Digital Transformation Pillars and processess as presented as a Keynote at Olympia at T10expo 28 Nov 2014

1. DELIVERING DIGITAL TRANSFORMATION CAPABILITY AND GROWTH
@TiffanyStJames
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2. WHAT IS DIGITAL TRANSFORMATION?
Digital First
Fundamental
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Digital services so good people prefer to use them

3. 5 DIALS OF TRANSFORMATION
Vision
Strategy
Business Model
Product
Operations
People
Customer
Experience
Culture
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4. #1 TRANSFORM YOUR BUSINESS MODEL
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Digital Modified Business, New Businesses, Globalisation

5. #2 TRANSFORM YOUR PRODUCT
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Digital Modified Products, New Products

6. #3 TRANSFORM OPERATIONAL PROCESSES
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Process Digitisation, Worker Enablement, Performance Management

7. #4 TRANSFORM YOUR PEOPLE
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Culture of Excellence, Recruit on Aptitude, Digital Skills Intervention

8. #5 TRANSFORM CUSTOMER EXPERIENCE
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Customer Understanding, Top-line Growth, Customer Touchpoints

9. 4 VITAL SUCCESS FACTORS

10. LEADERSHIP
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11. VISION AND STRATEGY
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12. PERMISSION TO BREAK STUFF
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13. CULTURE: PHYSICAL ENVIRONMENT
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14. 3 STRATEGIES TO IMPLEMENT

15. Current KPIs
Org Data Strategy
Business Objectives
•Benchmark
•Best Practice
•What works
•Current social footprint
Your Business
Competition
Similar Industry
Other Industries
What digital and social media CAN deliver for the business
What digital and social media IS delivering for you, for your competitors, and industry
What people and tech capabilities DO you have?
ENVIRONMENTAL ANALYSIS
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16. Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Raise
awareness
Combat
disengagement
Increase
relevance
Provide solutions
Facilitate action
Reinforce
Maintain
Generate
advocacy
Peer feedback
WHAT ACTION DO YOU WANT PEOPLE TO DO?
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17. S
Social Business Capability Model
Strategy
Exploratory
Practical
Embedded
Governance
PR
Business Intelligence
Customer
Service
HR
Direct Sales
Internal Comms
Objectives
Business Case
Tactical use for campaigns/events Marketplace Audit
Strategy aligned with business objectives across all business pillars
Code of Conduct Policy Guidance
Mitigation
Channel Use
Integrated
Crisis Comms
Collaborative revisions
Centre of Excellence
Open monitoring around campaigns or issues
Informing business
KPIs and Scorecard
Media integrated data, analytics and CRM
Broadcast Initiative/event-led engagement
Engagement on business and audience needs Engage influencers
Alignment within all business units
Responding to enquiries
Dedicated channels
Integrated social CRM Channel shift
Social surfacing of job posts
Social Media integrated in Talent Attraction, L&D, HR initiatives
Dedicated Talent Pools on social channels
Directing sales opportunities to point of purchase
Social sales programme Ecommerce integrated
Dedicated social sales channels
Sharing of social activities internally
Social intranet with soft walls
Active Social Media Practitioners Community

18. 5 LESSONS IN IMPLEMENTATION

19. #1 CHANGE IS LARGELY UNCOMFORTABLE
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Open Communications, Clarity, Swiftness

20. #2 MARRY UP
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Make the internal digital experience as perfect as the external

21. #3 CREATE THE ENVIRONMENT
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Create the conditions: Collaboration, Tools, Space, Experimentation

22. #4 LEAD FROM WHEREVER YOU ARE
Source: Kotter, Harvard Business School
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Leadership vision is paramount, managers create smooth transition

23. #5 JFDI
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Plan, yes. But DO. Have an unwavering focus on delivery

24. @tiffanystjames
@wetransmute
http://wetransmute.com