Tracxn - PR Tech Startup Landscape

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - PR Tech - Oct 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on October 23, 2018.
PR Tech Feed Summary
4
PR Tech > Feed Summary
Companies that provide tools for Public Relations professionals to help in their PR activities.
• Inclusions: Companies that provide tools for Public
Relations professionals to help in their PR activities.
Includes marketplaces for content creators, media
databases, content distribution platforms, social media
monitoring tools and CRM for PR professionals.
• Exclusions: PR Agencies and Services Company; Tools
or solutions that help in paid advertising or owned media
distribution.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.2B
Funding
10
Mega
Companies
3721256
FundedCovered on
Tracxn
1
Unicorns
12
Soonicorns
13
Minicorns
3
IPO’d Cos
118
Late Stage Cos
22
87
Acquisitions
116
DeadPooled
3
Acquihired
Series A+ Cos
NetBase
(2004, Mountain View, $87.4M)
Brandwatch
(2007, Brighton, $61M)
Reputation.com
(2006, Redwood City, $88.3M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in PR Tech
5
$392M - Series E
Dataminr (2009, New York City, $571M)
$20M - Series E
Reputation.com (2006, Redwood City, $88.3M)
$50M - Series B
Launchmetrics (2015, New York City, $54M)
$16.7M - Series D
TrendKite (2012, Austin, $64.1M)
$30M - Series C
Zignal Labs (2011, San Francisco, $58M)
$16.3M - Series D
$25M - Series B
Skyword (2010, Boston, $48.7M)
$12M - Series B
Influential (2014, Las Vegas, $26.5M)
$21M - Series C
Linkfluence (2006, Paris, $45.9M)
$11M - Series D
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
PR Tech > Feed Summary > Investment Trend Summary
Seed
Right Side Capital Management (#3), Advancit Capital (#2), Center
for Innovative Technology (#2)
Series A/B Social Starts (#3), MMC Ventures (#2), Storm Ventures (#2)
Series C+
Ascension Ventures (#1), Battery Ventures (#1), BNP Paribas
Developpement (#1)
Incubators 500 Startups (#17), Techstars (#7), Collider (#5)
Other Notable
Investors
Wayra (#6), Expara (#3), Entrepreneur Venture (#2)
Debt Investors
Western Technology Investment (#4), Multiplier Capital (#3),
Silicon Valley Bank (#2)
Most Active InvestorsRecent Investments
138
176 181
150
83
8
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 84 86 86 42 52 22
$1.8B
$277M
$24.5M
$16.9M
$16.9M
US
Europe
Canada
SEA
Australia
$ Funding
$602M
$152M $227M
$378M
$164M $134M
$1.3B
26
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted

Summary of exit outlook in PR Tech
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Edison Partners 1 Cision (1892, Chicago, $2M)
BDC 1 Salesforce Radian6 (2006, Fredericton, $4M)
Bertelsmann Digital
Media Investments
1 StyleHaul (2010, Los Angeles, $17M)
Brightspark
Ventures
1 Salesforce Radian6 (2006, Fredericton, $4M)
BlueRun Ventures 1 Topsy (2007, San Francisco, $32.2M)
Jun 2017 FlashStock Acq by Shutterstock for $49.1M
Dec 2015 PRWeb Acq by Cision for $841M
Nov 2014 StyleHaul Acq by RTL Group for $107M
Oct 2014 Gorkana Acq by Cision for $323M
Mar 2014 Klout Acq by Lithium for $200M
Dec 2013 Topsy Acq by Apple for $200M
Mar 2011 Salesforce Radian6 Acq by Salesforce for $326M
PR Tech > Feed Summary > Exit Outlook Summary
Cision 7
PRWeb (Dec 2015, $841M), Gorkana (Oct 2014, $323M), Visible
Technologies (Sep 2014)
Apple 1 Topsy (Dec 2013, $200M)
Salesforce 1 Salesforce Radian6 (Mar 2011, $326M)
RTL Group 1 StyleHaul (Nov 2014, $107M)
IZEA 3
Ebyline (Jan 2015, $8.9M), TapInfluence (Jul 2018, $7.6M),
ZenContent (Jul 2016, $4.5M)
Recent IPOs Top Acquisitions
Isentia May 2014
Media Monitoring and Analysis Tool.
IPO MCap: $379M Current MCap: $46M
IZEA Jan 2011
Platform to connect social media content…
IPO MCap: - Current MCap: $22.5M
Cision
PR Software Suite.
IPO MCap: - Current MCap: -

For any Feedback and Query reach out to MyAnalyst@tracxn.com
Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
FACTSHEET
Feed Report - PR Tech - Oct 20187
Overview
Companies 1256
Funded 372 Series A+ 118
Funding $2.2B Last 2 yrs $770M
Most Active Investors
Seed Right Side Capital Management (3)
Series A/B Social Starts (3)
Series C+ Ascension Ventures (1)
Others Wayra (6)
Incubators 500 Startups (17)
Top Cities
New York City 78 Cos $701M
Bay Area 83 Cos $440M
Feed in Numbers
Unicorns 1 Soonicorns 12
Minicorns 13 Editor Picks 60
Acquihired 3 Deadpooled 116
Top Companies
NetBase (2004, Mountain View, $87.4M)
Brandwatch (2007, Brighton, $61M)
Exits
IPOs 3 Isentia, IZEA
Acquisitions 87 PRWeb, Salesforce Radian6
Top Acquirers Cision, IZEA
Marketmap: PR Tech
CONTENT CREATION
MARKETPLACE
TOOLS
CONTENT SHARING
DISTRIBUTION PLATFORM
INFLUENCER MARKETING*
MEDIA MONITORING
SUITE
SUITE
CRM
ANALYTICS
SOCIAL MEDIA*
PR Tech > Feed Summary > BlueBox

Key Sub Sectors in PR Tech Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Influencer Marketing >
Marketplace 452 $92.9M 41
Media Monitoring >
Suite 168 $554M 13
Media Monitoring >
Social Monitoring 321 $75.4M 13
Content Creation >
Marketplace 79 $39.5M 4
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online
& offline media for accessing the...
531 153 $1.6B
Influencer Marketing
Companies providing a platform for brands to connect
with influencers for Public Relations(PR)...
475 132 $354M
Content Creation
Companies providing tools that help in the creation
and discovery of original content...
95 55 $255M
PR Suite
Companies providing a suite of tools for managing
Public Relations (PR) including media...
24 8 $25M
Content Distribution
Companies providing solutions to distribute press
releases and news to media outlets,...
56 10 $12.7M
CRM
Companies providing a CRM solution for brands to
manage and track communications with...
16 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands
to upload, manage and optimize content...
23 6 $3.2M
PR Tech > Feed Summary > Summary of Key Markets

List of Notable Companies in PR Tech
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
PR Tech > Feed Summary > Notable Companies in the Sector
Public
Isentia
(1982, Sydney)*
IZEA
(2006, Winter Park, $37.9M)
Cision
(1892, Chicago, $2M)
Acquired
PRWeb
(1997, Beltsville, $2.1M)
Salesforce Radian6
(2006, Fredericton, $4M)
Gorkana
(2003, New York City)
Topsy
(2007, San Francisco, $32.2M)
Klout
StyleHaul
(2010, Los Angeles, $17M)
Unicorns
Dataminr
(2009, New York City, $571M)

List of Notable Companies by Market in PR Tech
Notable Companies by Market (1/3)
11
PR Tech > Feed Summary > Notable Companies by Market
PR Suite
PR Suite
Cision (1892, Chicago, $2M)
PR Software Suite.
Stage: Public
GTCR, Edison Partners, JMI Management
Gorkana (2003, New York City)
Suite for Public Relations.
Stage: Acquired
Exponent Private Equity
Content Creation
Marketplace
99designs (2008, San Francisco, $45M)
Crowdsourced Graphic Design Marketplace
Soonicorn. Stage: Series B
Recruit Strategic Partners, Accel Partners
PRWeb (1997, Beltsville, $2.1M)
Online press release service from Cision.
Stage: Acquired

12
Influencer Analytics
Klout (2008, San Francisco, $8.5M)
Social media activity scoring platform
Soonicorn. Stage: Acquired
Microsoft, FF Venture Capital, Mayfield and 10
Other Investors
Marketplace
IZEA (2006, Winter Park, $37.9M)
Platform to connect social media content creators
with brands.
Stage: Public
DFJ, Inflexion Partners, Village Ventures and 1
Other Investors
Mobile First Influencer Marketing Platform
Europlay Capital Advisors, WME Entertainment,
ParadigmTalent Agency and 6 Other Investors
StyleHaul (2010, Los Angeles, $17M)
MCN for fashion
Stage: Acquired
RTL Group, Bertelsmann Digital Media Investments,
Rezven Partners and 2 Other Investors
Media Monitoring
Suite
Social media analytics
Unicorn. Stage: Series E
FJ Labs, Fidelity Investments, Wellington
Management and 33 Other Investors
Online Reputation Management & Privacy platform
Soonicorn. Stage: Series E
Heritage Group, Ascension Ventures, August Capital
and 14 Other Investors
SaaS based PR Analytics tool.
Soonicorn. Stage: Series D
Harmony Partners, Adams Street Partners, Battery
Ventures and 5 Other Investors
SaaS based Social Media Monitoring Platform
Soonicorn. Stage: Series C
Nauta Capital, Partech, Highland Europe and 9
Other Investors

13
Media Monitoring
Suite
Real time media monitoring and analytics tool.
Blum Capital Partners, North Atlantic Capital, Mena
Venture investments and 2 Other Investors
Salesforce Radian6 (2006, Fredericton, $4M)
Social Media Monitoring Platform
Stage: Acquired
BDC, Brightspark Ventures, The Rowayton Group
Meltwater (2001, San Francisco)
Media Intelligence Platform.
Soonicorn. Stage: Funded
Silicon Valley Bank, Vector Capital, Proventus and 2
Other Investors
Isentia (1982, Sydney)
Stage: Public
Quadrant Private Equity, Yorkway Partners
Social Monitoring
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
Curalate (2012, Philadelphia, $39.9M)
Image based analytics provider
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer
Stage: Acquired
BlueRun Ventures, Ignition Partners, Western
Technology Investment and 2 Other Investors
Social Monitoring
Falcon.io (2010, Copenhagen, $25.3M)
Customer experience management platform built
on social media marketing tools
Prime Ventures, Northcap Partners, Target
Partners and 1 Other Investors
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors

Recent News in PR Tech Sector
Recent News
14
PR Tech > Feed Summary > Recent News
Oct 2018 Concept BIU Acquires the Business of Bluebytes, Adgully
Oct 2018
What J.D. Power's partnership with Reputation.com entails, Auto
Remarketing
Oct 2018
ListenFirst Launches First Ever Cross-Platform Paid Social Analysis
Suite, PR Newswire
Oct 2018
Influential Appoints Entertainment Media Executive Andrew Pelosi
as Chief Business Officer to Drive Strategic Partnerships, PR
Newswire
Oct 2018
oVertone Unveils The Antidote For Parched Strands Of Any Shade!
The Haircare Brand Announces Release Date For Its First-Ever
Colorless Product, PR Newswire
Oct 2018
Collective Bias launches technology for selecting better influencers,
ZDNet
Oct 2018
IZEA Awarded Influencer Marketing Program by Global Beauty
Products Manufacturer, Business Wire
Oct 2018 Mynewsdesk Acquires Saas Social Media Company Mention, FinSMEs
Oct 2018
Soulmates.AI Partners with Influencer Marketing Platform Socialix
to Help Brands and Agencies Better Understand a Campaign’s Real-
World Performance, PRWeb
Oct 2018
RMT, IRI and StatSocial Partner to Deliver DriverTag™
Psychographic Matched Brand Audiences, Newswire
Oct 2018 PublicRelay Expands Business Operations Internationally, Newswire
Oct 2018
transcosmos forms a Strategic Business Alliance with the World’s
Number 1 Platform for Influencer Marketing “indaHash”, PRWeb
Key Recent News Key Recent News
Oct 2018 Brandwatch & Crimson Hexagon Merge, PR Newswire
Oct 2018
IZEA Reports All-Time Record Quarterly Bookings of $9.5 Million
for Third Quarter 2018, Business Wire
Oct 2018
How Aussie startup Local Measure secured a partnership with Cisco
to modernise the Sydney Opera House, SmartCompany
Oct 2018 Linkfluence Raises $21 Million, Acquires Scoop.it, Technology-Signals
Sep 2018 PR agency rebrands after acquisition, Insider Media
Sep 2018 Awario Social Media Tool Gets Enhanced With New Features, PRWeb
Sep 2018
IZEA Awarded Influencer Marketing Program for Fortune 200
Financial Services Company, Business Wire
Sep 2018 Linqia, Inc. Appoints Shock Torem as Vice President of Sales, PRWeb
Sep 2018
opendorse teams up with PGA TOUR to help players and partners
with social media reach, PR Newswire
Sep 2018
IZEA Announces Closing of Public Offering of Common Stock,
Business Wire
Sep 2018
Lexalytics Data Extraction Services Enables Hybrid Analysis of Both
Structured and Unstructured Data from Corporate Documents,
EContent
Sep 2018
IZEA Signs Fortune 500 Consumer Goods Manufacturer, Business
Wire
Sep 2018
NetBase 2018 Consumer Experience Analytics Report Finds
Businesses Are Ignoring Essential Insights and Channels, Business
Wire

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in PR Tech; 2011-2018
Global Funding Trends (1/2)
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
PR Tech > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 15% # of Rounds3% $ Funding
4% # of Rounds
16% $ Funding
$602M
$161M $167M $152M
$227M
$378M
$164M $134M
$1.3B
0
10
20
30
40
50
60
70
80
90
100
$0k
$200M
$400M
$600M
$800M
$1.B
$1.2B
$1.4B
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

22 45 57 62 53 19 26 8
13
16
24 18
25
19
23
9
6 5 3 6 8 4 3 5
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
41
22
Total # of Rounds
$9M $23M $26M $39M $38M $9M $18M $4M
$84M $87M
$89M
$120M
$88M
$78M $83M
$128M
$68M $57M $37M $68M $253M $77M $33M $470M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in PR Tech; 2011-2018
PR Tech > Investment Trends > Global Funding Trends
61
42
33
37
14
24
6
217
$1.7M
$1.6M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
$3.0M
$3.5M
$4.0M
$4.5M
$5.0M
0
50
100
150
200
250
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.7M $0.7M $0.8M $0.9M $1.3M $1.5M $4.4M $1.6M
$518M
$76M $44M $30M $62M
$196M
$48M
$20M
$1.1B
6
0
1
2
3
4
5
6
7
0
200000000
400000000
600000000
800000000
1E+09
1.2E+09
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
2 2 1 3 3 2 1 5
$161M
$602M
Total $ Invested

PR Tech > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in PR Tech
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
New York City 701M 65
Bay Area 440M 77
Boston 111M 23
Paris 80.7M 18
London 71.5M 36
Bellevue 71.5M 7
Austin 66.5M 11
Brighton 61M 4
Bethesda 42.8M 5
Philadelphia 40.1M 5
Total Funding
357
143
22
13
10
7
1
8
# Rounds
$1.8B
$277M
$24.5M
$16.9M
$16.9M
$13M
$4.6M
$3.7M
US
Europe
Canada
SEA
Australia
India
South Korea
Israel
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.5 $0.6 $0.5
$0.8
$1.0 $0.9 $1.2
2011 2012 2013 2014 2015 2016 2017
$6.1 $5.3
$4.4 $3.8
$3.0 $3.0
$4.4
$7.7 $7.6
$4.6
$12.4
$8.6
$12.1
$4.5
$11.4 $11.3 $12.3 $13.6
$36.1
$19.3 $16.3
PR Tech > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in PR Tech; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$20K* $8M
$600K $35M
$434K $50M
$16.5K $392M
$15M
$6M
$3.2M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 145 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
81
109
33
7
1
No. of Companies
PR Tech > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in PR Tech; as of Oct 2018
Distribution of companies by Funding Range
$30M
$387M
$769M
$493M
$571M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
30%
9%
4%
2%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
22
46
118
372
1256
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
30% 2%
(21)
1%
(9)
0%
(3)
9%
(116)
61%
(765)
32% 6%
(21)
2%
(9)
1%
(3)
8%
(31)
59%
(220)
39% 14%
(17)
5%
(6)
1%
(1)
2%
(2)
58%
(69)
48% 35%
(16)
11%
(5)
- 2%
(1)
50%
(23)
- 45%
(10)
14%
(3)
- - 45%
(10)
PR Tech > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in PR Tech
Funding Funnel
17 Months
23 Months
21 Months
Investment backedBootstrapped
12
1
66
3
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Oct 2016-Oct 2018
Notable Investments in last 24 months (1/2)
LATE STAGE
$392M - Series E Jun 2018
$30M - Series C Feb 2018
Blum Capital Partners, North Atlantic Capital
$21M - Series C Oct 2018
Social Media Intelligence Platform
Ring Capital, Tikehau Capital
$20M - Series E Jan 2017
Ascension Ventures, August Capital, Bessemer
Venture Partners, Icon Ventures, Focus Ventures,
Kleiner Perkins
$16.7M - Series D Jun 2018
LATE STAGE
$16.3M - Series D Nov 2016
Adams Street Partners, Battery Ventures, Noro-
Moseley Partners, Mercury Fund
$11M - Series D Jan 2018
Harmony Partners
Series E Mar 2017
Heritage Group
EARLY STAGE
$50M - Series B Sep 2018
Launchmetrics (2015, New York City, $54M)
Product Launch software
Bpifrance, Seventure Partners, Cipio Partners
$25M - Series B Jan 2018
Content marketing software and services
Rho Acceleration
$12M - Series B Jun 2018
ParadigmTalent Agency, Tech Coast Angels, ROAR
$7.4M - Series A Jul 2017
Zanroo (2008, Pak Kret, $7.4M)
Social media monitoring and analytics solutions for
businesses
Shift Ventures
$4.5M - Series A Jan 2017
Local Measure (2012, Surry Hills, $15M)
Location based social media monitoring platform

PR Tech > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in PR Tech; Oct 2016-Oct 2018
Notable Investments in last 24 months (2/2)
EARLY STAGE
$1.5M - Series A Aug 2017
StoryStream (2012, London, $4.1M)
Content marketing solutions
MMC Ventures
SEED STAGE
$20k - Seed Apr 2017
Babbler (2013, Paris, $2.5M)
Social platform for PR pros and reporters
Techstars

Most Active Investors (VC, PE) by Stage in PR Tech; Last 5 years (Oct 2013-Oct 2018)
Most Active VC & PE Investors
25
PR Tech > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management(3
Investments)
Heartbeat, Lumanu, Flye
1
Social Starts(2 Investments)
Captiv8 Labs, SocialRank
2
SV Angel (2 Investments)
Niche, Upbeat
3
Center for Innovative Technology (2
Investments)
Encore Alert, loop88
4
Advancit Capital (2 Investments)
Niche, SocialRank
5
Inovo VC (2 Investments)
Sotrender, Brand24
6
NewRoad Capital Partners (2 Investments)
DataRank, Acorn Influence
7
Star Farm Ventures (2 Investments)
HYPR, Swayy
8
Uncork Capital
Niche
9
Mohr Davidow Ventures
Earshot
10
EARLY STAGE
Social Starts(3 Investments)
NewsWhip, Popular Pays, Little Bird
1
MMC Ventures(2 Investments)
Signal Media, StoryStream
2
Storm Ventures(2 Investments)
Scripted, AirPR
3
Bessemer Venture Partners
Popular Pays
4
Founders Fund
BrandYourself
5
Correlation Ventures
Visually
6
Hyde Park Venture Partners
Geofeedia
7
New Atlantic Ventures
BrandYourself
8
Mercury Fund
TrendKite
9
Wavemaker Partners
Naritiv
10
LATE STAGE
Edison Partners
Tracx
1
Noro-Moseley Partners
TrendKite
2
Battery Ventures
TrendKite
3
SAIF Partners
NetBase
4
BoxGroup
Dataminr
5
Trinity Ventures
Simply Measured
6
Partech
Brandwatch
7
FJ Labs
Dataminr
8
Focus Ventures
Reputation.com
9
Ascension Ventures
Reputation.com
10

PR Tech > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in PR Tech; Last 5 years (Oct 2013-Oct 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(17 Investments)
NewsWhip, FameBit, Sntisis
1
Techstars(7 Investments)
Mavrck, Heartbeat, Grapevine
2
Collider(5 Investments)
StashMetrics, Tailify, CampaignAmp
3
Plug and Play Tech Center(5 Investments)
Visually, ReadyPulse, Sotrender
4
Y Combinator(4 Investments)
Popular Pays, SketchDeck, Upbeat
5
Startupbootcamp(3 Investments)
Publicfast, Woomio, Brand Gauge
6
Alchemist Accelerator(2 Investments)
NeoReach, Unboxed
7
Founders Factory(2 Investments)
Tailify, Fanbytes
8
Hiventures(2 Investments)
Post for Rent, Neticle Labs
9
NXTP Labs(2 Investments)
Blink, Comenta TV
10
OTHER NOTABLE INVESTORS
Wayra(6 Investments)
FLUVIP, BrandMe, Comenta TV
1
Expara(3 Investments)
ActSocial, Hiip, ZocialRipple
2
Entrepreneur Venture(2 Investments)
Synthesio, epresspack
3
FundersClub(2 Investments)
Simply Measured, DataRank
4
Kima Ventures(2 Investments)
Brand and Celebrities, FanBread
5
Klingenstein(2 Investments)
Tracx, HYPR
6
LAUNCH Media(2 Investments)
Little Bird, Captiv8 Labs
7
New York Angels(2 Investments)
Critical Mention, Nmrkt
8
WME Entertainment(2 Investments)
Niche, Influential
9
56CUBE
Buzzoole
10
DEBT INVESTORS
Western Technology Investment(4
Investments)
NetBase, Traackr, Scripted
1
Multiplier Capital(3 Investments)
Skyword, Visible Technologies, theAudience
2
Silicon Valley Bank(2 Investments)
Insightpool, Meltwater
3
Adams Street Partners
TrendKite
4
Idinvest Partners
Synthesio
5
Kreos Capital
Signal Media
6
North Atlantic Capital
Zignal Labs
7
Tikehau Capital
Linkfluence
8

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

PR Tech > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

PR Tech > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
30
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Market Deep Dive

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Feed Report - PR Tech - Oct 201832
Marketmap: PR Tech
PR Tech > Market Details > BlueBox

Key Sub Sectors
33
Key Sub Sectors in PR Tech
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Media Monitoring
Companies providing solutions to monitor the online & offline media for accessing the impact
of pres....
Visible Technologies (2005, Bellevue,
Acquired)
531 153 $1.6B
Companies providing a platform for brands to connect with influencers for Public
Relations(PR) campaigns
IZEA (2006, Winter Park, Public)
475 132 $354M
Content Creation
Companies providing tools that help in the creation and discovery of original content
Visually (2011, San Francisco, Acquired)
95 55 $255M
PR Suite
Companies providing a suite of tools for managing Public Relations (PR) including media
monitoring, ....
Marketwired (1994, Toronto, Acquired)
Upbeat (2016, San Francisco, $1.5M)
24 8 $25M
Companies providing solutions to distribute press releases and news to media outlets, social
network....
Visual Revenue (2006, New York City,
Acquired)
Wiztopic (2014, Paris, $4.4M)
56 10 $12.7M
CRM
Companies providing a CRM solution for brands to manage and track communications with
reporters, analysts and clients
Babbler (2013, Paris, $2.5M)
Prowly (2013, Warsaw, $1.2M)
16 4 $4.7M
Newsroom
Companies providing a Newsroom solution for brands to upload, manage and optimize
content for shar....
PressKing (2010, Paris, Acquired)
epresspack (2011, Paris, $2.2M)
23 6 $3.2M
Media Database
Companies providing tech-based solutions to find and search journalists, bloggers and media
representatives
PR Marketplace (2015, New York City,
Acquired)
Press Pass (2012, Dubai)
34 3 -
PR Tech > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/2)
34
PR Tech > Market Details > Detailed Sector Taxonomy

Detailed Sector Taxonomy (2/2)
35
PR Tech > Market Details > Detailed Sector Taxonomy

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Influencer Marketing > Marketplace
Companies providing marketplaces that connect brands with social media influencers
(Companies covered 452 | Funded 126 | Total Funding $341M)
$92.9M
(-$4.8M)
41
(-15)
Influential
(2014, Las Vegas, $26.5M)
2
(+1)
Media Monitoring > Suite
Companies providing solutions to monitor online & offline media(radio, TV & others) helping brands to
track and monitor the impact of their press and media
(Companies covered 168 | Funded 50 | Total Funding $1.1B)
$554M
(+$347M)
13
(-2)
Dataminr
3
(-1)
Media Monitoring > Social Monitoring
Companies providing social listening solution to monitor, track and analyze brand, industry, and
competition
$75.4M
(-$94.9M)
13
(-17)
Linkfluence
(2006, Paris, $45.9M)
4
(-)
Content Creation > Marketplace
Companies providing a marketplace platform to connect brands with original on- demand content
creators for Public Relations(PR) purpose
$39.5M
(+$3.4M)
4
(-16)
Skyword
(2010, Boston, $48.7M)
36
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in PR Tech in last 2 years (October 2016 - September 2018)
PR Tech > Market Details > Top Markets of Investment Activity

Incubators 500 Startups (#7), Techstars (#4)
Seed
WME Entertainment (#2), Right Side Capital Management
(#2)
Series A/B Social Starts (#2), Wavemaker Partners (#2)
Grapevine Sep - 2018
Acq by Seven Stars Cloud
TapInfluence Jul - 2018
Acq by IZEA for $7.6M
Insightpool Jun - 2018
Acq by TrendKite
SEEN Jun - 2018
Acq by ICX Media
Reelio Apr - 2018
Acq by Fullscreen Media
Gnack Feb - 2018
Acq by NeoReach
Style Coalition Nov - 2017
Acq by Launchmetrics
$5.5M - Series B
Popular Pays (2013, Chicago, $11.5M)
$3.9M - Series B
Takumi (2015, London, $9.3M)
$12M - Series B
$7M - Series A
Hashtag Paid (2013, Toronto, $7M)
Seed
Publicfast (2013, Kiev, $332k)
$9M - Series B
Traackr (2008, San Francisco, $18M)
Oct 2018
Influential Appoints Entertainment Media Executive Andrew
Pelosi as Chief Business Officer to Drive Strategic
Partnerships, PR Newswire
Oct 2018
IZEA Awarded Influencer Marketing Program by Global
Beauty Products Manufacturer, Business Wire
Oct 2018
Soulmates.AI Partners with Influencer Marketing Platform
Socialix to Help Brands and Agencies Better Understand a
Campaign’s Real-World Performance, PRWeb
Sep 2018
Mavrck Announces New Capabilities to Collaborate With
Influencers and Track Performance on Pinterest,
GlobeNewswire
Sep 2018 Atkins appointed CEO of StyleHaul, Advanced Television
Sep 2018
Haarlem-based tech startup Join Marketing wants to disrupt
influencer industry, Silicon Canals
Sep 2018
Arushi Sharma to head Brand Partnerships & Strategy for
Chtrbox in Mumbai, Adgully
Sep 2018 IZEA’s Acquisition of TapInfluence, Global Legal Chronicle
Aug 2018
Sunnyvale startup matches businesses with celebrities for
endorsements via social media, The Business Journals
Aug 2018
Influencer marketing platform Takumi bags £3m for US
expansion, Business of Apps
Aug 2018
Series B funding worth £3m secured for marketing startup,
Bdaily
Aug 2018
Mumbai-based Chtrbox tech predicts an influencer’s real
influence, YourStory Media
Aug 2018 Beringea leads $5.5 mln round for Popular Pays, PE Hub
News
25
6
38
126
452
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Influencer Marketing > Marketplace: Market Factsheet
37
Exits
Recent InvestmentsCompanies providing
marketplaces that connect brands
with social media influencers
Influential
(2014, Las Vegas, $26.5M)
TapInfluence
(2009, Boulder, $22.8M)
theAudience
(2011, West Hollywood, $20M)
Traackr
(2008, San Francisco, $18M)
StyleHaul
(2010, Los Angeles, $17M)
Top Companies
#1 Top Markets of Investment Activity
PR Tech > Market Details > Market: Marketplace
Companies Created 452 | Funded 126 | Total Funding $341M
0
20
40
$0k
$50M
$100M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Marketplace

Influencer Marketing > Marketplace: Top Companies
Market: Marketplace (1/2)
Analyst’s Pick
ParadigmTalent Agency and 6 Other Investors
Traackr (2008, San Francisco, $18M)
Influencer analytics suite.
Editor's Pick. Stage: Series B
Workhorse Capital, You & Mr Jones, LaunchCapital
Mavrck (2012, Boston, $11.3M)
Management platform for Micro Influencers.
Minicorn. Stage: Series A
Kepha Partners, GrandBanks Capital, Techstars,
Bodley Group
Reelio (2012, New York City, $7M)
Data Driven Influencer Marketplace
Minicorn. Stage: Acquired
E.ventures, KRW Schindler, Broadway Video, Grazia
Equity
Analyst’s Pick
FLUVIP (2013, New York City, $3.4M)
Platform to connect advertisers with influencers.
Velum Ventures, Wayra
Buzzoole (2012, Naples, $1.6M)
Influencer marketing platform.
Editor's Pick. Stage: Seed
Impulse VC, R-301 Capital, Custodi di Successo and
4 Other Investors
Grapevine (2012, Boston, $1.5M)
YouTube Creator Marketplace
Editor's Pick. Stage: Acquired
Boston Seed Capital, Atlas Venture, MassVentures
Lumanu (2016, Milwaukee, $1.1M)
Influencer discovery and marketing platform
Cream City VC, Gener8tor, 500 Startups and 4 Other
Investors
Analyst’s Pick
ROI Influencer Media (2015, New York City,
$1M)
Influencer marketplace
Post for Rent (2015, Budapest)
Influencer marketing marketplace
Minicorn. Stage: Funded
Hiventures
AdHive (2017, Moscow)
AI-controlled platform for influencer marketing
Editor's Pick. Stage: Unfunded
Fanbytes (2015, London)
Curated Influencer Network for Snapchat
Editor's Pick. Stage: Funded
GMG Ventures, Founders Factory, Student Upstarts
Fashion Monitor (1989, London)
Influencer marketing and PR solutions provider
IDA Agency (2016, Milan)
Influencer marketing platform

Influencer Marketing > Marketplace: Top Companies
Market: Marketplace (2/2)
Analyst’s Pick
influencers.ae (2016, Dubai)
Influencer marketplace platform
Shopping Links (2014, Melbourne)
Influencer marketplace

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
40
Influencer Marketing > Marketplace: Leaderboard
Better than Market Average
Market: Marketplace
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 ExpertVoice 2004
Salt Lake
City
Funded - - 5 4 4 - 61k 2.1k 300k 897 - - 344 61% 147 7%
5.0 Tribe 2013
South
Melbourne
Series A $7.8M - 3 - - 5 191k 2.8k 30k 344 -5k -3% 108 44% 225 9%
5.0 Post for Rent 2015 Budapest Funded - - 4 - 4 - 4.3M 348 4k 56 3M 114% 37 184% -794 -70%
5.0 Indahash 2015 Krakow Unfunded - - 3 4 4 2 386k 9.7k 300k 3.5k 213k 123% 812 29% -228 -2%
5.0 Takumi 2015 London Series B $9.3M - 3 - - 4 434k 1.1k 30k 328 -239k -36% 30 10% 19 2%
4.9 Octoly 2014 Paris Series A $11.2M - 3 - - 4 124k 3.4k 75k 763 40k 48% 183 31% -102 -3%
4.9 adMingle 2011 Istanbul Seed $600k - 3 - - - 3.5M 390 8k 152 2M 86% 9 6% -2 -1%
4.9 Buzzoole 2012 Naples Seed $1.6M - 4 - - 5 268k 6.7k 30k 350 210k 361% 9 3% -320 -5%
4.9 IZEA 2006
Winter
Park
Public $37.9M - 4 - 4 59 56k 15k 3k 15 - - 5 50% -435 -3%
4.9 Marketit 2016 Seoul Series A $4.6M - 5 4 4 - 272k - 8k 126 -798k -78% 10 8% - -
4.9 VoxFeed 2012 Juarez Funded - - 4 - - - 689k 25k 9k 116 215k 45% 32 38% -700 -3%
4.9 HypeFactory 2016
Saint
Petersburg
Unfunded - - 3 3 3 - 1.1M 1.5k 8k 46 789k 243% 10 26% -18 -1%
4.9 Influencer 2014 Chennai Unfunded - - 4 - - - 233k 4.7k 3k 49 -166k -46% 8 18% -121 -3%
4.8 Koodzo 2014 Montreal Unfunded - - 4 - 5 - 10M 1.2k 75 3 9M 85% 1 50% -41 -4%
4.8 LabelUP 2014
Saint
Petersburg
Unfunded - - 3 - 3 - 272k - 3k 29 68k 25% 9 42% - -

Incubators 500 Startups (#4), Rocket Internet (#1)
Seed Durrants (#1), AIB Seed Capital Fund (#1)
Series A/B BDC (#2), Deep Fork Capital (#1)
Series C+ BoxGroup (#1), FJ Labs (#1)
Mention Aug - 2018
Acq by Mynewsdesk
ShareIQ Jul - 2018
Acq by Cision
PRIME Research Dec - 2017
Acq by Cision
Infomart Jun - 2017
Acq by Meltwater for $30M
Lissly May - 2017
Acq by Notified
OBI4wan Jul - 2016
Acq by Main Capital Partners
$50M - Series B
Launchmetrics (2015, New York City,
$54M)
Series A
Ripjar (2012, London, $4.7M)
$392M - Series E
Dataminr (2009, New York City,
$571M)
$16.7M - Series D
$30M - Series C
Zignal Labs (2011, San Francisco,
$58M)
$11M - Series D
Oct 2018 Concept BIU Acquires the Business of Bluebytes, Adgully
Oct 2018
What J.D. Power's partnership with Reputation.com entails,
Auto Remarketing
Oct 2018
Mynewsdesk Acquires Saas Social Media Company Mention,
FinSMEs
Oct 2018
PublicRelay Expands Business Operations Internationally,
Newswire
Oct 2018 Brandwatch & Crimson Hexagon Merge, PR Newswire
Sep 2018
Awario Social Media Tool Gets Enhanced With New Features,
PRWeb
Sep 2018
Lexalytics Data Extraction Services Enables Hybrid Analysis
of Both Structured and Unstructured Data from Corporate
Documents, EContent
Sep 2018
Telenet, Media Distillery announce partnership at IBC 2018,
to use AI to enhance programme playback, Silicon Canals
Sep 2018
Atlanta-Based Company Helps Startups and Small- to
Medium-Sized Businesses Overcome Background Screening
Challenges, Metro Atlanta CEO
Sep 2018
Launchmetrics CEO: "The luxury industry has handed over
content creation to influencers", Fashion Network
Sep 2018
Launchmetrics raises $50 million to help luxury brands use
big data to target influencers, VentureBeat
Aug 2018
Mynewsdesk acquires web monitoring service Mention,
TechCrunch
Aug 2018
CMU, Oxford Research to Explore AI and Advanced Analytics,
Campus Technology
News
18
13
28
50
168
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Suite: Market Factsheet
41
Exits
Recent InvestmentsCompanies providing solutions to
monitor online & offline
media(radio, TV & others) helping
brands to track and monitor the
impact of their press and media
Dataminr
Reputation.com
(2006, Redwood City, $88.3M)
Visible Technologies
(2005, Bellevue, $79.9M)
TrendKite
(2012, Austin, $64.1M)
Top Companies
PR Tech > Market Details > Market: Suite
Companies Created 168 | Funded 50 | Total Funding $1.1B
0
5
10
15
$0k
$500M
$1.B
$1.5B
2014 2015 2016 2017 2018
Market: Suite

Media Monitoring > Suite: Top Companies
Market: Suite
Analyst’s Pick
Unicorn. Stage: Series E
FJ Labs, Fidelity Investments, Wellington
Management and 33 Other Investors
Heritage Group, Ascension Ventures, August Capital
Soonicorn. Stage: Series D
Harmony Partners, Adams Street Partners, Battery
Ventures and 5 Other Investors
SaaS based Social Media Monitoring Platform
Nauta Capital, Partech, Highland Europe and 9
Other Investors
Analyst’s Pick
Blum Capital Partners, North Atlantic Capital, Mena
Venture investments and 2 Other Investors
iQ media (2010, Conshohocken, $9M)
Cloud based media intelligence provider
Editor's Pick. Stage: Funded
Meltwater (2001, San Francisco)
Media Intelligence Platform.
Soonicorn. Stage: Funded
Silicon Valley Bank, Vector Capital, Proventus and 2
Other Investors
Afstereo (2004, Midrand)
Real-time TV and radio monitoring tools
iMente (2000, Girona)
Social Media and Online News Monitoring platform
Media Info Group (1915, Almere)
Media monitoring solution provider
Analyst’s Pick
Neticle Labs (2012, Budapest)
Online media monitoring tool and business
intelligence services
Editor's Pick. Stage: Series A
Hiventures
SAIL LABS (1999, Vienna)
Speech recognition and media monitoring tools
Tecnet Equity, IPO Beteiligungs-Management, Arax
Capital Partners
Web2Monitor (2005, Cologne)
Cloud-based media monitoring and brand
management tools

43
Media Monitoring > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Dataminr 2009
New York
City
Series E $571M - 5 - - 7 124k 12k 4k 10 -14k -10% 5 60% 542 5%
5.0 Meltwater 2001
San
Francisco
Funded - - 4 - - 11 16k 21k 31k 83 - - 6 8% 834 4%
4.9 Mention 2012 Paris Acquired $800k - 4 - - 3 66k 23k 300k 1.6k - - 19 1% 199 1%
4.9
Reputation.co
m
2006
Redwood
City
Series E $88.3M - 3 - - 14 70k 12k 12k 36 -7k -8% 3 7% -401 -3%
4.9 Metricool 2015 Madrid Unfunded - - 2 - - - 40k 508 30k 72 1k 2% 38 102% 141 38%
4.8 Sendible 2008 London Unfunded - - 4 - - - 59k 15k 8k 62 -15k -19% 5 9% -401 -3%
4.8 Reelforge 2009 Nairobi Unfunded - - 5 - - - 491k 245 300 5 -813k -62% 2 67% 26 11%
4.8 Mimesi 2001 Parma Unfunded - - 4 - 3 - 151k 442 300 6 45k 41% - - 5 1%
4.7 Auxipress 1919 Brussels Unfunded - - 5 - 4 - 8.3M 1.3k 75 4 -2.4M -22% 1 33% -34 -3%
4.7 Cognita 2008 Zurich Unfunded - - 5 4 4 - 10M 21 750 3 12M 343% - - - -3%
4.7 OBI4wan 2011 Zaandam Acquired - - 5 - 4 1 1.3M 3.9k 3k 12 -21k -2% - - -6 -
4.6 Alem 2007 Dostyk Unfunded - - 4 4 3 - 2.7M - 300 9 738k 37% - - - -
4.6 Kribrum 2010 Moscow Unfunded - - 5 - 3 - 1.6M 9 75 5 -684k -30% -1 -17% 2 13%
4.6 Alva 2009 London Series A $4.6M - - - 4 - 5M 490 - - 513k 13% - - -14 -3%
4.5 Brandwatch 2007 Brighton Series C $61M - - - - 21 42k 32k - - 12k 40% - - 786 2%

Incubators Vendep Capital (#1), Y Combinator (#1)
Seed Inovo VC (#2), Ontario Centres of Excellence (#2)
Series A/B Thomvest Ventures (#1), Altos Ventures Capital (#1)
Series C+ ORIX (#1), WestSummit (#1)
ListenFirst Media Sep - 2018
Acq by Frontier Capital
Union Metrics Jun - 2018
Acq by TrendKite
Sysomos Apr - 2018
Acq by Meltwater
BrandSpotter Mar - 2018
Acq by YouScan
Talkwalker Jan - 2018
Acq by Marlin Equity Partners
TheySay Jan - 2018
Acq by Aptean
Simply Measured Dec - 2017
Acq by Sprout Social
$21M - Series C
$200k - Seed
Eyesover (2013, Fredericton, $200k)
$1.1M - Seed
Crowd Analyzer (2013, Dubai, $1.6M)
$16M - Series B
Signal Media (2013, London, $25.2M)
$7.4M - Series A
Seed
Flye (2016, San Francisco)
Oct 2018
ListenFirst Launches First Ever Cross-Platform Paid Social
Analysis Suite, PR Newswire
Oct 2018
RMT, IRI and StatSocial Partner to Deliver DriverTag™
Psychographic Matched Brand Audiences, Newswire
Oct 2018
How Aussie startup Local Measure secured a partnership
with Cisco to modernise the Sydney Opera House,
SmartCompany
Oct 2018
Linkfluence Raises $21 Million, Acquires Scoop.it, Technology-
Signals
Sep 2018
NetBase 2018 Consumer Experience Analytics Report Finds
Businesses Are Ignoring Essential Insights and Channels,
Business Wire
Sep 2018
Klear Influencer Marketing Platform Granted API Access to
Pinterest, PRWeb
Sep 2018
ListenFirst Launches Competitive Twitter Video Analytics,
AIThority
Aug 2018
Eyesover receives $200,000 from NBIF for AI that analyzes
public opinion, BetaKit
Aug 2018
Talkwalker Proud To Be Named A Strong Performer In
Independent Research Firm's Social Listening Report,
Citybizlist
Aug 2018
Facebook reinstates data firm it suspended for alleged
misuse, but surveillance questions linger, Fast Company
Aug 2018 Crimson Hexagon regains Facebook data access, TechCrunch
Aug 2018
TrendKite Acquires Social Technology Leaders Insightpool
and Union Metrics to Create the First Digital PR Solution,
Metro Atlanta CEO
News
21
11
29
94
321
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Media Monitoring > Social Monitoring: Market Factsheet
44
Exits
Recent InvestmentsCompanies providing social
listening solution to monitor,
track and analyze brand, industry,
and competition
NetBase
(2004, Mountain View, $87.4M)
Linkfluence
(2006, Paris, $45.9M)
Curalate
(2012, Philadelphia, $39.9M)
Tracx
(2008, Bethesda, $38.4M)
Crimson Hexagon
(2007, Boston, $34.2M)
Top Companies
PR Tech > Market Details > Market: Social Monitoring
0
10
20
30
$0k
$50M
$100M
2014 2015 2016 2017 2018
Market: Social Monitoring

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (1/2)
Analyst’s Pick
Social Media Monitoring Patform
Thomvest Ventures, ORIX, WestSummit and 8 Other
Investors
Curalate (2012, Philadelphia, $39.9M)
Image based analytics provider
New Enterprise Associates, First Round Capital,
MentorTech Ventures and 2 Other Investors
Falcon.io (2010, Copenhagen, $25.3M)
Customer experience management platform built
on social media marketing tools
Prime Ventures, Northcap Partners, Target
Partners, Growth Fund
Signal Media (2013, London, $25.2M)
Media and review monitoring tool and analytics
platform
GMG Ventures, Frontline, LocalGlobe and 10 Other
Investors
Analyst’s Pick
Geofeedia (2011, Chicago, $23.5M)
Location based social media monitoring tool
Silversmith Capital Partners, Hyde Park Venture
Partners, Glade Brook Capital and 3 Other Investors
Local Measure (2012, Surry Hills, $15M)
Location based social media monitoring platform
Social media monitoring and analytics solutions for
businesses
Shift Ventures
Talkwalker (2009, Luxembourg, $5.3M)
Social media monitoring & analytics tool
Main Capital Partners
Crowdfire (2010, Mumbai, $2.5M)
Social circle tracker on Twitter & Instagram
Kalaari Capital
Analyst’s Pick
Ground Signal (2015, Boston)
Location based social media analytics
Minicorn. Stage: Funded
Morningside Ventures, Vayner/RSE
Algo (2015, San Francisco)
Developed a news reading app for consumers, and a
media coverage tracking system for enterprises
Matt Michelsen
Analisa (2018, Jakarta)
Analytics solutions for Instagram
Frrole (2012, Bangalore)
Machine learning based customer understanding
platform
Rajan Anandan, Manav Garg, Sharad Sharma and 6
Other Investors
Geckolyst (2015, Kochi)
Customer feedback analytics platform

Media Monitoring > Social Monitoring: Top Companies
Market: Social Monitoring (2/2)
Analyst’s Pick
QSocialNow (2010, Buenos Aires)
Media monitoring and listening solutions provider
Socialangel (2016, Milan)
Social media analytics platform focused towards
small and medium businesses
Sysomos (2007, Toronto)
Social Media Marketing and Analytics Platform
GrowthWorks Capital, Ontario Centres of
Excellence, Omers, MaRS IAF

47
Media Monitoring > Social Monitoring: Leaderboard
Market: Social Monitoring
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Brand24 2010 Warsaw Seed $480k - 5 3 4 3 71k 20k 300k 340 -20k -22% 78 30% 452 2%
5.0 Falcon.io 2010
Copenhage
n
Series B $25.3M 5 4 - - 3 49k 176 7k 35 -6k -11% 2 4% 1 -
5.0 AgoraPulse 2011 Paris Funded - - 3 - - - 28k 9.8k 30k 135 4k 16% 27 24% 840 9%
4.9 Crowdfire 2010 Mumbai Series A $2.5M - 4 - - 3 20k 5M 7.8M
225.9
k
6k 36% 925 -
-
29226
5
-5%
4.9 Plann 2016 Sydney Unfunded - - 4 5 5 - 61k 333 300k 2.7k -35k -37% 607 29% - -
4.9 Sysomos 2007 Toronto Acquired - - 3 - - 4 127k 25k 3k 24 21k 20% 1 4% -699 -3%
4.9 Statusbrew 2011 Amritsar Unfunded - - 4 - - - 40k 2M 3M 85k 8k 23% 150 -
-
19884
7
-7%
4.9 Iconosquare 2011 Limoges Unfunded - - 4 - - 1 25k 41k 300k 1.4k 4k 20% 100 8% -2335 -5%
4.9 Curalate 2012
Philadelphi
a
Series C $39.9M 5 4 - - 4 62k 41k 3k 7 -12k -15% 2 16% -1322 -3%
4.8
SocialReport.c
om
2010
New York
City
Unfunded - - 3 - - - 106k 20k 3k 15 -49k -32% 5 37% -600 -3%
4.8 Geckolyst 2015 Kochi Unfunded - 5 5 - - - 1.6M 52 4k 14 -3.7M -71% 4 40% 3 5%
4.8 Kronosocial 2015 Barcelona Unfunded - - 3 - - - 10M 307 750 21 2M 7% 1 2% -1 -
4.8 Signal Media 2013 London Series B $25.2M - - - 4 3 1.3M 1.9k - - 471k 56% - - 136 8%

Market: Marketplace

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
51
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
53
Performance indicators of public companies in PR Tech
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
May 2014
Isentia (1982, Sydney)
$46M $379M $119M 51.18 ASX:ISD
Jun 2011
IZEA (2006, Winter Park)
Platform to connect social media content creators with brands.
$22.5M $27.3M NASDAQ:IZEA
Cision (1892, Chicago)
PR Software Suite.
PR Tech > Exit Outlook > Public Companies

Notable Acquisitions (1/7)
54
Notable Acquisitions in PR Tech
PR Tech > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Frontier Capital
ListenFirst Media (2012, New York City)
Acquirer: Seven Stars Cloud
Grapevine (2012, Boston, $1.5M)
YouTube Creator Marketplace
Acquirer: Mynewsdesk
Mention (2012, Paris, $800k)
Real Time Media Monitoring platform
Acquirer: Cision
ShareIQ (2014, Berlin)
Platform for brands to manage visual content
strategy
Acquirer: IZEA Deal: $7.6M
TapInfluence (2009, Boulder, $22.8M)
Cloud-based Influencer marketing platform.
Acquirer: TrendKite
Insightpool (2012, Atlanta, $4.4M)
Social Engagement Optimization
2018 YTD
Acquirer: TrendKite
Union Metrics (2008, San Francisco)
Social Media Analytics.
Acquirer: ICX Media
SEEN (2009, Columbus, $1.4M)
Influencer marketing platform on Instagram and
Twitter.
Acquirer: Meltwater
Sysomos (2007, Toronto)
Social Media Marketing and Analytics Platform
Acquirer: Fullscreen Media
Reelio (2012, New York City, $7M)
Data Driven Influencer Marketplace
Acquirer: YouScan
BrandSpotter (2010, Moscow)
Social media monitoring tool
Acquirer: West
Marketwired (1994, Toronto, $17.5M)
PR Suite
2018 YTD
Acquirer: NeoReach
Gnack (2015, Austin)
Influencer Marketing Platform
Acquirer: Marlin Equity Partners
Talkwalker (2009, Luxembourg, $5.3M)
Social media monitoring & analytics tool
Acquirer: Aptean
TheySay (2010, Oxford, $2.5M)
Sentiment Analysis Platform

55
2017
Acquirer: Cision
PRIME Research (1990, New York City)
Provides media monitoring and analytics
Acquirer: Sprout Social
Simply Measured (2010, Seattle, $28.9M)
Social Media Monitoring and Management platform
Acquirer: Launchmetrics
Style Coalition (2008, New York City)
Social Media Influencer Marketplace
Acquirer: Brandwatch
BuzzSumo (2013, London)
Social Analytics Tool to discover content, links and
influencers.
Acquirer: Meltwater
Algo (2015, San Francisco)
Developed a news reading app for consumers, and a
media coverage tracking system for enterprises
2017
Acquirer: Grapevine
SocMetrics (2010, Cambridge, $300k)
A topical influencer platform
Acquirer: Shutterstock Deal: $49.1M
FlashStock (2014, New York City, $3M)
On-Demand Content Creation marketplace
Acquirer: Meltwater Deal: $30M
Infomart (1986, Toronto)
Media monitoring solution provider
Acquirer: Meltwater
Klarity Analytics (2010, Hong Kong)
Social media analytics platform
Acquirer: Notified
Lissly (2010, Stockholm)
Media monitoring tool
Acquirer: Hootsuite
Naritiv (2014, Los Angeles, $4.3M)
Marketing and analytics platform for Snapchat.
2017
Acquirer: OBI4wan
Buzzcapture (2006, Amsterdam)
Social Media Monitoring and Analysis tool
Acquirer: DMA Media
TheNewsMarket (2013, New York City, $4M)
Web-based video marketing and distribution
platform
Acquirer: Civic Financial Services
Beehive (2015, Los Angeles)
Hashtag tracking tool for Instagram

56
2016
Acquirer: Inmar
Collective Bias (2009, Bentonville, $11M)
Content Creator Marketplace
Acquirer: Google
FameBit (2013, Santa Monica, $1.6M)
Self-Serve Marketplace for brands to hire YouTube
Influencers.
Acquirer: RockYou
FanBread (2014, Santa Monica, $1.9M)
Helps online celebs to make money by building
website for them
ZenContent (2010, Mountain View)
Content Creation Marketplace
Acquirer: Main Capital Partners
OBI4wan (2011, Zaandam)
Cloud-based media monitoring platform
2016
Acquirer: CARMA
CustomScoop (2000, Concord)
News and social media monitoring platform.
Acquirer: Shapiro + Raj
MutualMind (2010, Addison, $150k)
Social media monitoring and analytics platform
Acquirer: You & Mr Jones
theAmplify (2014, Culver City)
Develop influencer-driven visual storytelling
experiences for the world’s most innovative brands.
Acquirer: Meltwater
Encore Alert (2013, Arlington, $420k)
Proactive alerts for Content Marketing
Acquirer: gShift
InNetwork (2012, Halifax, $490k)
The Influence Marketplace.
Acquirer: The New York Times
HelloSociety (2012, Santa Monica)
Pinterest Marketing & Technology Firm
2016
Acquirer: Bloglovin'
Sverve (2012, New York City, $1.2M)
Influencer Marketplace.
Acquirer: ScribbleLive
Visually (2011, San Francisco, $15.7M)
Marketplace for Visual Content

57
2015
Acquirer: Cision Deal: $841M
PRWeb (1997, Beltsville, $2.1M)
Online press release service from Cision.
Acquirer: Cision
PR Newswire (1954, New York City)
Online platform for news distribution.
Acquirer: Linkfluence
ActSocial (2009, Singapore, $3M)
Influencer based social marketing
Acquirer: Simply Measured
DataRank (2011, Fayetteville, $1.5M)
Social Media Monitoring platform
Acquirer: Yell
YouScan (2009, Moscow, $54.1k)
Social media monitoring and analytics
Acquirer: Yell
YouScan (2009, Moscow)
Social media monitoring & Analytics platform
2015
Acquirer: l Ahli Holding Group
theAudience (2011, West Hollywood, $20M)
Multi-channel publishers of social and digital
content.
Acquirer: PeopleBrowsr
Empire Kred (2009, Edmonton, $1.4M)
Stock market to measure social influence
Acquirer: Maker Studios
Instafluence (2013, Tempe)
Influencer Marketing for Brands and Apps
Acquirer: Yello Digital Marketing
Gushcloud (2011, Singapore, $3.5M)
Paid social media endorsements
Acquirer: ScribbleLive
Appinions (2008, New York City, $5.6M)
Opinion-powered influencer marketing platform.
Acquirer: Cision
Viralheat (2009, San Mateo, $4.3M)
SaaS for media monitoring and analysis.
2015
Acquirer: epresspack
PressKing (2010, Paris)
Content management and distribution platform.
Acquirer: The CHR Group
PR Marketplace (2015, New York City)
PR Marketplace, Currently in stealth mode
Acquirer: Twitter
Niche (2013, New York City, $3.1M)
Influencer Marketing Platform.
Ebyline (2009, Sherman Oaks, $6.5M)
Virtual Newsroom Platform for Freelance Content
Writing

58
2014
Acquirer: SeaChange Deal: $22M
Timeline Labs (2012, Santa Monica, $6M)
Real-time social monitoring
Acquirer: Brandwatch Deal: $15.7M
PeerIndex (2009, London, $3.8M)
Social Influencer Mapping platform
Acquirer: Loot!
Chasm.io (2012, Austin, $750k)
Influencer-driven content distribution platform
Acquirer: RTL Group Deal: $107M
StyleHaul (2010, Los Angeles, $17M)
MCN for fashion
Acquirer: Cision Deal: $323M
Gorkana (2003, New York City)
Suite for Public Relations.
Acquirer: Cision
Visible Technologies (2005, Bellevue, $79.9M)
Social Media Monitoring platform
2014
Acquirer: Palantir
Poptip (2012, New York City, $3M)
Social Media feedback analytics
Acquirer: Innodata Deal: $5.8M
MediaMiser (2003, Ottawa, $1M)
Media monitoring & analysis solution
Acquirer:
Pitchpigeon (2013, Singapore)
Tool to distribute press releases to tech blogs and
tech journalists.
Acquirer: AwesomenessTV Deal: $15M
Big Frame (2011, Hollywood, $3.4M)
MCN for content owners
Acquirer: Lithium Deal: $200M
Klout (2008, San Francisco, $8.5M)
Social media activity scoring platform
2013
Acquirer: Kantar
Fisheye Analytics (2009, Singapore)
Media monitoring and analytics
Acquirer: Apple Deal: $200M
Topsy (2007, San Francisco, $32.2M)
Real-time public social data Indexer
Acquirer: SumAll
TwentyFeet (2010, Wiesbaden)
Social media monitoring tool
Acquirer: M-Brain
Whitevector (2006, Helsinki)
Social media brand management and marketing
Acquirer: Project Bionic
Linksy (2012, Seattle, $100k)
Influencer marketing platform for discovering and
building engagement with influencers
Acquirer: Outbrain
Visual Revenue (2006, New York City, $2.2M)
Offers Predictive Analytics for Online Media

59
2012
Acquirer: Moz
Followerwonk (2009, Seattle)
Twitter Analytics Tool.
Acquirer: Visible Technologies
Cymfony (1996, Boston, $14.4M)
Media intelligence and measurement software
Acquirer: Thomson Reuters
MyMediaInfo (2008, Waltham)
Online platform for press release publication, media
monitoring and analysis.
Acquirer: TrustedID
Reppler (2010, Palo Alto, $500k)
Social reputation management
2011
Acquirer: Augure Deal: $6.7M
iMente (2000, Girona)
Social Media and Online News Monitoring platform
Acquirer: NASDAQ
Glide Technologies (2003, London)
SaaS based PR Suite.
Acquirer: Google
SocialGrapple (2010, Toronto)
Analytics on Twitter
Acquirer: Meltwater
IceRocket (2004, Dallas, $300k)
Real time social search engine
Acquirer: Salesforce Deal: $326M
Salesforce Radian6 (2006, Fredericton, $4M)
Social Media Monitoring Platform
Acquirer: KANA Software
Overtone (1995, California City, $9.5M)
Social Media Monitoring and Listening Tools
2011
Acquirer: Isentia
Brandtology (2008, Singapore, $3.4M)
Tracks online brand perception

60
2010
Acquirer: CNW
Mediavantage (2001, Ottawa, $4.5M)
PR software - monitor and measure your message |
Mediavantage
Before 2008
Acquirer: Berkshire Hathaway
Business Wire (1961, San Francisco)
Online platform for press release, videos and
mutimedia.

Most Active Acquirers
61
PR Tech > Exit Outlook > Most Active Acquirers

Acqui-hires
62
List of Acqui-hires in PR Tech
Excludes all details for Chinese companies
Date Target
Nov-16 Little Bird Acq by Sprinklr
Jul-15 Swayy Acq by SimilarWeb
Feb-15 Totems Acq by Stripe
PR Tech > Exit Outlook > Acqui-hires
View all 3 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
63
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

PR Tech > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in PR Tech; Last 5 years (Oct 2013 - Sep 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Right Side Capital Management (3 Investments)
Social Starts (2 Investments)
Star Farm Ventures (2 Investments)
SV Angel (2 Investments)
Advancit Capital (2 Investments)
NewRoad Capital Partners (2 Investments)
Center for Innovative Technology (2
Investments)
Inovo VC (2 Investments)
BoxGroup
REV
Kleiner Perkins
Europlay Capital Advisors
Uncork Capital
Mohr Davidow Ventures
Frontline Ventures
EARLY STAGE
Social Starts (3 Investments)
MMC Ventures (2 Investments)
Storm Ventures (2 Investments)
Seventure Partners
Mercury Fund
Hyde Park Venture Partners
LocalGlobe
Sigma Gestion
Silversmith Capital Partners
GMG Ventures
Prime Ventures
Smedvig Capital
LATE STAGE
BoxGroup
Glynn Capital
WorldQuant Ventures
Highland Europe
ORIX
Partech
Edison Partners
Battery Ventures
Ring Capital
Ascension Ventures
Focus Ventures
Four Rivers Group
Sageview Capital
Trinity Ventures

Right Side Capital Management
66
Portfolio in PR Tech | Exits | Funds Link | Website | LinkedIn | Twitter
PR Tech > Investors > Right Side Capital Management
Investments
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
PR Tech Notable Portfolio
[Unicorn] Compass (2012, New York City, $1.2B, Series F)
Technology driven Online brokerage firm
[Soonicorn] ClassPass (2011, New York City, $307M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Synack (2013, Menlo Park, $55.3M, Series C)
Crowdsourced Vulnerability Discovery
[Minicorn] Amino Apps (2011, New York City, $72.4M, Series C)
Online communities enabler
[Minicorn] Bluecore (2013, New York City, $63.2M, Series C)
Automated personalized trigger-based email marketing
[Minicorn] TradingView (2011, Chicago, $40.7M, Series B)
Stock charting solution
Other Notable Portfolio
Top Exits Recent News on Fund & Portfolio
Geographical Spread Stage of Entry
Apr 2018
Influencer marketing startup Lumanu raises $1 million,
aims to help brands track results, Journal Sentinel
Dec 2017
Heartbeat Raises $1 Million Seed Round to Transform and
Scale Brand Influence Among Millennial Consumers, Ad
Tech Daily
Mar 2017
Hootsuite Acquires Naritiv’s Snapchat Analytics Solution ,
Techvibes
Jan 2016
Snapchat-focused marketing company Naritiv raises $3
million, Los Angeles Times
Oct 2015
Aussie social media analytics platform Social Status can’t
come to terms with Oxygen Ventures, raises $US300,000
elsewhere - Titan Vine, Titan Vine
Mar 2015
Naritiv Helped ‘Pretty Little Liars’ Get 800K Snapchat
Followers In 3 Months – TechCrunch, TechCrunch
Jan 2015
Disney Accelerator Launches Second Program powered
by Techstars |FinSMEs, FinSMEs
Naritiv
(2014, Los Angeles, $4.3M)
Acq by Hootsuite - Mar 2017
Poptip
Acq by Palantir - Jul 2014
11
1
1
2013 2014 2015 2016 2017 2018
Follow On New Investments
3
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed5
1
-
-
-
US
Australia

Social Starts
67
PR Tech > Investors > Social Starts
People
Investments
[Unicorn] Pinterest (2009, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Zocdoc (2007, New York City, $223M, Series D)
Healthcare Appointment Service
[Soonicorn] Boxed (2013, New York City, $245M, Series D)
Discounted Bulk-sized Products
[Soonicorn] Greenhouse (2012, New York City, $111M, Series D)
Recruiting performance improvement system.
[Soonicorn] Smart News (2012, San Francisco, $90M, Series D)
Personalized news discovery platform
[Soonicorn] Grovo (2010, New York City, $73.3M, Series C)
Corporate Learning Management System (LMS)
[Minicorn] Epic (2013, Palo Alto, $47.4M, Series D)
eBooks for kids
[Minicorn] Zingbox (2014, Mountain View, $24M, Series B)
IoT security solution to prevent threats on internet
[Minicorn] Nestio (2010, New York City, $16.4M, Series B)
Listings database for management companies and brokers
[Minicorn] Shots (2013, San Francisco, $15.2M, Series A)
Digital studio and multi-channel network
[Minicorn] Eden (2015, Redwood City, $13.3M, Series A)
On-demand office support
[Minicorn] CodeFights (2014, San Francisco, $12.4M, Series A)
Gamified platform for testing programming skills
[Minicorn] Clover (2013, New York City, $11M, Series A)
On-demand dating app based on mutual likes
[Editor's Pick] Basis (2017, Hoboken, $133M, Series B)
Stable Cryptocurrency
Top Exits
Recent News on Fund & Portfolio
Mike Edelhart
Co-Founder &
Managing Partner
william lohse
Founder & CEO
Aug 2018 Beringea leads $5.5 mln round for Popular Pays, PE Hub
Jul 2018
Captiv8 is making its influencer database available for
free, TechCrunch
May 2018
Captiv8 Launches the First Self-Serve Marketplace Built
on the Blockchain, Giving Brands the Power to Connect
with Micro-Influencers, PR Newswire
Apr 2018
Captiv8 Hires Industry Veteran as Head of Global Sales,
PR Newswire
Mar 2018
SocialRank provides users data around like who is busy
with every piece of content and when, Gulf Tomorrow
Apr 2017 Popular Pays Secures $3.2M, VC News Daily
Apr 2017
VC-backed NewsWhip taps Lofgren as president of North
America operations, PE Hub
Feb 2017 NewsWhip Raises $6.4M in Series A Funding, FinSMEs
Nov 2016 Sprinklr Acquires Little Bird, FinSMEs
Jul 2015
Instagram Marketing Startup Popular Pays Raises $2M,
TechCrunch
Jul 2015
Captiv8 Is Building The Analytics, Marketing Platform For
Harnessing The Reach of Instagram, Vine, Snapchat Stars,
TechCrunch
Appinions
(2008, New York City, $5.6M)
Acq by ScribbleLive - Apr 2015
Big Frame
(2011, Hollywood, $3.4M)
Acq by AwesomenessTV - Mar
2014
11
3
1
2013 2014 2015 2016 2017 2018
1
-
-
3
4
Undisclosed
Series C+
Series B
Series A
Seed7
1
-
-
-
US
Europe

SV Angel
68
PR Tech > Investors > SV Angel
People
Investments
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] Instacart (2012, San Francisco, $1.6B, Series F)
Marketplace for same-day grocery delivery
[Unicorn] Pinterest (2009, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Opendoor (2014, San Francisco, $1B, Series F)
Residential re-selling solution provider.
[Unicorn] Coinbase (2012, San Francisco, $942M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
Top Exits
Ron Conway
Founder & Co-
Managing Partner
Jul 2017
Co-founder of Twitter’s talent agency arm leaves
company, CNET
Jun 2017 PR agency startup Upbeat grabs $1.5 mln, PE Hub
Jun 2016
SoftTech Partner Stephanie Palmeri Talks How to Get
Seed Stage Funding, and NYC Vs. SV, Forbes
Dec 2015
Topsy, The Popular Social Analytics Service Bought By
Apple, Closes Down, TechCrunch
May 2014
Niche raises $2.5 million to help Internet celebrities get
paid, Fortune
Nov 2013
Niche Raises $550K To Help Marketers Work With Social
Media Celebrities – TechCrunch, TechCrunch
Mar 2011
Topsy Labs Raises $15 Million, Continues in Realtime
Social Search - SiliconANGLE, SiliconAngle
Topsy
Acq by Apple - Dec 2013
Niche
Acq by Twitter - Feb 2015
Visual Revenue
Acq by Outbrain - Mar 2013
1 1
2013 2014 2015 2016 2017 2018
1
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Advancit Capital
69
PR Tech > Investors > Advancit Capital

NewRoad Capital Partners
70
PR Tech > Investors > NewRoad Capital Partners

Center for Innovative Technology
71
PR Tech > Investors > Center for Innovative Technology

BoxGroup
72
PR Tech > Investors > BoxGroup

Kleiner Perkins
73
PR Tech > Investors > Kleiner Perkins

Europlay Capital Advisors
74
PR Tech > Investors > Europlay Capital Advisors

Uncork Capital
75
PR Tech > Investors > Uncork Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
76
Seed Stage
Early Stage
Late Stage

Social Starts
77
PR Tech > Investors > Social Starts

MMC Ventures
78
PR Tech > Investors > MMC Ventures

79
PR Tech > Investors > Bessemer Venture Partners

80
PR Tech > Investors > Noro-Moseley Partners

Mercury Fund
81
PR Tech > Investors > Mercury Fund

GMG Ventures
82
PR Tech > Investors > GMG Ventures

83
PR Tech > Investors > Correlation Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
84
Seed Stage
Early Stage
Late Stage

BoxGroup
85
PR Tech > Investors > BoxGroup

Glynn Capital
86
PR Tech > Investors > Glynn Capital

WorldQuant Ventures
87
PR Tech > Investors > WorldQuant Ventures

88
PR Tech > Investors > Noro-Moseley Partners

Highland Europe
89
PR Tech > Investors > Highland Europe

ORIX
90
PR Tech > Investors > ORIX

Partech
91
PR Tech > Investors > Partech

Edison Partners
92
PR Tech > Investors > Edison Partners

Battery Ventures
93
PR Tech > Investors > Battery Ventures

Ascension Ventures
94
PR Tech > Investors > Ascension Ventures

Focus Ventures
95
PR Tech > Investors > Focus Ventures

Four Rivers Group
96
PR Tech > Investors > Four Rivers Group

Trinity Ventures
97
PR Tech > Investors > Trinity Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
98
Incubators
Other Notable Investors
Debt Investors

PR Tech > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in PR Tech; Q3 2013 - Q2 2018
Index of Ecosystem Investors
INCUBATOR
500 Startups (17 Investments)
Techstars (7 Investments)
Collider (5 Investments)
Plug and Play Tech Center (5 Investments)
Y Combinator (4 Investments)
Startupbootcamp (3 Investments)
Alchemist Accelerator (2 Investments)
Founders Factory (2 Investments)
Hiventures (2 Investments)
NXTP Labs (2 Investments)
Science (2 Investments)
Startup Wise Guys (2 Investments)
Vendep Capital (2 Investments)
Eleven Ventures
1337 Ventures
OTHER NOTABLE INVESTORS
Wayra (6 Investments)
Expara (3 Investments)
Entrepreneur Venture (2 Investments)
FundersClub (2 Investments)
Kima Ventures (2 Investments)
Klingenstein (2 Investments)
LAUNCH Media (2 Investments)
New York Angels (2 Investments)
WME Entertainment (2 Investments)
56CUBE
Accenture
ACE fund
E Jarrah Capital Group
AIM
AngelList
DEBT INVESTORS
Western Technology Investment (4
Investments)
Multiplier Capital (3 Investments)
Silicon Valley Bank (2 Investments)
Adams Street Partners
Idinvest Partners
Kreos Capital
North Atlantic Capital
Tikehau Capital

500 Startups
100
PR Tech > Investors > 500 Startups
People
Investments
[Minicorn] ConceptDrop (2012, Chicago, $1.2M, Seed)
Marketplace for graphical content creation
[Editor's Pick] Lumanu (2016, Milwaukee, $1.1M, Seed)
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Gitlab (2014, San Francisco, $146M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P listing platform for multi-category pre-owned products
[Soonicorn] Smule (2008, San Francisco, $165M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] uBiome (2012, San Francisco, $110M, Series C)
Citizen science startup to sequence the human microbiome.
Top Exits
Dave McClure
Founder, Partner
Aug 2017
AirPR Hires Judy Luk-Smit as Product’s Vice President |
MarTech Advisor, MarTech Advisor
Apr 2017
VC-backed NewsWhip taps Lofgren as president of North
America operations, PE Hub
Feb 2017 NewsWhip Raises $6.4M in Series A Funding, FinSMEs
Jan 2017
Ad Startup FameBit's Long Tail Of Creators Grows To
More Than 9K YouTubers / modaride.com, modaride.com
Oct 2016
Google acquires FameBit to connect YouTube creators
with marketers , TechCrunch
Aug 2016
10 simple ways founders can create visibility for
themselves, E27
Aug 2016 How to Do Influencer Marketing Like a Pro?, Forbes
Jan 2016
ScribbleLive Acquires Visually To Combine Their Content
Marketing Tools, TechCrunch
Mar 2015
Visually Raises $3.3M As Its Content Marketplace Expands
Beyond Infographics, TechCrunch
Feb 2015
AirPR Sells Its PR Marketplace To The CHR Group,
TechCrunch
Visually
Acq by ScribbleLive - Jan 2016
FanBread
(2014, Santa Monica, $1.9M)
Acq by RockYou - Aug 2016
FameBit
(2013, Santa Monica, $1.6M)
Acq by Google - Oct 2016
DataRank
(2011, Fayetteville, $1.5M)
Acq by Simply Measured - Oct
2015
Sverve
Acq by Bloglovin' - Feb 2016
Encore Alert
(2013, Arlington, $420k)
Acq by Meltwater - Mar 2016
2
1
2
2
5
2
1
2
1
2013 2014 2015 2016 2017 2018
6
-
-
1
15
Undisclosed
Series C+
Series B
Series A
Seed17
2
1
1
1
US
Europe
Latam
Taiwan
SEA

Techstars
101
PR Tech > Investors > Techstars
People
Investments
[Minicorn] Mavrck (2012, Boston, $11.3M, Series A)
Management platform for Micro Influencers.
[Minicorn] Babbler (2013, Paris, $2.5M, Series A)
Social platform for PR pros and reporters
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] DataRobot (2012, Boston, $125M, Series C)
Automated machine learning platform for data science applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Latch (2014, New York City, $96M, Series B)
Smart locks for homes, offices and apartment buildings
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
Top Exits
Brad Feld
Co-Founder & Partner
David Brown
Co-Founder & Co-CEO
David Cohen
Co-Founder & Co-CEO
Sep 2018
Mavrck Announces New Capabilities to Collaborate With
Influencers and Track Performance on Pinterest,
GlobeNewswire
Sep 2018
Seven Stars Cloud Acquires Grapevine, a Leading
Influencer Marketing Company, PR Newswire
Jul 2018
Mavrck Releases New Fraud Detection Tools to Evaluate
and Manage Influencer Marketing Risk, GlobeNewswire
Apr 2018
Grapevine Launches New SaaS Model for Advertisers;
Expands Managed Services Solutions to Brands, PR
Newswire
Apr 2018
New collaboration and measurement tracking tools
automate influencer management workflow, ZDNet
Dec 2017
Heartbeat Raises $1 Million Seed Round to Transform and
Scale Brand Influence Among Millennial Consumers, Ad
Tech Daily
Jul 2017 Grapevine Acquires SocMetrics, VentureFizz
Mar 2017
Hootsuite Acquires Naritiv’s Snapchat Analytics Solution ,
Techvibes
Naritiv
(2014, Los Angeles, $4.3M)
Acq by Hootsuite - Mar 2017
Poptip
Acq by Palantir - Jul 2014
Grapevine
(2012, Boston, $1.5M)
Acq by Seven Stars Cloud - Sep
2018
Linksy
(2012, Seattle, $100k)
Acq by Project Bionic - May
2013
1
2
2013 2014 2015 2016 2017 2018
4
-
-
1
5
Undisclosed
Series C+
Series B
Series A
Seed9
1
-
-
-
US
Europe

Plug and Play Tech Center
102
PR Tech > Investors > Plug and Play Tech Center
People
Investments
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Cancer detection, care and treatment through Digital Sequencing
Technology
[Unicorn] Sprinklr (2008, New York City, $239M, Series F)
Social Media Presence Management Platform
[Unicorn] PayPal (1998, San Jose, $225M, Public)
Internet payment services provider
[Unicorn] Lending Club (2006, San Francisco, $162M, Public)
P2P online lending marketplace
[Soonicorn] Pindrop Security (2011, Atlanta, $122M, Series C)
Call Center Security against Phone Fraud
[Soonicorn] Artsy (2009, New York City, $107M, Series D)
Curated Art Marketplace
[Soonicorn] Capillary Tech (2008, Bangalore, $100M, Series C)
Omnichannel engagement and commerce platform for businesses
[Soonicorn] Streetline (2005, San Francisco, $59.3M, Series D)
Device to find empty parking spaces
[Soonicorn] NatureBox (2012, San Carlos, $58.5M, Series C)
Subscription based healthy snacks provider
[Soonicorn] Knightscope (2013, Sunnyvale, $57.9M, Series B)
Autonomous crime prevention technology robots
[Soonicorn] Linkable Networks (2010, Boston, $46.5M, Series
C)
SKU Credit Card linked offers
Top Exits
Jojo Flores
Co-Founder & VP
Saeed Amidi
Founder & CEO
Nov 2016
SAIF Partners backs student-focused social networking
app Pulse, VCCircle
Apr 2016
Experticity and ReadyPulse merge to take advantage of
the hot influencer marketing space, VentureBeat
Jan 2016
ScribbleLive Acquires Visually To Combine Their Content
Marketing Tools, TechCrunch
Mar 2015
ReadyPulse Receives $5M in Series A Funding Delivering
the Future of Inspirational Marketing | Business Wire,
Business Wire
Mar 2015
Visually Raises $3.3M As Its Content Marketplace Expands
Beyond Infographics, TechCrunch
Apr 2014
ReadyPulse raises $2M to help brands find compelling
marketing images – GeekWire, GeekWire
Apr 2014
Divergent Ventures and Harmony Capital back
ReadyPulse - PE Hub, PE Hub
Jan 2014
Visually Raises $8.1M To Build Out Its Marketplace For
Infographics And Other Visual Content – TechCrunch,
TechCrunch
Visually
Acq by ScribbleLive - Jan 2016
2
2013 2014 2015 2016 2017 2018
3
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed5
-
-
-
-
US

Y Combinator
103
PR Tech > Investors > Y Combinator

Hiventures
104
PR Tech > Investors > Hiventures

Science
105
PR Tech > Investors > Science

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
106
Incubators
Debt Investors

Expara
107
PR Tech > Investors > Expara

FundersClub
108
PR Tech > Investors > FundersClub

Kima Ventures
109
PR Tech > Investors > Kima Ventures

WME Entertainment
110
PR Tech > Investors > WME Entertainment

ACE fund
111
PR Tech > Investors > ACE fund

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
112
Incubators
Debt Investors

Western Technology Investment
113
PR Tech > Investors > Western Technology Investment

Multiplier Capital
114
PR Tech > Investors > Multiplier Capital

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