If you work in the travel sector and you're starting to build a mobile strategy you may be thinking: "Do I need an app for that?" You may have already built out a responsive website. It seems optimised for mobile. Why would you invest in native apps? Good question! We outline the pros and cons that both platforms deliver for airlines, agencies and travel brands in this handy 'Responsive Web or Native Apps for Travel Brands' infographic.

1. Responsive Web or Native Apps for
TRAVEL BRANDS?
Which solution best fits your mobile strategy
MORE
PURCHA$E$
Apps convert sales
3x times more
than mobile webPUSH
MESSAGE
ENGAGEMENT
87%find travel
notifications useful
60%of airline
customers prefer
to access loyalty
programs via an app
BRAND LOYALTY
OFFLINE
CAPABILITY
Seamless, unbroken
and intuitive line of
communication with
offline usage
TIME TO
MARKET
“Bespoke” travel apps
can take months
REQUIRES
LONG TERM
ENGAGEMENT
STRATEGY
$INVESTMENT
Native apps require
additional investment,
TIME, RESOURCES
& BUDGET
TRAVEL
RESEARCH
Mobile sites are
preferred for travel
activities outside
the airline
LOAD TIMES,
ABANDONMENT
RATE
Let’s go!
Mobile websites are
instantly available,
native apps require
a download and
install
CART ABANDONMENT
over 80% in travel industry
Travelport Digital are experts at delivering mobile travel solutions for
airlines and travel companies that drive end-traveller engagement.
For more mobile travel insights visit DIGITAL.TRAVELPORT.COM
V
www
responsive web native app
IMMEDIACY
NATIVE APP PROS +
NATIVE APP CONS -
RESPONSIVE WEB PROS +
RESPONSIVE WEB CONS -