I was dissatisfied with the available methods for explaining outcomes and making recommendations to decision makers. So I created something that worked better for me. My method is now available as PepperSlice, designed with the decision maker in mind. It's a straightforward way to tell a data story: To demonstrate value, explain outcomes, and recommend action.

1. WE NEED TO TALK
ABOUT OUTCOMES.

2. WANT BETTER
OUTCOMES?
Get data designed for
decision makers.
UglyResearch.com
@2014 Ugly Research

3. Decision makers deserve a
better user experience.
 Presentation layer between data
and decision maker.
 Evidence without too much detail.
UglyResearch.com
@2014 Ugly Research

4. Decision makers should
get better data.
Should be easier to get the whole story:
1. Data to show what is happening.
2. Explanations, evidence showing why:
 How can we improve this outcome?
 Why is this outcome important?
UglyResearch.com
@2014 Ugly Research

5. Introducing PepperSlice.
Designed by Ugly Research
for decision makers.
Data. Decision analysis. Explanations.
What are the costs &
benefits of fracking?
economic
gains
more
fracking
higher
energy
production
impact on
environment
UglyResearch.com
@2014 Ugly Research

6. Why PepperSlice?
user experience
designed for
decision makers
PepperSlice
explanations of key
outcomes
data from wide
range of sources
UglyResearch.com



@2014 Ugly Research

7. Find out more.
Contact Ugly Research
email: ur@uglyresearch.com
twitter: @UglyResearch
phone: 510.891.1033