Understand how travel agents can provide their travelers not only with trips but also with culturally enriching experiences, with the help of referrals and user-generated content (UGC). Website: tts.com Blog: blog.tts.com Facebook: facebook.tts.com Linkedin: linkedin.tts.com Google Plus: googleplus.tts.com Youtube: youtube.tts.com

1. REFERRALS AND USER-GENERATED CONTENT
- THE POWER OF THESE TOOLS IN TRAVEL -

2. Where do Millennials find
their trip inspiration?
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3. • When individuals who have traveled to
a given area post about it on social
media and also simply by referral
• This personal link is the way most
young people nowadays decide on
places or trips they would like to go on
WHAT IS USER-GENERATED CONTENT (UGC)?
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4. • Learn how to use UGC’s potential
power correctly
• Learn how to be able to use the
earned content and visual-generated
content to be able to help promote
trips for their clients
THE TRAVEL INDUSTRY NEEDS TO:
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5. What is visual
user-generated content?
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6. • Pictures, videos and any visual appeal
related to the trip people went on
• Influence of the uptick in smartphone
usage and social media
• Visual referrals are more important than
a good advertising campaign: it’s the
modern-day version of word-of-mouth
VISUAL USER-GENERATED CONTENT
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7. How can travel agents use this
content to help facilitate
inspiration for new travelers?
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8. • Get inspiration themselves about places to
offer their clients
• Ask individuals who create UGC to provide
them with high-quality content
• Word of mouth is still the single most
important UGC available
• Seize the social media buzz created by life-
changing trips and use it as promotional tools
OPPORTUNITIES FOR TRAVEL AGENTS
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9. What does the
future hold?
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10. • Travel agents can learn how to use the new
power of social media and the expanded word
of mouth UGC to provide their clients with
culturally enriching experiences
• The impact on their clients lives will return
as positive impact on their businesses
through referrals and UGC
• The future is User-Generated Content (UGC)
FUTURE
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11. BLOG.TTS.COM

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facebook.tts.comblog.tts.com
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