The document discusses how Chin Media services can help optimize digital marketing campaigns in real-time. It notes that everything is now transparent, connected, and innovative for consumers around the clock. As a result, the point of engagement and transaction are converging through different media. This means Chin Media's contributions to client businesses are more visible, immediate, and measurable.

2. Today, everything is TRANSPARENT, CONNECTED and
INNOVATED throughout 24 hours of a consumer.
As a result of the rapidly evolving technology landscape,
the point of engagement and the point of transaction are
converging through media.
THIS means the contribution of Chin Media services to
client business is more VISIBLE, IMMEDIATE and
MEASURABLE.

15. TYPE OF ADS

17. WORKFLOW

18. HOW WE APPROACH?
A/B TESTING OPTIMIZATION ACTION UPSALE
• Why should I care?
• What is your brand?
• Is there anything I can have after becoming
your leads?
• What are the features of your brand in
comparison with others?
• Are there any special promos?
• What do others say about your brand?
I’m ready to take action
now!
• Are you happy with the
experience earned after?
• Will you refer the brand to
others?
Reach audience in a large scale to
drive awareness and find out the
most relevant TAs
Maximize the ads with the most suitable
context to turn the most relevant to the most
valuable users
Close the deal in the
highest performance ads
Retargeting and turn your
customer to your loyal one

19. OPTIMIZATION SKILL SET
We
use
our
system:
ADS
SERVING
REAL-­‐TIME
TRACKING
to
manage
your
campaign
REAL-­‐TIME

20. OPTIMIZATION SKILL SET
We
use
GOOGLE
ANALYTICS
SPREADSHEET
ADD-­‐ON
to
manage
your
campaign
HOURLY

21. OPTIMIZATION SKILL SET
-­‐
We
set
your
own
OPTIMIZE
RULE
from
your
KPIs
to
manage
campaign
effecJvely.
-­‐
Each
Ads
content
will
be
showed
clearly
in
the
OPTIMIZE
BOARD.
-­‐
Then,
the
team
can
know
which
Ads
has
good
performance
and
which
has
bad
results.
Immediately,
our
opJmizer
can
turn
off
or
maximize
the
ads
to
reach
KPIs

22. OPTIMIZATION SKILL SET
• Customer LIFETIME VALUE is one of the
most important metrics in your tool belt if
you’re an ecommerce retailer.
• That’s why we create CHIN TRACKER to
support you with this metrics