This document provides a summary of car sales data and trends for May 2010. It analyzes pricing discounts, days vehicles spend in dealer inventories, highest incentive models, and model year shares. Some key findings include that Ford, Chevrolet, Chrysler, GMC, and Lincoln had the largest discounts on 2010 vehicles in May (11-14% below MSRP). The 2010 Lexus GX 460 and Toyota Camry saw the biggest month-over-month price drops. The shortest average days in inventory were 10 days for the Hyundai Tucson and Mercedes GL350 BlueTEC. 92% of sales in May were for 2010 model year vehicles.

1. by
Automotive intelligence covering new car prices, best car deals and more.
May 14th, 2010
The Truth Will Prevail
TrueCar obtains data directly from car dealers, respected Our data is among the most timely and comprehensive in the
dealer management system (DMS) providers, and industry, as we are able to process most car sales within a
well-known data aggregators within the automotive space. week of the actual sales date, and have a substantial fraction
on the site within 48 hours of the actual sale. TrueCar
We also acquire vehicle configuration data, customer and believes the greater our informational accuracy, the greater
dealer incentives data, financing and loan data, vehicle benefit we provide to both dealers and consumers.
registration and insurance data, and much, much more.
TrueCar is insatiable about data with our goal to find 100%
of all purchase transactions, even if that means finding the
same transaction multiple times from multiple sources
within the car-buying ecosystem.

2. TrueCar Price Flex Score
Least Flexible 2010 Models Most Flexible 2010 Models
Score Make Model Score Make Model
1 Audi A5 100 Dodge Ram 2500
1 Lincoln Navigator 100 Hyundai Accent
2 Audi A4 99 Mitsubishi Lancer
3 Chevrolet Suburban 99 Mitsubishi Galant
3 Ford Expedition 99 Volkswagen Routan
4 Acura MDX 98 Jeep Commander
4 Chevrolet Equinox 98 Nissan Titan
4 Ford Flex 98 Nissan Versa
5 Audi A3 97 Chevrolet Aveo
5 Buick Enclave 97 Mazda MAZDA6
Least and Most Flexible 2010 Vehicles ( by Body Type )
Body Type Least Flexible Model Most Flexible Model
Convertible Audi A5 (Score: 1) BMW 650i (Score: 87)
Coupe Chevrolet Camaro (Score: 9) Hyundai Accent (Score: 100)
Pickup Ford Explorer Sport Trac (Score: 8) Dodge Ram 2500 (Score:100)
Sedan Audi A4 (Score: 2) Mitsubishi Lancer (Score: 99)
Sport Utility Lincoln Navigator (Score: 1) Jeep Commander (Score: 98)
Van Chrysler Town & Country (Score: 6) Volkswagen Routan (Score: 99)
Wagon Subaru Outback (Score: 21) Nissan cube (Score: 96)
What is the TrueCar Price Flex Score?
The TrueCar Price Flex Score measures the elasticity of a deal significantly below (or above, if you’re not careful!) the
transaction price by model. The Price Flex Score calcula- TrueCar average transaction price. Here are the 2010
tion dynamically incorporates the factors that effect price models with the highest and the lowest Price Flex Scores.
variance including the model’s transaction price range, We also show the models with the highest and lowest Price
current inventory and sales data. A vehicle experiencing Flex Score within each vehicle category. The scores range
extremely low inventory and a small range of transaction from 1 to 100. A score of 1 corresponds to the lowest Price
prices will have a low Price Flex Score. Don’t expect much Flex Score and indicates a very small -if any- negotiation
of a discount from the TrueCar average transaction price on power. A score of 100 indicates the highest Price Flex
a vehicle with a low Price Flex Score. If a vehicle has a high Score, meaning there is a big range of transaction prices for
Price Flex Score, however, you have the potential to strike that model.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 1

3. Greatest Discounts
Makes with Greatest Discounts on 2010 Vehicles
15%
Ford
Chevrolet
13%
Chrysler
GMC
Lincoln
% BELOW MSRP
11%
9% How Do I Use This?
The greatest percent below MSRP helps
identify the biggest consumer discounts of the
7%
month. Below, TrueCar ranks 2010 and 2011
vehicles with average transaction prices that
5%
comprise the greatest percent off the make or
November December January February model’s average MSRP.
Top Discounts: 2010 Makes Top Discounts: 2011 Makes
Rank Make % Below MSRP Rank Make % Below MSRP
1 Ford 14% 1 Toyota 8%
2 Chevrolet 14% 2 Honda 8%
3 Chrysler 11% 3 Kia 7%
4 GMC 11% 4 BMW 7%
5 Lincoln 11% 5 Volvo 6%
Top Discounts: 2010 Models Top Discounts: 2011 Models
Rank Make / Model % Below MSRP Rank Make / Model % Below MSRP
1 Chevrolet Cobalt 25% 1 Toyota Camry 9%
2 Hyundai Sonata 18% 2 Honda Pilot 8%
3 Jeep Grand Cherokee 18% 3 BMW 1 Series 7%
4 GMC Sierra 1500 18% 4 Volvo C70 7%
5 Toyota Avalon 17% 5 Kia Sorento 7%
Top discounts for 2010 Models are based on the top discounts for each brand.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 2

4. Greatest Discounts (continued...)
Top 2010 Models ( by Body Type ) Top 2011 Models ( by Body Type )
% Below % Below
Body Type Model MSRP Body Type Model MSRP
Sedan Chevrolet Cobalt 25% Sedan Toyota Camry 9%
Pickup Chevrolet Silverado 1500 19% Sport Utility Honda Pilot 8%
Sport Utility Jeep Grand Cherokee 18% Convertible Volvo C70 7%
Coupe Ford Focus 15% Van Toyota Sienna 7%
Convertible Ford Mustang 11% Coupe Volvo C30 6%
Van Chrysler Town & Country 11%
Wagon Hyundai Elantra Touring 10% *The pickup and wagon categories have been
purposely excluded due to insu cient data for those
categories.
Best Day of the Month to Buy a Car
May 31, 2010
7.0%
PROJECTED AVERAGE DISCOUNT
6.5%
6.0%
5.5% June 10, 2010
5.0%
4.5%
5/17/10 5/21/10 5/25/10 5/29/10 6/02/10 6/06/10 6/10/10 6/14/10
Best Day to Buy a Vehicle
Consumer Tip of the Month May 31st, 2010
Average Discount: 6.89%
Our projections for the best and worst day to buy a new
vehicle are rooted in an analysis of historical sales as well
as short term forecasts. Our projections, over the next 31 Worst Day to Buy a Vehicle
days, suggest that the best day to buy a car will be on June 10th, 2010
Average Discount: 5.15%
Memorial Day, May 31st, the last Monday of the month.
The worst day to buy a car will likely be on Thursday, June
10th.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 3

5. Greatest Price Drop Month Over Month
Top Vehicles ( by Body Type )
Body Type Year / Make / Model / Trim $ Drop From Last Month
Sport Utility 2010 Lexus GX 460 4WD 4dr ($987)
Sedan 2010 Toyota Camry 4dr Sedan V6 Auto XLE ($837)
Van 2010 Volkswagen Routan 4dr Wagon SE ($685)
Pickup 2010 Honda Ridgeline 4WD Crew Cab RTL ($613)
Convertible 2010 BMW 3 Series 2dr Convertible 335i ($395)
Coupe 2010 Chevrolet Camaro 2dr Coupe 1LT ($342)
Wagon 2010 Volkswagen Jetta SportWagen 4dr Man TDI ($149)
Top Vehicles (overall)
Rank Year / Make / Model / Trim $ Drop From Last Month
1 2010 Lexus GX 460 4WD 4dr ($987)
2 2010 Mercedes-Benz GL-Class 4MATIC 4dr 3.0 BlueTEC ($930)
3 2010 Toyota Camry 4dr Sedan V6 Auto XLE ($837)
4 2010 Volkswagen Routan 4dr Wagon SE ($685)
5 2010 Cadillac CTS Sedan 4dr Sedan 3.0L RWD ($682)
For each body type, TrueCar tracks the average transaction price for each trim and lists vehicles with the greatest drop in price month over month.
TrueCar also ranks the trims with the overall greatest drop in price from April 9th, 2010 to May 6th, 2010.
Largest Total Incentives for May
Models with Largest Total Incentives
Rank Make / Model Customer Cash Rebate Dealer Cash
1 BMW M6 $0 $12,500
2 Infiniti QX56 $0 $6,000
3 GMC Sierra 1500 $5,000 $0
4 Chevrolet Silverado 1500 $5,000 $0
5 Ford Super Duty F-250 $5,000 $0
This table shows the highest incentive for each brand ranked. Generally, incentives are active throughout the month
in which TrueTrends by TrueCar is released. Though active at the time of the reports’ release, incentives are subject
to change without notice. Check for updates on the TrueCar price report for each model and with your dealer.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 4

6. April’s Shortest and Longest Days in Inventory
Industry Wide Average Days in Inventory for April: 50 Days
Shortest to Longest ( by Body Type )
Shortest and Longest Days in Inventory
Rank Make / Model Days in Inventory
TrueCar ranks the vehicles that spend, on
average, the shortest and longest days on the 1 Sport Utility 32
lot before they sell. We rank by both overall 2 Van 51
shortest / longest days in inventory and by 3 Wagon 55
category. Vehicles that spend little time in
4 Sedan 58
inventory are in high demand, while vehicles that
5 Pickup 59
spend an extended time in inventory are in low
demand. 6 Coupe 61
7 Convertible 78
2010 Vehicles: Shortest Days in Inventory 2010 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 Hyundai Tucson 10 1 Hyundai Sonata 157
2 Mercedes-Benz GL350 BlueTEC 10 2 Ford Mustang 113
3 Toyota Highlander 12 3 Ford F-350 108
4 Toyota RAV4 13 4 Mitsubishi Galant 108
5 GMC Terrain 13 5 Ford F-250 105
6 Audi Q5 14 6 BMW 135i 100
7 Lexus LX 570 14 7 Ford Transit Connect 100
8 Subaru Outback 14 8 BMW 528i 97
9 Chevrolet Equinox 15 9 Hummer H3 97
10 Mercedes-Benz E550 15 10 Toyota Yaris 96
2011 Vehicles: Shortest Days in Inventory 2011 Vehicles: Longest Days in Inventory
Rank Make / Model Days in Inventory Rank Make / Model Days in Inventory
1 BMW X5 4 1 Volvo C70 35
2 BMW 128i 4 2 Volvo C30 32
3 Scion xB 7 3 Mercedes-Benz SL550 30
4 Ford F-350 7 4 Toyota Camry 30
5 Toyota Avalon 7 5 Toyota Camry Hybrid 29
6 Ford F-250 8 6 Kia Sorento 27
7 BMW 335i 8 7 Toyota Sienna 20
8 BMW 328i 8 8 Hyundai Sonata 15
9 Infiniti M37 13 9 Honda Pilot 14
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 5

7. Model Year Share
Percent Industry Share of Model Year Vehicles
2009
2%
Model Year Share shows the percentage share of
2010 model year vehicles sold within the last month 2010
versus vehicles of any other model year sold. 92%
Generally, the higher the model year share value, the 2011
higher the discount a consumer can expect to receive 92% 6%
on that given model. It also reflects that dealers are 2010 VEHICLES
more likely to cut deals on a 2010 model in order to
make room for a 2011. At this time of year, many
brand’s model year mix are predominantly comprised
of 2010’s. The makes with the highest percentage of
2010 model year share are Buick, Subaru, and Lexus.
Between 2009, 2010, and 2011 vehicles, 2010 shares 92%
of total sales.
Lowest Percentage of 2010 Vehicles Sold Highest Percentage of 2011 Vehicles Sold
Rank Make % of Sales Rank Make % of Sales
1 smart* 4.3% 1 Hyundai 33.6%
2 Kia 48.0% 2 Kia 29.8%
3 Hyundai 62.1% 3 Volvo 18.0%
4 Suzuki 74.5% 4 Toyota 14.8%
5 Infiniti 79.7% 5 Infiniti 14.5%
Although still early in the year, 2011 model year vehicles started showing up in decent numbers within the last few weeks and already make up 6% of total
vehicle sales.
*The smart car has 94.3% of the 2009 model year share.
May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 6

8. Appendix
About Us
TrueCar is the authority in new-car pricing. We show car marketplace pricing, helping them price cars for increased
buyers and car dealers how much people actually paid for a sales, and ultimately gaining market share over other
particular car in a specific local area. With TrueCar pricing, dealers. Our innovative new car pricing service is offered
both new car buyers and new car dealers can know at any free of charge on our website at www.truecar.com, on our
time what is considered a good or great price on a new car. mobile site at mobile.truecar.com, and via syndication of our
Consumers no longer need to walk into a dealership tools and pricing data to leading automotive research sites
partially informed and fully suspicious – using TrueCar they throughout the web.
walk in knowing the price of a fair deal. Dealers benefit by
TrueCar’s real-time, unbiased information about
Disclaimer
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May 14th, 2010 - TrueTrends™ by TrueCar™ - © 2010 TrueCar, Inc. 7