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MAY 2019
PRODUCT MANAGEMENT TOOLS
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on May 13, 2019.
Product Management Tools Feed Summary
4
Product Management Tools > Feed Summary
Software tools which assist Product managers to ideate, track and roll out new products.
• Inclusions: Includes all the tools which are required in
different phases of software product creation. For
example, companies which offer: idea management tools
to capture ideas, prototyping tools to create mocks, project
management & issue tracking tools to manage & capture
progress of development and finally feedback capturing
tools to capture response of customer.
• Exclusions: Companies that provide tools for general
project management for other industries like
construction, manufacturing and others. Also it does not
include companies which provide project management
services.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.4B
Funding
11
Mega
Companies
140667
FundedCovered on
Tracxn
3
Unicorns
11
Soonicorns
12
Minicorns
4
IPO’d Cos
54
Late Stage Cos
20
45
Acquisitions
71
DeadPooled
2
Acquihired
Series A+ Cos
Atlassian
(2002, Sydney, $210M)
InVisionApp
(2011, New York City, $380M)
CA Technologies
(1976, New York City)
Top Companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Investment Trend Summary
Summary of Funding Activity in Product Management Tools
5
$200M - Series D
Jama Software (2007, Portland, $233M)
$53.6M - Series B
Wizeline (2013, San Francisco, $62M)
$115M - Series F
InVisionApp (2011, New York City, $380M)
$50M - Series D
Pendo (2013, Raleigh, $107M)
$100M - Series E
InVisionApp (2011, New York City, $380M)
$44M - Series C
LaunchDarkly (2014, Oakland, $76.3M)
$80M - Series D
Amplitude (2012, San Francisco, $139M)
$40M - Series C
Figma (2012, Palo Alto, $83M)
$72M - Series C
Lucidchart (2009, Salt Lake City, $114M)
$32.2M - Series C
FullStory (2014, Atlanta, $59M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Product Management Tools > Feed Summary > Investment Trend Summary
Seed Accel (#2), Index Ventures (#2), GV (#2)
Series A/B Kleiner Perkins (#3), Battery Ventures (#3), Benchmark (#2)
Series C+ Accel (#2), Sequoia Capital (#2), Meritech Capital Partners (#2)
Incubators 500 Startups (#5), Y Combinator (#3), Techstars (#2)
Other Notable
Investors
Iconiq Capital (#3), Salesforce (#1), Coatue (#1)
Debt Investors Western Technology Investment (#2), KKR (#1)
Most Active InvestorsRecent Investments
63
79 75
57
20
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 30 24 22 27 22 9
$1.9B
$211M
$115M
$84.3M
$70.8M
US
Australia
Israel
Europe
Canada
$ Funding
$158M
$299M
$261M
$144M
$276M
$682M
$379M
22
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Summary of exit outlook in Product Management Tools
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Spark Capital 2
InVisionApp (2011, New York City, $380M)
Trello (2011, New York City, $10.3M)
Accel 2
InVisionApp (2011, New York City, $380M)
Atlassian (2002, Sydney, $210M)
Battery Ventures 2
InVisionApp (2011, New York City, $380M)
Panaya (2006, Hod Hasharon, $59M)
FirstMark 1 InVisionApp (2011, New York City, $380M)
ABS Capital 1 InVisionApp (2011, New York City, $380M)
Mar 2019 AgileCraft Acq by Atlassian for $166M
Jul 2018 CA Technologies Acq by Broadcom for $18.9B
Jan 2017 Planview Acq by Thoma Bravo for $800M
Jan 2017 Trello Acq by Atlassian for $425M
May 2015 Rally Acq by CA Technologies for $480M
Feb 2015 Panaya Acq by Infosys for $220M
Oct 2014 Telerik Acq by Progress for $262M
Product Management Tools > Feed Summary > Exit Outlook Summary
Google 3
LaunchKit (Jul 2016), RelativeWave (Nov 2014), Pixate (Jul
2015)
Versata 2
Artemis International (Jul 2006, $27M), Ravenflow (Mar
2011)
Atlassian 2 Trello (Jan 2017, $425M), AgileCraft (Mar 2019, $166M)
Marvel App 2 Plexi (Oct 2015), PopApp (Nov 2016)
Changepoint 2 Daptiv (Aug 2014), barometerIT (Apr 2015)
Recent IPOs Top Acquisitions
Atlassian Dec 2015
Collaboration suite for software developm…
IPO MCap: $4.4B
Rally Apr 2013
Platform for managing tasks related to ag…
IPO MCap: $318M
CA Technologies Dec 1981
Software Solutions for Digital Transforma…
IPO MCap: -
Artemis International
Portfolio and Project Management Solution…
IPO MCap: -
* Upcoming Business Model
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Product Management Tools - May 2019
Overview
Companies 667
Funded 140 Series A+ 54
Funding $2.4B Last 2 yrs $1B
Most Active Investors
Seed Accel (2)
Series A/B Kleiner Perkins (3)
Series C+ Accel (2)
Others Iconiq Capital (3)
Incubators 500 startups (5)
Top Cities
Bay Area 83 Cos $728M
New York City 15 Cos $414M
Feed in Numbers
Unicorns 3 Soonicorns 11
Minicorns 12 Editor Picks 64
Acquihired 2 Deadpooled 71
Top Companies
CA Technologies (1976, New York City)
Atlassian (2002, Sydney, $210M)
InVisionApp (2011, New York City, $380M)
Exits
IPOs 4 Atlassian, Rally
Acquisitions 45 CA Technologies, Planview
Top Acquirers Google, Versata
Marketmap: Product Management Tools
SUITE
PRODUCT DEVELOPMENT
PROJECT MANAGEMENT
ROADMAPPING
REQUIREMENT MANAGEMENT
PROTOTYPING
ISSUE TRACKING
TIME TRACKING
PRODUCT STRATEGY
PPM
IDEA MANAGEMENT
FLOWCHART DIAGRAMS
PRODUCT FEEDBACK
USER FEEDBACK*
ANALYTICS*
Product Management Tools > Feed Summary > BlueBox
7
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Key Sub Sectors in Product Management Tools Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Product Feedback >
Analytics 46 $243M 11
Product Development >
Prototyping 100 $340M 9
Product Feedback >
User Feedback 57 $89.6M 7
Product Development >
Project Management 187 $33.6M 9
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Product Development
Companies which offer products for the development
and delivery of business case as an...
473 65 $1.2B
Product Feedback
Companies which provide applications for collecting
and analyzing the product-related...
110 47 $695M
Product Strategy
Companies which offer products for researching and
analyzing market trends to evaluate...
72 26 $410M
Product Management Suite
Companies which provide suites that cover all phases
of product management starting from...
12 2 $62M
Product Management Tools > Feed Summary > Summary of Key Markets
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
List of Notable Companies in Product Management Tools
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Product Management Tools > Feed Summary > Notable Companies in the Sector
Public
Atlassian
(2002, Sydney, $210M)*
Acquired
CA Technologies
(1976, New York City)
Planview
(1989, Austin, $25M)
Rally
(2001, Boulder, $69.6M)
Trello
(2011, New York City, $10.3M)
Telerik
(2002, Sofia)
Panaya
(2006, Hod Hasharon, $59M)
AgileCraft
(2013, Austin, $10.1M)
Changepoint
(1994, Richmond Hill, $5.5M)
Unicorns
InVisionApp
(2011, New York City, $380M)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
List of Notable Companies by Market in Product Management Tools
Notable Companies by Market (1/4)
11
Product Management Tools > Feed Summary > Notable Companies by Market
Product Strategy
Flowcharts Diagrams
Lucidchart (2009, Salt Lake City, $114M)
Collaborative Online Diagramming
Soonicorn. Stage: Series C
Meritech Capital Partners, Iconiq Capital, Spectrum
Equity and 1 Other Investors
Project Portfolio Management
Rally (2001, Boulder, $69.6M)
Platform for managing tasks related to agile project
development
Stage: Acquired
Meritech Capital Partners, Greylock Partners,
Mobius Venture Capital and 7 Other Investors
Panaya (2006, Hod Hasharon, $59M)
SaaS for ERP change analytics and Enterprise
change testing
Stage: Acquired
IGP, Battery Ventures, Benchmark and 4 Other
Investors
Planview (1989, Austin, $25M)
Project and Portfolio Management Software
Stage: Acquired
Insight Venture Partners, Apax Partners,
HarbourVest Partners
Project Portfolio Management
AgileCraft (2013, Austin, $10.1M)
Agile management platform
Minicorn. Stage: Acquired
Jim Kelly , Tim Arnoult , Milton Street Capital
Changepoint (1994, Richmond Hill, $5.5M)
PSA and PPM solutions
Stage: Acquired
JMI Management, Marlin Equity Partners, BEST
Funds
CA Technologies(1976, New York City)
Software Solutions for Digital Transformation
Unicorn. Stage: Acquired
Updata
Artemis International (1976, Austin)
Portfolio and Project Management Solutions
Stage: Acquired
Laurus Capital Management, Emancipation Capital,
Trilogy and 2 Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
List of Notable Companies by Market in Product Management Tools
Notable Companies by Market (2/4)
12
Product Management Tools > Feed Summary > Notable Companies by Market
Product Development
Project Management
Trello (2011, New York City, $10.3M)
Lists for project management
Stage: Acquired
Index Ventures, Spark Capital, BoxGroup
Telerik (2002, Sofia)
Agile project management software
Stage: Acquired
Requirement Management
Jama Software (2007, Portland, $233M)
Enterprise collaboration platform for product
requirement and delivery management.
Soonicorn. Stage: Series D
Insight Venture Partners, Madrona Venture Group,
Trinity Ventures and 3 Other Investors
Blueprint (2004, Toronto, $56.1M)
Requirements Management Software
Soonicorn. Stage: Series C
Vistara Capital, Centana Growth Partners, Tandem
Expansion Fund and 4 Other Investors
Prototyping
InVisionApp (2011, New York City, $380M)
Platform for collaborative creation of prototypes of
applications
Unicorn. Stage: Series F
Spark Capital, Battery Ventures, Iconiq Capital and
14 Other Investors
Figma (2012, Palo Alto, $83M)
Online browser build prototyping tool for product
development
Soonicorn. Stage: Series C
Sequoia Capital, Coatue, Founders Fund and 17
Other Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
List of Notable Companies by Market in Product Management Tools
Notable Companies by Market (3/4)
13
Product Management Tools > Feed Summary > Notable Companies by Market
Product Development
Issue Tracking
Atlassian (2002, Sydney, $210M)
Collaboration suite for software development
teams
Unicorn. Stage: Public
T. Rowe Price, Accel, Herald Investment
Management
Product Feedback
User Feedback
LaunchDarkly (2014, Oakland, $76.3M)
Early User Feedback capture
Soonicorn. Stage: Series C
Ethan Kurzweil, Redpoint Ventures, Vertex
Ventures and 6 Other Investors
User Testing (2007, Mountain View, $48.5M)
Feedback from users for website and apps
Soonicorn. Stage: Series C
Accel, OpenView, Kern Whelan Capital and 7 Other
Investors
Analytics
Amplitude (2012, San Francisco, $139M)
Mobile Analytics and Business Intelligence platform
Soonicorn. Stage: Acquired
Sequoia Capital, Lead Edge Capital, Benchmark and
20 Other Investors
Pendo (2013, Raleigh, $107M)
Customer Product Engagement platform
Soonicorn. Stage: Series D
Sapphire Ventures, Geodesic Capital, FirstMark and
9 Other Investors
Mixpanel (2009, San Francisco, $77M)
User Behaviour Analytics Platform
Soonicorn. Stage: Series C
Andreessen Horowitz, Sequoia Capital, Y
Combinator
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
List of Notable Companies by Market in Product Management Tools
Notable Companies by Market (4/4)
14
Product Management Tools > Feed Summary > Notable Companies by Market
Product Feedback
Analytics
FullStory (2014, Atlanta, $59M)
Web and mobile analytics through session
recordings for SaaS and ecommerce
Soonicorn. Stage: Series C
Stripes Group, Dell Technologies, GV and 2 Other
Investors
Clicktale (2006, Ramat Gan, $52.6M)
Customer Experience Analytics
Soonicorn. Stage: Series C
KKR, Amadeus Capital, Viola Group and 5 Other
Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Recent News in Product Management Tools Sector
Recent News
15
Product Management Tools > Feed Summary > Recent News
May 2019
Pendo Acquires Receptive Software Limited To Build Unified
Product Data Platform, Demand Gen Report
May 2019
Panaya Cited in 2019 Gartner Magic Quadrant for Enterprise Agile
Planning Tools, PR Newswire
May 2019
PreEmptive Protection Tackles Top Developer Compliance
Complaints, Newswire
Apr 2019
SmartOwner invests Rs 30 crore in co-working firm Workspace,
Indiatimes
Apr 2019
UserTesting Makes the Discovery of Critical Insights Faster and
Easier with the Availability of Enhanced Metrics, Business Wire
Apr 2019
FullStory Raises $32 Million To Expand Digital Customer Experience
Capabilities, Retail TouchPoints
Apr 2019
Clubhouse and Sentry Deepen Partnership, Making It Easier for
Software Teams to Fix Errors Faster, GlobeNewswire
Apr 2019
Assembla-Kiuwan™ Integration Empowers Teams to Shift Left in
DevSecOps, Business Wire
Apr 2019
Atlassian Announces Third Quarter Fiscal Year 2019 Results,
Business Wire
Apr 2019
Decibel Welcomes Digital Analytics Veteran Adam Greco as
Strategic Advisor, Business Wire
Apr 2019
MyVillage raises $5.95M to make early childcare accessible and
afforable, Vator
Apr 2019 SignalFx Integrates with Atlassian’s Opsgenie, APMdigest
Apr 2019 Atlassian +1.5% on bullish Oppenheimer note, Seeking Alpha
Key Recent News Key Recent News
Apr 2019
Sumo Logic Integration with Atlassian Opsgenie Empowers
Customers to Improve Visibility and Monitoring Across Full Incident
Management Lifecycle, GlobeNewswire
Apr 2019
SmartBear Expands Test Automation for Atlassian Ecosystem,
DEVOPSdigest
Apr 2019 Atlassian Integrates DevOps Portfolio, devops.com
Apr 2019
Pendo Announces Pendo VIA for Marketo, a New Guided Adoption
Tool to Help Companies Grow and Govern Usage of Marketo, PR
Newswire
Apr 2019
Atlassian gives Confluence a makeover, acquires Good Software,
TechCrunch
Apr 2019 InVision announces new integrations with Jira, TechCrunch
Apr 2019
Netherlands Based Startup Simplifies Project Management, -The
Indian Express Pvt
Apr 2019
Dark Fibre Africa chooses CA Southern Africa to underpin digital
business ambitions, ITWeb
Apr 2019
WhiteSource Releases New Bitbucket Server Integration, PR
Newswire
Apr 2019
Backlog by Nulab Named FrontRunner for Project Management
Software, PRWeb
Apr 2019
Decibel Extends its Digital Experience Intelligence to Support
Mobile Apps, Business Wire
Apr 2019
WhatsApp partner clarifies India tip line is actually a research
project and ‘not a helpline’, The Verge
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
16
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club
Some more Sector Reports you might want to check out
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Mar 2019
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Mar 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Investments ($M) and number of rounds in Product Management Tools; 2012-2019
Global Funding Trends (1/2)
18
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Product Management Tools > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 3% # of Rounds60% $ Funding
3% # of Rounds
38% $ Funding
$158M
$41M
$72M
$299M
$261M
$144M
$276M
$682M
$379M
0
5
10
15
20
25
30
35
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
12 18 21 9 12 11 6 4
5 4 7
9
9
11
11
2
1 3 2 6 1 5 5 3
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
18
9
Total # of Rounds
$7M
$10M $15M $7M
$7M $12M $5M $12M
$31M
$45M
$69M $65M
$82M
$109M $160M
$30M
$3M $16M $215M $189M $55M $156M $517M $116M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
19
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Product Management Tools; 2012-2019
Product Management Tools > Investment Trends > Global Funding Trends
24
15
9
6
12
7
3
76
$0.8M
$4.1M
$0.0M
$2.0M
$4.0M
$6.0M
$8.0M
$10.0M
$12.0M
$14.0M
0
10
20
30
40
50
60
70
80
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.8M $1.2M $1.7M $0.1M $2.7M $12.9M $9.4M $4.1M
$136M
$256M
$189M $75M
$203M
$622M
$327M
10
0
2
4
6
8
10
12
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
- - 4 6 2 5 8 4
$41M
$158M
Total $ Invested
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201920
Product Management Tools > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Product Management Tools
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 728M 84
New York City 414M 22
Portland 237M 12
Sydney 211M 3
Raleigh 107M 5
Salt Lake City 72M 1
Boulder 69.6M 6
Austin 60.4M 7
Hod Hasharon 59M 6
Toronto 57.7M 9
Total Funding
64
3
11
32
15
2
5
3
# Rounds
$1.9B
$211M
$115M
$84.3M
$70.8M
$4.5M
$2.5M
$280k
US
Australia
Israel
Europe
Canada
South Korea
India
Latam
Note: Excludes funding information of China companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201921
Trend of Average Deal Size ($M)
$0.7
$1.0 $0.9 $1.0 $0.9
$1.2
$0.9
2012 2013 2014 2015 2016 2017 2018
Product Management Tools > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Product Management Tools; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$10K* $8.2M
$500K $20M
$600K $53.6M
$298K $200M
$42M
$16M
$8M
$689K
Series C+
Series B
Series A
Seed
Stage
$15.9 $15.0 $16.3
$12.4
$21.0 $18.5
$3.3 $8.1
$107.5
$31.4
$55.0 $38.9
$103.4
$3.8
$7.7
$5.0
$8.1
$6.6 $7.6
$5.8
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Note: 46 companies with undisclosed funding amount are not included
22
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
28
29
22
9
6
No. of Companies
Product Management Tools > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Product Management Tools; as of May 2019
Distribution of companies by Funding Range
$9M
$116M
$508M
$595M
$1.2B
$ Investment
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Stage No. of Companies
Funding
Funnel
100%
21%
8%
5%
3%
23
Note: Numbers in the brackets show the count of companies
Time to raise
next round
20
33
54
140
667
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
21% 3%
(22)
2%
(12)
0%
(2)
11%
(71)
68%
(454)
39% 15%
(21)
8%
(11)
1%
(1)
5%
(7)
56%
(78)
61% 35%
(19)
15%
(8)
- - 39%
(21)
61% 48%
(16)
15%
(5)
- - 39%
(13)
- 80%
(16)
25%
(5)
- - 50%
(10)
Product Management Tools > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Product Management Tools
Funding Funnel
17 Months
26 Months
21 Months
Investment backedBootstrapped
11
3
36
4
9
Soonicorns
Unicorns
Acquisitions
IPOs
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201924
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Management Tools > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Product Management Tools; May 2017-May 2019
Notable Investments in last 24 months (1/3)
LATE STAGE
$200M - Series D Jun 2018
Jama Software (2007, Portland, $233M)
Enterprise collaboration platform for product
requirement and delivery management.
Insight Venture Partners, Madrona Venture Group
$115M - Series F Dec 2018
InVisionApp (2011, New York City, $380M)
Platform for collaborative creation of prototypes of
applications
Spark Capital, Battery Ventures, Iconiq Capital,
Atlassian, Tiger Global Management, Geodesic
Capital, Firstmark Services, Goldman Sachs
Investment Partners
$100M - Series E Nov 2017
InVisionApp (2011, New York City, $380M)
Platform for collaborative creation of prototypes of
applications
Battery Ventures, Accel, Tiger Global Management,
FirstMark, Iconiq Capital, Spark Capital, Geodesic
Capital
LATE STAGE
$80M - Series D Dec 2018
Amplitude (2012, San Francisco, $139M)
Mobile Analytics and Business Intelligence platform
Sequoia Capital, Lead Edge Capital, Benchmark, IVP,
Battery Ventures
$72M - Series C Oct 2018
Lucidchart (2009, Salt Lake City, $114M)
Collaborative Online Diagramming
Meritech Capital Partners, Iconiq Capital, Spectrum
Equity
$50M - Series D Sep 2018
Pendo (2013, Raleigh, $107M)
Customer Product Engagement platform
Sapphire Ventures, Geodesic Capital, FirstMark,
Battery Ventures, Spark Capital, Contour Venture
Partners, Meritech Capital Partners
$44M - Series C Mar 2019
LaunchDarkly (2014, Oakland, $76.3M)
Early User Feedback capture
Ethan Kurzweil, Redpoint Ventures, Vertex
Ventures, DFJ, Uncork Capital
LATE STAGE
$40M - Series C Feb 2019
Figma (2012, Palo Alto, $83M)
Online browser build prototyping tool for product
development
Sequoia Capital, Coatue, Founders Fund, Jeff Weiner,
Mike Krieger, Dan Rose, Andrew Wilson, Greylock
Partners, Index Ventures, Kleiner Perkins
$32.2M - Series C Apr 2019
FullStory (2014, Atlanta, $59M)
Web and mobile analytics through session
recordings for SaaS and ecommerce
Stripes Group, Dell Technologies, GV, Kleiner
Perkins, Salesforce Ventures
$30M - Series C Aug 2017
Amplitude (2012, San Francisco, $139M)
Mobile Analytics and Business Intelligence platform
IVP, Benchmark, Battery Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201925
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Management Tools > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Product Management Tools; May 2017-May 2019
Notable Investments in last 24 months (2/3)
LATE STAGE
$25M - Series C Jul 2017
Pendo (2013, Raleigh, $107M)
Customer Product Engagement platform
Meritech Capital Partners, Battery Ventures,
Contour Venture Partners, Core Capital Partners,
IDEA Fund Partners, Salesforce, Spark Capital
$549k - Series D Aug 2017
InVisionApp (2011, New York City, $380M)
Platform for collaborative creation of prototypes of
applications
Series C Nov 2017
Blueprint (2004, Toronto, $56.1M)
Requirements Management Software
Vistara Capital
EARLY STAGE
$53.6M - Series B Mar 2018
Wizeline (2013, San Francisco, $62M)
Tools for Product management and Sales
Apax Partners
$26.5M - Series B Nov 2018
Framer (2015, Amsterdam, $35.6M)
Application for creating prototypes through drag
and drop
Atomico, Accel, AngelList
$25M - Series B Feb 2018
Figma (2012, Palo Alto, $83M)
Online browser build prototyping tool for product
development
Greylock Partners, Index Ventures, Kleiner Perkins
$21M - Series B Dec 2017
LaunchDarkly (2014, Oakland, $76.3M)
Early User Feedback capture
Redpoint Ventures, Vertex Ventures
EARLY STAGE
$20M - Series A Mar 2019
Sketch (2008, The Hague, $20M)
Product design & prototyping toolkit
Benchmark
$15M - Series B May 2017
FullStory (2014, Atlanta, $59M)
Web and mobile analytics through session
recordings for SaaS and ecommerce
GV, Kleiner Perkins, Salesforce Ventures
$10M - Series A Feb 2019
ProductBoard (2013, San Francisco, $19.7M)
SaaS based Product Management Software
Index Ventures, Kleiner Perkins, Credo Ventures,
Rockaway Capital, Reflex Capital
$9.1M - Series A Dec 2017
Framer (2015, Amsterdam, $35.6M)
Application for creating prototypes through drag
and drop
Accel, Foundation Capital, Designer Fund, AngelList
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201926
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Management Tools > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Product Management Tools; May 2017-May 2019
Notable Investments in last 24 months (3/3)
EARLY STAGE
$8M - Series A Jul 2018
ProductBoard (2013, San Francisco, $19.7M)
SaaS based Product Management Software
Kleiner Perkins, Index Ventures, Credo Ventures,
Reflex Capital, Rockaway Capital, Eoghan McCabe,
Des Traynor, Clark Valberg, Larry Gadea
$3.5M - Series A Jul 2018
ProtoPie (2014, Seoul, $4.5M)
Prototyping tool for smart devices
Korea Investment Partners, Kolon Investments,
POSCO
$2M - Series B Nov 2018
Liquid Planner (2007, Seattle, $17M)
Online project management software
TVC Capital
$600k - Series B Jul 2018
Liquid Planner (2007, Seattle, $17M)
Online project management software
SEED STAGE
$2.2M - Seed Jun 2017
Taplytics (2013, Palo Alto, $5.7M)
Dynamic Native Mobile A/B Testing
$1.1M - Seed Dec 2018
Taplytics (2013, Palo Alto, $5.7M)
Dynamic Native Mobile A/B Testing
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Most Active Investors (VC, PE) by Stage in Product Management Tools; Last 5 years (May 2014-May 2019)
Most Active VC & PE Investors
27
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Management Tools > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Accel (2 Investments)
Split Software, Instabug
1
Index Ventures(2 Investments)
ProductBoard, Marvel App
2
GV (2 Investments)
FullStory, LaunchKit
3
SV Angel (2 Investments)
Amplitude, LaunchKit
4
Right Side Capital Management(2
Investments)
Unito, Zube
5
Bessemer Venture Partners
CanvasFlip
6
First Round Capital
LaunchKit
7
Partech
Maze
8
Data Collective
Amplitude
9
FPrime Capital Partners
Percy
10
EARLY STAGE
Kleiner Perkins(3 Investments)
Figma, FullStory, ProductBoard
1
Battery Ventures(3 Investments)
Amplitude, Pendo, Clubhouse
2
Benchmark (2 Investments)
Amplitude, Sketch
3
Index Ventures(2 Investments)
Figma, Trello
4
Spark Capital(2 Investments)
Pendo, Trello
5
BoxGroup(2 Investments)
Clubhouse, Trello
6
New Enterprise Associates
Heap
7
Greylock Partners
Figma
8
Accel
Framer
9
DFJ
LaunchDarkly
10
LATE STAGE
Accel (2 Investments)
InVisionApp, User Testing
1
Sequoia Capital(2 Investments)
Amplitude, Figma
2
Meritech Capital Partners (2 Investments)
Lucidchart, Pendo
3
Geodesic Capital(2 Investments)
InVisionApp, Pendo
4
Battery Ventures
InVisionApp
5
IVP
Amplitude
6
Sapphire Ventures
Pendo
7
Founders Fund
Figma
8
FirstMark
Pendo
9
Spark Capital
InVisionApp
10
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201928
Product Management Tools > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Product Management Tools; Last 5 years (May 2014-May 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(5 Investments)
LaunchDarkly, Unito, UXCam
1
Y Combinator(3 Investments)
Instabug, Airship, Vessel
2
Techstars(2 Investments)
Polydone, HuBoard
3
Axel Springer Plug and Play
Accelerator(2 Investments)
Halfbake, Deckard
4
Dreamit
Cnverg
5
SOSV
Splitforce
6
Entrepreneurs Roundtable
Accelerator
SaySpring
7
IIDF
Codesign
8
Entrepreneur First
zeroheight
9
KiwiTech
Narrative
10
OTHER NOTABLE INVESTORS
Iconiq Capital(3 Investments)
InVisionApp, Lucidchart, Figma
1
Salesforce
Pendo
2
Coatue
Figma
3
TVC Capital
Liquid Planner
4
AngelList
Framer
5
Indian Angel Network
Clootrack
6
Mucker Capital
Workast
7
Salesforce Ventures
FullStory
8
Dell Technologies
FullStory
9
The Startup Factory
Agile Realm
10
DEBT INVESTORS
Western Technology Investment(2
Investments)
Innotas, Apptimize
1
KKR
Clicktale
2
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201929
Product Management Tools > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201930
Product Management Tools > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201931
Product Management Tools > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
32
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
RetailTech
Mar 2019
Manufacturing Tech
Mar 2019
Auto IT
Mar 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Marketmap: Product Management Tools
34
Product Management Tools > Market Details > BlueBox
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Key Sub Sectors
35
Key Sub Sectors in Product Management Tools
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Product Development
Companies which offer products for the development and delivery of business case as an
actual product
Atlassian (2002, Sydney, Public)
InVisionApp (2011, New York City, $380M)
473 65 $1.2B
Product Feedback
Companies which provide applications for collecting and analyzing the product-related
feedback , for enhancement and optimization of the product
Mixpanel (2009, San Francisco, $77M)
Pendo (2013, Raleigh, $107M)
110 47 $695M
Product Strategy
Companies which offer products for researching and analyzing market trends to evaluate
potential ideas and frame business cases out of them
CA Technologies (1976, New York City,
Acquired)
AgileCraft (2013, Austin, Acquired)
72 26 $410M
Product Management Suite
Companies which provide suites that cover all phases of product management starting from
idea generation till customer feedback
OneDesk (2008, Montreal)
Wizeline (2013, San Francisco, $62M)
12 2 $62M
Product Management Tools > Market Details > Key Sub Sectors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Detailed Sector Taxonomy (1/2)
36
Product Management Tools > Market Details > Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Detailed Sector Taxonomy (2/2)
37
Product Management Tools > Market Details > Detailed Sector Taxonomy
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+3)
Product Feedback > Analytics
Companies which provide applications that perform analytics on the feedback obtained for the
products
(Companies covered 46 | Funded 26 | Total Funding $504M)
$243M
(+$130M)
11
(+2)
Amplitude
(2012, San Francisco, Acquired)
2
(+1)
Product Development > Prototyping
Companies which provide applications for creating prototype and wireframes
(Companies covered 100 | Funded 23 | Total Funding $585M)
$340M
(+$211M)
9
(+1)
InVisionApp
(2011, New York City, $380M)
3
(-2)
Product Feedback > User Feedback
Companies which offer products for collecting user comments and opinions about the product
(Companies covered 57 | Funded 18 | Total Funding $173M)
$89.6M
(+$61.2M)
7
(-3)
LaunchDarkly
(2014, Oakland, $76.3M)
4
(-)
Product Development > Project Management
Companies which offer suites for managing all phases of a project targeted specifically for product
development
(Companies covered 187 | Funded 21 | Total Funding $105M)
$33.6M
(+$26M)
9
(+4)
Clubhouse
(2014, New York City, $15.8M)
5
(+1)
Product Development > Requirement Management
Companies which offer products for capturing and documenting requirements and use case stories
(Companies covered 29 | Funded 7 | Total Funding $319M)
$200M
(+$177M)
2
(+1)
Jama Software
(2007, Portland, $233M)
6
(+5)
Product Management Suite
Companies which provide suites that cover all phases of product management starting from idea
generation till customer feedback
(Companies covered 12 | Funded 2 | Total Funding $62M)
$53.6M
(+$53.6M)
2
(+1)
Wizeline
(2013, San Francisco, $62M)
7
(+3)
Product Strategy > Idea Management
Companies which offer products for brainstorming and consensus building on a prospective business
idea
(Companies covered 14 | Funded 7 | Total Funding $23.2M)
$7.2M
(+$7.1M)
5
(+4)
Narrative
(2014, New York City, $5.5M)
38
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Product Management Tools in last 2 years (May 2017 - April 2019)
Product Management Tools > Market Details > Top Markets of Investment Activity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201939
Top Markets of Investment Activity (2/2)
Product Management Tools > Market Details > Top Markets of Investment Activity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Rank Market # Investments Key Investments
1
Product Development > Prototyping
Companies which provide applications for creating prototype and wireframes
(Companies created 100 | Funded 23 | Total Funding $585M )
2
Sketch (2008, The Hague, $20M)
Framer (2015, Amsterdam, $35.6M)
2
Product Feedback > User Feedback
Companies which offer products for collecting user comments and opinions about the product
(Companies created 57 | Funded 18 | Total Funding $173M )
1 LaunchDarkly (2014, Oakland, $76.3M)
3
Product Development > Project Management
Companies which offer suites for managing all phases of a project targeted specifically for product
development
(Companies created 187 | Funded 21 | Total Funding $105M )
1 Clubhouse (2014, New York City, $15.8M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
40
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (May 2017 - April 2019)
Product Management Tools > Market Details > Top Markets of Early Stage Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Incubators Y Combinator (#4), 500 Startups (#2)
Seed SV Angel (#2), Seedcamp (#2)
Series A/B Battery Ventures (#2), Salesforce (#1)
Series C+ Sequoia Capital (#1), FirstMark (#1)
Aptrinsic Oct - 2018
Acq by Gainsight
Uninstall.io Jul - 2018
Acq by MaNaDr
DeskMetrics Apr - 2016
Acq by rdbrck.com
Trackerbird Mar - 2016
Acq by vilabs.com
FlightRecorder Feb - 2016
Acq by Clicktale
AppIterate Apr - 2015
Acq by Flipkart
$32.2M - Series C
FullStory (2014, Atlanta, $59M)
$1.1M - Seed
Taplytics (2013, Palo Alto, $5.7M)
$80M - Series D
Amplitude (2012, San Francisco,
$139M)
$50M - Series D
Pendo (2013, Raleigh, $107M)
$472k - Seed
Maze (2018, Paris, $472k)
$30M - Series C
Amplitude (2012, San Francisco,
$139M)
May 2019
Pendo Acquires Receptive Software Limited To Build Unified
Product Data Platform, Demand Gen Report
May 2019
PreEmptive Protection Tackles Top Developer Compliance
Complaints, Newswire
Apr 2019
FullStory Raises $32 Million To Expand Digital Customer
Experience Capabilities, Retail TouchPoints
Apr 2019
Decibel Welcomes Digital Analytics Veteran Adam Greco as
Strategic Advisor, Business Wire
Apr 2019
Pendo Announces Pendo VIA for Marketo, a New Guided
Adoption Tool to Help Companies Grow and Govern Usage of
Marketo, PR Newswire
Jan 2019
Mobile Analytics Market: Comprehensive study explores
Huge Growth by key players IBM, Amazon Web Services,
Localytics, Mixpanel, Digital Journal
Dec 2018
Software company Pendo expansion brings new tech jobs to
Wake County, North Carolina Business News Wire
Nov 2018 Mixpanel Expands Business Offerings, TechFunnel
Nov 2018
User analytics platform Mixpanel launches initiative for
startups and nonprofits, Vator
Nov 2018
$865 million Mixpanel is slashing prices for startups and
nonprofits because data analytics is a 'necessary component,
not a luxury' for modern business, Business Insider
Oct 2018
Gainsight® Acquires Aptrinsic to Enable Product Growth for
Subscription Businesses, GlobeNewswire
Oct 2018
Analytics firm says 2018 iPad Pros will keep prior models’
resolutions, VentureBeat
News
9
7
13
26
46
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Product Feedback > Analytics: Market Factsheet
41
Exits
Most Active Investors
Recent InvestmentsCompanies which provide
applications that perform
analytics on the feedback
obtained for the products
Mixpanel
(2009, San Francisco, $77M)
Pendo
(2013, Raleigh, $107M)
Decibel Insight
(2012, London, $9M)
Amplitude
(2012, San Francisco, $139M)
Clicktale
(2006, Ramat Gan, $52.6M)
Top Companies
#1 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Analytics
Companies Created 46 | Funded 26 | Total Funding $504M
0
5
10
15
$0k
$200M
$400M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Analytics
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201942
Product Feedback > Analytics: Top Companies
Product Management Tools > Market Details > Market: Analytics
#1 Top Markets of Investment Activity
Market: Analytics
Analyst’s Pick
Amplitude (2012, San Francisco, $139M)
Mobile Analytics and Business Intelligence platform
Soonicorn. Stage: Acquired
Sequoia Capital, Lead Edge Capital, Benchmark and
20 Other Investors
Pendo (2013, Raleigh, $107M)
Customer Product Engagement platform
Soonicorn. Stage: Series D
Sapphire Ventures, Geodesic Capital, FirstMark and
9 Other Investors
Mixpanel (2009, San Francisco, $77M)
User Behaviour Analytics Platform
Soonicorn. Stage: Series C
Andreessen Horowitz, Sequoia Capital, Y
Combinator
FullStory (2014, Atlanta, $59M)
Web and mobile analytics through session
recordings for SaaS and ecommerce
Soonicorn. Stage: Series C
Stripes Group, Dell Technologies, GV and 2 Other
Investors
Analyst’s Pick
Clicktale (2006, Ramat Gan, $52.6M)
Customer Experience Analytics
Soonicorn. Stage: Series C
KKR, Amadeus Capital, Viola Group and 5 Other
Investors
Heap (2013, San Francisco, $40M)
Web & iOS Analytics
Minicorn. Stage: Series B
Menlo Ventures, New Enterprise Associates,
Initialized Capital and 9 Other Investors
Decibel Insight (2012, London, $9M)
Customer experience analytics platform
Minicorn. Stage: Series A
Eight Roads Ventures
Aptrinsic (2016, San Mateo, $7.2M)
Platform for providing analytics on customer
journeys
Editor's Pick. Stage: Acquired
Storm Ventures, Opus Capital
Analyst’s Pick
Taplytics (2013, Palo Alto, $5.7M)
Dynamic Native Mobile A/B Testing
Minicorn. Stage: Seed
Y Combinator, ACE and Company, Mark Pincus and
17 Other Investors
AppIterate (2013, Delhi, $583k)
A/B testing for Native Mobile Apps
Editor's Pick. Stage: Acquired
SAIF Partners, Amit Rathore, Prashant Malik, Greg
Badros
Pyoneer (2017, Munich)
AI powered customer feedback analytics tool
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
43
Product Feedback > Analytics: Leaderboard
Product Management Tools > Market Details > Market: Analytics
#1 Top Markets of Investment Activity
Better than Market Average
Market: Analytics
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 FullStory 2014 Atlanta Series C $59M 4 - - - - 3.6k - - 6 - - 342 11%
4.9 Pendo 2013 Raleigh Series D $107M 7 4 - - - 24.1k - - 30 - - 194 1%
4.8 Mixpanel 2009
San
Francisco
Series C $77M 5 - 4 - - 19.8k 30k 102 30 6 6% 169 1%
4.6 Amplitude 2012
San
Francisco
Acquired $139M 6 5 - - - 21 - - 9 - - 4 24%
4.5
Decibel
Insight
2012 London Series A $9M 1 5 - - - 3.3k - - 12 - - 25 1%
4.4 Heap 2013
San
Francisco
Series B $40M 3 5 - - - 29 - - 4 - - 4 16%
4.0 Clicktale 2006 Ramat Gan Series C $52.6M 5 5 - - - 8.9k - - 7 - - -112 -1%
3.9 Maze 2018 Paris Seed $472k 1 - - - 4 1.2k - - 1 - - 666 131%
3.6 Appsee 2012 Tel Aviv Series A $3M 2 - - - - 1.8k - - 1 - - 49 3%
3.6 PreEmptive 1996 Ohio Seed $250k 1 - - - - 860 - - 3 - - 47 6%
3.4 Taplytics 2013 Palo Alto Seed $5.7M 4 - - - - 1.2k - - 3 - - -8 -1%
3.4 Geckoboard 2010 London Series A $1.8M 3 - - - - 7.2k - - - - - 9 -
3.0 Trialfire 2013 Toronto Seed - 1 - - - - 573 - - 1 - - 25 5%
2.5 Aptrinsic 2016 San Mateo Acquired $7.2M 1 - - - 3 - - - 3 - - -22
-
100%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Incubators PIE (#1), 500 Startups (#1)
Seed Index Ventures (#1), FirstMark (#1)
Series A/B Accel (#2), Iconiq Capital (#1)
Series C+ Battery Ventures (#1), Spark Capital (#1)
PopApp Nov - 2016
Acq by Marvel App
ProtoShare Apr - 2016
Acq by Astound Commerce
Plexi Oct - 2015
Acq by Marvel App
Pixate Jul - 2015
Acq by Google
$20M - Series A
Sketch (2008, The Hague, $20M)
$40M - Series C
Figma (2012, Palo Alto, $83M)
$115M - Series F
InVisionApp (2011, New York City,
$380M)
$26.5M - Series B
Framer (2015, Amsterdam, $35.6M)
$3.5M - Series A
ProtoPie (2014, Seoul, $4.5M)
$25M - Series B
Figma (2012, Palo Alto, $83M)
$9.1M - Series A
Framer (2015, Amsterdam, $35.6M)
$100M - Series E
InVisionApp (2011, New York City,
$380M)
Apr 2019 InVision announces new integrations with Jira, TechCrunch
Apr 2019
WhatsApp partner clarifies India tip line is actually a
research project and ‘not a helpline’, The Verge
Jan 2019
Global Wireframe Software Market 2018-2025 NinjaMock,
Balsamiq Mockups, InVision, Axure Software, Creately,
SmartDraw, Lincoln Trail Publishing
Oct 2018
All 700 employees of this start-up work from home, The
World Mobile News Network
Sep 2018
Framer X design tool steps in the ring with InVision, Adobe,
and Sketch, Consultants Insider
Jul 2018
ProtoPie Maker Studio XID Raises $3.5M in Series A Funding,
FinSMEs
Jun 2018
Invision picks up event audio, lighting rental business
NicLen, AltAssets
May 2018
InVision design instrument Studio will get an app retailer,
asset retailer – TechCrunch, Newpaper24
Apr 2018
Connected Podcast: Ryan Burke of InVision, Post Publications
Limited
Feb 2018
Figma Raises $25 Million Series B Led By Kleiner Perkins,
Reuters
Dec 2017 Dutch design startup Framer grabs $7.7 mln Series A, PE Hub
Dec 2017
Design Tool Space Heats up as Framer Launches Complete
Visual Design Studio, PR Newswire
Oct 2017
InVision Acquires Brand.ai and Introduces Design System
Manager, Business Wire
Sep 2017
New Product Alert: Marvel for JIRA and Confluence -
NewsCenter.io, NewsCenter
News
5
4
11
23
100
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Product Development > Prototyping: Market Factsheet
44
Exits
Most Active Investors
Recent InvestmentsCompanies which provide
applications for creating
prototype and wireframes
InVisionApp
(2011, New York City, $380M)
Figma
(2012, Palo Alto, $83M)
Framer
(2015, Amsterdam, $35.6M)
Marvel App
(2013, London, $8M)
iRise
(1997, El Segundo, $35.8M)
Top Companies
#2 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Prototyping
Companies Created 100 | Funded 23 | Total Funding $585M
0
5
10
15
$0k
$200M
$400M
$600M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: Prototyping
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201945
Product Development > Prototyping: Top Companies
Product Management Tools > Market Details > Market: Prototyping
#2 Top Markets of Investment Activity
Market: Prototyping
Analyst’s Pick
InVisionApp (2011, New York City, $380M)
Platform for collaborative creation of prototypes of
applications
Unicorn. Stage: Series F
Spark Capital, Battery Ventures, Iconiq Capital and
14 Other Investors
Figma (2012, Palo Alto, $83M)
Online browser build prototyping tool for product
development
Soonicorn. Stage: Series C
Sequoia Capital, Coatue, Founders Fund and 17
Other Investors
iRise (1997, El Segundo, $35.8M)
Collaborative Prototyping tool
Minicorn. Stage: Series C
Morgan Stanley, Gold Hill Capital, Silicon Valley
Bank, Deutsche Bank
Framer (2015, Amsterdam, $35.6M)
Application for creating prototypes through drag
and drop
Minicorn. Stage: Series B
Atomico, Accel, AngelList and 2 Other Investors
Analyst’s Pick
Sketch (2008, The Hague, $20M)
Product design & prototyping toolkit
Editor's Pick. Stage: Series A
Benchmark
Marvel App (2013, London, $8M)
Mobile app Prototyping
Editor's Pick. Stage: Series A
Index Ventures, InReach Ventures, Connect
Ventures and 5 Other Investors
ProtoPie (2014, Seoul, $4.5M)
Prototyping tool for smart devices
Minicorn. Stage: Series A
Korea Investment Partners, Kolon Investments,
POSCO and 2 Other Investors
PowerMockup (2011, Hamburg)
PowerPoint Wireframe and Prototyping Tool
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
46
Product Development > Prototyping: Leaderboard
Product Management Tools > Market Details > Market: Prototyping
#2 Top Markets of Investment Activity
Better than Market Average
Market: Prototyping
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 InVisionApp 2011
New York
City
Series F $380M 10 - - - - 128.8k 300k - 31 - - 2.8k 2%
4.2 Figma 2012 Palo Alto Series C $83M 4 - 3 - - 39.1k 30k 169 10 78 86% 14.3k 58%
3.8 Framer 2015 Amsterdam Series B $35.6M 2 4 4 - - 40.7k 30k 163 5 10 7% 5.2k 14%
3.8 Marvel App 2013 London Series A $8M 4 3 4 - - 32.9k 300k 1.5k 5 93 7% 1.6k 5%
3.6 UXPin 2012
Mountain
View
Series A $7.3M 3 - 5 - - 34.8k 300 8 4 - - 2.1k 6%
3.0 ProtoPie 2014 Seoul Series A $4.5M 2 5 5 - - - 30k 80 1 22 38% - -
2.8 Sketch 2008 The Hague Series A $20M 1 - - - 4 52 - - 1 - - - -
2.7 Justinmind 2007
San
Francisco
Funded - - - 4 - - 5.7k 75k 479 - 18 4% 173 3%
2.5 Pixate 2012 Palo Alto Acquired $3.8M 2 - - - - 6.7k - - 3 - - -142 -2%
2.4 iRise 1997 El Segundo Series C $35.8M 2 - - - - 1.2k - - 1 - - -15 -1%
2.4 Proto 2011
San
Francisco
Funded - - - 4 - - 40.2k 300k 411 2 13 3% -594 -1%
2.3 ProtoShare 1999 Portland Acquired $3.2M 6 - - - - 1.6k - - 1 - - -29 -2%
2.3 Flinto 2012
San
Francisco
Funded - - - - - - 8.8k - - - - - 597 7%
2.2 PopApp 2012 San Mateo Acquired $1.3M 3 - - - - 2.5k - - 2 - - -73 -3%
1.9 CanvasFlip 2014 Hyderabad Seed $1.2M 1 - 4 - - 849 3k 27 - - - -16 -2%
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Incubators Y Combinator (#2), 500 Startups (#1)
Seed Accel (#1), Index Ventures (#1)
Series A/B Redpoint Ventures (#1), DFJ (#1)
Series C+ OpenView (#1), Accel (#1)
Usabilla Mar - 2019
Acq by SurveyMonkey for $80M
UserMuse Jan - 2019
Acq by User Testing
Seed
Percy (2015, San Francisco)
$44M - Series C
LaunchDarkly (2014, Oakland,
$76.3M)
Series A
Swiss QualiQuest (2015, Bern)
$7.5M - Series B
Dscout (2011, Chicago, $11M)
$120k - Seed
Airship (2018, San Francisco, $120k)
$17M - Series B
Split Software (2015, Redwood City,
$26.8M)
$21M - Series B
LaunchDarkly (2014, Oakland,
$76.3M)
$2.5M - Series A
Dscout (2011, Chicago, $11M)
$8M - Series A
Split Software (2015, Redwood City,
$26.8M)
Apr 2019
UserTesting Makes the Discovery of Critical Insights Faster
and Easier with the Availability of Enhanced Metrics, Business
Wire
Apr 2019
SurveyMonkey Completes Acquisition of Usabilla,
GlobeNewswire
Mar 2019 LaunchDarkly nets $44 mln Series C, PE Hub
Mar 2019
SurveyMonkey to Acquire Usabilla, a VoC Technology
Provider, MarTech Advisor
Jan 2019 Split Offers Free Feature Flagging, DEVOPSdigest
Nov 2018
Swiss QualiQuest successfully closes next funding round,
Startupticker
Aug 2018 Usabilla Partners with ConversionXL, Citybizlist
Jun 2018
Global Gamification Market in Corporate Training Sector
2018-2022: Key Vendors are BUNCHBALL, Badgeville,
Designing Digitally & Gameeffective, PR Newswire
May 2018
Split Announces Advancements to its Intelligent Security
Framework, DATAVERSITY
Apr 2018
Dscout raises $7.5M to help companies better understand
their customers, The Business Journals
Feb 2018
Split Secures $17 Million in Series B Funding To Expand
Investment in Feature Experimentation, Sector Publishing
Intelligence
Dec 2017
This start-up helps companies avoid a user revolt when they
launch new features, CNBC
Dec 2017 LaunchDarkly Inks $21M, VC News Daily
Jun 2017
Periscope By McKinsey and dscout Partner for Rapid
Delivery of Qualitative Research and Insights, PRWeb
News
4
3
8
18
57
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Product Feedback > User Feedback: Market Factsheet
47
Exits
Most Active Investors
Recent InvestmentsCompanies which offer products
for collecting user comments and
opinions about the product
User Testing
(2007, Mountain View, $48.5M)
LaunchDarkly
(2014, Oakland, $76.3M)
Usabilla
(2009, Amsterdam, $1M)
Wantoo
(2015, Vancouver, $500k)
Airship
(2018, San Francisco, $120k)
Top Companies
#3 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: User Feedback
Companies Created 57 | Funded 18 | Total Funding $173M
0
5
10
15
$0k
$50M
$100M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds
Market: User Feedback
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201948
Product Feedback > User Feedback: Top Companies
Product Management Tools > Market Details > Market: User Feedback
#3 Top Markets of Investment Activity
Market: User Feedback
Analyst’s Pick
LaunchDarkly (2014, Oakland, $76.3M)
Early User Feedback capture
Soonicorn. Stage: Series C
Ethan Kurzweil, Redpoint Ventures, Vertex
Ventures and 6 Other Investors
User Testing (2007, Mountain View, $48.5M)
Feedback from users for website and apps
Soonicorn. Stage: Series C
Accel, OpenView, Kern Whelan Capital and 7 Other
Investors
Usabilla (2009, Amsterdam, $1M)
Website feedback software
Editor's Pick. Stage: Acquired
Boralis
Wantoo (2015, Vancouver, $500k)
Platform to organise customer feedback
Editor's Pick. Stage: Seed
Airship (2018, San Francisco, $120k)
Platform for managing the product roll-outs
Editor's Pick. Stage: Seed
Y Combinator, LombardStreet
Analyst’s Pick
Marker (2015, Brussels)
Tool for Bug Reporting
Editor's Pick. Stage: Funded
LeanSquare
Percy (2015, San Francisco)
Continuous visual integration for web apps
Editor's Pick. Stage: Seed
FPrime Capital Partners
Userback (2014, Brisbane)
Platform for providing real-time feedback on
websites
Editor's Pick. Stage: Unfunded
zipBoard (2014, Delhi)
Collaborative SaaS tool for project review during
production cycle
Editor's Pick. Stage: Unfunded
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
49
Product Feedback > User Feedback: Leaderboard
Product Management Tools > Market Details > Market: User Feedback
#3 Top Markets of Investment Activity
Better than Market Average
Market: User Feedback
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0
LaunchDarkl
y
2014 Oakland Series C $76.3M 4 5 - - 4 2.1k - - 5 - - 367 22%
4.9 User Testing 2007
Mountain
View
Series C $48.5M 2 5 - - - 41.5k - - 15 - - 624 2%
4.7 Dscout 2011 Chicago Series B $11M 4 - 4 - - 1.9k 300k 1.8k 3 118 7% 133 8%
4.7
Split
Software
2015
Redwood
City
Series B $26.8M 3 - - - - 662 - - 13 - - 101 18%
4.2 Usabilla 2009 Amsterdam Acquired $1M 1 5 4 - - 16.9k 600 6 3 3 100% 247 1%
3.9 Lookback 2013
San
Francisco
Series A $8.2M 2 - 3 - - 2.7k 30k 40 2 6 18% 46 2%
3.6 LaunchKit 2015
San
Francisco
Acquired - 1 - 5 - - 1.2k 318k 4.1k 4 16 - -21 -2%
3.2 Centercode 2001
Laguna
Hills
Series A - 1 - - - 4 2.1k - - - - - 21 1%
2.8 TrackDuck 2013 Vilnius Acquired $275k 2 - - - - 1.6k - - 1 - - -31 -2%
2.5 Canny 2015
San
Francisco
Unfunded - - - - - 4 659 - - 1 - - 198 43%
2.4
ExperienceF
ellow
2013 Innsbruck Unfunded - - - 4 - - 412 8k 22 - 3 16% 20 5%
2.3
Optimal
Workshop
2007 Wellington Unfunded - - - - - 4 8k - - - - - 479 6%
2.3
Swiss
QualiQuest
2015 Bern Series A - 1 3 - - 4 106 - - 1 - - - -
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201950
#4 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Project Management
Companies Created 187 | Funded 21 | Total Funding $105M
Market: Project Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201951
Product Management Tools > Market Details > Market: Project Management
#4 Top Markets of Investment Activity
Market: Project Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201952
Product Management Tools > Market Details > Market: Project Management
#4 Top Markets of Investment Activity
Better than Market Average
Market: Project Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201953
#5 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Requirement Management
Companies Created 29 | Funded 7 | Total Funding $319M
Market: Requirement Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201954
Product Management Tools > Market Details > Market: Requirement Management
#5 Top Markets of Investment Activity
Market: Requirement Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201955
Product Management Tools > Market Details > Market: Requirement Management
#5 Top Markets of Investment Activity
Better than Market Average
Market: Requirement Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201956
#6 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Product Management Suite
Companies Created 12 | Funded 2 | Total Funding $62M
Market: Product Management Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201957
Product Management Tools > Market Details > Market: Product Management Suite
#6 Top Markets of Investment Activity
Market: Product Management Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201958
Product Management Tools > Market Details > Market: Product Management Suite
#6 Top Markets of Investment Activity
Better than Market Average
Market: Product Management Suite
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201959
#7 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Idea Management
Companies Created 14 | Funded 7 | Total Funding $23.2M
Market: Idea Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201960
Product Management Tools > Market Details > Market: Idea Management
#7 Top Markets of Investment Activity
Market: Idea Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201961
Product Management Tools > Market Details > Market: Idea Management
#7 Top Markets of Investment Activity
Better than Market Average
Market: Idea Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201962
#8 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Project Portfolio Management
Companies Created 44 | Funded 17 | Total Funding $272M
Market: Project Portfolio Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201963
Product Management Tools > Market Details > Market: Project Portfolio Management
#8 Top Markets of Investment Activity
Market: Project Portfolio Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201964
Product Management Tools > Market Details > Market: Project Portfolio Management
#8 Top Markets of Investment Activity
Better than Market Average
Market: Project Portfolio Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201965
#9 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Flowcharts Diagrams
Companies Created 14 | Funded 2 | Total Funding $115M
Market: Flowcharts Diagrams
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201966
Product Management Tools > Market Details > Market: Flowcharts Diagrams
#9 Top Markets of Investment Activity
Market: Flowcharts Diagrams
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201967
Product Management Tools > Market Details > Market: Flowcharts Diagrams
#9 Top Markets of Investment Activity
Better than Market Average
Market: Flowcharts Diagrams
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201968
#10 Top Markets of Investment Activity
Product Management Tools > Market Details > Market: Workflow Management
Companies Created 10 | Funded 2 | Total Funding $16.4M
Market: Workflow Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201969
Product Management Tools > Market Details > Market: Workflow Management
#10 Top Markets of Investment Activity
Market: Workflow Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201970
Product Management Tools > Market Details > Market: Workflow Management
#10 Top Markets of Investment Activity
Better than Market Average
Market: Workflow Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
71
Notable Acquisitions
Top Acquirers
Acqui-hires
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Medical Devices
Mar 2019
Database Technology
Mar 2019
InsurTech
Mar 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Public companies
73
List of Public Companies in Product Management Tools
IPO Date Company
IPO
Mcap
Exchange
Ticker
Dec 2015
Atlassian (2002, Sydney)
Collaboration suite for software development teams
$4.4B NASDAQ:TEAM
Product Management Tools > Exit Outlook > Public Companies
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Notable Acquisitions (1/3)
74
Notable Acquisitions in Product Management Tools
Product Management Tools > Exit Outlook > Notable Acquisitions
2019 YTD
Acquirer: Atlassian Deal: $166M
AgileCraft (2013, Austin, $10.1M)
Agile management platform
2018
Acquirer: Broadcom Deal: $18.9B
CA Technologies (1976, New York City)
Software Solutions for Digital Transformation
2017
Acquirer: Thoma Bravo Deal: $800M
Planview (1989, Austin, $25M)
Project and Portfolio Management Software
Acquirer: Atlassian Deal: $425M
Trello (2011, New York City, $10.3M)
Lists for project management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Notable Acquisitions (2/3)
75
Notable Acquisitions in Product Management Tools
Product Management Tools > Exit Outlook > Notable Acquisitions
2016
Acquirer: Planview
Innotas (2000, San Francisco, $27M)
Cloud Project Portfolio Management
2015
Acquirer: CA Technologies Deal: $480M
Rally (2001, Boulder, $69.6M)
Platform for managing tasks related to agile project
development
Acquirer: Infosys Deal: $220M
Panaya (2006, Hod Hasharon, $59M)
SaaS for ERP change analytics and Enterprise
change testing
2014
Acquirer: Progress Deal: $262M
Telerik (2002, Sofia)
Agile project management software
Acquirer: Changepoint
Daptiv (1997, Seattle, $28.5M)
Project Portfolio Management Application
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Notable Acquisitions (3/3)
76
Notable Acquisitions in Product Management Tools
Product Management Tools > Exit Outlook > Notable Acquisitions
2012
Acquirer: Oracle
Instantis (1999, Santa Clara, $28.8M)
cloud-based and on-premise project portfolio
management software
2011
Acquirer: Versata
Ravenflow (2000, Emeryville, $20.7M)
Application building software
Before 2008
Acquirer: Compuware Deal: $100M
Changepoint (1994, Richmond Hill, $5.5M)
PSA and PPM solutions
Acquirer: criticalpath.com
Amplitude (2012, San Francisco, $139M)
Mobile Analytics and Business Intelligence platform
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Most Active Acquirers
77
Product Management Tools > Exit Outlook > Most Active Acquirers
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Acqui-hires
78
List of Acqui-hires in Product Management Tools
Excludes all details for Chinese companies
Date Target
May-16 Woomoo Acq by Priceline
Jul-14 Arise Acq by Azetone
Product Management Tools > Exit Outlook > Acqui-hires
View all 2 Acqui-hired companies on Tracxn Platform
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
79
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
RetailTech
Mar 2019
Manufacturing Tech
Mar 2019
Auto IT
Mar 2019
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201981
Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Product Management Tools > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Product Management Tools; Last 5 years (May 2014 - Apr 2019)
Index of Most Active VC & PE Investors
SEED STAGE
Accel (2 Investments)
Index Ventures (2 Investments)
GV (2 Investments)
SV Angel (2 Investments)
Right Side Capital Management (2 Investments)
Bessemer Venture Partners
First Round Capital
Partech
Data Collective
FPrime Capital Partners
HTGF
Business Finland
Evergreen Venture Partners
Inveready
Felicis Ventures
EARLY STAGE
Kleiner Perkins (3 Investments)
Battery Ventures (3 Investments)
Benchmark (2 Investments)
Index Ventures (2 Investments)
Spark Capital (2 Investments)
BoxGroup (2 Investments)
New Enterprise Associates
Greylock Partners
Accel
DFJ
Apax Partners
Redpoint Ventures
Menlo Ventures
Scale Venture Partners
Lightspeed Venture Partners
LATE STAGE
Accel (2 Investments)
Sequoia Capital (2 Investments)
Meritech Capital Partners (2 Investments)
Geodesic Capital (2 Investments)
Battery Ventures
IVP
Sapphire Ventures
Founders Fund
FirstMark
Spark Capital
Lead Edge Capital
Insight Venture Partners
Spectrum Equity
Stripes Group
OpenView
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Accel
82
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Accel
People
Investments
[Unicorn] InVisionApp (2011, New York City, $380M, Series F)
Platform for collaborative creation of prototypes of applications
[Soonicorn] User Testing (2007, Mountain View, $48.5M, Series
C)
Feedback from users for website and apps
[Minicorn] Framer (2015, Amsterdam, $35.6M, Series B)
Application for creating prototypes through drag and drop
[Minicorn] Instabug (2012, Palo Alto, $2M, Seed)
In-app conversations and bug reporting
Product Management Tools Notable Portfolio
[Unicorn] Ola (2011, Bangalore, $3.6B, Series J)
App-based asset-light cab operator
[Unicorn] Facebook (2004, Menlo Park, $2.3B, Public)
Social networking site
[Unicorn] Spotify (2006, Stockholm, $2.1B, Public)
On-demand music streaming platform
[Unicorn] Swiggy (2014, Bangalore, $1.5B, Series H)
Online platform that delivers food from restaurants
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Groupon (2008, Chicago, $1.1B, Public)
Daily deals website
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] UiPath (2005, Bucharest, $1B, Series D)
Robotic process automation software
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Arthur
Patterson
Co-Founder
Jim Swartz
Co-Founder
Geographical Spread Stage of Entry
Jan 2019 Split Offers Free Feature Flagging, DEVOPSdigest
Jan 2019
GoodRx Leverages Split to Ramp Up Product Innovation
and Increase Experiments for Over 4 Million Users,
Business Wire
Dec 2018
Gartner Names Split a 2018 Cool Vendor in Application
Development, GlobeNewswire
Nov 2018
Framer, the interactive design platform, scores $24M
Series B led by Atomico, TechCrunch
Nov 2018
Dutch design startup Farmer scores $24 mln in Series B
funding round, investsize.com
Oct 2018 Flagging new software features, sdtimes.com
Sep 2018
Framer X design tool steps in the ring with InVision,
Adobe, and Sketch, Consultants Insider
May 2018
LINE Corporation Establishes New Subsidiary by
Company Split (Simplified Incorporation-Type Company
Split), Business Wire
May 2018
Split Announces Advancements to its Intelligent Security
Framework, DATAVERSITY
Pixate
(2012, Palo Alto, $3.8M)
Acq by Google - Jul 2015
Atlassian
(2002, Sydney, $210M)
IPO - Dec 2015
1
2 22
2
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
3
-
2
2
Undisclosed
Series C+
Series B
Series A
Seed5
1
1
-
-
US
Europe
Australia
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Index Ventures
83
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Index Ventures
People
Investments
[Soonicorn] Figma (2012, Palo Alto, $83M, Series C)
Online browser build prototyping tool for product development
[Minicorn] ProductBoard (2013, San Francisco, $19.7M, Series
A)
SaaS based Product Management Software
[Editor's Pick] Marvel App (2013, London, $8M, Series A)
Mobile app Prototyping
Product Management Tools Notable Portfolio
[Unicorn] Facebook (2004, Menlo Park, $2.3B, Public)
Social networking site
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Deliveroo (2013, London, $958M, Series F)
Online platform to order food for delivery from partnered restaurants
[Unicorn] Farfetch (2008, London, $709M, Public)
Online marketplace selling designer items
[Unicorn] Aurora Innovation (2016, San Francisco, $623M,
Series B)
Self driving technology startup
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] Pure Storage (2009, Mountain View, $528M, Public)
All-flash Enterprise Storage
[Unicorn] BlaBlaCar (2006, Paris, $451M, Series D)
Online platform for intercity carpooling
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Neil Rimer
Co-Founder
Geographical Spread Stage of Entry
Feb 2019
Figma gets $40 million Series C to put design tools in the
cloud, TechCrunch
Feb 2019
Productboard raises further $10M for its product
management system, TechCrunch
Jan 2019
Figma’s design and prototyping tool gets new enterprise
collaboration features, TechCrunch
Jul 2018
As product development incorporates more feedback,
development toolkit productboard raises $8M,
TechCrunch
Feb 2018
Figma Raises $25 Million Series B Led By Kleiner Perkins,
Reuters
Sep 2017
New Product Alert: Marvel for JIRA and Confluence -
NewsCenter.io, NewsCenter
Dec 2016 Lookback Raises $6M in Funding, FinSMEs
Dec 2016
Design and prototyping platform Marvel raises £4m,
GrowthBusiness
Nov 2016 Marvel acquires prototyping tool POP, TechCrunch
Oct 2016
Productboard raises $1.3 million to help product teams
prioritize what to build next, TechCrunch
Trello
(2011, New York City, $10.3M)
Acq by Atlassian - Jan 2017
2 2 22 2
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
2
4
Undisclosed
Series C+
Series B
Series A
Seed4
2
-
-
-
US
Europe
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
GV
84
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > GV
People
Investments
[Soonicorn] FullStory (2014, Atlanta, $59M, Series C)
Web and mobile analytics through session recordings for SaaS and
ecommerce
[Minicorn] Apptimize (2013, Mountain View, $18.6M, Series B)
A/B Testing For Mobile Apps
Product Management Tools Notable Portfolio
[Unicorn] Uber (2009, San Francisco, $9B, Series G)
Mobile app that connects passengers with vehicle drivers for hire
[Unicorn] Grail Bio (2016, Menlo Park, $1.6B, Series C)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F)
Residential re-selling solution provider.
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Clover Health (2014, San Francisco, $925M, Series E)
Healthcare insurance for senior citizens
[Unicorn] Stripe (2010, San Francisco, $856M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] 23andMe (2006, Mountain View, $791M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
Geographical Spread Stage of Entry
Apr 2019
FullStory Raises $32 Million To Expand Digital Customer
Experience Capabilities, Retail TouchPoints
Mar 2019
Apptimize Releases Native Support for React Native,
PRWeb
Nov 2018
Apptimize Appoints Reed Taussig as Chief Executive
Officer, PRWeb
Oct 2018
Apptimize Introduces Cross-Platform A/B Testing and
Feature Release Management to Enable Rapid Innovation
Across All Channels – Mobile, OTT, Web, and Server,
PRWeb
Sep 2018
Rapidly Growing Tech Company FullStory Finds 4X
Larger Headquarters in Atlanta to Accelerate Hiring,
PRWeb
Jul 2018
FullStory Blog | Replay Sessions, UX Analytics, Funnels &
Heat Maps, FullStory
Jan 2018
Stash Licenses Apptimize’s Mobile Testing and Release
Management Platform to Empower a New Generation of
Investors , PRWeb
Aug 2017
Apptimize Announces Speakers for Mobilize 2017 ,
PRWeb
LaunchKit
(2015, San Francisco)
Acq by Google - Jul 2016
1 1 1
2
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
SV Angel
85
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > SV Angel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Right Side Capital Management
86
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Right Side Capital Management
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
First Round Capital
87
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > First Round Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Data Collective
88
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Data Collective
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
89
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Kleiner Perkins
90
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Kleiner Perkins
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Battery Ventures
91
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Battery Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Benchmark
92
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Benchmark
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Index Ventures
93
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Index Ventures
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Spark Capital
94
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Spark Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
BoxGroup
95
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > BoxGroup
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
New Enterprise Associates
96
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > New Enterprise Associates
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Greylock Partners
97
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Greylock Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Accel
98
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Accel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Apax Partners
99
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Apax Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Redpoint Ventures
100
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Redpoint Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
101
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Accel
102
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Accel
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Sequoia Capital
103
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Sequoia Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Meritech Capital Partners
104
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Meritech Capital Partners
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Geodesic Capital
105
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Geodesic Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Battery Ventures
106
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Battery Ventures
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
IVP
107
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > IVP
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Sapphire Ventures
108
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Sapphire Ventures
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Founders Fund
109
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Founders Fund
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FirstMark
110
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > FirstMark
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Spark Capital
111
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Spark Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Lead Edge Capital
112
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Lead Edge Capital
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Insight Venture Partners
113
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Insight Venture Partners
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Spectrum Equity
114
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Spectrum Equity
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Stripes Group
115
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Stripes Group
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
OpenView
116
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > OpenView
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
117
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019118
Product Management Tools > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Product Management Tools; Q2 2014 - Q2 2019
Index of Ecosystem Investors
INCUBATOR
500 Startups (5 Investments)
Y Combinator (3 Investments)
Techstars (2 Investments)
Axel Springer Plug and Play Accelerator (2
Investments)
Dreamit
SOSV
Entrepreneurs Roundtable Accelerator
IIDF
Entrepreneur First
KiwiTech
Dream Incubator
Startmate
IMPACT Accelerator
OTHER NOTABLE INVESTORS
Iconiq Capital (3 Investments)
Salesforce
Coatue
TVC Capital
AngelList
Indian Angel Network
Mucker Capital
Salesforce Ventures
Dell Technologies
The Startup Factory
Baseline Ventures
BoxGroup
Atlassian
POSCO
Spark Capital
DEBT INVESTORS
Western Technology Investment (2
Investments)
KKR
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
500 Startups
119
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > 500 Startups
People
Investments
[Soonicorn] LaunchDarkly (2014, Oakland, $76.3M, Series C)
Early User Feedback capture
[Editor's Pick] Unito (2015, Montreal, $2.6M, Seed)
Integration platform for tasks created in different platforms related to
software development
Product Management Tools Notable Portfolio
[Unicorn] Grab (2012, Singapore, $8.2B, Series H)
Technology company focused on on-demand transportation services
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Carousell (2012, Singapore, $183M, Series C)
Online listing platform for multi-category pre-owned products
[Soonicorn] VTS (2011, New York City, $178M, Series D)
Leasing and asset management software for real estate investment
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Christine Tsai
CEO
Geographical Spread Stage of Entry
Mar 2019 LaunchDarkly nets $44 mln Series C, PE Hub
Jul 2018
Singaporean Healthtech Startup Acquires Rajan Anandan-
Backed Uninstall.io, Inc42
May 2018
Montreal’s Unito raises $2M in seed funding,
Fundingportal
Dec 2017
This start-up helps companies avoid a user revolt when
they launch new features, CNBC
Dec 2017 LaunchDarkly Inks $21M, VC News Daily
May 2017
LaunchDarkly Named a Cool Vendor in DevOps
Technology, Business Wire
Dec 2016
LaunchDarkly has raised $8.7 million in Series A funding.,
FundingSMEs
Nov 2016 Marvel acquires prototyping tool POP, TechCrunch
May 2016
Taipei-based startup Woomoo acqui-hired by Priceline,
TechCrunch
Mar 2016 Unito raises $575,000, Montreal in Technology
PopApp
(2012, San Mateo, $1.3M)
Acq by Marvel App - Nov 2016
Uninstall.io
(2015, Bangalore)
Acq by MaNaDr - Jul 2018
Vessel
(2012, San Francisco)
Acq by Marketo - Dec 2014
1
1
1 1
2014 2015 2016 2017 2018 2019
Follow On New Investments
2
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed4
1
1
1
-
US
Canada
India
Europe
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Y Combinator
120
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Y Combinator
People
Investments
[Soonicorn] Mixpanel (2009, San Francisco, $77M, Series C)
User Behaviour Analytics Platform
[Minicorn] Heap (2013, San Francisco, $40M, Series B)
Web & iOS Analytics
[Minicorn] Apptimize (2013, Mountain View, $18.6M, Series B)
A/B Testing For Mobile Apps
[Minicorn] Taplytics (2013, Palo Alto, $5.7M, Seed)
Dynamic Native Mobile A/B Testing
[Minicorn] Instabug (2012, Palo Alto, $2M, Seed)
In-app conversations and bug reporting
[Editor's Pick] Airship (2018, San Francisco, $120k, Seed)
Platform for managing the product roll-outs
Product Management Tools Notable Portfolio
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $1.4B, Series F)
On-demand food delivery marketplace
[Unicorn] Flexport (2013, San Francisco, $1.3B, Series E)
Online freight forwarder
[Unicorn] Stripe (2010, San Francisco, $856M, Series E)
API-linked payment gateway for transaction processing
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Trevor
Blackwell
Co-Founder
Jessica
Livingston
Co-Founder & Partner
Paul Graham
Co-Founder
Robert Morris
Co-Founder
Geographical Spread Stage of Entry
Dec 2018
Amplitude closes $80M investment for global expansion
of leading product intelligence platform, PR Newswire
Oct 2018
Amplitude Launches Industry's First Growth Engine to
Bring Rapid Product Iteration to All Businesses, PR
Newswire
Apr 2018
Amplitude Releases Portfolio to Help Enterprise Product
Leaders Grow their Digital Businesses, PR Newswire
Mar 2018
Heap launches behavioral attribution platform,
VentureBeat
Dec 2017
Optimization startup Taplytics expands beyond mobile
apps with its new Experience Cloud, TechCrunch
Sep 2017
Amplitude Releases Product Suite to Increase Impact and
Accessibility, MarTech Advisor
Aug 2017
Amplitude raises another $30M for its product-focused
analytics tools – TechCrunch, TechCrunch
Oct 2016 Google will kill Pixate on October 31, VentureBeat
Jun 2016 Analytics startup Amplitude raises $15M, TechCrunch
Aug 2015
Amplitude Analytics Raises $9M in Series A Funding
|FinSMEs, FinSMEs
Amplitude
(2012, San Francisco, $139M)
Acq by criticalpath.com - Jun
1999
Pixate
(2012, Palo Alto, $3.8M)
Acq by Google - Jul 2015
Clutch IO
(2011, San Francisco)
Acq by Twitter - Aug 2012
Vessel
(2012, San Francisco)
Acq by Marketo - Dec 2014
1 1
1
1 1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
11
Undisclosed
Series C+
Series B
Series A
Seed11
-
-
-
-
US
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
SOSV
121
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > SOSV
People
Investments
[Unicorn] DraftKings (2012, Boston, $703M, Series E)
Fantasy sports gaming
[Soonicorn] Getaround (2009, San Francisco, $400M, Series D)
Peer-to-peer carsharing marketplace
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] Formlabs (2011, Somerville, $101M, Series D)
High-resolution desktop 3D printing
[Soonicorn] Leap Motion (2010, San Francisco, $94.1M, Series C)
Making motion control software and hardware
[Soonicorn] WithMe (2011, Las Vegas, $38.8M, Series B)
Designer, builder and lease provider of short-term omnichannel retail
stores
[Minicorn] Perfect Day (2014, San Francisco, $74.7M, Series B)
Produces milk substitute through yeast fermentation
[Minicorn] Yoyowallet (2013, London, $61.5M, Series B)
QR code based mobile payment service provider & consumer behavior
analysis
[Minicorn] Particle (2012, San Francisco, $47.1M, Series B)
Prototype to production connectivity platform for IoT
[Minicorn] Avidbots (2014, Kitchener, $36M, Series B)
Commercial cleaning robots
[Minicorn] Nura Headphones (2015, Melbourne, $27.4M,
Series A)
Headphones that automatically tune to user's profile
[Minicorn] Clara Foods (2014, San Francisco, $16.8M, Series B)
Develops egg white substitute synthesized in lab
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Sean O’Sullivan
Founder & Managing
Partner
Geographical Spread Stage of Entry
Jun 2014
Splitforce Raises $150,000, Launches Automatic A/B
Testing For iOS And Android | Digital Media Wire,
digitalmediawire.com
Splitforce
(2013, New York City, $150k)
Acq by Localytics - Apr 2015
1
2014 2015 2016 2017 2018 2019
Follow On New Investments
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Entrepreneurs Roundtable Accelerator
122
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Entrepreneurs Roundtable Accelerator
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
KiwiTech
123
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > KiwiTech
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
124
Details on VC & PE Investors
Details on Top Ecosystem Players
Incubators
Other Notable Investors
Debt Investors
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Iconiq Capital
125
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Iconiq Capital
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Salesforce
126
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Salesforce
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019
Coatue
127
Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter
Product Management Tools > Investors > Coatue
Tracxn - Product Management Tools Startup Landscape
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Tracxn - Product Management Tools Startup Landscape
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Tracxn - Product Management Tools Startup Landscape
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Tracxn - Product Management Tools Startup Landscape
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Tracxn - Product Management Tools Startup Landscape

  • 2. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 2 TAKE SHARPER DECISIONS WITH TRACXN ✓ Analyst team Covering 250+ Sectors ✓ Proprietary Business Model tagging ✓ 6000+ On-demand Queries answered ✓ Sector Reports, Market Maps ✓ One-Click Connect with Founders Join 500+ Investors & Corporates to get the Tracxn Advantage
  • 3. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 3 Feed Summary Investment Trend Summary Exit Outlook Summary BlueBox Summary of Key Markets Notable Companies in the Sector Recent News
  • 4. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on May 13, 2019. Product Management Tools Feed Summary 4 Product Management Tools > Feed Summary Software tools which assist Product managers to ideate, track and roll out new products. • Inclusions: Includes all the tools which are required in different phases of software product creation. For example, companies which offer: idea management tools to capture ideas, prototyping tools to create mocks, project management & issue tracking tools to manage & capture progress of development and finally feedback capturing tools to capture response of customer. • Exclusions: Companies that provide tools for general project management for other industries like construction, manufacturing and others. Also it does not include companies which provide project management services. • Excludes funding information of Chinese companies Feed in Numbers Overview $2.4B Funding 11 Mega Companies 140667 FundedCovered on Tracxn 3 Unicorns 11 Soonicorns 12 Minicorns 4 IPO’d Cos 54 Late Stage Cos 20 45 Acquisitions 71 DeadPooled 2 Acquihired Series A+ Cos Atlassian (2002, Sydney, $210M) InVisionApp (2011, New York City, $380M) CA Technologies (1976, New York City) Top Companies
  • 5. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Investment Trend Summary Summary of Funding Activity in Product Management Tools 5 $200M - Series D Jama Software (2007, Portland, $233M) $53.6M - Series B Wizeline (2013, San Francisco, $62M) $115M - Series F InVisionApp (2011, New York City, $380M) $50M - Series D Pendo (2013, Raleigh, $107M) $100M - Series E InVisionApp (2011, New York City, $380M) $44M - Series C LaunchDarkly (2014, Oakland, $76.3M) $80M - Series D Amplitude (2012, San Francisco, $139M) $40M - Series C Figma (2012, Palo Alto, $83M) $72M - Series C Lucidchart (2009, Salt Lake City, $114M) $32.2M - Series C FullStory (2014, Atlanta, $59M) Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend *YTD *YTD Product Management Tools > Feed Summary > Investment Trend Summary Seed Accel (#2), Index Ventures (#2), GV (#2) Series A/B Kleiner Perkins (#3), Battery Ventures (#3), Benchmark (#2) Series C+ Accel (#2), Sequoia Capital (#2), Meritech Capital Partners (#2) Incubators 500 Startups (#5), Y Combinator (#3), Techstars (#2) Other Notable Investors Iconiq Capital (#3), Salesforce (#1), Coatue (#1) Debt Investors Western Technology Investment (#2), KKR (#1) Most Active InvestorsRecent Investments 63 79 75 57 20 2014 2015 2016 2017 2018 2019* Y-o-Y # of Companies Founded 30 24 22 27 22 9 $1.9B $211M $115M $84.3M $70.8M US Australia Israel Europe Canada $ Funding $158M $299M $261M $144M $276M $682M $379M 22 2014 2015 2016 2017 2018 2019* $ Funding # Rounds
  • 6. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Summary of exit outlook in Product Management Tools Exit Outlook Summary 66 Most Active AcquirersTop Investors in Exits Spark Capital 2 InVisionApp (2011, New York City, $380M) Trello (2011, New York City, $10.3M) Accel 2 InVisionApp (2011, New York City, $380M) Atlassian (2002, Sydney, $210M) Battery Ventures 2 InVisionApp (2011, New York City, $380M) Panaya (2006, Hod Hasharon, $59M) FirstMark 1 InVisionApp (2011, New York City, $380M) ABS Capital 1 InVisionApp (2011, New York City, $380M) Mar 2019 AgileCraft Acq by Atlassian for $166M Jul 2018 CA Technologies Acq by Broadcom for $18.9B Jan 2017 Planview Acq by Thoma Bravo for $800M Jan 2017 Trello Acq by Atlassian for $425M May 2015 Rally Acq by CA Technologies for $480M Feb 2015 Panaya Acq by Infosys for $220M Oct 2014 Telerik Acq by Progress for $262M Product Management Tools > Feed Summary > Exit Outlook Summary Google 3 LaunchKit (Jul 2016), RelativeWave (Nov 2014), Pixate (Jul 2015) Versata 2 Artemis International (Jul 2006, $27M), Ravenflow (Mar 2011) Atlassian 2 Trello (Jan 2017, $425M), AgileCraft (Mar 2019, $166M) Marvel App 2 Plexi (Oct 2015), PopApp (Nov 2016) Changepoint 2 Daptiv (Aug 2014), barometerIT (Apr 2015) Recent IPOs Top Acquisitions Atlassian Dec 2015 Collaboration suite for software developm… IPO MCap: $4.4B Rally Apr 2013 Platform for managing tasks related to ag… IPO MCap: $318M CA Technologies Dec 1981 Software Solutions for Digital Transforma… IPO MCap: - Artemis International Portfolio and Project Management Solution… IPO MCap: -
  • 7. * Upcoming Business Model Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved. FACTSHEET Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies. Feed Report - Product Management Tools - May 2019 Overview Companies 667 Funded 140 Series A+ 54 Funding $2.4B Last 2 yrs $1B Most Active Investors Seed Accel (2) Series A/B Kleiner Perkins (3) Series C+ Accel (2) Others Iconiq Capital (3) Incubators 500 startups (5) Top Cities Bay Area 83 Cos $728M New York City 15 Cos $414M Feed in Numbers Unicorns 3 Soonicorns 11 Minicorns 12 Editor Picks 64 Acquihired 2 Deadpooled 71 Top Companies CA Technologies (1976, New York City) Atlassian (2002, Sydney, $210M) InVisionApp (2011, New York City, $380M) Exits IPOs 4 Atlassian, Rally Acquisitions 45 CA Technologies, Planview Top Acquirers Google, Versata Marketmap: Product Management Tools SUITE PRODUCT DEVELOPMENT PROJECT MANAGEMENT ROADMAPPING REQUIREMENT MANAGEMENT PROTOTYPING ISSUE TRACKING TIME TRACKING PRODUCT STRATEGY PPM IDEA MANAGEMENT FLOWCHART DIAGRAMS PRODUCT FEEDBACK USER FEEDBACK* ANALYTICS* Product Management Tools > Feed Summary > BlueBox 7
  • 8. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Key Sub Sectors in Product Management Tools Sector Summary of Key Markets 8 Top Markets of Investment Activity # Cos on Platform Last 2 Years $ Invested # Round Product Feedback > Analytics 46 $243M 11 Product Development > Prototyping 100 $340M 9 Product Feedback > User Feedback 57 $89.6M 7 Product Development > Project Management 187 $33.6M 9 Sub Sectors # Cos Tracked # Funded Total Funding Product Development Companies which offer products for the development and delivery of business case as an... 473 65 $1.2B Product Feedback Companies which provide applications for collecting and analyzing the product-related... 110 47 $695M Product Strategy Companies which offer products for researching and analyzing market trends to evaluate... 72 26 $410M Product Management Suite Companies which provide suites that cover all phases of product management starting from... 12 2 $62M Product Management Tools > Feed Summary > Summary of Key Markets
  • 9. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 List of Notable Companies in Product Management Tools Notable Companies in the Sector 9 Note: *(Founded Year, Location, Total Funding) Product Management Tools > Feed Summary > Notable Companies in the Sector Public Atlassian (2002, Sydney, $210M)* Acquired CA Technologies (1976, New York City) Planview (1989, Austin, $25M) Rally (2001, Boulder, $69.6M) Trello (2011, New York City, $10.3M) Telerik (2002, Sofia) Panaya (2006, Hod Hasharon, $59M) AgileCraft (2013, Austin, $10.1M) Changepoint (1994, Richmond Hill, $5.5M) Unicorns InVisionApp (2011, New York City, $380M)
  • 10.
  • 11. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 List of Notable Companies by Market in Product Management Tools Notable Companies by Market (1/4) 11 Product Management Tools > Feed Summary > Notable Companies by Market Product Strategy Flowcharts Diagrams Lucidchart (2009, Salt Lake City, $114M) Collaborative Online Diagramming Soonicorn. Stage: Series C Meritech Capital Partners, Iconiq Capital, Spectrum Equity and 1 Other Investors Project Portfolio Management Rally (2001, Boulder, $69.6M) Platform for managing tasks related to agile project development Stage: Acquired Meritech Capital Partners, Greylock Partners, Mobius Venture Capital and 7 Other Investors Panaya (2006, Hod Hasharon, $59M) SaaS for ERP change analytics and Enterprise change testing Stage: Acquired IGP, Battery Ventures, Benchmark and 4 Other Investors Planview (1989, Austin, $25M) Project and Portfolio Management Software Stage: Acquired Insight Venture Partners, Apax Partners, HarbourVest Partners Project Portfolio Management AgileCraft (2013, Austin, $10.1M) Agile management platform Minicorn. Stage: Acquired Jim Kelly , Tim Arnoult , Milton Street Capital Changepoint (1994, Richmond Hill, $5.5M) PSA and PPM solutions Stage: Acquired JMI Management, Marlin Equity Partners, BEST Funds CA Technologies(1976, New York City) Software Solutions for Digital Transformation Unicorn. Stage: Acquired Updata Artemis International (1976, Austin) Portfolio and Project Management Solutions Stage: Acquired Laurus Capital Management, Emancipation Capital, Trilogy and 2 Other Investors
  • 12. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 List of Notable Companies by Market in Product Management Tools Notable Companies by Market (2/4) 12 Product Management Tools > Feed Summary > Notable Companies by Market Product Development Project Management Trello (2011, New York City, $10.3M) Lists for project management Stage: Acquired Index Ventures, Spark Capital, BoxGroup Telerik (2002, Sofia) Agile project management software Stage: Acquired Requirement Management Jama Software (2007, Portland, $233M) Enterprise collaboration platform for product requirement and delivery management. Soonicorn. Stage: Series D Insight Venture Partners, Madrona Venture Group, Trinity Ventures and 3 Other Investors Blueprint (2004, Toronto, $56.1M) Requirements Management Software Soonicorn. Stage: Series C Vistara Capital, Centana Growth Partners, Tandem Expansion Fund and 4 Other Investors Prototyping InVisionApp (2011, New York City, $380M) Platform for collaborative creation of prototypes of applications Unicorn. Stage: Series F Spark Capital, Battery Ventures, Iconiq Capital and 14 Other Investors Figma (2012, Palo Alto, $83M) Online browser build prototyping tool for product development Soonicorn. Stage: Series C Sequoia Capital, Coatue, Founders Fund and 17 Other Investors
  • 13. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 List of Notable Companies by Market in Product Management Tools Notable Companies by Market (3/4) 13 Product Management Tools > Feed Summary > Notable Companies by Market Product Development Issue Tracking Atlassian (2002, Sydney, $210M) Collaboration suite for software development teams Unicorn. Stage: Public T. Rowe Price, Accel, Herald Investment Management Product Feedback User Feedback LaunchDarkly (2014, Oakland, $76.3M) Early User Feedback capture Soonicorn. Stage: Series C Ethan Kurzweil, Redpoint Ventures, Vertex Ventures and 6 Other Investors User Testing (2007, Mountain View, $48.5M) Feedback from users for website and apps Soonicorn. Stage: Series C Accel, OpenView, Kern Whelan Capital and 7 Other Investors Analytics Amplitude (2012, San Francisco, $139M) Mobile Analytics and Business Intelligence platform Soonicorn. Stage: Acquired Sequoia Capital, Lead Edge Capital, Benchmark and 20 Other Investors Pendo (2013, Raleigh, $107M) Customer Product Engagement platform Soonicorn. Stage: Series D Sapphire Ventures, Geodesic Capital, FirstMark and 9 Other Investors Mixpanel (2009, San Francisco, $77M) User Behaviour Analytics Platform Soonicorn. Stage: Series C Andreessen Horowitz, Sequoia Capital, Y Combinator
  • 14. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 List of Notable Companies by Market in Product Management Tools Notable Companies by Market (4/4) 14 Product Management Tools > Feed Summary > Notable Companies by Market Product Feedback Analytics FullStory (2014, Atlanta, $59M) Web and mobile analytics through session recordings for SaaS and ecommerce Soonicorn. Stage: Series C Stripes Group, Dell Technologies, GV and 2 Other Investors Clicktale (2006, Ramat Gan, $52.6M) Customer Experience Analytics Soonicorn. Stage: Series C KKR, Amadeus Capital, Viola Group and 5 Other Investors
  • 15. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Recent News in Product Management Tools Sector Recent News 15 Product Management Tools > Feed Summary > Recent News May 2019 Pendo Acquires Receptive Software Limited To Build Unified Product Data Platform, Demand Gen Report May 2019 Panaya Cited in 2019 Gartner Magic Quadrant for Enterprise Agile Planning Tools, PR Newswire May 2019 PreEmptive Protection Tackles Top Developer Compliance Complaints, Newswire Apr 2019 SmartOwner invests Rs 30 crore in co-working firm Workspace, Indiatimes Apr 2019 UserTesting Makes the Discovery of Critical Insights Faster and Easier with the Availability of Enhanced Metrics, Business Wire Apr 2019 FullStory Raises $32 Million To Expand Digital Customer Experience Capabilities, Retail TouchPoints Apr 2019 Clubhouse and Sentry Deepen Partnership, Making It Easier for Software Teams to Fix Errors Faster, GlobeNewswire Apr 2019 Assembla-Kiuwan™ Integration Empowers Teams to Shift Left in DevSecOps, Business Wire Apr 2019 Atlassian Announces Third Quarter Fiscal Year 2019 Results, Business Wire Apr 2019 Decibel Welcomes Digital Analytics Veteran Adam Greco as Strategic Advisor, Business Wire Apr 2019 MyVillage raises $5.95M to make early childcare accessible and afforable, Vator Apr 2019 SignalFx Integrates with Atlassian’s Opsgenie, APMdigest Apr 2019 Atlassian +1.5% on bullish Oppenheimer note, Seeking Alpha Key Recent News Key Recent News Apr 2019 Sumo Logic Integration with Atlassian Opsgenie Empowers Customers to Improve Visibility and Monitoring Across Full Incident Management Lifecycle, GlobeNewswire Apr 2019 SmartBear Expands Test Automation for Atlassian Ecosystem, DEVOPSdigest Apr 2019 Atlassian Integrates DevOps Portfolio, devops.com Apr 2019 Pendo Announces Pendo VIA for Marketo, a New Guided Adoption Tool to Help Companies Grow and Govern Usage of Marketo, PR Newswire Apr 2019 Atlassian gives Confluence a makeover, acquires Good Software, TechCrunch Apr 2019 InVision announces new integrations with Jira, TechCrunch Apr 2019 Netherlands Based Startup Simplifies Project Management, -The Indian Express Pvt Apr 2019 Dark Fibre Africa chooses CA Southern Africa to underpin digital business ambitions, ITWeb Apr 2019 WhiteSource Releases New Bitbucket Server Integration, PR Newswire Apr 2019 Backlog by Nulab Named FrontRunner for Project Management Software, PRWeb Apr 2019 Decibel Extends its Digital Experience Intelligence to Support Mobile Apps, Business Wire Apr 2019 WhatsApp partner clarifies India tip line is actually a research project and ‘not a helpline’, The Verge
  • 16. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trends Market Details Exit Outlook Investors News Appendix 16 Funding Trends Median Deal Size and Trend New Entrants in Funding Club Distribution of companies by Funding Range Funding Funnel of the Sector Top Investments and Investors Investors in Unicorn club
  • 17. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn Medical Devices Mar 2019 Database Technology Mar 2019 InsurTech Mar 2019
  • 18. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Investments ($M) and number of rounds in Product Management Tools; 2012-2019 Global Funding Trends (1/2) 18 Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies Product Management Tools > Investment Trends > Global Funding Trends #Rounds $Funding 3 Year CAGR 6 Year CAGR 3% # of Rounds60% $ Funding 3% # of Rounds 38% $ Funding $158M $41M $72M $299M $261M $144M $276M $682M $379M 0 5 10 15 20 25 30 35 $0k $100M $200M $300M $400M $500M $600M $700M $800M 2012 2013 2014 2015 2016 2017 2018 2019* $ Funding Predicted $ Funding # Rounds Predicted # Rounds
  • 19. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 12 18 21 9 12 11 6 4 5 4 7 9 9 11 11 2 1 3 2 6 1 5 5 3 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 18 9 Total # of Rounds $7M $10M $15M $7M $7M $12M $5M $12M $31M $45M $69M $65M $82M $109M $160M $30M $3M $16M $215M $189M $55M $156M $517M $116M 2012 2013 2014 2015 2016 2017 2018 2019 YTD Seed Early Stage Late Stage 19 Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies Stage-wise Number of RoundsStage-wise $ Invested New Entrants in Funded Club Global Funding Trends (2/2) Investments ($M) and number of rounds in Product Management Tools; 2012-2019 Product Management Tools > Investment Trends > Global Funding Trends 24 15 9 6 12 7 3 76 $0.8M $4.1M $0.0M $2.0M $4.0M $6.0M $8.0M $10.0M $12.0M $14.0M 0 10 20 30 40 50 60 70 80 2013 2014 2015 2016 2017 2018 2019 YTD Total Entrants in Funding Club Avg. Ticket Size $0.8M $1.2M $1.7M $0.1M $2.7M $12.9M $9.4M $4.1M $136M $256M $189M $75M $203M $622M $327M 10 0 2 4 6 8 10 12 0 100000000 200000000 300000000 400000000 500000000 600000000 700000000 2012 2013 2014 2015 2016 2017 2018 2019 YTD $ Funding Predicted $ Funding # of Rounds Predicted # Rounds Mega Rounds - - 4 6 2 5 8 4 $41M $158M Total $ Invested
  • 20. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201920 Product Management Tools > Investment Trends > Funding Trends by Geography Investments ($M) and number of rounds in Product Management Tools Funding Trends by Geography Funding Trends by Geography Top Cities of Funding City $ Funding # Rounds Bay Area 728M 84 New York City 414M 22 Portland 237M 12 Sydney 211M 3 Raleigh 107M 5 Salt Lake City 72M 1 Boulder 69.6M 6 Austin 60.4M 7 Hod Hasharon 59M 6 Toronto 57.7M 9 Total Funding 64 3 11 32 15 2 5 3 # Rounds $1.9B $211M $115M $84.3M $70.8M $4.5M $2.5M $280k US Australia Israel Europe Canada South Korea India Latam Note: Excludes funding information of China companies
  • 21. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201921 Trend of Average Deal Size ($M) $0.7 $1.0 $0.9 $1.0 $0.9 $1.2 $0.9 2012 2013 2014 2015 2016 2017 2018 Product Management Tools > Investment Trends > Median Deal Size and Trend Median and Average Deal Size in $M (per Stage) in Product Management Tools; 2012-2018 Median Deal Size and Trend Note: Excludes funding information of Chinese companies. *Graph not to scale Median Deal Size and Range $10K* $8.2M $500K $20M $600K $53.6M $298K $200M $42M $16M $8M $689K Series C+ Series B Series A Seed Stage $15.9 $15.0 $16.3 $12.4 $21.0 $18.5 $3.3 $8.1 $107.5 $31.4 $55.0 $38.9 $103.4 $3.8 $7.7 $5.0 $8.1 $6.6 $7.6 $5.8
  • 22. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Note: 46 companies with undisclosed funding amount are not included 22 <$1M $1-10M $10-50M $50-100M $100M+ Funding Range 28 29 22 9 6 No. of Companies Product Management Tools > Investment Trends > Distribution of companies by Funding Range No. of companies by funding range in Product Management Tools; as of May 2019 Distribution of companies by Funding Range $9M $116M $508M $595M $1.2B $ Investment
  • 23. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Stage No. of Companies Funding Funnel 100% 21% 8% 5% 3% 23 Note: Numbers in the brackets show the count of companies Time to raise next round 20 33 54 140 667 Series C+ Series B Series A Funded Founded Next Round 100M+ Valuation Exits Acqui- Hired Dead Pooled Others 21% 3% (22) 2% (12) 0% (2) 11% (71) 68% (454) 39% 15% (21) 8% (11) 1% (1) 5% (7) 56% (78) 61% 35% (19) 15% (8) - - 39% (21) 61% 48% (16) 15% (5) - - 39% (13) - 80% (16) 25% (5) - - 50% (10) Product Management Tools > Investment Trends > Funding Funnel Number of companies progressing to subsequent funding stages in Product Management Tools Funding Funnel 17 Months 26 Months 21 Months Investment backedBootstrapped 11 3 36 4 9 Soonicorns Unicorns Acquisitions IPOs
  • 24. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201924 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Product Management Tools > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Product Management Tools; May 2017-May 2019 Notable Investments in last 24 months (1/3) LATE STAGE $200M - Series D Jun 2018 Jama Software (2007, Portland, $233M) Enterprise collaboration platform for product requirement and delivery management. Insight Venture Partners, Madrona Venture Group $115M - Series F Dec 2018 InVisionApp (2011, New York City, $380M) Platform for collaborative creation of prototypes of applications Spark Capital, Battery Ventures, Iconiq Capital, Atlassian, Tiger Global Management, Geodesic Capital, Firstmark Services, Goldman Sachs Investment Partners $100M - Series E Nov 2017 InVisionApp (2011, New York City, $380M) Platform for collaborative creation of prototypes of applications Battery Ventures, Accel, Tiger Global Management, FirstMark, Iconiq Capital, Spark Capital, Geodesic Capital LATE STAGE $80M - Series D Dec 2018 Amplitude (2012, San Francisco, $139M) Mobile Analytics and Business Intelligence platform Sequoia Capital, Lead Edge Capital, Benchmark, IVP, Battery Ventures $72M - Series C Oct 2018 Lucidchart (2009, Salt Lake City, $114M) Collaborative Online Diagramming Meritech Capital Partners, Iconiq Capital, Spectrum Equity $50M - Series D Sep 2018 Pendo (2013, Raleigh, $107M) Customer Product Engagement platform Sapphire Ventures, Geodesic Capital, FirstMark, Battery Ventures, Spark Capital, Contour Venture Partners, Meritech Capital Partners $44M - Series C Mar 2019 LaunchDarkly (2014, Oakland, $76.3M) Early User Feedback capture Ethan Kurzweil, Redpoint Ventures, Vertex Ventures, DFJ, Uncork Capital LATE STAGE $40M - Series C Feb 2019 Figma (2012, Palo Alto, $83M) Online browser build prototyping tool for product development Sequoia Capital, Coatue, Founders Fund, Jeff Weiner, Mike Krieger, Dan Rose, Andrew Wilson, Greylock Partners, Index Ventures, Kleiner Perkins $32.2M - Series C Apr 2019 FullStory (2014, Atlanta, $59M) Web and mobile analytics through session recordings for SaaS and ecommerce Stripes Group, Dell Technologies, GV, Kleiner Perkins, Salesforce Ventures $30M - Series C Aug 2017 Amplitude (2012, San Francisco, $139M) Mobile Analytics and Business Intelligence platform IVP, Benchmark, Battery Ventures
  • 25. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201925 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Product Management Tools > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Product Management Tools; May 2017-May 2019 Notable Investments in last 24 months (2/3) LATE STAGE $25M - Series C Jul 2017 Pendo (2013, Raleigh, $107M) Customer Product Engagement platform Meritech Capital Partners, Battery Ventures, Contour Venture Partners, Core Capital Partners, IDEA Fund Partners, Salesforce, Spark Capital $549k - Series D Aug 2017 InVisionApp (2011, New York City, $380M) Platform for collaborative creation of prototypes of applications Series C Nov 2017 Blueprint (2004, Toronto, $56.1M) Requirements Management Software Vistara Capital EARLY STAGE $53.6M - Series B Mar 2018 Wizeline (2013, San Francisco, $62M) Tools for Product management and Sales Apax Partners $26.5M - Series B Nov 2018 Framer (2015, Amsterdam, $35.6M) Application for creating prototypes through drag and drop Atomico, Accel, AngelList $25M - Series B Feb 2018 Figma (2012, Palo Alto, $83M) Online browser build prototyping tool for product development Greylock Partners, Index Ventures, Kleiner Perkins $21M - Series B Dec 2017 LaunchDarkly (2014, Oakland, $76.3M) Early User Feedback capture Redpoint Ventures, Vertex Ventures EARLY STAGE $20M - Series A Mar 2019 Sketch (2008, The Hague, $20M) Product design & prototyping toolkit Benchmark $15M - Series B May 2017 FullStory (2014, Atlanta, $59M) Web and mobile analytics through session recordings for SaaS and ecommerce GV, Kleiner Perkins, Salesforce Ventures $10M - Series A Feb 2019 ProductBoard (2013, San Francisco, $19.7M) SaaS based Product Management Software Index Ventures, Kleiner Perkins, Credo Ventures, Rockaway Capital, Reflex Capital $9.1M - Series A Dec 2017 Framer (2015, Amsterdam, $35.6M) Application for creating prototypes through drag and drop Accel, Foundation Capital, Designer Fund, AngelList
  • 26. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201926 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Product Management Tools > Investment Trends > Notable Investments in last 24 months Major funding rounds by Stage in Product Management Tools; May 2017-May 2019 Notable Investments in last 24 months (3/3) EARLY STAGE $8M - Series A Jul 2018 ProductBoard (2013, San Francisco, $19.7M) SaaS based Product Management Software Kleiner Perkins, Index Ventures, Credo Ventures, Reflex Capital, Rockaway Capital, Eoghan McCabe, Des Traynor, Clark Valberg, Larry Gadea $3.5M - Series A Jul 2018 ProtoPie (2014, Seoul, $4.5M) Prototyping tool for smart devices Korea Investment Partners, Kolon Investments, POSCO $2M - Series B Nov 2018 Liquid Planner (2007, Seattle, $17M) Online project management software TVC Capital $600k - Series B Jul 2018 Liquid Planner (2007, Seattle, $17M) Online project management software SEED STAGE $2.2M - Seed Jun 2017 Taplytics (2013, Palo Alto, $5.7M) Dynamic Native Mobile A/B Testing $1.1M - Seed Dec 2018 Taplytics (2013, Palo Alto, $5.7M) Dynamic Native Mobile A/B Testing
  • 27. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Most Active Investors (VC, PE) by Stage in Product Management Tools; Last 5 years (May 2014-May 2019) Most Active VC & PE Investors 27 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Product Management Tools > Investment Trends > Most Active VC & PE Investors SEED STAGE Accel (2 Investments) Split Software, Instabug 1 Index Ventures(2 Investments) ProductBoard, Marvel App 2 GV (2 Investments) FullStory, LaunchKit 3 SV Angel (2 Investments) Amplitude, LaunchKit 4 Right Side Capital Management(2 Investments) Unito, Zube 5 Bessemer Venture Partners CanvasFlip 6 First Round Capital LaunchKit 7 Partech Maze 8 Data Collective Amplitude 9 FPrime Capital Partners Percy 10 EARLY STAGE Kleiner Perkins(3 Investments) Figma, FullStory, ProductBoard 1 Battery Ventures(3 Investments) Amplitude, Pendo, Clubhouse 2 Benchmark (2 Investments) Amplitude, Sketch 3 Index Ventures(2 Investments) Figma, Trello 4 Spark Capital(2 Investments) Pendo, Trello 5 BoxGroup(2 Investments) Clubhouse, Trello 6 New Enterprise Associates Heap 7 Greylock Partners Figma 8 Accel Framer 9 DFJ LaunchDarkly 10 LATE STAGE Accel (2 Investments) InVisionApp, User Testing 1 Sequoia Capital(2 Investments) Amplitude, Figma 2 Meritech Capital Partners (2 Investments) Lucidchart, Pendo 3 Geodesic Capital(2 Investments) InVisionApp, Pendo 4 Battery Ventures InVisionApp 5 IVP Amplitude 6 Sapphire Ventures Pendo 7 Founders Fund Figma 8 FirstMark Pendo 9 Spark Capital InVisionApp 10
  • 28. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201928 Product Management Tools > Investment Trends > Most Active Ecosystem Investors Top Ecosystem Investors in Product Management Tools; Last 5 years (May 2014-May 2019) Most Active Ecosystem Investors INCUBATOR/ACCELERATOR 500 Startups(5 Investments) LaunchDarkly, Unito, UXCam 1 Y Combinator(3 Investments) Instabug, Airship, Vessel 2 Techstars(2 Investments) Polydone, HuBoard 3 Axel Springer Plug and Play Accelerator(2 Investments) Halfbake, Deckard 4 Dreamit Cnverg 5 SOSV Splitforce 6 Entrepreneurs Roundtable Accelerator SaySpring 7 IIDF Codesign 8 Entrepreneur First zeroheight 9 KiwiTech Narrative 10 OTHER NOTABLE INVESTORS Iconiq Capital(3 Investments) InVisionApp, Lucidchart, Figma 1 Salesforce Pendo 2 Coatue Figma 3 TVC Capital Liquid Planner 4 AngelList Framer 5 Indian Angel Network Clootrack 6 Mucker Capital Workast 7 Salesforce Ventures FullStory 8 Dell Technologies FullStory 9 The Startup Factory Agile Realm 10 DEBT INVESTORS Western Technology Investment(2 Investments) Innotas, Apptimize 1 KKR Clicktale 2
  • 29. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201929 Product Management Tools > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (1/2)
  • 30. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201930 Product Management Tools > Investment Trends > Investors in Unicorn club Investors in Unicorn Club (2/2)
  • 31. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201931 Product Management Tools > Investment Trends > Unicorn Investors in the Sector Unicorn Investors in the Sector
  • 32. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 32 BlueBox Key Sub Sectors Detailed Sector Taxonomy Top Markets of Investment Activity Top Markets of Early Stage Investors Other Notable Markets Market Deep Dive
  • 33. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn RetailTech Mar 2019 Manufacturing Tech Mar 2019 Auto IT Mar 2019
  • 34. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Marketmap: Product Management Tools 34 Product Management Tools > Market Details > BlueBox
  • 35. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Key Sub Sectors 35 Key Sub Sectors in Product Management Tools Market Top Companies # Cos Tracked # Funded Total Funding Product Development Companies which offer products for the development and delivery of business case as an actual product Atlassian (2002, Sydney, Public) InVisionApp (2011, New York City, $380M) 473 65 $1.2B Product Feedback Companies which provide applications for collecting and analyzing the product-related feedback , for enhancement and optimization of the product Mixpanel (2009, San Francisco, $77M) Pendo (2013, Raleigh, $107M) 110 47 $695M Product Strategy Companies which offer products for researching and analyzing market trends to evaluate potential ideas and frame business cases out of them CA Technologies (1976, New York City, Acquired) AgileCraft (2013, Austin, Acquired) 72 26 $410M Product Management Suite Companies which provide suites that cover all phases of product management starting from idea generation till customer feedback OneDesk (2008, Montreal) Wizeline (2013, San Francisco, $62M) 12 2 $62M Product Management Tools > Market Details > Key Sub Sectors
  • 36. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Detailed Sector Taxonomy (1/2) 36 Product Management Tools > Market Details > Detailed Sector Taxonomy
  • 37. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Detailed Sector Taxonomy (2/2) 37 Product Management Tools > Market Details > Detailed Sector Taxonomy
  • 38. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Rank Market Last 2 Years $ Invested # Round Top Funded Company 1 (+3) Product Feedback > Analytics Companies which provide applications that perform analytics on the feedback obtained for the products (Companies covered 46 | Funded 26 | Total Funding $504M) $243M (+$130M) 11 (+2) Amplitude (2012, San Francisco, Acquired) 2 (+1) Product Development > Prototyping Companies which provide applications for creating prototype and wireframes (Companies covered 100 | Funded 23 | Total Funding $585M) $340M (+$211M) 9 (+1) InVisionApp (2011, New York City, $380M) 3 (-2) Product Feedback > User Feedback Companies which offer products for collecting user comments and opinions about the product (Companies covered 57 | Funded 18 | Total Funding $173M) $89.6M (+$61.2M) 7 (-3) LaunchDarkly (2014, Oakland, $76.3M) 4 (-) Product Development > Project Management Companies which offer suites for managing all phases of a project targeted specifically for product development (Companies covered 187 | Funded 21 | Total Funding $105M) $33.6M (+$26M) 9 (+4) Clubhouse (2014, New York City, $15.8M) 5 (+1) Product Development > Requirement Management Companies which offer products for capturing and documenting requirements and use case stories (Companies covered 29 | Funded 7 | Total Funding $319M) $200M (+$177M) 2 (+1) Jama Software (2007, Portland, $233M) 6 (+5) Product Management Suite Companies which provide suites that cover all phases of product management starting from idea generation till customer feedback (Companies covered 12 | Funded 2 | Total Funding $62M) $53.6M (+$53.6M) 2 (+1) Wizeline (2013, San Francisco, $62M) 7 (+3) Product Strategy > Idea Management Companies which offer products for brainstorming and consensus building on a prospective business idea (Companies covered 14 | Funded 7 | Total Funding $23.2M) $7.2M (+$7.1M) 5 (+4) Narrative (2014, New York City, $5.5M) 38 Note: The numbers in the bracket represent the change in a 2 year period. Top Markets of Investment Activity (1/2) Top Markets by Funding in Product Management Tools in last 2 years (May 2017 - April 2019) Product Management Tools > Market Details > Top Markets of Investment Activity
  • 39. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201939 Top Markets of Investment Activity (2/2) Product Management Tools > Market Details > Top Markets of Investment Activity
  • 40. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Rank Market # Investments Key Investments 1 Product Development > Prototyping Companies which provide applications for creating prototype and wireframes (Companies created 100 | Funded 23 | Total Funding $585M ) 2 Sketch (2008, The Hague, $20M) Framer (2015, Amsterdam, $35.6M) 2 Product Feedback > User Feedback Companies which offer products for collecting user comments and opinions about the product (Companies created 57 | Funded 18 | Total Funding $173M ) 1 LaunchDarkly (2014, Oakland, $76.3M) 3 Product Development > Project Management Companies which offer suites for managing all phases of a project targeted specifically for product development (Companies created 187 | Funded 21 | Total Funding $105M ) 1 Clubhouse (2014, New York City, $15.8M) Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures 40 Top Markets of Early Stage Investors Top Markets where Early Stage Investors are investing in last 2 years (May 2017 - April 2019) Product Management Tools > Market Details > Top Markets of Early Stage Investors
  • 41. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Incubators Y Combinator (#4), 500 Startups (#2) Seed SV Angel (#2), Seedcamp (#2) Series A/B Battery Ventures (#2), Salesforce (#1) Series C+ Sequoia Capital (#1), FirstMark (#1) Aptrinsic Oct - 2018 Acq by Gainsight Uninstall.io Jul - 2018 Acq by MaNaDr DeskMetrics Apr - 2016 Acq by rdbrck.com Trackerbird Mar - 2016 Acq by vilabs.com FlightRecorder Feb - 2016 Acq by Clicktale AppIterate Apr - 2015 Acq by Flipkart $32.2M - Series C FullStory (2014, Atlanta, $59M) $1.1M - Seed Taplytics (2013, Palo Alto, $5.7M) $80M - Series D Amplitude (2012, San Francisco, $139M) $50M - Series D Pendo (2013, Raleigh, $107M) $472k - Seed Maze (2018, Paris, $472k) $30M - Series C Amplitude (2012, San Francisco, $139M) May 2019 Pendo Acquires Receptive Software Limited To Build Unified Product Data Platform, Demand Gen Report May 2019 PreEmptive Protection Tackles Top Developer Compliance Complaints, Newswire Apr 2019 FullStory Raises $32 Million To Expand Digital Customer Experience Capabilities, Retail TouchPoints Apr 2019 Decibel Welcomes Digital Analytics Veteran Adam Greco as Strategic Advisor, Business Wire Apr 2019 Pendo Announces Pendo VIA for Marketo, a New Guided Adoption Tool to Help Companies Grow and Govern Usage of Marketo, PR Newswire Jan 2019 Mobile Analytics Market: Comprehensive study explores Huge Growth by key players IBM, Amazon Web Services, Localytics, Mixpanel, Digital Journal Dec 2018 Software company Pendo expansion brings new tech jobs to Wake County, North Carolina Business News Wire Nov 2018 Mixpanel Expands Business Offerings, TechFunnel Nov 2018 User analytics platform Mixpanel launches initiative for startups and nonprofits, Vator Nov 2018 $865 million Mixpanel is slashing prices for startups and nonprofits because data analytics is a 'necessary component, not a luxury' for modern business, Business Insider Oct 2018 Gainsight® Acquires Aptrinsic to Enable Product Growth for Subscription Businesses, GlobeNewswire Oct 2018 Analytics firm says 2018 iPad Pros will keep prior models’ resolutions, VentureBeat News 9 7 13 26 46 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Product Feedback > Analytics: Market Factsheet 41 Exits Most Active Investors Recent InvestmentsCompanies which provide applications that perform analytics on the feedback obtained for the products Mixpanel (2009, San Francisco, $77M) Pendo (2013, Raleigh, $107M) Decibel Insight (2012, London, $9M) Amplitude (2012, San Francisco, $139M) Clicktale (2006, Ramat Gan, $52.6M) Top Companies #1 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Analytics Companies Created 46 | Funded 26 | Total Funding $504M 0 5 10 15 $0k $200M $400M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Analytics
  • 42. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201942 Product Feedback > Analytics: Top Companies Product Management Tools > Market Details > Market: Analytics #1 Top Markets of Investment Activity Market: Analytics Analyst’s Pick Amplitude (2012, San Francisco, $139M) Mobile Analytics and Business Intelligence platform Soonicorn. Stage: Acquired Sequoia Capital, Lead Edge Capital, Benchmark and 20 Other Investors Pendo (2013, Raleigh, $107M) Customer Product Engagement platform Soonicorn. Stage: Series D Sapphire Ventures, Geodesic Capital, FirstMark and 9 Other Investors Mixpanel (2009, San Francisco, $77M) User Behaviour Analytics Platform Soonicorn. Stage: Series C Andreessen Horowitz, Sequoia Capital, Y Combinator FullStory (2014, Atlanta, $59M) Web and mobile analytics through session recordings for SaaS and ecommerce Soonicorn. Stage: Series C Stripes Group, Dell Technologies, GV and 2 Other Investors Analyst’s Pick Clicktale (2006, Ramat Gan, $52.6M) Customer Experience Analytics Soonicorn. Stage: Series C KKR, Amadeus Capital, Viola Group and 5 Other Investors Heap (2013, San Francisco, $40M) Web & iOS Analytics Minicorn. Stage: Series B Menlo Ventures, New Enterprise Associates, Initialized Capital and 9 Other Investors Decibel Insight (2012, London, $9M) Customer experience analytics platform Minicorn. Stage: Series A Eight Roads Ventures Aptrinsic (2016, San Mateo, $7.2M) Platform for providing analytics on customer journeys Editor's Pick. Stage: Acquired Storm Ventures, Opus Capital Analyst’s Pick Taplytics (2013, Palo Alto, $5.7M) Dynamic Native Mobile A/B Testing Minicorn. Stage: Seed Y Combinator, ACE and Company, Mark Pincus and 17 Other Investors AppIterate (2013, Delhi, $583k) A/B testing for Native Mobile Apps Editor's Pick. Stage: Acquired SAIF Partners, Amit Rathore, Prashant Malik, Greg Badros Pyoneer (2017, Munich) AI powered customer feedback analytics tool Editor's Pick. Stage: Unfunded
  • 43. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 43 Product Feedback > Analytics: Leaderboard Product Management Tools > Market Details > Market: Analytics #1 Top Markets of Investment Activity Better than Market Average Market: Analytics Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 FullStory 2014 Atlanta Series C $59M 4 - - - - 3.6k - - 6 - - 342 11% 4.9 Pendo 2013 Raleigh Series D $107M 7 4 - - - 24.1k - - 30 - - 194 1% 4.8 Mixpanel 2009 San Francisco Series C $77M 5 - 4 - - 19.8k 30k 102 30 6 6% 169 1% 4.6 Amplitude 2012 San Francisco Acquired $139M 6 5 - - - 21 - - 9 - - 4 24% 4.5 Decibel Insight 2012 London Series A $9M 1 5 - - - 3.3k - - 12 - - 25 1% 4.4 Heap 2013 San Francisco Series B $40M 3 5 - - - 29 - - 4 - - 4 16% 4.0 Clicktale 2006 Ramat Gan Series C $52.6M 5 5 - - - 8.9k - - 7 - - -112 -1% 3.9 Maze 2018 Paris Seed $472k 1 - - - 4 1.2k - - 1 - - 666 131% 3.6 Appsee 2012 Tel Aviv Series A $3M 2 - - - - 1.8k - - 1 - - 49 3% 3.6 PreEmptive 1996 Ohio Seed $250k 1 - - - - 860 - - 3 - - 47 6% 3.4 Taplytics 2013 Palo Alto Seed $5.7M 4 - - - - 1.2k - - 3 - - -8 -1% 3.4 Geckoboard 2010 London Series A $1.8M 3 - - - - 7.2k - - - - - 9 - 3.0 Trialfire 2013 Toronto Seed - 1 - - - - 573 - - 1 - - 25 5% 2.5 Aptrinsic 2016 San Mateo Acquired $7.2M 1 - - - 3 - - - 3 - - -22 - 100%
  • 44. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Incubators PIE (#1), 500 Startups (#1) Seed Index Ventures (#1), FirstMark (#1) Series A/B Accel (#2), Iconiq Capital (#1) Series C+ Battery Ventures (#1), Spark Capital (#1) PopApp Nov - 2016 Acq by Marvel App ProtoShare Apr - 2016 Acq by Astound Commerce Plexi Oct - 2015 Acq by Marvel App Pixate Jul - 2015 Acq by Google $20M - Series A Sketch (2008, The Hague, $20M) $40M - Series C Figma (2012, Palo Alto, $83M) $115M - Series F InVisionApp (2011, New York City, $380M) $26.5M - Series B Framer (2015, Amsterdam, $35.6M) $3.5M - Series A ProtoPie (2014, Seoul, $4.5M) $25M - Series B Figma (2012, Palo Alto, $83M) $9.1M - Series A Framer (2015, Amsterdam, $35.6M) $100M - Series E InVisionApp (2011, New York City, $380M) Apr 2019 InVision announces new integrations with Jira, TechCrunch Apr 2019 WhatsApp partner clarifies India tip line is actually a research project and ‘not a helpline’, The Verge Jan 2019 Global Wireframe Software Market 2018-2025 NinjaMock, Balsamiq Mockups, InVision, Axure Software, Creately, SmartDraw, Lincoln Trail Publishing Oct 2018 All 700 employees of this start-up work from home, The World Mobile News Network Sep 2018 Framer X design tool steps in the ring with InVision, Adobe, and Sketch, Consultants Insider Jul 2018 ProtoPie Maker Studio XID Raises $3.5M in Series A Funding, FinSMEs Jun 2018 Invision picks up event audio, lighting rental business NicLen, AltAssets May 2018 InVision design instrument Studio will get an app retailer, asset retailer – TechCrunch, Newpaper24 Apr 2018 Connected Podcast: Ryan Burke of InVision, Post Publications Limited Feb 2018 Figma Raises $25 Million Series B Led By Kleiner Perkins, Reuters Dec 2017 Dutch design startup Framer grabs $7.7 mln Series A, PE Hub Dec 2017 Design Tool Space Heats up as Framer Launches Complete Visual Design Studio, PR Newswire Oct 2017 InVision Acquires Brand.ai and Introduces Design System Manager, Business Wire Sep 2017 New Product Alert: Marvel for JIRA and Confluence - NewsCenter.io, NewsCenter News 5 4 11 23 100 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Product Development > Prototyping: Market Factsheet 44 Exits Most Active Investors Recent InvestmentsCompanies which provide applications for creating prototype and wireframes InVisionApp (2011, New York City, $380M) Figma (2012, Palo Alto, $83M) Framer (2015, Amsterdam, $35.6M) Marvel App (2013, London, $8M) iRise (1997, El Segundo, $35.8M) Top Companies #2 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Prototyping Companies Created 100 | Funded 23 | Total Funding $585M 0 5 10 15 $0k $200M $400M $600M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: Prototyping
  • 45. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201945 Product Development > Prototyping: Top Companies Product Management Tools > Market Details > Market: Prototyping #2 Top Markets of Investment Activity Market: Prototyping Analyst’s Pick InVisionApp (2011, New York City, $380M) Platform for collaborative creation of prototypes of applications Unicorn. Stage: Series F Spark Capital, Battery Ventures, Iconiq Capital and 14 Other Investors Figma (2012, Palo Alto, $83M) Online browser build prototyping tool for product development Soonicorn. Stage: Series C Sequoia Capital, Coatue, Founders Fund and 17 Other Investors iRise (1997, El Segundo, $35.8M) Collaborative Prototyping tool Minicorn. Stage: Series C Morgan Stanley, Gold Hill Capital, Silicon Valley Bank, Deutsche Bank Framer (2015, Amsterdam, $35.6M) Application for creating prototypes through drag and drop Minicorn. Stage: Series B Atomico, Accel, AngelList and 2 Other Investors Analyst’s Pick Sketch (2008, The Hague, $20M) Product design & prototyping toolkit Editor's Pick. Stage: Series A Benchmark Marvel App (2013, London, $8M) Mobile app Prototyping Editor's Pick. Stage: Series A Index Ventures, InReach Ventures, Connect Ventures and 5 Other Investors ProtoPie (2014, Seoul, $4.5M) Prototyping tool for smart devices Minicorn. Stage: Series A Korea Investment Partners, Kolon Investments, POSCO and 2 Other Investors PowerMockup (2011, Hamburg) PowerPoint Wireframe and Prototyping Tool Editor's Pick. Stage: Unfunded
  • 46. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 46 Product Development > Prototyping: Leaderboard Product Management Tools > Market Details > Market: Prototyping #2 Top Markets of Investment Activity Better than Market Average Market: Prototyping Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 InVisionApp 2011 New York City Series F $380M 10 - - - - 128.8k 300k - 31 - - 2.8k 2% 4.2 Figma 2012 Palo Alto Series C $83M 4 - 3 - - 39.1k 30k 169 10 78 86% 14.3k 58% 3.8 Framer 2015 Amsterdam Series B $35.6M 2 4 4 - - 40.7k 30k 163 5 10 7% 5.2k 14% 3.8 Marvel App 2013 London Series A $8M 4 3 4 - - 32.9k 300k 1.5k 5 93 7% 1.6k 5% 3.6 UXPin 2012 Mountain View Series A $7.3M 3 - 5 - - 34.8k 300 8 4 - - 2.1k 6% 3.0 ProtoPie 2014 Seoul Series A $4.5M 2 5 5 - - - 30k 80 1 22 38% - - 2.8 Sketch 2008 The Hague Series A $20M 1 - - - 4 52 - - 1 - - - - 2.7 Justinmind 2007 San Francisco Funded - - - 4 - - 5.7k 75k 479 - 18 4% 173 3% 2.5 Pixate 2012 Palo Alto Acquired $3.8M 2 - - - - 6.7k - - 3 - - -142 -2% 2.4 iRise 1997 El Segundo Series C $35.8M 2 - - - - 1.2k - - 1 - - -15 -1% 2.4 Proto 2011 San Francisco Funded - - - 4 - - 40.2k 300k 411 2 13 3% -594 -1% 2.3 ProtoShare 1999 Portland Acquired $3.2M 6 - - - - 1.6k - - 1 - - -29 -2% 2.3 Flinto 2012 San Francisco Funded - - - - - - 8.8k - - - - - 597 7% 2.2 PopApp 2012 San Mateo Acquired $1.3M 3 - - - - 2.5k - - 2 - - -73 -3% 1.9 CanvasFlip 2014 Hyderabad Seed $1.2M 1 - 4 - - 849 3k 27 - - - -16 -2%
  • 47. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Incubators Y Combinator (#2), 500 Startups (#1) Seed Accel (#1), Index Ventures (#1) Series A/B Redpoint Ventures (#1), DFJ (#1) Series C+ OpenView (#1), Accel (#1) Usabilla Mar - 2019 Acq by SurveyMonkey for $80M UserMuse Jan - 2019 Acq by User Testing Seed Percy (2015, San Francisco) $44M - Series C LaunchDarkly (2014, Oakland, $76.3M) Series A Swiss QualiQuest (2015, Bern) $7.5M - Series B Dscout (2011, Chicago, $11M) $120k - Seed Airship (2018, San Francisco, $120k) $17M - Series B Split Software (2015, Redwood City, $26.8M) $21M - Series B LaunchDarkly (2014, Oakland, $76.3M) $2.5M - Series A Dscout (2011, Chicago, $11M) $8M - Series A Split Software (2015, Redwood City, $26.8M) Apr 2019 UserTesting Makes the Discovery of Critical Insights Faster and Easier with the Availability of Enhanced Metrics, Business Wire Apr 2019 SurveyMonkey Completes Acquisition of Usabilla, GlobeNewswire Mar 2019 LaunchDarkly nets $44 mln Series C, PE Hub Mar 2019 SurveyMonkey to Acquire Usabilla, a VoC Technology Provider, MarTech Advisor Jan 2019 Split Offers Free Feature Flagging, DEVOPSdigest Nov 2018 Swiss QualiQuest successfully closes next funding round, Startupticker Aug 2018 Usabilla Partners with ConversionXL, Citybizlist Jun 2018 Global Gamification Market in Corporate Training Sector 2018-2022: Key Vendors are BUNCHBALL, Badgeville, Designing Digitally & Gameeffective, PR Newswire May 2018 Split Announces Advancements to its Intelligent Security Framework, DATAVERSITY Apr 2018 Dscout raises $7.5M to help companies better understand their customers, The Business Journals Feb 2018 Split Secures $17 Million in Series B Funding To Expand Investment in Feature Experimentation, Sector Publishing Intelligence Dec 2017 This start-up helps companies avoid a user revolt when they launch new features, CNBC Dec 2017 LaunchDarkly Inks $21M, VC News Daily Jun 2017 Periscope By McKinsey and dscout Partner for Rapid Delivery of Qualitative Research and Insights, PRWeb News 4 3 8 18 57 M&A/IPO Series C+ Series A+ Funded Companies Covered Funding Funnel Product Feedback > User Feedback: Market Factsheet 47 Exits Most Active Investors Recent InvestmentsCompanies which offer products for collecting user comments and opinions about the product User Testing (2007, Mountain View, $48.5M) LaunchDarkly (2014, Oakland, $76.3M) Usabilla (2009, Amsterdam, $1M) Wantoo (2015, Vancouver, $500k) Airship (2018, San Francisco, $120k) Top Companies #3 Top Markets of Investment Activity Product Management Tools > Market Details > Market: User Feedback Companies Created 57 | Funded 18 | Total Funding $173M 0 5 10 15 $0k $50M $100M 2014 2015 2016 2017 2018 Predicted Funding YoY Funding Rounds Predicted Rounds YoY Funding and Rounds Market: User Feedback
  • 48. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201948 Product Feedback > User Feedback: Top Companies Product Management Tools > Market Details > Market: User Feedback #3 Top Markets of Investment Activity Market: User Feedback Analyst’s Pick LaunchDarkly (2014, Oakland, $76.3M) Early User Feedback capture Soonicorn. Stage: Series C Ethan Kurzweil, Redpoint Ventures, Vertex Ventures and 6 Other Investors User Testing (2007, Mountain View, $48.5M) Feedback from users for website and apps Soonicorn. Stage: Series C Accel, OpenView, Kern Whelan Capital and 7 Other Investors Usabilla (2009, Amsterdam, $1M) Website feedback software Editor's Pick. Stage: Acquired Boralis Wantoo (2015, Vancouver, $500k) Platform to organise customer feedback Editor's Pick. Stage: Seed Airship (2018, San Francisco, $120k) Platform for managing the product roll-outs Editor's Pick. Stage: Seed Y Combinator, LombardStreet Analyst’s Pick Marker (2015, Brussels) Tool for Bug Reporting Editor's Pick. Stage: Funded LeanSquare Percy (2015, San Francisco) Continuous visual integration for web apps Editor's Pick. Stage: Seed FPrime Capital Partners Userback (2014, Brisbane) Platform for providing real-time feedback on websites Editor's Pick. Stage: Unfunded zipBoard (2014, Delhi) Collaborative SaaS tool for project review during production cycle Editor's Pick. Stage: Unfunded
  • 49. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics 49 Product Feedback > User Feedback: Leaderboard Product Management Tools > Market Details > Market: User Feedback #3 Top Markets of Investment Activity Better than Market Average Market: User Feedback Overall Rating Company Name Year Location Stage Funding ($M) Funding Rounds Team Rating Execution Quality Size Metrics 6M Growth Metrics App Rating App UI Web UI Social Followers Mobile Downloads Mobile Reviews News Mentions Mobile Reviews Social Followers Δ % Δ % 5.0 LaunchDarkl y 2014 Oakland Series C $76.3M 4 5 - - 4 2.1k - - 5 - - 367 22% 4.9 User Testing 2007 Mountain View Series C $48.5M 2 5 - - - 41.5k - - 15 - - 624 2% 4.7 Dscout 2011 Chicago Series B $11M 4 - 4 - - 1.9k 300k 1.8k 3 118 7% 133 8% 4.7 Split Software 2015 Redwood City Series B $26.8M 3 - - - - 662 - - 13 - - 101 18% 4.2 Usabilla 2009 Amsterdam Acquired $1M 1 5 4 - - 16.9k 600 6 3 3 100% 247 1% 3.9 Lookback 2013 San Francisco Series A $8.2M 2 - 3 - - 2.7k 30k 40 2 6 18% 46 2% 3.6 LaunchKit 2015 San Francisco Acquired - 1 - 5 - - 1.2k 318k 4.1k 4 16 - -21 -2% 3.2 Centercode 2001 Laguna Hills Series A - 1 - - - 4 2.1k - - - - - 21 1% 2.8 TrackDuck 2013 Vilnius Acquired $275k 2 - - - - 1.6k - - 1 - - -31 -2% 2.5 Canny 2015 San Francisco Unfunded - - - - - 4 659 - - 1 - - 198 43% 2.4 ExperienceF ellow 2013 Innsbruck Unfunded - - - 4 - - 412 8k 22 - 3 16% 20 5% 2.3 Optimal Workshop 2007 Wellington Unfunded - - - - - 4 8k - - - - - 479 6% 2.3 Swiss QualiQuest 2015 Bern Series A - 1 3 - - 4 106 - - 1 - - - -
  • 50. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201950 #4 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Project Management Companies Created 187 | Funded 21 | Total Funding $105M Market: Project Management
  • 51. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201951 Product Management Tools > Market Details > Market: Project Management #4 Top Markets of Investment Activity Market: Project Management
  • 52. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201952 Product Management Tools > Market Details > Market: Project Management #4 Top Markets of Investment Activity Better than Market Average Market: Project Management
  • 53. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201953 #5 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Requirement Management Companies Created 29 | Funded 7 | Total Funding $319M Market: Requirement Management
  • 54. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201954 Product Management Tools > Market Details > Market: Requirement Management #5 Top Markets of Investment Activity Market: Requirement Management
  • 55. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201955 Product Management Tools > Market Details > Market: Requirement Management #5 Top Markets of Investment Activity Better than Market Average Market: Requirement Management
  • 56. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201956 #6 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Product Management Suite Companies Created 12 | Funded 2 | Total Funding $62M Market: Product Management Suite
  • 57. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201957 Product Management Tools > Market Details > Market: Product Management Suite #6 Top Markets of Investment Activity Market: Product Management Suite
  • 58. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201958 Product Management Tools > Market Details > Market: Product Management Suite #6 Top Markets of Investment Activity Better than Market Average Market: Product Management Suite
  • 59. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201959 #7 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Idea Management Companies Created 14 | Funded 7 | Total Funding $23.2M Market: Idea Management
  • 60. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201960 Product Management Tools > Market Details > Market: Idea Management #7 Top Markets of Investment Activity Market: Idea Management
  • 61. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201961 Product Management Tools > Market Details > Market: Idea Management #7 Top Markets of Investment Activity Better than Market Average Market: Idea Management
  • 62. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201962 #8 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Project Portfolio Management Companies Created 44 | Funded 17 | Total Funding $272M Market: Project Portfolio Management
  • 63. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201963 Product Management Tools > Market Details > Market: Project Portfolio Management #8 Top Markets of Investment Activity Market: Project Portfolio Management
  • 64. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201964 Product Management Tools > Market Details > Market: Project Portfolio Management #8 Top Markets of Investment Activity Better than Market Average Market: Project Portfolio Management
  • 65. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201965 #9 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Flowcharts Diagrams Companies Created 14 | Funded 2 | Total Funding $115M Market: Flowcharts Diagrams
  • 66. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201966 Product Management Tools > Market Details > Market: Flowcharts Diagrams #9 Top Markets of Investment Activity Market: Flowcharts Diagrams
  • 67. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201967 Product Management Tools > Market Details > Market: Flowcharts Diagrams #9 Top Markets of Investment Activity Better than Market Average Market: Flowcharts Diagrams
  • 68. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201968 #10 Top Markets of Investment Activity Product Management Tools > Market Details > Market: Workflow Management Companies Created 10 | Funded 2 | Total Funding $16.4M Market: Workflow Management
  • 69. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201969 Product Management Tools > Market Details > Market: Workflow Management #10 Top Markets of Investment Activity Market: Workflow Management
  • 70. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201970 Product Management Tools > Market Details > Market: Workflow Management #10 Top Markets of Investment Activity Better than Market Average Market: Workflow Management
  • 71. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Public Companies Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 71 Notable Acquisitions Top Acquirers Acqui-hires
  • 72. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn Medical Devices Mar 2019 Database Technology Mar 2019 InsurTech Mar 2019
  • 73. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Public companies 73 List of Public Companies in Product Management Tools IPO Date Company IPO Mcap Exchange Ticker Dec 2015 Atlassian (2002, Sydney) Collaboration suite for software development teams $4.4B NASDAQ:TEAM Product Management Tools > Exit Outlook > Public Companies
  • 74. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Notable Acquisitions (1/3) 74 Notable Acquisitions in Product Management Tools Product Management Tools > Exit Outlook > Notable Acquisitions 2019 YTD Acquirer: Atlassian Deal: $166M AgileCraft (2013, Austin, $10.1M) Agile management platform 2018 Acquirer: Broadcom Deal: $18.9B CA Technologies (1976, New York City) Software Solutions for Digital Transformation 2017 Acquirer: Thoma Bravo Deal: $800M Planview (1989, Austin, $25M) Project and Portfolio Management Software Acquirer: Atlassian Deal: $425M Trello (2011, New York City, $10.3M) Lists for project management
  • 75. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Notable Acquisitions (2/3) 75 Notable Acquisitions in Product Management Tools Product Management Tools > Exit Outlook > Notable Acquisitions 2016 Acquirer: Planview Innotas (2000, San Francisco, $27M) Cloud Project Portfolio Management 2015 Acquirer: CA Technologies Deal: $480M Rally (2001, Boulder, $69.6M) Platform for managing tasks related to agile project development Acquirer: Infosys Deal: $220M Panaya (2006, Hod Hasharon, $59M) SaaS for ERP change analytics and Enterprise change testing 2014 Acquirer: Progress Deal: $262M Telerik (2002, Sofia) Agile project management software Acquirer: Changepoint Daptiv (1997, Seattle, $28.5M) Project Portfolio Management Application
  • 76. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Notable Acquisitions (3/3) 76 Notable Acquisitions in Product Management Tools Product Management Tools > Exit Outlook > Notable Acquisitions 2012 Acquirer: Oracle Instantis (1999, Santa Clara, $28.8M) cloud-based and on-premise project portfolio management software 2011 Acquirer: Versata Ravenflow (2000, Emeryville, $20.7M) Application building software Before 2008 Acquirer: Compuware Deal: $100M Changepoint (1994, Richmond Hill, $5.5M) PSA and PPM solutions Acquirer: criticalpath.com Amplitude (2012, San Francisco, $139M) Mobile Analytics and Business Intelligence platform
  • 77. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Most Active Acquirers 77 Product Management Tools > Exit Outlook > Most Active Acquirers
  • 78. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Acqui-hires 78 List of Acqui-hires in Product Management Tools Excludes all details for Chinese companies Date Target May-16 Woomoo Acq by Priceline Jul-14 Arise Acq by Azetone Product Management Tools > Exit Outlook > Acqui-hires View all 2 Acqui-hired companies on Tracxn Platform
  • 79. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 79 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  • 80. Some more Sector Reports you might want to check out Join 4000+ people taking sharper decisions with Tracxn RetailTech Mar 2019 Manufacturing Tech Mar 2019 Auto IT Mar 2019
  • 81. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 201981 Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE) Product Management Tools > Investors > Index of Most Active VC & PE Investors Index of Top Investors (VC, PE) by Stage in Product Management Tools; Last 5 years (May 2014 - Apr 2019) Index of Most Active VC & PE Investors SEED STAGE Accel (2 Investments) Index Ventures (2 Investments) GV (2 Investments) SV Angel (2 Investments) Right Side Capital Management (2 Investments) Bessemer Venture Partners First Round Capital Partech Data Collective FPrime Capital Partners HTGF Business Finland Evergreen Venture Partners Inveready Felicis Ventures EARLY STAGE Kleiner Perkins (3 Investments) Battery Ventures (3 Investments) Benchmark (2 Investments) Index Ventures (2 Investments) Spark Capital (2 Investments) BoxGroup (2 Investments) New Enterprise Associates Greylock Partners Accel DFJ Apax Partners Redpoint Ventures Menlo Ventures Scale Venture Partners Lightspeed Venture Partners LATE STAGE Accel (2 Investments) Sequoia Capital (2 Investments) Meritech Capital Partners (2 Investments) Geodesic Capital (2 Investments) Battery Ventures IVP Sapphire Ventures Founders Fund FirstMark Spark Capital Lead Edge Capital Insight Venture Partners Spectrum Equity Stripes Group OpenView
  • 82. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Accel 82 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Accel People Investments [Unicorn] InVisionApp (2011, New York City, $380M, Series F) Platform for collaborative creation of prototypes of applications [Soonicorn] User Testing (2007, Mountain View, $48.5M, Series C) Feedback from users for website and apps [Minicorn] Framer (2015, Amsterdam, $35.6M, Series B) Application for creating prototypes through drag and drop [Minicorn] Instabug (2012, Palo Alto, $2M, Seed) In-app conversations and bug reporting Product Management Tools Notable Portfolio [Unicorn] Ola (2011, Bangalore, $3.6B, Series J) App-based asset-light cab operator [Unicorn] Facebook (2004, Menlo Park, $2.3B, Public) Social networking site [Unicorn] Spotify (2006, Stockholm, $2.1B, Public) On-demand music streaming platform [Unicorn] Swiggy (2014, Bangalore, $1.5B, Series H) Online platform that delivers food from restaurants [Unicorn] Slack (2009, San Francisco, $1.3B, Series H) Real-time messaging, archiving and search for enterprise teams. [Unicorn] Groupon (2008, Chicago, $1.1B, Public) Daily deals website [Unicorn] Cloudera (2008, Palo Alto, $1B, Public) Commercialised versions of Hadoop distributions [Unicorn] UiPath (2005, Bucharest, $1B, Series D) Robotic process automation software Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Arthur Patterson Co-Founder Jim Swartz Co-Founder Geographical Spread Stage of Entry Jan 2019 Split Offers Free Feature Flagging, DEVOPSdigest Jan 2019 GoodRx Leverages Split to Ramp Up Product Innovation and Increase Experiments for Over 4 Million Users, Business Wire Dec 2018 Gartner Names Split a 2018 Cool Vendor in Application Development, GlobeNewswire Nov 2018 Framer, the interactive design platform, scores $24M Series B led by Atomico, TechCrunch Nov 2018 Dutch design startup Farmer scores $24 mln in Series B funding round, investsize.com Oct 2018 Flagging new software features, sdtimes.com Sep 2018 Framer X design tool steps in the ring with InVision, Adobe, and Sketch, Consultants Insider May 2018 LINE Corporation Establishes New Subsidiary by Company Split (Simplified Incorporation-Type Company Split), Business Wire May 2018 Split Announces Advancements to its Intelligent Security Framework, DATAVERSITY Pixate (2012, Palo Alto, $3.8M) Acq by Google - Jul 2015 Atlassian (2002, Sydney, $210M) IPO - Dec 2015 1 2 22 2 1 2014 2015 2016 2017 2018 2019 Follow On New Investments - 3 - 2 2 Undisclosed Series C+ Series B Series A Seed5 1 1 - - US Europe Australia
  • 83. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Index Ventures 83 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Index Ventures People Investments [Soonicorn] Figma (2012, Palo Alto, $83M, Series C) Online browser build prototyping tool for product development [Minicorn] ProductBoard (2013, San Francisco, $19.7M, Series A) SaaS based Product Management Software [Editor's Pick] Marvel App (2013, London, $8M, Series A) Mobile app Prototyping Product Management Tools Notable Portfolio [Unicorn] Facebook (2004, Menlo Park, $2.3B, Public) Social networking site [Unicorn] Slack (2009, San Francisco, $1.3B, Series H) Real-time messaging, archiving and search for enterprise teams. [Unicorn] Deliveroo (2013, London, $958M, Series F) Online platform to order food for delivery from partnered restaurants [Unicorn] Farfetch (2008, London, $709M, Public) Online marketplace selling designer items [Unicorn] Aurora Innovation (2016, San Francisco, $623M, Series B) Self driving technology startup [Unicorn] Dropbox (2007, San Francisco, $607M, Public) Cloud-based file sharing and synchronization software [Unicorn] Robinhood (2012, Palo Alto, $539M, Series D) Zero commission trading app [Unicorn] Pure Storage (2009, Mountain View, $528M, Public) All-flash Enterprise Storage [Unicorn] BlaBlaCar (2006, Paris, $451M, Series D) Online platform for intercity carpooling Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Neil Rimer Co-Founder Geographical Spread Stage of Entry Feb 2019 Figma gets $40 million Series C to put design tools in the cloud, TechCrunch Feb 2019 Productboard raises further $10M for its product management system, TechCrunch Jan 2019 Figma’s design and prototyping tool gets new enterprise collaboration features, TechCrunch Jul 2018 As product development incorporates more feedback, development toolkit productboard raises $8M, TechCrunch Feb 2018 Figma Raises $25 Million Series B Led By Kleiner Perkins, Reuters Sep 2017 New Product Alert: Marvel for JIRA and Confluence - NewsCenter.io, NewsCenter Dec 2016 Lookback Raises $6M in Funding, FinSMEs Dec 2016 Design and prototyping platform Marvel raises £4m, GrowthBusiness Nov 2016 Marvel acquires prototyping tool POP, TechCrunch Oct 2016 Productboard raises $1.3 million to help product teams prioritize what to build next, TechCrunch Trello (2011, New York City, $10.3M) Acq by Atlassian - Jan 2017 2 2 22 2 1 2014 2015 2016 2017 2018 2019 Follow On New Investments - - - 2 4 Undisclosed Series C+ Series B Series A Seed4 2 - - - US Europe
  • 84. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 GV 84 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > GV People Investments [Soonicorn] FullStory (2014, Atlanta, $59M, Series C) Web and mobile analytics through session recordings for SaaS and ecommerce [Minicorn] Apptimize (2013, Mountain View, $18.6M, Series B) A/B Testing For Mobile Apps Product Management Tools Notable Portfolio [Unicorn] Uber (2009, San Francisco, $9B, Series G) Mobile app that connects passengers with vehicle drivers for hire [Unicorn] Grail Bio (2016, Menlo Park, $1.6B, Series C) Pan-cancer blood screening for circulating tumor DNA [Unicorn] Opendoor (2014, San Francisco, $1.3B, Series F) Residential re-selling solution provider. [Unicorn] Flexport (2013, San Francisco, $1.3B, Series E) Online freight forwarder [Unicorn] Slack (2009, San Francisco, $1.3B, Series H) Real-time messaging, archiving and search for enterprise teams. [Unicorn] Cloudera (2008, Palo Alto, $1B, Public) Commercialised versions of Hadoop distributions [Unicorn] Clover Health (2014, San Francisco, $925M, Series E) Healthcare insurance for senior citizens [Unicorn] Stripe (2010, San Francisco, $856M, Series E) API-linked payment gateway for transaction processing [Unicorn] Lime (2017, San Mateo, $855M, Series D) Smart bike-rental service provider [Unicorn] 23andMe (2006, Mountain View, $791M, Series F) Enables customers to study their ancestry, genealogy, and inherited traits Other Notable Portfolio Top Exits Recent News on Fund & Portfolio David Krane CEO & Managing Partner Geographical Spread Stage of Entry Apr 2019 FullStory Raises $32 Million To Expand Digital Customer Experience Capabilities, Retail TouchPoints Mar 2019 Apptimize Releases Native Support for React Native, PRWeb Nov 2018 Apptimize Appoints Reed Taussig as Chief Executive Officer, PRWeb Oct 2018 Apptimize Introduces Cross-Platform A/B Testing and Feature Release Management to Enable Rapid Innovation Across All Channels – Mobile, OTT, Web, and Server, PRWeb Sep 2018 Rapidly Growing Tech Company FullStory Finds 4X Larger Headquarters in Atlanta to Accelerate Hiring, PRWeb Jul 2018 FullStory Blog | Replay Sessions, UX Analytics, Funnels & Heat Maps, FullStory Jan 2018 Stash Licenses Apptimize’s Mobile Testing and Release Management Platform to Empower a New Generation of Investors , PRWeb Aug 2017 Apptimize Announces Speakers for Mobilize 2017 , PRWeb LaunchKit (2015, San Francisco) Acq by Google - Jul 2016 1 1 1 2 2014 2015 2016 2017 2018 2019 Follow On New Investments - - - - 3 Undisclosed Series C+ Series B Series A Seed3 - - - - US
  • 85. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 SV Angel 85 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > SV Angel
  • 86. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Right Side Capital Management 86 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Right Side Capital Management
  • 87. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 First Round Capital 87 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > First Round Capital
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  • 89. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 89 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  • 90. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Kleiner Perkins 90 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Kleiner Perkins
  • 91. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Battery Ventures 91 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Battery Ventures
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  • 98. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Accel 98 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Accel
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  • 100. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Redpoint Ventures 100 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Redpoint Ventures
  • 101. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 101 Details on VC & PE Investors Seed Stage Early Stage Late Stage Details on Top Ecosystem Players
  • 102. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Accel 102 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Accel
  • 103. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Sequoia Capital 103 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Sequoia Capital
  • 104. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Meritech Capital Partners 104 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Meritech Capital Partners
  • 105. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Geodesic Capital 105 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Geodesic Capital
  • 106. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Battery Ventures 106 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Battery Ventures
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  • 109. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Founders Fund 109 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Founders Fund
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  • 113. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Insight Venture Partners 113 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Insight Venture Partners
  • 114. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Spectrum Equity 114 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Spectrum Equity
  • 115. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Stripes Group 115 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Stripes Group
  • 116. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 OpenView 116 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > OpenView
  • 117. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 117 Details on VC & PE Investors Details on Top Ecosystem Players Incubators Other Notable Investors Debt Investors
  • 118. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019118 Product Management Tools > Investors > Index of Ecosystem Investors Index of Top Ecosystem Investors in Product Management Tools; Q2 2014 - Q2 2019 Index of Ecosystem Investors INCUBATOR 500 Startups (5 Investments) Y Combinator (3 Investments) Techstars (2 Investments) Axel Springer Plug and Play Accelerator (2 Investments) Dreamit SOSV Entrepreneurs Roundtable Accelerator IIDF Entrepreneur First KiwiTech Dream Incubator Startmate IMPACT Accelerator OTHER NOTABLE INVESTORS Iconiq Capital (3 Investments) Salesforce Coatue TVC Capital AngelList Indian Angel Network Mucker Capital Salesforce Ventures Dell Technologies The Startup Factory Baseline Ventures BoxGroup Atlassian POSCO Spark Capital DEBT INVESTORS Western Technology Investment (2 Investments) KKR
  • 119. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 500 Startups 119 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > 500 Startups People Investments [Soonicorn] LaunchDarkly (2014, Oakland, $76.3M, Series C) Early User Feedback capture [Editor's Pick] Unito (2015, Montreal, $2.6M, Seed) Integration platform for tasks created in different platforms related to software development Product Management Tools Notable Portfolio [Unicorn] Grab (2012, Singapore, $8.2B, Series H) Technology company focused on on-demand transportation services [Unicorn] Credit Karma (2007, San Francisco, $370M, Series D) Aggregator of various consumer financial products. [Unicorn] Intercom (2011, San Francisco, $241M, Series D) Customer communication and Retention Platform [Unicorn] Twilio (2007, San Francisco, $240M, Public) Cloud Communications API provider [Unicorn] Gitlab (2014, San Francisco, $166M, Series D) Code collaboration tool [Unicorn] Talkdesk (2011, San Francisco, $128M, Series B) Browser based call center [Soonicorn] Carousell (2012, Singapore, $183M, Series C) Online listing platform for multi-category pre-owned products [Soonicorn] VTS (2011, New York City, $178M, Series D) Leasing and asset management software for real estate investment [Soonicorn] Smule (2008, San Francisco, $176M, Series F) Developer of social music creation and sharing apps [Soonicorn] Udemy (2010, San Francisco, $173M, Series D) Marketplace for online courses Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Christine Tsai CEO Geographical Spread Stage of Entry Mar 2019 LaunchDarkly nets $44 mln Series C, PE Hub Jul 2018 Singaporean Healthtech Startup Acquires Rajan Anandan- Backed Uninstall.io, Inc42 May 2018 Montreal’s Unito raises $2M in seed funding, Fundingportal Dec 2017 This start-up helps companies avoid a user revolt when they launch new features, CNBC Dec 2017 LaunchDarkly Inks $21M, VC News Daily May 2017 LaunchDarkly Named a Cool Vendor in DevOps Technology, Business Wire Dec 2016 LaunchDarkly has raised $8.7 million in Series A funding., FundingSMEs Nov 2016 Marvel acquires prototyping tool POP, TechCrunch May 2016 Taipei-based startup Woomoo acqui-hired by Priceline, TechCrunch Mar 2016 Unito raises $575,000, Montreal in Technology PopApp (2012, San Mateo, $1.3M) Acq by Marvel App - Nov 2016 Uninstall.io (2015, Bangalore) Acq by MaNaDr - Jul 2018 Vessel (2012, San Francisco) Acq by Marketo - Dec 2014 1 1 1 1 2014 2015 2016 2017 2018 2019 Follow On New Investments 2 - - 1 4 Undisclosed Series C+ Series B Series A Seed4 1 1 1 - US Canada India Europe
  • 120. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Y Combinator 120 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Y Combinator People Investments [Soonicorn] Mixpanel (2009, San Francisco, $77M, Series C) User Behaviour Analytics Platform [Minicorn] Heap (2013, San Francisco, $40M, Series B) Web & iOS Analytics [Minicorn] Apptimize (2013, Mountain View, $18.6M, Series B) A/B Testing For Mobile Apps [Minicorn] Taplytics (2013, Palo Alto, $5.7M, Seed) Dynamic Native Mobile A/B Testing [Minicorn] Instabug (2012, Palo Alto, $2M, Seed) In-app conversations and bug reporting [Editor's Pick] Airship (2018, San Francisco, $120k, Seed) Platform for managing the product roll-outs Product Management Tools Notable Portfolio [Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F) Marketplace for vacation rental accommodations [Unicorn] Instacart (2012, San Francisco, $2.8B, Series G) Marketplace for same-day grocery delivery [Unicorn] DoorDash (2013, Palo Alto, $1.4B, Series F) On-demand food delivery marketplace [Unicorn] Flexport (2013, San Francisco, $1.3B, Series E) Online freight forwarder [Unicorn] Stripe (2010, San Francisco, $856M, Series E) API-linked payment gateway for transaction processing [Unicorn] Dropbox (2007, San Francisco, $607M, Public) Cloud-based file sharing and synchronization software [Unicorn] Zenefits (2013, San Francisco, $584M, Series C) SaaS HR Platform for SMBs Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Trevor Blackwell Co-Founder Jessica Livingston Co-Founder & Partner Paul Graham Co-Founder Robert Morris Co-Founder Geographical Spread Stage of Entry Dec 2018 Amplitude closes $80M investment for global expansion of leading product intelligence platform, PR Newswire Oct 2018 Amplitude Launches Industry's First Growth Engine to Bring Rapid Product Iteration to All Businesses, PR Newswire Apr 2018 Amplitude Releases Portfolio to Help Enterprise Product Leaders Grow their Digital Businesses, PR Newswire Mar 2018 Heap launches behavioral attribution platform, VentureBeat Dec 2017 Optimization startup Taplytics expands beyond mobile apps with its new Experience Cloud, TechCrunch Sep 2017 Amplitude Releases Product Suite to Increase Impact and Accessibility, MarTech Advisor Aug 2017 Amplitude raises another $30M for its product-focused analytics tools – TechCrunch, TechCrunch Oct 2016 Google will kill Pixate on October 31, VentureBeat Jun 2016 Analytics startup Amplitude raises $15M, TechCrunch Aug 2015 Amplitude Analytics Raises $9M in Series A Funding |FinSMEs, FinSMEs Amplitude (2012, San Francisco, $139M) Acq by criticalpath.com - Jun 1999 Pixate (2012, Palo Alto, $3.8M) Acq by Google - Jul 2015 Clutch IO (2011, San Francisco) Acq by Twitter - Aug 2012 Vessel (2012, San Francisco) Acq by Marketo - Dec 2014 1 1 1 1 1 2014 2015 2016 2017 2018 2019 Follow On New Investments - - - - 11 Undisclosed Series C+ Series B Series A Seed11 - - - - US
  • 121. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 SOSV 121 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > SOSV People Investments [Unicorn] DraftKings (2012, Boston, $703M, Series E) Fantasy sports gaming [Soonicorn] Getaround (2009, San Francisco, $400M, Series D) Peer-to-peer carsharing marketplace [Soonicorn] Breather (2012, Montreal, $120M, Series D) On-demand Private Room Reservation [Soonicorn] Formlabs (2011, Somerville, $101M, Series D) High-resolution desktop 3D printing [Soonicorn] Leap Motion (2010, San Francisco, $94.1M, Series C) Making motion control software and hardware [Soonicorn] WithMe (2011, Las Vegas, $38.8M, Series B) Designer, builder and lease provider of short-term omnichannel retail stores [Minicorn] Perfect Day (2014, San Francisco, $74.7M, Series B) Produces milk substitute through yeast fermentation [Minicorn] Yoyowallet (2013, London, $61.5M, Series B) QR code based mobile payment service provider & consumer behavior analysis [Minicorn] Particle (2012, San Francisco, $47.1M, Series B) Prototype to production connectivity platform for IoT [Minicorn] Avidbots (2014, Kitchener, $36M, Series B) Commercial cleaning robots [Minicorn] Nura Headphones (2015, Melbourne, $27.4M, Series A) Headphones that automatically tune to user's profile [Minicorn] Clara Foods (2014, San Francisco, $16.8M, Series B) Develops egg white substitute synthesized in lab Other Notable Portfolio Top Exits Recent News on Fund & Portfolio Sean O’Sullivan Founder & Managing Partner Geographical Spread Stage of Entry Jun 2014 Splitforce Raises $150,000, Launches Automatic A/B Testing For iOS And Android | Digital Media Wire, digitalmediawire.com Splitforce (2013, New York City, $150k) Acq by Localytics - Apr 2015 1 2014 2015 2016 2017 2018 2019 Follow On New Investments - - - - 1 Undisclosed Series C+ Series B Series A Seed1 - - - - US
  • 122. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Entrepreneurs Roundtable Accelerator 122 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Entrepreneurs Roundtable Accelerator
  • 123. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 KiwiTech 123 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > KiwiTech
  • 124. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Contents Feed Summary Investment Trend Market Details Exit Outlook Investors News Appendix 124 Details on VC & PE Investors Details on Top Ecosystem Players Incubators Other Notable Investors Debt Investors
  • 125. Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Product Management Tools - May 2019 Iconiq Capital 125 Portfolio in Product Management Tools | Exits | Funds Link | Website | LinkedIn | Twitter Product Management Tools > Investors > Iconiq Capital
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