The document discusses the increasing adoption of digital technologies in Finland over the past 10 years. It provides statistics that show growing internet, computer, and mobile phone usage. It then discusses examples of how Finnish public broadcaster YLE is experimenting with interactive digital media like blogs, podcasts, SMS messages, and user-generated content to engage audiences. This includes initiatives like blogs from journalists, syndicating news feeds, soliciting photos and comments from listeners, and forums that generate topics for television shows. The goal is for YLE to learn how to have a true two-way dialogue and leverage "micromedia" from audiences.
2. In 10 years the Finns have embraced ICT
l 5 258 486 inhabitants (28.2.2006)
l 2 003 800 TV licenses (31.12.2005)
l Digital TV receivers in 1 061 965 homes: cities (39 %), rural (57 %)
l 2,8 million internet users in 1,3 million households
l Internet connection in in 58% households (7% in 1996)
l Broadband in 51% of households (256kB+)
l Computers in 70% of households (compared to 25% in 1996)
l Mobile phone in 97% of households (40% in 1996)
l Phone still mainly used for personal communication: web browsing or
buying on ther mobile internet not common
[Source: Tilastokeskus]
Tuija Aalto YLE Radio 2
3. Kotitalouksien laitekannan kehitys 11/2005-02/2006
(Lähde: Tilastokeskus/Kuluttabarometri)
Devices at homes
0 10 20 30 40 50 60 70 80 90 100
A mobile phone 97%
Matkapuhelin 95
97
Televisio 93
95
Videonauhuri 71
72
Tietokone 67
70
Internet-yhteys 58
Internet connection 62%; 47
62
Laajakaista 51
broadband 51% Lankapuhelin 52
49
DVD-laite 43
48
Kaapeli-tv tai satelliittiantenni 45
46
Digisovitin/digitv 36
44
Digisovitin maanp./kaapeli 33
WAP/GPRS or 3G 38
41
WAP/GPRS/3G -puhelin 41
mobile phone 41% Laajakuva-tv 29
33
Internet-puhelinliittymä 18
Internet telephone 20
Kotiteatterijärj. 18
19 Blue = Nov 2005
connection 20% 8
Tallentava digisovitin 9 Green = Feb 2006
Satelliittidigisovitin 4
4
2005 marraskuu 2006 helmikuu
Tuija Aalto YLE Radio 3
4. Internet usage
l 73% of Finns aged between 15 and 74 have used the Internet during
the year 2005
l Internet usage has grown more regular, more people go online on a
daily basis: especially women under 35 have increased their web use
during the last three years –nearly all of them use the web on a
weekly basis
l The Internet is most commonly used for e-mail (86% of the
respondents), for finding information on goods and services (85%),
for using online bank services (76%), for finding information on
travel and accommodation services (66%), and for reading online
magazines and papers (56%).
l The use of online bank services, online shopping, and travel service
browsing have increased significantly since spring 2004
[Source: Internet Usage in Finland
http://www.internetworldstats.com/eu/fi.htm]
Tuija Aalto YLE Radio 4
5. Survey: Most Finns do not know 3G yet
l A recent survey (* found out that 63% of Finns do not know what
“3G”means in connection with mobile communications
l According to the survey only 6% browse the web with a 3G
mobile phone
l Most use the internet on their phone via WAP browser (21%), or
2G (14%)
l 58 % said they would like to use the web on a 3G phone in the
future
l Most (53%) had not used the internet at all with their mobile
phone.
*) The survey was conducted by eSearch (owned by Soprano Oyj)
and it was commissioned by Elisa, the mobile operator; 2189
Finns answered in the survey in March)
Tuija Aalto YLE Radio 5
6. The changing media environment
l The publishing treshold of web content is lower
than ever –blogging, podcasting and new kinds of
social software are enabling new ways to interact
and this content competes with mainstream media
of the time and attention of the audiences
l Does interactivity, the word, mean two–way
communication? What role can the audience, and
their ” micromedia”play in the dialogue?
l Can it be one-to-one communication both ways, or
is it still only mass communication the other way?
l Do we know how to really be interactive?
l Does it matter?
Tuija Aalto YLE Radio 6
7. Lessons in interactivity
1. RSS & blogs
2. The incoming SMS
3. Some special ”
user-generated content”efforts
4. Communities: X3M, X-Stage
Tuija Aalto YLE Radio 7
8. Blogilista.fi: a directory of >4500 Finnish blogs
•20 most
subscribed
blogs in the
Blogilista
directory
•Ranking
according to
readership and
links add an
element of play
and competition
Tuija Aalto YLE Radio 8
9. yle.fi/blogit
l The YLE Blogs
website is an attempt
to allow for the
journalists and other
YLE voices to start
their own interactivity
in the blogosphere
l Utilizing the expertice
otherwise not in the
public domain
l We have only just
started learning
l Experiments with
videoblogging as well
Tuija Aalto YLE Radio 9
10. RSS –the more efficient way to browse the web
Tuija Aalto YLE Radio 10
14. The YLE news window syndicated in a blog
Tuija Aalto YLE Radio 14
15. Blogs make journalism a two-way street
–or do they?
l For a politician, a blog is an effective tool for controlling
publicity and cultivating one’ political image (nearly all
s
the presidential candidates or their support teams
blogged in december and January)
l Journalists no longer have the monopoly of the media
scene –the expert who was interviewed can express
their own opinion before and after the interview in their
blog, as can the audience
l Blogsearch: what are they talking about my show?
Tuija Aalto YLE Radio 15
16. Blogsearch: a TV program
Blogsearch.fi:
Ajankohtainen kakkonen
30 hits
Tuija Aalto YLE Radio 16
17. Blogsearch: a journalist
” Ainola”7 hits
Olli
Should a journalist
go comment and start
a discussion if
they are receiving
feedback in
someone’ blog?
s
Or is it
absolutely
none of their business?
Tuija Aalto YLE Radio 17
20. SMS incoming
l A partner takes care of the connections with operators to make
receiving SMS messages as easy as possible for the radio station
l Revenue share model –the service pays itself back
l Dialtone http://www.dialtone.fi/products/dtmix/
l Medioso http://www.medioso.pro
l Both partners offer a web interface for the radio team to browse
incoming messages and edit the reply message (” Thank you for your
message –Remember the show at 17.15 every day”or ” reminder of
Today’ special”
s )
Tuija Aalto YLE Radio 20
21. The Radio Suomi Night Radio Show incoming
messages, helpful and very personal/intimate
Tuija Aalto YLE Radio 21
23. Yle KaX, the on air-screen
YleX Morning show on tv with picture 06.30-
10.00
WebCam plus text features on tv
How to use the SMS Chat:
Text M and your message
l Send to number 17113
TV chat with premium
l Cost per message 0,95€ priced sms was
invented in Finland,
Creating a nick: Type M NIMI Nick
now a nighttime staple
l ” NIMI Kalle” Send message to number
M
on commercial tv and
17113
a worldwide
”medium”
Tuija Aalto YLE Radio 23
24. Nature wakes up into the summer - contest
Radio Suomi asked: ” How do you see
the nature weaking up into the summer?
Send us a digital photo or an sms”
Tuija Aalto YLE Radio 24
28. > 2000 pictures and > 7000 comments
Tuija Aalto YLE Radio 28
29. Topics from web to TV: Suomi Puhuu
•Moderated
web forum
feeds topics
for a weekly
TV show
•Journalists
make
referates
of discussion
online
Tuija Aalto YLE Radio 29
![In 10 years the Finns have embraced ICT
l 5 258 486 inhabitants (28.2.2006)
l 2 003 800 TV licenses (31.12.2005)
l Digital TV receivers in 1 061 965 homes: cities (39 %), rural (57 %)
l 2,8 million internet users in 1,3 million households
l Internet connection in in 58% households (7% in 1996)
l Broadband in 51% of households (256kB+)
l Computers in 70% of households (compared to 25% in 1996)
l Mobile phone in 97% of households (40% in 1996)
l Phone still mainly used for personal communication: web browsing or
buying on ther mobile internet not common
[Source: Tilastokeskus]
Tuija Aalto YLE Radio 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)