1. RESUME OF TRAVIS FARRIS, PAGE 1
TRAVIS FARRIS
LINKEDIN.COM/TRAVISFARRIS
AUSTIN, TX 512-217-4772 TRAVIS.FARRIS@HOTMAIL.COM
SENIOR-LEVEL IT SERVICES SALES & ACCOUNT EXECUTIVE
Customer-focused sales executive with more than 12 years of proven success. Develops comprehensive knowledge of products,
competitors, and markets to implement winning strategies, optimize revenue, and shatter sales goals. Builds immediate rapport
with clients and service teams, and consistently uses positive, results-driven communications to produce long-term partnerships
with sustainable revenue growth. Continuously leverages strengths in analytics, leadership, and creative problem solving to
identify new opportunities, expand customer base, deepen existing relationships, and achieve corporate objectives.
 Sales & Marketing Strategy  Territory/ Market Analysis  Team Leadership
 New Business Development  Consultative Sales  Customer Service
 Key Account Development & Management  Planning & Forecasting  Conflict Resolution/Problem Solving
 Territory Development & Management  Channel Sales  Client Meetings & Presentations
ALIENVAULT SECURITY, AUSTIN, TX 8/15 – Present
Senior Account Executive: International and US Region
Alien Vault came to market with the first true unified security platform, selling to mid-size - fortune 500 clients worldwide. As a
Senior Account Executive, I employed full-cycle consultative sales techniques, to deliver our solution to clients from the point of
lead generation to software deployment.
Accomplishments:
 Record-Setting Closer: Upon being hired, a unified training program had not been established. I developed my own
training regimen in order to effectively ramp-up within one month, resulting in the closing of the largest revenue
opportunity by a new sales representative in the company’s history.
 Revenue Leader: Led the floor in revenue for Q4 ’15 and Q1 ’16. This was achieved by effectively qualifying, consistent
follow up, tangible next steps, and understanding the customer’s unique IT environment and sales process.
 Sales Agility: Due to client projects that had become delayed for multiple reasons beyond our control, I consistently took
the initiative to inquire about any expansion projects or future acquisitions that may be using our software. My ability to
find and moved those opportunities forward, resulted in an additional 25% obtainment over quota for December and
January.
Growth Acceleration Partners, Austin, TX 3/13 - 7/15
Account Manager & Channel Partner
Growth Acceleration Partners was listed in the fast 500 for the past three years. In my role I researched, contacted, qualified small
to medium size IT companies that needed web or mobile app development and services: full sales cycle.
Accomplishments:
 Entrepreneurial Spirit: I created my own role at the company. Through SWOT analysis, I was able to tap into a new
market and generate approximately 1.5 million dollars in revenue, in a territory previously overlooked.
 Strategy Leader: Consistently used a long-term strategic partner approach with my clients, and was therefore was able to
generate larger sales, and many word-of-mouth referrals, resulting in acceleration bonuses and exceeding sales goals
quarter after quarter.
 Social Selling Initiative: Using my knowledge of social media and SEO, I jumpstarted a new advertising campaign that
lead to a 14% increase in revenue year over year.
Professional Profile
Professional Experience

2. RESUME OF TRAVIS FARRIS, PAGE 2
Invenio Marketing, Austin, TX 2/11 – 2/13
Microsoft Inside Sales Representative / Microsoft Services Consultant
As an Inside Sales Representative, I identified the decision makers to discover and outline their future Microsoft roadmap to
effectively forecast IT initiatives, and buying cycles. Promoted to Microsoft Services Consultant after 1st year. I then managed 750
accounts across the Midwest, and grew business utilization of the newest of the company’s offerings.
Accomplishments:
 Determination: When hired, half the month had passed. Determined to succeed, I made three times the floor average
volume in daily calls, and achieved 250% of my goal, becoming the Sales Leader inside ten business days of employment.
 Creative Problem Solver: Premier Services was an experimental offering. There were no scripts or training tools provided
as yet. I independently created a call model and customized sales script that spoke to each specific vertical and the
challenges / solutions. The use of the materials resulted in the first sale in this solution’s history as handled by Invenio.
 Enterprising: Consistently delivered, producing 130% of quota, and ranking in top 2% of company sales representatives.
BIGCOMMERCE SOFTWARE, AUSTIN, TX 4/09 - 2/11
E-Commerce Sales Consultant/ Team Lead/ Channel Manager
Founded in 2009, Big Commerce has become the top SaaS based e-commerce solution. As the first Sales Representative of this
organization, versatility and adaptability were critical: often taking on many different roles, such as service, support, or retention.
Accomplishments:
 Innovator: As the original sales professional, I developed a unique call flow, targeting the at-home business owner. Set
the standard in sales excellence by closing 1000 stores inside 180 days. Advanced to Team Lead.
 Capitalizing on Trends: I became aware that the platform allowed clients more flexibility than its leading competitors: I
began targeted leading VARs. With the added reseller business I was able to maintain a 4 month run as floor leader and
initiated the Channel Program, which I led.
 Key Contributor: In my desire to fulfill clients’ need of the most dynamic solutions, I engaged developers to add a visual
plug-in, which created a 25% increase in revenue month over month.
DELL, Round Rock, TX 7/05 -1/09
ISR/ Acquisition Sales Rep: Midmarket
As one of the premier computer companies to offer a truly customizable solution, DELL has evolved from the leading home PC
provider to a true all in one solution giant: offering everything from full enterprise or individual solutions. As an acquisition rep
for the NW region I worked closely with an outside AE and was responsible for uncovering new or existing opportunities,
responding to RFP’s, quoting IT solutions and corresponding with the customer in a real time.
Accomplishments:
 Relationship building and customer rapport: Often I was calling into accounts that had little to no lines of business with
Dell. This obstacle was overcome with fast, effective, and accurate customer response, qualifying and pricing resulting in
135% total average while in role and leading my territory in sales for the last three quarters of ’08.
 Consistent Revenue Growth: Showing effectiveness accounts were often pulled or added on a quarterly basis. By
applying proven sales tactics I was able to grow the territory revenue 30% year over year.
 Unparalleled Time Management & Team Leadership: During my tenure I volunteered to backfill for a co-worker on
leave. I was responsible for an additional 75 accounts starting in Q1 of ’09. By effectively leveraging time management
and team resources both territories achieved over 100% of goal as well as being awarded 8 out of 10 K-12 RFP’s.
Education
UNIVERSITY OF MIAMI, CORAL GABLES, FL: Bachelor of Business Administration 9/00 - 5/04
 Major: Finance &Minor: Accounting – Graduated: w/Honors, GPA: 3.8, Dean's List, National Honor Society
 3 Scholarships: Federal Academic Scholarship; Henry King Stanford Scholarship; Bright Futures Scholarship
Technical Knowledge
 IT Network Infrastructure  InfoSec, Intrusion/Threat Detection  SIEM, UTM, IPS, FIM, 2FA
 Salesforce and Sugar CRM  Virtualization, Hardware, Software  Net flow, PCI Compliance