Brand Exploration.pdf

PERSONAL BRAND EXPLORATION

Troy Perlza
k

Project & Portfolio I: Week
1

MONTH DAY, YEAR

Hello all! My name is Troy, I currently work in
special education and study Sportscasting at
FullSail. I believe there is joy to be found in
every moment, and I do my best to bring that joy
to the surface. Sports are my passion, I thrive off
of the competitive nature. I believe I bring a
neutral, informed, and entertaining perspective
to sports most debated topics.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles
:

• Broadcast Announcers and Radio
Disc Jockey
s

• News Analysts, Reporters, and
Journalists

• Film and Video Editor
s

BRAND ARCHETYPE - As an
entertainer its my job to
fi
nd the best
in each situation. I try hard to lighten
the mood, and steer away from
anything boring.
Podcast Host for Sports Entertainment

Marketing Departments
TARGET AUDIENCE
Mark Healey
Outreach Plan
:

• Create a presentation explaining why he should market
with my podcast
.

• I will attempt to connect with Mark via LinkedIn.

• If I do not hear from mark within one week I will attempt
to reach out via email.
Sr. Director of Digital
Marketing at Whoop
Sal Passalacqua
Outreach Plan
:

• Create a presentation explaining why he should market
with my podcast
.

• I can visit in person, as it is a local pizza shop.

• If Sal is unavailable during my initial visit, I can get his
availability and plan a meeting.
PROFILE
PICTURE Owner at DiMaio’s Cucina
Hal Hansen
Outreach Plan
:

• I have a friend that works with the organization, I will
confer with him to prepare
.

• I would hope my contact in the organization could put
me in touch with him. If he cannot then I can attempt to
connect through LinkedIn.

• If I am unable to reach Hal, I could again ask my friend
for help with reaching him. It could be possible that
there is a better time to reach out.
PROFILE
PICTURE
Director of Marketing,
Somerset Patriots Baseball

GOALS
Short Term: Immediately After Graduation, 2024

‣ I want my podcast to have 100 subscribers.

Mid Term: 203
0

‣ Through marketing I will grow my podcast to
10,000 subscribers and multiple sponsors
.

Long Term: 203
5

• I will have grown from one podcast to multiple
podcasts under one sports media umbrella.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Sound Editing Novice / Adept / Expert
Presentation Skills Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Editing Skills
SOFT
HARD
Novice / Adept / Expert
Writing Skills Novice / Adept / Expert
Inspiring Novice / Adept / Expert
Organized Novice / Adept / Expert

I help listeners enjoy their free time by
delivering a lighthearted and entertaining
show.

PROMISE

CREDENTIALS
Work Experience
:

• Swim Team Coach

• Basketball League Commissioner
Education:
• Physics, B.A, Rowan University 2016
Awards:
• Invited to join The National Society of
Collegiate Scholars (NSCS)

COMPETITION
Ty Schmit
Industry Experience
:

• Producer of The pat McAfee Show,
2017 - Present
Education
:

• Communication/Media Studies, B.A, University of Iowa
Leadership Experience
:

• Best Buy, Mobilel Sales Lead

• Producer of The Pat McAfee Show
Skills and Pro
fi
ciencies
:

• Communication- 1 endorsements

• Strategic Communications- 1 endorsements

• Team Leadership- 1endorsements
YOUR NAME
Overall Online Presence
:

• Ty Schmit has 16 connections and 31 followers. He
doesn’t not have a personalized banner, social media
links, or published articles. Ty’s URL is not customized
his grade is Poor.
HEADSHOT HEADSHOT
Industry Experience
:

• I have no industry experience.
Education
:

:

• Swim Coach, Lifetime Fitnes
s

• Director of Basketball Operations, Lifetime Fitness
Skills and Pro
fi
ciencies
:

• 3d Modeling - 1 endorsements

• Construction Drawings - 0 endorsements

• Public Speaking- 1 endorsements
:

• I have 63 connections, a poor headshot, no customized
banner, or URL, and plenty of work to do! I am not
published, nor do I have any social media links
.

• Grade: Poo
r

•

COMPETITION
Lee Syatt
Noteworthy Experience
:

• Producer and CoHost, The Church of Whats Happening
Now, 8 yrs 4 mos
.

• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:

• Owner/Consultant, Lee Syatt
Consulting, 11 yrs

• Producer and CoHost, The Church of
What’s Happening Now, 8 yrs 4 mos.
Education
.

• Digital Post Production, Emerson College, 2010
Skills and Pro
fi
ciencies
:

• Entertainment - 14 endorsements

• editing- 12 endorsements

• Video- 10 endorsements
:

• Lee has 384 connections and 369 followers. He has a
custom banner image and professional headshot. He
does not share his social media links, but is active. Lee
does not have a custom URL.
Industry Experience
:

• I have no industry experience
Education
:

:

• Swim Coach, Lifetime Fitnes
s

• Director of Basketball Operations, Lifetime Fitness
Skills and Pro
fi
ciencies
:

• 3d Modeling - 1 endorsements

• Construction Drawings - 0 endorsements

• Public Speaking - 1 endorsements
:

• I have 63 connections, a poor headshot, no customized
banner, or URL, and plenty of work to do! I am not
published, nor do I have any social media links
.

• Grade: Poor

BRAND POSITION
For marketing directors who need a podcast to
market on, I provide a show with a consistent and
loyal fan base, because my show is easy to listen
to and never misses a deadline.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organization
s

• Podcast Movement: Evolutions

‣ March 23-26 | Los Angeles, C
A

• Outlier Podcast Festival

‣ May 05-06 | Austin, T
X

• PodStoc
k

‣ June 11 | Trenton, NJ
Digital Marketing
• Primary Content: My podcast will be my main content, it will
be both audio and video. I also plan on writing blogs, that both
accompany my podcast and stand alone.

• Primary Tools: Youtube, twitter, and podcast hosts will be my
main tools.

• Website: Having a dedicated website with all of my work will
allow my fans to come to a single place to get all of the
content I plan on distributing. On such website I plan on
dipping into the apparel and NFT world.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor that has experience producing
podcasts and sticking to a deadline. I need help
learning the ins and outs of what works with networking.
Formal Education
• Physics, B.A, Rowan University
Technical Skills
• Videograph
y

• Sound Editin
g

• Writing
Soft Skills
• Story Tellin
g

• Speaking Clearl
y

• Body Language

Troy Perlzak
You know boredom? Well, what I do is entertain. In fact, I have “x” number
of subscribers that prove it.
“

REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.).
Retrieved April 10, 2022, from https://www.onetonline.org/link/summary/
27-3011.00

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