The document outlines changes made to the Shushmoji app's banners and marketing for the Google Play Store between June 2021 and August 2022. Version 1 was the initial acceptance on the store. Version 2 foregrounded that the app was rated for ages 13 and up. Later banners were edited to remove potentially offensive language and clarify the lighthearted, silly nature of the app.

1. SHUSHMOJI APP
BANNER CHANGES
FOR GOOGLE PLAY STORE
ACCEPTANCE
VERSION 1 FOR THE GOOGLE PLAY STORE
(JUNE, 2021)
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8. VERSION 2 FOREGROUNDS THAT THE APP IS RATED 13+
(JUNE, 2021)
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SHUSHMOJI APP
BANNER ADVERTS
The Google Play Store added many requirements for developers to comply with since the ‘Stop, bully!’
app was approved (see https://support.google.com/googleplay/android-
developer/answer/9859455?hl=en which the Shushmoji App content page for Google Play Store must
comply with). The ‘app’s marketing imagery and text must make it clear that the app is only for young
people aged 13 or older’.

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FROM DUMB A**E* TO SILLY DONKEYS
ZIP THE ZAP SIGN
END THE CHAT, NOT END IT
(AUGUST, 2022)
SHUSHMOJI APP
BANNER 3 EDITS

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19. ZIP THE ZAP SIGN
(AUGUST, 2022)
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SHUSHMOJI APP
BANNER 2 EDITS

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