Figure out what trends will drive the industry of travel this summer, plus how to prepare your business and have the best season ever in 2016. Find more information about the mentioned topics in these articles: https://www.trekksoft.com/en/blog/attracting-the-chinese-market fredericgonzalo.com/en/2015/07/29/travel-trends-whats-next-in-tourism/ https://www.trekksoft.com/en/blog/adapt-your-tours-for-millennials https://www.trekksoft.com/en/blog/staycations-local-travel-market

1. 6 travel trends for the summer of
2016 that will drive the global
tourism industry
The online booking solution for tour and activity providers

2. As a tour operator or activity provider, you notice
travel trends every day. Maybe you’re welcoming
more young travellers, British tourists, or foodies
on your tours at the moment

3. However, it’s also beneficial to be
prepared for upcoming travel
trends. Here are the 2016 summer
travel and tourism trends worth
knowing about, as well as how to
adapt your tours or activities to
take advantage of them.

4. Continued strength of the
Chinese market
1.

5. The Chinese market for tour and activity
companies is the fastest growing tourism source
in the last decade, having spent a whopping
$498 billion in 2014 on outbound travel.

6. When planning travel, Chinese
tourists tend to look for
companies with a social media
presence on networks such
as Weibo, QZone, and Kaixin00.
They're also interested in big
brand names and prestige,
alongside a mobile-optimised
online booking experience.
To learn more, read our ultimate
guide on how to reach the
Chinese market.

7. Travellers wanting to unplug2.

8. There’s a rising trend of tourists
wanting to unplug and completely
sign-off from work on holiday, and the
shift from the “always on” traveller has
begun. 72% of UK travellers switched
off (or as much as possible) in 2013 -
this is only increasing further, and will
even more so in 2016.

9. However, this needs to be on a
traveller’s own terms. WiFi
remains a key requirement for
many tourists, which creates a
difficult balance to strike for
hoteliers and destinations. Saying
that, some remote hotels use their
lack of WiFi as a selling point. If
someone really wants to have a
digital detox, it's preferable to
completely remove all
temptations, after all.

10. Discovering untouched and
unique places
3.

11. Tourists this summer will be looking for
opportunities to explore lesser-known
destinations, especially those that are
untouched or unique. It’s going to be a huge
year for adventure travel, with many of
us wanting to:
• Discover untouched, unique places
• Create unforgettable memories
• Cross something off your bucket list
• Push the boundaries of your comfort zone
• Enjoy closer-to-home experiences

12. Fewer barriers to travel4.

13. With each year, the world gets even more
connected. Cheap flights make weekend breaks
in foreign destinations easier than ever, and
smart translation apps are dissolving language
barriers.

14. Appeal to their sense of adventure and let
millennials be ambassadors for your business.
Here’s how to successfully target the millennial
travel market, a key part of which is getting your
website higher in Google searches.

15. Millennials are looking for
adventure
5.

16. It's important to align your tours and activities to
fit the needs of young travellers, or 20% of the
world's tourists. By 2020, this market will be
taking 47% more international trips than in 2013,
with many young travellers looking for:
• Unique and authentic experiences
• Companies that listen to their feedback
• Opportunities to learn something new
• Word of mouth recommendations

17. 2016 will also see an increase in international
business travel due to globalisation and a rise in
multinational organisations, alongside greater
flexibility for travel during career breaks. See
more about this trend in a handy infographic by
SunSearch Holidays.

18. Staycations, or travelling
closer to home
6.

19. It’s not always about attracting foreign tourists to
your company: your next happy customer could
be closer to home. Google searches of
“staycation” were up 10% year over year from
2011-2014, and the trend of having a holiday
closer to home is predicted to continue for 2016.

20. Here are some of our recommendations of how
to market you tours or activities to local people:
• Provide locals with a new experience or insight
• Improve your TripAdvisor rankings
• Share a locals-only discount code or deal
• Create a special mailing list for locals
• For more advice, check out our article on how
to benefit from the trend of staycations

21. Thank You!
TrekkSoft AG
info@trekksoft.com | www.trekksoft.com
To find more valuable information about
tourism and travel, check out our blog and
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22. TrekkSoft is the leading online booking and payment
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