Keynote from the first Travelpayouts meetup for content creators, experts from travel and affiliate professionals in the Las Vegas.

1. TRAVEL AFFILIATE MEETUP
BY TRAVELPAYOUTS

2. 1. Introduction to Travelpayouts Affiliate Network
2. Special Talk from the industry expert Somto
3. Drink, food and networking!
AGENDA

3. SPEAKER
Tatiana Buyanova
Head of Business
Development, Travelpayouts
"Intro"
Somto Ugwueze
Blogger
"Get the Sale: How To Write
Travel Content That Converts"

4. is the biggest perfomance-based
travel-focused affiliate network
TRAVELPAYOUTS

5. 2020
Global travel affiliate network with a total payout of $30 million
2017
Exceeded 150 000 travel publishers
2014
Started to expand our advertiser base to new travel verticals
2011
Founded as Aviasales Affiliate Program
9 YEARS OF TRAVEL EXPERTISE

6. THE FULL RANGE OF TRAVEL SERVICES
and many more

7. 240 000 AFFILIATES WORLDWIDE
SEO EXPERTS
SOCIAL MEDIA GROUPS
TRAVEL AGENCIES
TRAVELLERS
BANK, AIRPORTS
TRAVEL WEBSITE OWNERS
MOBILE APPS OWNERS
BLOGGERS

8. EASY-TO-USE AFFILIATE ACCOUNT

9. CUSTOM-MADE WIDGETS
FOR TRAVEL OFFERS

10. Get the Sale: How To
Write Travel Content
That Converts
By Somto Ugwueze

11. About Me
- I run the the solo female travel blog
somtoseeks.com
- I’ve been blogging since September
2017 and doing affiliate marketing
since January 2018.
- I’ve been featured in publications
like the Huffington Post, Nomadic
Matt, Travel Noire, and more.

12. WHAT YOU
WILL LEARN
TODAY:

13. The most important factor to
consider before writing any post
promoting an affiliate product.
1

14. The types of travel content that
convert to affiliate sales.
2

15. The specific tactics that get
readers to click on your affiliate
links and buy.
3

16. Before we dive in, let me tell you a little bit
about how I got started with affiliate
marketing.

17. After starting my travel
blog, I invested in a travel
blogging course.
Then I wrote a review of it
on my blog.

18. Within a few weeks, I
generated my first
affiliate sale, a recurring
payment of $38.80 ($194
total.)
That’s when I discovered
the potential of affiliate
marketing.

19. From there, I signed up
for more affiliate
networks and programs:
ShareASale, Commission
Junction, flight booking
sites, and tour
companies.
I started with products I
had used.

20. I also tried to promote
products I knew nothing
about, which was a huge
mistake.
Lesson learned: if you can’t
describe a product and its
benefits to your grandma,
don’t promote it.

21. After my first sale, I struggled to make more sales on a
consistent basis.
I didn’t understand the most important factor for
generating affiliate sales with my content...

22. USER INTENT

23. WHAT IS USER INTENT?
Simply put, user
intent is what readers
are looking for when
they search for a
query on a search
engine. It’s the
problem they’re
trying to solve.

24. Understanding user intent starts with knowing
who your readers are. Your goal as a blogger is
always to provide helpful information for your
readers, and recommending great products can
help you achieve that.

25. CONSUMER BUYING CYCLE

26. CONSUMER BUYING CYCLE
Awareness stage: Readers learn about a new
destination, product, or service for the first time. They
browse the web to gather more information.
Evaluation stage: At this point the reader is
considering making a purchase and looks for deals,
reviews, and product comparisons.
Purchase: The reader decides to buy, adds to cart, and
makes a payment.

27. LIGHTBULB
MOMENT

28. To make affiliate sales, you need to target readers in
the evaluation stage of the consumer buying cycle.
That’s when they are actively looking for a solution
to their problem and are most likely to buy.

29. BEFORE UNDERSTANDING THE CONSUMER BUYING
CYCLE
I promoted Skyscanner in
posts like ‘25 Photos That
Will Inspire You To Visit
Colombia.’
What stage of the
consumer buying cycle
would the reader fall
under?

30. After understanding user intent and the consumer
buying cycle, I shifted my focus away from flights,
narrowed down a few affiliate products I truly
believed in, and created a more effective content
strategy.

31. The sales became more consistent…

32. TRAVEL
CONTENT
THAT
CONVERTS

33. TYPES OF CONTENT THAT GENERATE SALES
➢ Product reviews
➢ Itineraries
➢ Best of [insert product]
➢ Gift guides
➢ Product comparisons
➢ Travel resource page

34. PRODUCT REVIEW

35. ITINERARY

36. BEST OF [Insert Product]

37. Gift Guides

38. Travel Mistakes

39. TACTICS THAT
CONVERT
SALES

40. It’s not enough to post a link on your post, you have
to provide some context to your readers to show
them WHY they should click on the link and make a
purchase.

41. Share your own experience with
the product.
1

42. Talk about specific benefits that
the reader will miss out on if they
don’t buy the product.
2

45. Get Your Guide Tour Sales

46. QUESTIONS?

47. THANK YOU!