Learn how engineers and professionals in B2B technology seek information and use different media sources, and what companies must do to market to these technical audiences.

1. Survey Report: 3 Must-Do’s
for Reaching Technical
Audiences
Learn how engineers and professionals in B2B
technology seek information and use different
media sources, and what companies must do to
market to these technical audiences.
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2. Table of Contents:
• Introduction
• Part 1: How Engineers Stay Informed
• Part 2: Search Marketing for Engineers
• Part 3: Tapping in to Social Media
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3. Introduction
Engineers and scientists understand that marketing is vital to their company’s success,
but may not know how to get started or understand which activities will generate the
best return on investment (ROI).
TREW Marketing, a full-service marketing firm serving B2B technology companies,
surveyed more than 100 engineers and technical professionals to gain insight on
marketing to technical audiences.
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4. Introduction
More than 50% of companies plan to increase their marketing budgets in the next 1-3
years in the areas of:
• Content creation
• Blogging
• Website creation or updates
• Search engine optimization
But are these the best areas to invest in and the most effective means of using your
marketing dollars? Read on to see how engineers and Scientists want to be marketed
to.
Respondents identify content creation and web
presence as their largest marketing gaps.
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5. Finding #1: How Technical Professionals
Stay Informed
We have seen the accessibility of online data continue to shift the way technical
professionals prefer to seek information. According to respondents, this trend continues
as web search engines were selected nearly twice as often as the next closest channel.
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6. Finding #1: How Technical Professionals
Stay Informed
3 Key Takeaways and Recommendations:
1. Search engines are clearly engineers’ top choice for finding information,
nearly double any next choice, so building a search engine optimization
(SEO) strategy is critical to driving high quality traffic to your website.
2. Respondents said vendor websites are the second most preferred way
to seek information, underscoring a long-held TREW belief that
investing in your website is THE single, most important marketing
investment you can make.
3. Distributing news releases to targeted trade press will increase your
company’s exposure on industry publication websites, one of the top
three ways respondents indicated for seeking information.
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7. Download the survey report
or
view the webcast now
http://info.trewmarketing.com/survey-for-engineers
Download the rest of our free survey report or view our free webcast to
learn how engineers use different media sources, as well as practical
takeaways for applying these findings to your marketing plan.
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