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The New Next: 2011 Tech Influencers Predictions by TrendsSpotting

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The New Next: 2011 Tech Influencers Predictions by TrendsSpotting

TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.

The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.

Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.

TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.

The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.

Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.

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The New Next: 2011 Tech Influencers Predictions by TrendsSpotting

  1. Insert presentation title on master slide 01 insert date on master slide
  2. TECHNOLOGY What’s  THE  NEW  NEXT?   TrendsSpo*ng  4th  annual  digital  predic5on  series  is  featuring  the  predic5ons  of  digital  and   marke5ng  experts  on  the  big  changes  awai5ng  us  in  the  coming  year.     Looking  at  2010  and  observing  the  trends  we’ve  seen  that  year  –  we  aim  at  figuring  out  what  will   be  new  in  2011.     THE  NEW  NEXT  ini5a5ve  is  focused  not  in  what  will  happen  in  2011  (as  most  predic5ons  you   find)  but  rather  on  the  new  trends  emerging  out  of  what  we  have  seen  earlier.       What  we  have  learned  from  working  with  different  consumer  domains  is  that  one  consumer   behavior  can  develop  into  another  behavior.  People  are  looking  for  ways  to  display  these   behaviors.  Technologies  offer  them  such  solu5ons.     Influenced  by  consumer  preferences  as  well  as  by  external  circumstances,  new  industries  are   opening  up  to  answer  consumer  needs.     We  are  interested  in  finding  out  how  such  future  developments  may  unfold  next  year.   On  the  basis  of  the  new  trends  iden5fied  we  have  updated  our  predic5on  model  (featured  on   the  last  slide).    
  3. Internet:of Things “ Internet of Cars will be the surprise hit of the year. In 2011, I predict that cars (not smart homes, smart grids, etc.) will be Richard MacManus where the most innovation and mainstream Founder and Editor at ReadWriteWeb. attention happens for Internet of Things “ technologies. Apps like AutoBot will gain traction over 2011. The Internet “ Computer programs that can predict the time and place of traffic jams;“ Environmental information generated by of cars sensors in cars and phones. Brian David Johnson “ In 2011 we’ll see the continued growth of the car as a mobile device that carries you. Cars will only get smarter, more connected, Futurist at Intel easier to use and just generally much more “ awesome, as computational devices make our days easier and our rides to work or the supermarket more safe.
  4. Internet:of Things “ Smart homes with Web-connected automation will slip into mainstream conversation, but near- “ field communications will still be confusing to Kevin Tofel GigaOm most people, due to a lack of mobile payment standards. Smart Homes Screens Everywhere “ Consumers are beginning to simply see all of The Bed our devices as just screens. It’s not about what device will win over all the other devices; it’s about the device and screen that you have want to do and where we are. “ handy — it’s the screen that best fits what we Brian David Johnson Futurist at Intel The next computing environment: The bed
  5. Internet:of Things “ Internet of things innovations will generate smart notifications and alerts systems based on information on users’ Notifications activities and whereabouts. We will see medical innovations Alerts informing physicians about their clients Accuracy in medical status. This year accuracy and “ Real Time credibility in real time will be tested. Dr. Taly Weiss CEO and Head of Research TrendsSpotting Market Research
  6. APPS Marketplace “ In 2011 the AppStore and the equivalent Windows software marketplace will significantly change the way software is Paul Matthews marketed and distributed. Combining the CEO at New Zealand Computer Society ease of finding, purchasing, installing and updating software with an across-the- board re-calibration downwards of software pricing, it’s inevitable that SaaS“ adoption will take a hit in 2011 as will more Shift in distribution traditional software distribution channels. of software App Stores Klint Finley Writer for ReadWriteEnterprise Read Write Web “ “ By the end of 2011 almost all the big social enterprise players will have some sort of "app store" offering.
  7. TABLETS Jeremy Liew “ Tablets tend to live in the living room. They lend themselves more to leisure than PCs, and to more protracted content consumption than Lightspeed Venture Partners phones. Killer apps might include, video, music, “ games, and “reading”, broadly defined. disruption. Entertainment Focus “ At the moment, consumers' questions about whether to buy a tablet or laptop Tim Bajarin Tablets to replace Laptops? THE IMPACT OF TABLETS could reduce the “ total amount of laptop units sold by as much as Futuristic Analyst 10 to 12 % over the next 1 to 2 years. “ Gartner forecasts that media tablets (such “ as the Apple iPad) will reach 54.8 million units in 2011.
  8. TABLETS “ We expect sales to more than double in 2011 to 24.1 million units. US consumers will buy more PCs in 2015 than they do in 2010. Growth will come from new form factors like tablets, but laptop sales will increase steadily also. Tablets replace desktops? Tablets will cannibalize netbooks, outselling netbooks starting in 2012. In 2015, 23% of all PCs sold to consumers in the US will be tablets. Sarah Rotman Epps Desktops aren’t dead. Fewer desktops will be Consumer Product Strategy at Forrester sold in 2015 than in 2010, but in 2015, they’ll “ still be used by more consumers than any other type of PC.
  9. GAMING PLATFORMS “ Microsoft’s Kinect product will keep the Xbox a leading platform and the device will continue to be used for various interface hacks. No Kevin Tofel GigaOm other gaming platform will have a similar “ peripheral that unseats the Kinect as a top- seller. Kinetic the leading gaming platform Gamification “ Health Monitoring In 2011, we’ll start to see the first successful examples of game mechanics used for health — largely around big data streams and mobile, building off Gabe Zichermann “ Fitbit, Nike+ GPS and other monitoring Author, CEO at BeaME and measurement ecosystems.
  10. GAMING PLATFORMS “ Since gaming is no longer limited to "gamers" -- traditionally younger men -- that the opportunity in that sector is enormous. "Gaming is pervasive: from home consoles to mobile phones to social networks, “ more people are gaming around the New target clock." audiences everywhere Aaron Greenberg, Chief of staff of Microsoft Interactive Entertainment,
  11. Ebooks “ Growth to rocket in 2011, thanks to a plentiful supply of cheap eReaders and a long overdue price war on eBooks between Amazon, Barnes&Noble and others. I predict it will reach “ Richard MacManus 20%, in other words one in five books in 2011 will Founder and Editor at ReadWriteWeb. “ be sold as an eBook. Ebooks sales will approach 20% of trade book revenues on a monthly basis by the end of 2011 in Price war the US, yet ebooks will account for one third or more of unit consumption as Ebooks (will) cost less and early ebook adopters read more. Agents write the next chapter of the ebook Indie author stars revolution Self publishing goes from option of last resort to option of first resort among unpublished authors - the break-out success of multiple indie author stars will grab headlines .., 2011. As in Mark Coker unpublished authors bypass the slush pile, “ publishers lose first dibs on tomorrow's future stars. Founder of Smashwords
  12. Business Analytics “ Simulations to predict future outcome in real- time. Social Analytics and Context-Aware Computing.- 2013, more than half of Fortune 500 companies will have context-aware computing initiatives and by 2016, one-third of “ worldwide mobile consumer marketing will be context-awareness-based. Future Predictions Social and Context “ Aware Next-gen BI takes shape, combining real-time access with pervasiveness, agility, and self-service Business rules processing and policy-based SOA move to the mainstream: .., -  Analytics target text and social networks, “ -  IT embraces planning and analysis tools to manage the future
  13. TV VIDEO “ Connected TV Platform Wars Google vs. Apple vs. the dominant TV brands. These platforms will largely be based on a similar architecture, offering app and content publishers a common model for creating device-oriented applications and Web Jeremy Allaire CEO at Brightcove experiences. Over-The-Top TV Subscriptions will emerge, but largely fail TV Apps Facebook and Twitter will become larger sources of Social Traffic video traffic than Google search Video Ubiquity—Every Company is a Media Company Branded Video Battle Over Video Delivery Standards Heats Up “ “ Liz Shannon Miller , Co-editor at NewTeeVee, In 2011, it seems inevitable that the notion of “viral video” GigaOm as a core element of the industry will fade away. Focus will “ be on the creation of recognizable brands, producing sustainable content that can be connected with advertisers.
  14. Cloud computing “ You will build a private cloud, and it will fail ... Hosted private clouds will outnumber internal clouds 3:1 - empowered employees go to public cloud services for speed. Most enterprises aren’t ready, but service providers will be ready in 2011 making it your fast path to private cloud. Community clouds will arrive, due to Private Clouds compliance. Community Clouds Cloud economics gets switched on. Being cheap is good. “ Cloud Economics Cloud standards still won’t be here James Staten VP, Principal Analyst at Gartner
  15. Cloud computing “ Cloud printing to become the next big thing in the printing industry – companies will begin to realise that the underlying theme is the mobility of the knowledge worker and that business processes, of Zac Butcher which the majority still involve paper somewhere Director at InfoTrends along the line, will need to adapt, evolve and maybe be totally reinvented for the next computing age. “ Cloud Printing Cloud Slows “ Down The cloud will burst –cloud will show some of the issues – latency, service levels, lack of Clive Longbottom predictability – (this will bring to) a strong drive for Founder of Quocirca an agreed means of standardising technical contracts on the fly and for monitoring and managing performance across private, and to a lesser extent, public clouds. “
  16. TECHNOLOGY TrendsSpo>ng’s  Predic@on  Model   Consumers   1.  Consumers  will  view  devices  as  screens   2.  Payment  confusion   3.  More  people  are  gaming       Integrated  systems,  Web-­‐connected  automa5on,  NFC,  Sensors,  Tablets,   Technologies   Entertainment  Apps,  TV  Apps,  Kine5c,  Social  Analy5cs,  Context-­‐Aware   Compu5ng,  Private  and  public  clouds   Safety,  SoYware  distribu5on,  App  stores,  Living  room  entertaiment,     Strategies   Self  publishing,  Future  Predic5ons,  Branded  video,  Cloud  economics  &  speed           Industries   Traffic,  Automobile,  Architecture,  Health,  Medical,  Gaming,  eBooks,  Print     © TrendsSpotting Market Research.
  17. •  Slide  3:    Read  Write  Web,    December  2010  ,  SFGate,  December  2010,  Mashable,  December  2010     •  Slide  4:    GigaOm,  December  2010   •  Slide  5:    TrendsSpo*ng  Market  Research   •  Slide  6:    Computer  World,  January  2011,  Read  Write  Web,  December  2010   References   •  Slide  7:    LightSpeed,  December  2010,  Gartner,  November  2010,  PcMag,  December  2010   •  Slide  8:    Forrester  Market  Research,  June  2010,  January  2011     •  Slide  9:    GigaOm,  December  2010,  Mashable,  December  2010   •  Slide  10:  GigaOm,  December  2010,  AdAge,  January  2011   •  Slide  11:  Read  Write  Web,    December  2010,  The  Huffington  Post,  December  2010   •  Slide  12:  Gartner,  October  2010,  Forrester  Research  October2010   •  Slide  13:  TechCrunch,  December  2010,  GigaOm,  December  2010   •  Slide  14:  Forrester  Market  Research,  November  2010   •  Slide  15:  Technobable  2.0,  December  2010     •  Slide  16:  Trendsspo*ng  Predic5on  Model,  December  2010  
  18. NEW   TRENDSSPOTTING   REPORT   TREND POTTING Country  Research  Database   REPORTS Internet  users  demographics  and  media  consump@on   Online   Informa@on  sharing  habits   Country   Online  youth   Reports   Mobile  web   Available  for  the  following  countries   For  more  informa5on  on  our  services  and   reports  please  contact  us:     Pet  Technologies   Online  Shopping   customerservice@trendsspo>ng.com   Communica@ng     Trends  &   with  pets   Predic@ons  
  19. Trendsspo>ng  Services   Trends  Iden@fica@on:  Research  and  Predic@on   Customized  Research   Our  clients   Syndicated  Reports   Recent  Clients  
  20. TrendsSpotting offers Trend consulting, Customized Trend Research Reports & Syndicated Trend Reports, published at top market research databases. TrendsSpotting Research serves leading international brands. TrendsSpotting’s insights are presented at  The TrendsSpotting Blog and quoted in the news media . Visit us here: www.trendsspotting.com

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