This document provides a guide to using Twitter's Advanced Search tool to find information for businesses. It explains the different search fields including words, people, places, dates, and other options. It provides tips for searches like finding mentions of your brand or competitors, conversations from potential leads, questions related to your industry, and more. The guide walks through setting up a sample search for tweets mentioning pizza from 2015 onward that have a positive sentiment.
2. Advanced Search 101
There is a large amount of information about your
business, your competition and your customers to be found
on Twitter. Twitter Advanced Search makes it easy to find
new sales leads, mentions about your brand, updates on
your competitors or topics relevant to your business.
If you were thinking, “When is the right time to truly
understand Twitter,” the answer is years ago, but now will
work too.
This guide will help you to understand all of the capabilities
of Twitter Advanced
Search and how you can use it to find exactly what you are
looking for.
3. Go to https://twitter.com/search-advanced to start your
search.
Let’s unpack each section to get a better understanding.
We will pretend to be a pizza restaurant to see how this can
be used for business.
Getting Started
4. • All of these words: Twitter will look for searches that
contain all of the words entered. For instance, if you typed
in “love pizza” you might return a search similar to “I love
my mom, she bought me pizza.”
• This exact phrase: This type of search is called exact
match. An exact matchwill search for tweets in that
particular order. If “love pizza” were entered, it would
return tweets similar to “I love pizza.”
• Any of these words: Tweets containing any of the
keywords will be shown.
• None of these words: Exclude words from your search.
• These hashtags: Search for tweets that include certain
hashtags.
• Written in: Pick the language of the tweets
Be sure to enter in multiple fields to narrow your search
down.
**Useful Tip:
Want to find conversations from potential leads without
seeing other businesses and spammers? Fortunately, for
you, most businesses and spam accounts push links in all of
their tweets.
Enter “http” in the ‘None of these Words’ field. This will show
you all the tweets that do not contain
a link
The “Words” Section
5. The ‘People’ section of Twitter Advanced Search allows
you to specify particular users.
• From these accounts: The results will show tweets that
were made from the account you enter.
• To these accounts: The results will show tweets directly
aimed at the user you enter.
• Mentioning these accounts: The results will show tweets
mentioning the specific accounts you enter
**Useful Tip:
Want to find out what people are saying about your
competition? Want to find out what people are saying
about you?
Enter the username of your competitor or your username
in the ‘Mentioning these accounts’ field. This will show
your every tweet where your competitor or yourself is
mentioned.
Be aware, people do not always use your username or the
username of your competitor when referencing. In this
case, search your real brand name or competitors name in
the ‘This Exact
Phrase’ field in the ‘Words’ section.
The “People” Section
6. This section allows you to focus on particular tweets that happened at
a particular place and/or during a specific period. The ‘Near this place’
field only returns searches for within 15 miles of the location you enter.
A full address, city, state, postal code or country, or geocode can be
used.
When using the ‘From this date’ field, a calendar will pop up allowing
you to choose the start and end date range for your search query.
The “Places” & “Dates” Section
7. This section allows you to specify the sentiment of your search
results. Your options are positive, negative, questions or
retweets.
**Useful Tip:
Want to find leads with a problem that your business can
solve?
Check the ‘Question’ box to find tweets that contain a question.
Find questions about your industry, products, or service and
provide an answer. Position your business as one that is
helpful and responsive.
The “Other” Section
8. You can enter in as many fields as necessary to help you
find what you are looking for. For this example, here, we
are looking for anyone who has tweeted that they want
pizza. We also limited the search to 2015 until now and
specified positive tweets.
All Together
9. When you populate the search, the first thingTwitter does is give you
results for the most popular tweets regarding your search. Click “All”
to view everyone who has tweeted.
The Results
To view a list off all users who have the keywords you searched
for in their bio, click “People.” To view photos or videos relevant to
your search, click “Photos” or “Videos.” Twitter also gives you the
option to narrow your search results even further with options to
see ‘News” and “Timelines.”
Lastly, you can narrow your search by
tweets that were made within 15 miles
of your location by clicking “Near
You.” Utilize this feature to find leads
that are close to your business.
10. Get a Snapshot
This feature is a great way to grow you business using twitter.. If
you would like to get a sense of your business presence online visit
www.spokenabout.com and get your FREE Snapshot Report.
