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Product marketing org structure + interlocks

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Travis Wilkins

Product marketing can come in different organizational structures, and as a best practice the attached system and interlocks can be effective.

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Product Marketing Suggested Org Structure + Interlocks Marketing SVP Marketing VP Lead Manager Manager Manager Manager Digital Marketing VP Lead Manager Manger Manager Manager Product Marketing VP Market Research Lead (Qual & Quant) Segment 1 PMM Segment 2 PMM Segment 3 PMM Segment 4 PMM Product SVP Product VP Product Lead Product Manager 1 Product Manager 2 Product Manager 3 Product Manager 4 Product Manager 5  Product marketing drives GTM, key customer insight, market trends, core positioning & messaging, differentiation, channel strategy, launch, actively manage KPI’s  Market research works with PMM’s to provide market trends and customer insight with a segment focus  Product marketing has a key interlock with product team in a true “teaming” fashion to ID customer insight and build products fulfilling customer needs PMM & PM top down alignment Created by Travis Wilkins www.linkedin.com/in/traviswilkins PMM & PM bottom up alignment

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Product marketing org structure + interlocks

  • 1. Product Marketing Suggested Org Structure + Interlocks Marketing SVP Marketing VP Lead Manager Manager Manager Manager Digital Marketing VP Lead Manager Manger Manager Manager Product Marketing VP Market Research Lead (Qual & Quant) Segment 1 PMM Segment 2 PMM Segment 3 PMM Segment 4 PMM Product SVP Product VP Product Lead Product Manager 1 Product Manager 2 Product Manager 3 Product Manager 4 Product Manager 5  Product marketing drives GTM, key customer insight, market trends, core positioning & messaging, differentiation, channel strategy, launch, actively manage KPI’s  Market research works with PMM’s to provide market trends and customer insight with a segment focus  Product marketing has a key interlock with product team in a true “teaming” fashion to ID customer insight and build products fulfilling customer needs PMM & PM top down alignment Created by Travis Wilkins www.linkedin.com/in/traviswilkins PMM & PM bottom up alignment