RETAILING EVOLUTION: Retail in India has gone through many variations in its business and segments since its evolution stages. The market is maturing and focusing on profitability growth. By introducing innovative technology different store formats & online payments gain the market leadership.

1. EVOLUTION
-Gradual development of something into a more complex or better form.

2. Presented By:
Diksha Vashisht
Indian
RETAILING

3.  RETAILING
According to Philip Kotler “ retailing includes all the activities
involved in selling goods or services directly to final consumers
for personal, NON Business use.”
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5. EVOLUTION IN
INDIAN RETAIL
SECTOR
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 RETAILERS
MC DONALDS, AMZON.COM, PVR,KFC, CCD
 DEPARTMENTAL STORES
Shopper stop, lifestyle, Pantaloons
 HYPERMARKET
Big Bazar, FMCG (FAST MOVING CONSUMERS,GOOD), RELIANCE FRESH, WALMART
 SPECIALTY STORES
Adidas, Nike, titian, Bata, Lakme

7. First emergence
of organized
retail through
TEXITLES SECTOR
INDIANS OPEN A
DOOR OF ECONOMIC
REFORM
RAPID
EXPANION OF
MULTIPILE
FORMAT
INDIAN CO.
BEGIN’S
MUTIPLE FORMATS &
PRODUCT CATEGORIES
INTRODUCED
MODERN MALLS
ARE
INTRODUCED
HIGH STREET
SHOPPING CENTRE
APPAER TO BEGIN’S
Emergence of Brands &
Branded Retail Outlets
1995-1999
1991-1995
2000-2005
History Timeline
2005-2010
2011-2015 REATAIL SALE
GROW IN
INDIA IS
US$365
BILLION WHILE
GENERATING
EMPLOYMENT
8%
GOVT.
ALLOWS
UPTO
51% FDI IN A
SINGLE-
BRAND
RETAIL FIRM
RAPID MODERN MALL
& SINGLE BRANDED
STORE EXPANSION
20
06
19
80
19
70
19
91
20
05
2011-2015

8. History Timeline
DIGITILIZTION were
started because of
demonetization,
example cashless
system
INDIAN STARTUPS
plans were
introduced for the
purpose to become
SELF employed
SOCIAL MEDIA
MARKETING WERE
BADLY IMPACT ON
RETAILERS
E-RETALING
MARKET was IN
TREND
2016 2017 2018 2019

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10. NEW ECONOMIC POLICY (LPG)
LIBERALIZATION
PRIVATISATION
GLOBALIASTION
 It implies integration oF the
economy of the country
with the rest of the world
economy & opening up of
the economy for foreign
direct investment by
liberalizing the rules &
regulations & by creating
favorable socio-economic
& political climate of
business.
 EXAMPLE – MNCS ,APPLE ,
AMZON ,MICROSOFT, GOOGLE.
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It refers to relaxation of govt. restrictions in
areas of economic policies. Thus, when
govt. liberalize trade it means it has
removed the traiffs, subsidies & other
restrictions on the flow of goods & services
between countries.
EXMAPLE- Abolishing licensing requirement
in most of the industries .
Industry licensing is necessary on
LIQURE,CIGGARETTE, DRUGS, EXPLOSIVES.
Freedom in fixing the prices.
.
 It means allowing the private sector
to set up more of industries that
were previously reserved for public
sector.
 EXAMPLE-airport operation, vehicle
maintence

11. Summary
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adipiscing elit
 Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna
sed pulvinar ultricies, purus lectus malesuada libero, sit
amet commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra
nonummy pede. Mauris et orci.
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12. 12
Consumer right is 'the right to have information about the quality,
power, quantity, purity, price and standard of goods or services', as
it may be the case, but the consumer is to be protected against
any unfair practices of trade. It is very essential for
the consumers to know these rights.

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16. 1.Social Media Makes
Marketing Easy
Social media marketing
is the process of
creating content that
you have tailored to the
context of each
individual social media
platform in order to
drive user engagement
and sharing.
2.You Can Go
Paperless
Many consumers prefer to
get a digital receipt
instead of a printed one.
They care about the
environment and they will
support any eco-friendly
choice you make. If your
business goes paperless,
you’ll save money and
you’ll organize your files
much more effectively.
3.Omnichannel Shopping
Boosts Your Sales
Does your business have retail,
wholesale and manufacturing
operations? If that’s the case, an
online platform that gives access
to all products will be highly
beneficial. A single store doesn’t
have all the products in every
single size. You can offer
shoppers pick up in store or ship
to home options online, and they
will get the purchases the same or
next day.
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 HOW TECHNOLOGY IMPACT ON RETAILING?

17.  TYPES OF RETAIL MARKET
  Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
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 Organized retailing refers to trading activities undertaken by
licensed retailers, that is, those who are registered for sales,
tax, income tax etc.…
 It can be registered by the govt.
 These includes banks, hospitals, schools hypermarkets &
retail chains etc.
 Organized sector in India generates 1.13 million jobs in
2010.
 Organized market in India is 8%.
ORGANIZED MARKET
 Unorganized retailing, refers to the traditional formats of
low-cost retailing.
 It cannot be registered by the govt.
 This sector includes a large number of employed on their
own doing small jobs, etc.
 For Example:- owner managed general stores, convenience
stores, handcraft, kiranas store
 Unorganized market in India is 92%.
UNORGANISED MARKET

18.  CONCLUSION
 Retail in India has gone through many variations in its business and
segments since its evolution stages. The market is maturing and
focusing on profitability growth.
 By introducing innovative technology different store formats & online
payments gain the market leadership.
18
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19. Thank you!