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SIFMA Financial Services
                           Technology Expo
                             NYC, June 19 - 20, 2012




Thursday, June 21, 12
We are a leading technology firm specializing in
                  MARKET DATA ANALYTICS within the financial
                                 services space.




                                                                     2


Thursday, June 21, 12
Our expertise in complex event processing
              (CEP) drives our innovation in

                    •   DECISION SUPPORT,
                    •   DATA VISUALIZATION,
                    •   TRADING PLAN OPTIMIZATION, AND
                    •   RISK MANAGEMENT

              for equity and equity derivative instruments.



                                                              3


Thursday, June 21, 12
We apply our real-time analytics to structured and
                    non-structured data - FROM MARKET
                EXCHANGES TO STOCK RELATED TWEETS.




                                                                     4


Thursday, June 21, 12
“Integrating Trade-Ideas into our trading platform . . . I
              can honestly say that this has been ONE OF THE
           SMOOTHEST AND MOST PLEASANT EXPERIENCES
            IN MY PROFESSIONAL CAREER. Very professional
             and responsive in addressing all of our business and
                             technical concerns.”

                   March 6, 2008, Ruben Guerrero, Product Manager




                                                                     5


Thursday, June 21, 12
Give your clients the advantages of informed,
                                     confident decisions.
               Tap into a stable, reliable source of innovation in
             financial market data, delivering value for over 10
                                      years.

                         AND WE’RE JUST GETTING STARTED.



                                                                        6


Thursday, June 21, 12
SELL SIDE SOLUTION
              CASE STUDY:

              Knight serves as a Designated Market Maker
              (DMM) for approximately 675 securities on the
              New York Stock Exchange and NYSE Amex.

              ORDERLY OPENS AND CLOSES, LOWER
              VOLATILITY, DEEPER LIQUIDITY, AND
              PRICE IMPROVEMENT OPPORTUNITIES
              are its mission.



                                                              7


Thursday, June 21, 12
SELL SIDE SOLUTION
              CASE STUDY:




                 How did Trade Ideas help Knight Capital improve
                                its performance?




                                                                   8


Thursday, June 21, 12
SELL SIDE SOLUTION
              CASE STUDY:



              Trade Ideas developed a custom ‘SITUATIONAL
              AWARENESS’ VIEW OF THE ENTIRE MARKET
              IN REAL-TIME - immediately informing the trading
              desk of statistically significant and unusual market
              activity.




                                                                     9


Thursday, June 21, 12
SELL SIDE SOLUTION
              CASE STUDY:

              Results:

                 •      Productivity increases in the consolidated
                        trading desk via IMPROVED DECISION
                        SUPPORT capabilities

                 •      IMPROVEMENT IN THE ‘MAN & MACHINE’
                        MODEL - efficiently optimizing when each is
                        needed operationally.


                                                                      10


Thursday, June 21, 12
TRADE IDEAS BUY SIDE SOLUTIONS

                 •      Single Focus on Quantitative Idea Generation,
                        Event Recognition, and Risk Management
                 •      Testing and Optimization for Complex Event
                        Processing
                 •      Improved Decision Capabilities via Statistical
                        Analysis of Structured and Unstructured Data
                 •      Increased Order Flow: informed clients and
                        probabilistic outcomes yield more trade activity

                                                                           11


Thursday, June 21, 12
TRADE IDEAS UTILIZATION:
                 ONCE EXPOSED, QUICKLY ESSENTIAL




                               Marketing Campaign:
                               Tool Awareness
                               Begins




                                                     12


Thursday, June 21, 12
TRADE IDEAS ‘LIFT EFFECT’

                   •    Produces, among viewers, more engagement
                        in the market
                   •    Retail clients trade 4X the average active
                        investor when exposed to Trade Ideas
                        information (the ‘Lift Effect’)




                                                                     13


Thursday, June 21, 12
TRADE IDEAS AND TWITTER:
              VALUE USE CASE
              •         Twitter, Facebook contribute to the growing use
                        of unstructured data in trading decisions and is a
                        popular way to share ideas
              •         Trade Ideas publishes a similar type of “Stream”
                        as quantitative real-time media
              •         FILTER EVENTS like “Support & Resistance
                        Breaks”, “Block Trades” in Trade Ideas
                        AGAINST THE UNIVERSE OF STOCKS MOST
                        DISCUSSED

                                                                             14


Thursday, June 21, 12
TRADE IDEAS AND STOCKTWITS:
              TWITTER STREAM ANALYTICS




                                            15


Thursday, June 21, 12
“Trade-Ideas Pro is a sophisticated and highly
                customizable program for active day traders [ed: and
                 others] WHO NEED MARKET INFORMATION IN
                               TRULY REAL TIME.”

            June 2012, American Association of Individual Investors




                                                                       16


Thursday, June 21, 12

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SIFMA Tech Conference: Trade Ideas presentation

  • 1. SIFMA Financial Services Technology Expo NYC, June 19 - 20, 2012 Thursday, June 21, 12
  • 2. We are a leading technology firm specializing in MARKET DATA ANALYTICS within the financial services space. 2 Thursday, June 21, 12
  • 3. Our expertise in complex event processing (CEP) drives our innovation in • DECISION SUPPORT, • DATA VISUALIZATION, • TRADING PLAN OPTIMIZATION, AND • RISK MANAGEMENT for equity and equity derivative instruments. 3 Thursday, June 21, 12
  • 4. We apply our real-time analytics to structured and non-structured data - FROM MARKET EXCHANGES TO STOCK RELATED TWEETS. 4 Thursday, June 21, 12
  • 5. “Integrating Trade-Ideas into our trading platform . . . I can honestly say that this has been ONE OF THE SMOOTHEST AND MOST PLEASANT EXPERIENCES IN MY PROFESSIONAL CAREER. Very professional and responsive in addressing all of our business and technical concerns.” March 6, 2008, Ruben Guerrero, Product Manager 5 Thursday, June 21, 12
  • 6. Give your clients the advantages of informed, confident decisions. Tap into a stable, reliable source of innovation in financial market data, delivering value for over 10 years. AND WE’RE JUST GETTING STARTED. 6 Thursday, June 21, 12
  • 7. SELL SIDE SOLUTION CASE STUDY: Knight serves as a Designated Market Maker (DMM) for approximately 675 securities on the New York Stock Exchange and NYSE Amex. ORDERLY OPENS AND CLOSES, LOWER VOLATILITY, DEEPER LIQUIDITY, AND PRICE IMPROVEMENT OPPORTUNITIES are its mission. 7 Thursday, June 21, 12
  • 8. SELL SIDE SOLUTION CASE STUDY: How did Trade Ideas help Knight Capital improve its performance? 8 Thursday, June 21, 12
  • 9. SELL SIDE SOLUTION CASE STUDY: Trade Ideas developed a custom ‘SITUATIONAL AWARENESS’ VIEW OF THE ENTIRE MARKET IN REAL-TIME - immediately informing the trading desk of statistically significant and unusual market activity. 9 Thursday, June 21, 12
  • 10. SELL SIDE SOLUTION CASE STUDY: Results: • Productivity increases in the consolidated trading desk via IMPROVED DECISION SUPPORT capabilities • IMPROVEMENT IN THE ‘MAN & MACHINE’ MODEL - efficiently optimizing when each is needed operationally. 10 Thursday, June 21, 12
  • 11. TRADE IDEAS BUY SIDE SOLUTIONS • Single Focus on Quantitative Idea Generation, Event Recognition, and Risk Management • Testing and Optimization for Complex Event Processing • Improved Decision Capabilities via Statistical Analysis of Structured and Unstructured Data • Increased Order Flow: informed clients and probabilistic outcomes yield more trade activity 11 Thursday, June 21, 12
  • 12. TRADE IDEAS UTILIZATION: ONCE EXPOSED, QUICKLY ESSENTIAL Marketing Campaign: Tool Awareness Begins 12 Thursday, June 21, 12
  • 13. TRADE IDEAS ‘LIFT EFFECT’ • Produces, among viewers, more engagement in the market • Retail clients trade 4X the average active investor when exposed to Trade Ideas information (the ‘Lift Effect’) 13 Thursday, June 21, 12
  • 14. TRADE IDEAS AND TWITTER: VALUE USE CASE • Twitter, Facebook contribute to the growing use of unstructured data in trading decisions and is a popular way to share ideas • Trade Ideas publishes a similar type of “Stream” as quantitative real-time media • FILTER EVENTS like “Support & Resistance Breaks”, “Block Trades” in Trade Ideas AGAINST THE UNIVERSE OF STOCKS MOST DISCUSSED 14 Thursday, June 21, 12
  • 15. TRADE IDEAS AND STOCKTWITS: TWITTER STREAM ANALYTICS 15 Thursday, June 21, 12
  • 16. “Trade-Ideas Pro is a sophisticated and highly customizable program for active day traders [ed: and others] WHO NEED MARKET INFORMATION IN TRULY REAL TIME.” June 2012, American Association of Individual Investors 16 Thursday, June 21, 12