Starting a business is a HUGE undertaking, but thankfully it's not uncharted territory. Learn from those who have been there, done those mistakes, and set your business up for success!

1. HOW TO SUCCEED
AS A START-UP
Start-up
Monetization

2. That’s a difficult truth to grasp.
A recent study asserts that only 10% of start-up
businesses succeed.
90% of start-ups fail.

3. If you have launched or are considering a start-up business, it’s important to understand what
will set you up for success and what will lead to failure.
Success
1. Competition is steep.
It’s impossible to know how much money,
support, and resources your competitors
have, and the playing field will never be
even.
Know what resources you have going for
you - your track record, partnerships, local
support, etc. - and embrace them. Fully
understanding what you already have at
your disposal will help you identify where
you’re lacking resources and where to focus
investments that level the competition.
What do all successful start-ups know?

4. 2. Money will be tight.
If you’re successfully able to keep your day job in the
beginning phase of your start-up, it’s a good idea. As
with any new business, you won’t turn a profit right
away, and you’ll need funds for pretty much everything:
providing the product/service, labor, marketing, etc.
What do all successful start-ups know?

5. 3. Plan, then do.
No doubt you have to-do lists covering every inch of
your living room right now, but you made those lists for
a reason. Follow them! Don’t pass over steps that are
tedious just because they aren’t exciting or don’t seem
important at the moment. Your grunt work will pay off.
One day, you’ll have much bigger issues to deal with
than, say, filling out the proper business documents, but
right now that paperwork matters. Prepare for it all, and
don’t skip a step.
What do all successful start-ups know?

6. 4. You need more than a good idea.
What do all successful start-ups know?
You can have the best idea out there, but unless you
properly develop and position it in the market, you won’t
have a business. There have been many a pioneer who
had great ideas but failed to businesses with imitation
products - simply because the others had a plan behind
the idea.

7. 5. Speed matters.
Make sure that speed is part of the plan you create.
Successful start-ups are ones that reach their goals in
their estimated timelines. Not only does delivering
results in a given timeline mean that you’re on track to
get things done and achieve bigger milestones, but
speed also keeps stakeholders (everywhere from
investors to customers to vendors) happy.
What do all successful start-ups know?

8. 6. Stay determined.
What do all successful start-ups know?
As a start-up, you are guaranteed to run into obstacles.
Any business is guaranteed to run into obstacles. Yet
only the businesses that anticipate change, adapt to
circumstances, and stay strong will last. Know that
technology, budgeting, and the economic climate will
change, and prepare yourself in every way you can for
what’s to come. Then, get ready to fight the good fight.

9. 7. Understand your finances.
Cash flow is the bottom line of a start-up, as well as
what will enable you to create a product, make sales,
grow business, do anything. You must always have
enough cash on hand. Business will, as Forbes puts it,
“be ruined with inadequate capital.” Have full
knowledge of your cash flow and financials, and like any
other essential component of your start-up, prepare for
what’s next. Do you have a large contract coming up?
Do you need more equipment or staff? Understand how
much capital you’ll need and when you’ll need it.
What do all successful start-ups know?

10. 8. Financing does the work for you.
What do all successful start-ups know?
In order to optimize cash flow and keep as much money
in your business account as possible, the most
successful start-ups avoid paying total invoices and
instead opt for monthly or even seasonal payments on
equipment. Taking advantage of smaller payments
keeps the maximum amount of money in the bank for
any other surprises that may (read: will) come the way
of your start-up.

11. Triton Capital helps you get there.
what are you willing to do to succeed?
If 90% of start-ups fail,

12. How can we help your start-up succeed?
Call today for a free consultation
and to learn more.
877-822-1333
tritoncptl.com