Organization: In New Media Department, in YLE Vision (the division of YLE that has online services, popular music & culture, children’s programmes and entertainment) Development projects inside YLE: for example Future of children’s content services, future of radio Foresighting, future media environment, audiences’ media use habits, Building innovation strategy for YLE Finding and communicating future possibilities for the Finnish Broadcasting Company, informing the teams who plan YLE New Services of possible future developments Working method: strong networking, online visibility (blogs, podcasts) and co-operations with active users Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
https://journals.tdl.org/jvwr/article/view/861/626 On Money and Magic Edward Castronova Abstract | PDF
https://journals.tdl.org/jvwr/article/view/861/626 On Money and Magic Edward Castronova Abstract | PDF
Sukellus.fi is a website for diving enthusiasts During the Asian tsunami catastrophe in December 2004 they were the ones to immediately report names or surviving Finnish citizens There were thousands of Finns spending vacation in Thailand who their families and friends were worried about They started publishing immediately because they had people on location, good connections, access to a publishing platform and skills to use it for the public good Officials later said they too had capacity to build websites fast, but they, as well as the travel agenvies, thought it was against privacy protection to publish names of known survivors online Sukellus.fi team was rewarded by the State for their excellent work with ”The State Information Publishing Award” in 2006 Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
A new phenomenon in the digital and networked communications environment is the emergence of one-off-success stories, where or a group of amateurs does a better job informing the public that professional organisations can A team of hobbyists may take excellent care of emergency communications while the authorities still organise themselves (for example the Sukellus.fi case) A blogger may do something as a service to the public, just once, and get publicity for it This kind of content can be raw material live from an event, or carefully crafted piece of political commentary, or light entertainment; a funny remix of media content, a film clip with new subtitles and so on It challenges the mainstream media for several reasons Mainstream media cannot be everywhere, whereas a member of the public may very well be able to start broadcasting facts and eye-witness accounts from an event Publishing unverified information is not possible for established media, but that’s how online works: huge amounts of raw data, information and misinformation it first published by all kinds of people and then the collective filtering sorts out the best content Established media has a code of ethics that binds it, they protect people’s privacy for instant, unlike independent actors online sometimes Unique pieces of content, that may not be part of any journalistic publication or even part of a blog – they are posted somewhere online (such as YouTube) and the links are passed on by the public A beating at a mall, where guards used unnecessary force, leading later to msm attention A veteran’s suicide at a national independence day parade : someone was filming the parade and captured an old man walking on purpose in front of a tank. Finnish Broadcasting Company was broadcasting the event didn’t show it, although we had video material. But this private video was posted to YouTube and the link quickly spread online. Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
There was a city administration renewal where three cities were fusing: Jyväskylä, Jyväskylän maalaiskunta and Korpilahti were to form the new Jyväskylä together. Student Erkka Piirainen wondered why no news medium was planning to cover the historical debate live online. He had been using a mobile videostream device on his cell phone. He decided to go and broadcast the event online himself. He went the the community meeting in Jyväskylän maalaiskunta. The seating for the general publisc was already filled to capacity but he was allowed in the press space. He used his cell phone with Qik application, which is free, consumer product. He was subscribing to mobile broadband with a fixed monthly fee so this didn’t cause extra expences The local newspaper Keskisuomalainen linked to his video stream online, thus generating a bigger audience that he otherwise might have had His blog subscribers also forwarded the link to live broadcast Many of those came online just to see how he did this, not because they were interested in the subject matter Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
Many non-professionals now have the means, and many have the skills, to produce broadcast-quality material about exactly the content matter that is interesting to them They can spend an enormous amount of time creating a piece of content – if they choose to (compared to salaried journalist who only has limited time to finish a story) Are these minor sites or services a threat to established media? It doesn’t first appear so, but Attention, time spent watching - Every minute spent wathing peer content is a minute away from mainstream traditional media Motivation for producing content different fromt that of paid professionals Peers have the means, and many have the skills, to produce broadcast-quality material about exactly the content matter that is interesting to them They can spend an enormous amount of time creating a piece of content – if they choose to, compared to salaried journalist who only has limited time to finish a story New players don’t respect old rules Respect of privacy and other ethical guidelines are nonexistent online; when a detail is discovered by one person, it is posted and re-posted all over the web That is on the other hand the power of crowds: together the masses online uncover a lot of facts and get them out fast, which is why a good journalist tries to be as well networked as possible – to be among the first to know Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
We want our staff – journalists, technology experts and other specialists – to feel that they are entitled to a presence online in their professional capacity They are encouraged to engage in online communities in their professional roles Some – more and more – YLE staff will be working online as their main job – journalists and editors and managers are expected to take part in public discussion online and be seen and heard on popular online sites as well as the YLE.fi website Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
Sisältöihimme on helppo linkittää eri sosiaalisen median areenoilla Ikiosoitteet Sosiaaliset kirjanmerkit käytössä koko palvelussa Ihmiset voivat ottaa YLEn sisällöt mukaansa RSS-syötteinä Kuva- ja videoupotuksina Kokonaan ladattavina, joko YLEn palvelusta tai muista esim. P2P-tekniikkaa hyödyntävistä palveluista Hankimme oikeuksia, jotta voimme antaa sisältöjämme yleisön muokattavaksi Video- ja audioeditointi Tarjoamme foorumeita myös ihmisten omien tuotosten julkaisemiseen Sekä alkuperäiset tuotokset että meidän sisällöistämme muokatut Sisältöjämme on helppo kommentoida ja niiden ympärille voi kokoontua keskustelemaan Yleläiset osallistuvat myös itse aktiivisesti keskusteluun Seuraamme myös YLEn ulkopuolella tapahtuvia keskusteluita Linkitämme anteliaasti ulos muualla julkaistuihin sisältöihin Tunnistautuminen tapahtuu yhdellä kirjautumisella
http://www.finlex.fi/fi/laki/kaannokset/1993/en19931380.pdf http://yle.fi/fbc/pdf/yle_visions2009.pdf Tuija Aalto YLE Uudet palvelut Tulevaisuus lab
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