exit Outlook > Acqui-hires
View all 58 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
95
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Home Improvements > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Home Improvements; Last 5 years (Apr 2013 - Mar 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Lerer Hippeau Ventures (4 Investments)
SV Angel (3 Investments)
DN Capital (3 Investments)
New Enterprise Associates (2 Investments)
Norwest Venture Partners (2 Investments)
Octopus Ventures (2 Investments)
Index Ventures (2 Investments)
Great Oaks Venture Capital (2 Investments)
Correlation Ventures (2 Investments)
NextView Ventures (2 Investments)
Compound (2 Investments)
East Ventures (2 Investments)
Wavemaker Partners (2 Investments)
EARLY STAGE
Founders Fund (3 Investments)
New Enterprise Associates (2 Investments)
Partech Ventures (2 Investments)
Pritzker Group (2 Investments)
QueensBridge Venture Partners (2
Investments)
Comcast Ventures (2 Investments)
Bessemer Venture Partners (2 Investments)
Global Founders Capital (2 Investments)
Great Oaks Venture Capital (2 Investments)
RB Investments (2 Investments)
14W (2 Investments)
Sequoia Capital
IVP
LATE STAGE
Verdane Capital (2 Investments)
Sequoia Capital
TPG
Partech Ventures
DST Global
Tengelmann Ventures
Zodius Capital
General Atlantic
Eight Roads Ventures
Serena Capital
Kinnevik
SevenVentures
Right Click Capital
Ardian

Lerer Hippeau Ventures
98
Portfolio in Home Improvements | Exits | Funds Link | Website | LinkedIn | Twitter
Home Improvements > Investors > Lerer Hippeau Ventures
Investments
[Unicorn] Casper (2014, New York City, $240M, Series C)
[Minicorn] Paintzen (2013, New York City, $12.1M, Series A)
Online platform to book painting services
[Editor's Pick] Dering Hall (2011, New York City, $6.8M, Series A)
Marketplace for home design
Home Improvements Notable Portfolio
[Unicorn] Oscar (2012, New York City, $893M, Series B)
Internet-first health insurance provider
[Unicorn] BuzzFeed (2008, New York City, $497M, Series F)
US-based social news provider
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Soonicorn] Group Nine Media (2016, New York City, $625M,
Series D)
Digital-first media network
[Soonicorn] SeatGeek (2009, New York City, $159M, Series D)
Ticket search & comparison engine
[Soonicorn] Namely (2012, New York City, $158M, Series D)
Cloud-based HR management tool
[Soonicorn] Giphy (2012, New York City, $152M, Series D)
GIF search engine; GIF creation and sharing app
[Soonicorn] Refinery29 (2004, New York City, $126M, Series E)
Digital media company focused on women's fashion and lifestyle
[Soonicorn] Spring (2013, New York City, $100M, Series C)
Discovery shopping from brands and designers
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Mar 2018
We compared Mattress Firm and the store a hot startup
just launched to compete with it - and the winner was
clear, Business Insider
Feb 2018
Jan 2018
Casper Appoints Chief Financial Officer and Chief
Marketing Officer, PR Newswire
Dec 2017
visitors, Engadget
Nov 2017
Upgrade, CoinDesk
Oct 2017
Casper Defends Its Lawsuits Against Mattress Bloggers,
Fast Company
Sep 2017
American Airlines teams up with Casper to offer new in-
flight sleep products, TechCrunch
Sep 2017
Online Mattress Company Casper Tries Out Brick And
Mortar, PYMNTS
Aug 2017 Casper announces retail store expansion, Furniture Today
Aug 2017 Sleep Pioneer Introduces The Casper Wave, PR Newswire
None
1
3
11
2
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
4
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

FJ Labs
99
Home Improvements > Investors > FJ Labs
People
Investments
[Soonicorn] Porch (2012, Seattle, $100M, Series B)
Online platform listing home improvement service prodviders
[Minicorn] EVE (2016, San Francisco, $32.1M, Series B)
[Minicorn] Havenly (2013, Denver, $25.8M, Series B)
Online interior design service provider and commerce platform
[Unicorn] Uber (2009, San Francisco, $22.5B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Palantir (2004, Palo Alto, $2.8B, Series J)
Intelligence products to Augment Human Driven Analysis
[Unicorn] Delivery Hero (2011, Berlin, $1.8B, Public)
Online platform to order food for delivery from partnered restaurants
[Unicorn] Farfetch (2008, London, $709M, Series G)
Curated fashion boutique marketplace
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] FanDuel (2009, New York City, $416M, Series E)
Fantasy sports gaming company
[Unicorn] Klarna (2005, Stockholm, $336M, Series D)
Provides purchase financing and late payment options.
Top Exits
Recent News on Fund & Portfolio
Jose Marin
Co-Founder
Fabrice Grinda
Co-Founder
Jan 2018
Porch Enhances Customer Engagement with
RingCentral’s Integrated Cloud Communications and
Contact Center Solution, Business Wire
Jan 2018
Havenly raises $12.5 million for virtual interior design
platform, VentureBeat
May 2017
Eve Sleep, the online mattress retailer, has raised £35Mn
through AIM, TechPortal
May 2017
Mattress seller eve Sleep to be the first UK retail flotation
of 2017, Proactive Investors
May 2016
10 Founders and CEOs Share the Best Advice Their
Mothers Ever Gave Them, Inc.
Mar 2016
Interior design startup Havenly raises $5.8 million,
TechCrunch
Nov 2015 Eve Closes £2.5M in Series A Funding, FinSMEs
Nov 2015
Home Services Startup Porch Sheds 90 Employees, Key
Executives Bolt, TechCrunch
Oct 2015
Porch Acquires Mobile Advice Marketplace Fountain,
TechCrunch
None
1 1
4
1
2013 2014 2015 2016 2017 2018
-
-
1
2
4
Undisclosed
Series C+
Series B
Series A
Seed5
1
1
-
-
US
Latam
Europe

SV Angel
100
Home Improvements > Investors > SV Angel
People
Investments
[Unicorn] Casper (2014, New York City, $240M, Series C)
[Soonicorn] Porch (2012, Seattle, $100M, Series B)
Online platform listing home improvement service prodviders
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Real-time ephemeral messaging service with a timer
[Unicorn] Pinterest (2009, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Instacart (2012, San Francisco, $1B, Series E)
Marketplace for same-day grocery delivery
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Stripe (2010, San Francisco, $511M, Series D)
Web & Mobile Payments for Developers
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Opendoor (2014, San Francisco, $356M, Series D)
Residential re-selling solution provider.
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
Top Exits
Recent News on Fund & Portfolio
Ron Conway
Founder & Co-
Managing Partner
Mar 2018
We compared Mattress Firm and the store a hot startup
just launched to compete with it - and the winner was
clear, Business Insider
Feb 2018
Jan 2018
Porch Enhances Customer Engagement with
RingCentral’s Integrated Cloud Communications and
Contact Center Solution, Business Wire
Jan 2018
Casper Appoints Chief Financial Officer and Chief
Marketing Officer, PR Newswire
Dec 2017
visitors, Engadget
Nov 2017
Upgrade, CoinDesk
Oct 2017
Casper Defends Its Lawsuits Against Mattress Bloggers,
Fast Company
Nov 2015
Home Services Startup Porch Sheds 90 Employees, Key
Executives Bolt, TechCrunch
None
11
2
1
2013 2014 2015 2016 2017 2018
1
-
-
1
3
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

DN Capital
101
Home Improvements > Investors > DN Capital

New Enterprise Associates
102
Home Improvements > Investors > New Enterprise Associates

Norwest Venture Partners
103
Home Improvements > Investors > Norwest Venture Partners

Octopus Ventures
104
Home Improvements > Investors > Octopus Ventures

Accel Partners
105
Home Improvements > Investors > Accel Partners

Index Ventures
106
Home Improvements > Investors > Index Ventures

Great Oaks Venture Capital
107
Home Improvements > Investors > Great Oaks Venture Capital

Correlation Ventures
108
Home Improvements > Investors > Correlation Ventures

NextView Ventures
109
Home Improvements > Investors > NextView Ventures

Compound
110
Home Improvements > Investors > Compound

East Ventures
111
Home Improvements > Investors > East Ventures

Wavemaker Partners
112
Home Improvements > Investors > Wavemaker Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
113
Seed Stage
Early Stage
Late Stage

Founders Fund
114
Home Improvements > Investors > Founders Fund

FJ Labs
115
Home Improvements > Investors > FJ Labs

New Enterprise Associates
116
Home Improvements > Investors > New Enterprise Associates

Partech Ventures
117
Home Improvements > Investors > Partech Ventures

Pritzker Group
118
Home Improvements > Investors > Pritzker Group

QueensBridge Venture Partners
119
Home Improvements > Investors > QueensBridge Venture Partners

Accel Partners
120
Home Improvements > Investors > Accel Partners

Comcast Ventures
121
Home Improvements > Investors > Comcast Ventures

Bessemer Venture Partners
122
Home Improvements > Investors > Bessemer Venture Partners

Global Founders Capital
123
Home Improvements > Investors > Global Founders Capital

Great Oaks Venture Capital
124
Home Improvements > Investors > Great Oaks Venture Capital

RB Investments
125
Home Improvements > Investors > RB Investments

14W
126
Home Improvements > Investors > 14W

Sequoia Capital
127
Home Improvements > Investors > Sequoia Capital

IVP
128
Home Improvements > Investors > IVP

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
129
Seed Stage
Early Stage
Late Stage

Verdane Capital
130
Home Improvements > Investors > Verdane Capital

Sequoia Capital
131
Home Improvements > Investors > Sequoia Capital

TPG
132
Home Improvements > Investors > TPG

Partech Ventures
133
Home Improvements > Investors > Partech Ventures

DST Global
134
Home Improvements > Investors > DST Global

135
Home Improvements > Investors > Bertelsmann India Investments

Tengelmann Ventures
136
Home Improvements > Investors > Tengelmann Ventures

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