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Focus 
and 
Attention
50% 
OF AMERICAN EMPLOYEES 
WORK FOR ONLY 15 MINUTES 
BEFORE BECOMING DISTRACTED 
2
53% 
WASTE AN HOUR OR MORE A DAY 
BECAUSE OF INTERRUPTIONS 
3
TOP 5 REASONS 
WE STRUGGLE 
TO FOCUS 
4
Fatigue 
5 
1. 
2. 
3. 
Stress 
MULTI-TASKING
4. 
PHYSICAL FACTORS 
5. INFORMATION OVERLOAD 
6
WHAT EXACTLY 
IS FOCUS? 
7
FOCUS IS 
Paying Particular 
Attention 
8
WHAT EXACTLY IS ATTENTION? 
Attention allows you to "tune out" information, 
sensations and perceptions that are not relevant at 
the moment and instead focus your energy on the 
information that is important. 
9
ATTENTION IS… 
“A state of focused awareness on a subset of 
the available perceptual information” 
10
There are 5 TYPES OF 
AT T E N T I O N 
11
1. DIVIDED ATTENTION IS… 
the Ability to focus on more than one thing at one time. 
Highest level of attention; Difficult to maintain. 
Reduced ability to remember. 
For Example: Talking on the phone while getting dressed 
or while cooking. 
12
2. SELECTIVE ATTENTION IS… 
Ability to focus on certain things while ignoring others. 
13
3. FOCUSED ATTENTION IS… 
Ability to focus on one thing without being distracted by 
other stimuli. This state can be physically and mentally 
tiring. Most behaviors are a combination of focused 
attention and divided attention. 
14
4. SUSTAINED ATTENTION IS… 
Ability to focus on one task only over a time period of 10 
minutes or more. 
For example: Focusing while playing Solitaire, Paying 
attention to a short lecture. 
15
5. ALTERNATING ATTENTION IS… 
Ability to alternate focus back and forth between two 
different tasks. 
For example: Alternating between cooking and helping your 
child with their homework. 
16
“Zen teaches you to pay attention to every 
detail, immersing yourself in your 
activity to such a degree that you become 
the activity.” 
~ Gary. R 
17
Simple Habits can drastically 
Improve Your Focus: 
Meditate 
regularly 
Get good sleep 
Eat a healthy diet 
18 
Get Physical 
exercise 
Keep your brain 
stimulated
There’s also a secret weapon: 
A favorite tool of neuroscientists, 
nootropics are a great way to 
optimize focus and attention. 
19
20
21 
Get out of here
www.trubrain.com 
22

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Focus and Attention

  • 2. 50% OF AMERICAN EMPLOYEES WORK FOR ONLY 15 MINUTES BEFORE BECOMING DISTRACTED 2
  • 3. 53% WASTE AN HOUR OR MORE A DAY BECAUSE OF INTERRUPTIONS 3
  • 4. TOP 5 REASONS WE STRUGGLE TO FOCUS 4
  • 5. Fatigue 5 1. 2. 3. Stress MULTI-TASKING
  • 6. 4. PHYSICAL FACTORS 5. INFORMATION OVERLOAD 6
  • 7. WHAT EXACTLY IS FOCUS? 7
  • 8. FOCUS IS Paying Particular Attention 8
  • 9. WHAT EXACTLY IS ATTENTION? Attention allows you to "tune out" information, sensations and perceptions that are not relevant at the moment and instead focus your energy on the information that is important. 9
  • 10. ATTENTION IS… “A state of focused awareness on a subset of the available perceptual information” 10
  • 11. There are 5 TYPES OF AT T E N T I O N 11
  • 12. 1. DIVIDED ATTENTION IS… the Ability to focus on more than one thing at one time. Highest level of attention; Difficult to maintain. Reduced ability to remember. For Example: Talking on the phone while getting dressed or while cooking. 12
  • 13. 2. SELECTIVE ATTENTION IS… Ability to focus on certain things while ignoring others. 13
  • 14. 3. FOCUSED ATTENTION IS… Ability to focus on one thing without being distracted by other stimuli. This state can be physically and mentally tiring. Most behaviors are a combination of focused attention and divided attention. 14
  • 15. 4. SUSTAINED ATTENTION IS… Ability to focus on one task only over a time period of 10 minutes or more. For example: Focusing while playing Solitaire, Paying attention to a short lecture. 15
  • 16. 5. ALTERNATING ATTENTION IS… Ability to alternate focus back and forth between two different tasks. For example: Alternating between cooking and helping your child with their homework. 16
  • 17. “Zen teaches you to pay attention to every detail, immersing yourself in your activity to such a degree that you become the activity.” ~ Gary. R 17
  • 18. Simple Habits can drastically Improve Your Focus: Meditate regularly Get good sleep Eat a healthy diet 18 Get Physical exercise Keep your brain stimulated
  • 19. There’s also a secret weapon: A favorite tool of neuroscientists, nootropics are a great way to optimize focus and attention. 19
  • 20. 20
  • 21. 21 Get out of here