Lost way of Marketing

What’s this about? Nice cast! Have you seen the blond guy? So what? Deserted on an island? Yeah yeah.. Same old story… The numbers? Hmm Fibonacci? I’ve got to write my new discovery!! New Dharma hatch? Interesting logo What’s Sawyer reading? Interesting religious references… Did you see Sayid’s arrest news in Kate’s flashback?

The story ,[object Object],[object Object],[object Object]

The story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing for Lost ,[object Object]

Integrated marketing mix ,[object Object],[object Object]

http://www.flickr.com/photos/timothyschenck/ Lesson to learn ,[object Object],[object Object]

Marketing 2.0 IS NOT IT IS What’s Next in Marketing PAUL ISAKSON PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER PRODUCT PACKAGING DISTRIBUTION ADVERTISING CRM

ABC Raises the Bar ,[object Object]

Lesson to learn ,[object Object],[object Object],[object Object]

PR ,[object Object],[object Object]

[object Object],[object Object],PR 2.0

Viral ,[object Object],[object Object],[object Object]

Marketing the experience ,[object Object],[object Object]

Marketing the experience ,[object Object]

No further information for "Lost Experience" is being released, and network executives say future clues could pop up in any part of the world and on any medium. Fans from different countries will have to reach out to each other and trade information if they want to start sleuthing. You don't need to be one of those hard-core fans who've memorized every episode, he said. "We wanted to make it so that if you watched 'Lost' from the beginning or if you've never watched the show before you can get into this." "When we built the site for Oceanic Airlines, we wanted to do something that was different from all the other TV show sites," Benson said.

Dharma wants you! ,[object Object],[object Object]

[object Object],[object Object],Viral 2.0 “ Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow. … Remarkable marketing is the art of building things worth noticing right into your product or service.” Seth Godin

Bonus ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Lesson to learn

Marketing mix in the new era AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS & IDEAS INNOVATION & CONTENT BETTER BRANDS What’s Next in Marketing PAUL ISAKSON

[object Object],[object Object],[object Object],[object Object],[object Object],RULES OF NEW MARKETING Youth Marketing DAVE KNOX

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Lost way of Marketing

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