Tarea USMP Modulo III

1. USMP
Curso: Actividades I
Alumno: Iván Chang
Modulo III
Tema: Capacitación Motocicletas

2. Motorcycles Market Evolution - Perú
Total Market Honda MS
30000
21000
63299
49000
19.8%
129890
92000
167165
24.6%
222289
158218
31.3%
290000
255044
320000
28886 38458
4760 5994 90271178518221
62621
3826751704
75000
35%
30%
25%
20%
15%
10%
100000
22.7%
20.0%
18.4%18.6%
22.2%
23.0%
24.2%
23.3%
25.9%
5%
0%
450000
400000
350000
300000
250000
200000
150000
100000
50000
0
02 03 04 05 06 07 08 09 10 11 12F 13F

3. Lima Market Profile
LIMA Total
Population: 7,846,742
Average Income: $ 487 (Inei)
Main events 2011:
•Saturated Market V3R.
• More than 300 brands of
Chinese brands
•There is a high perception of
insecurity in handling V2R..
•Financial institutions with
new rigurous credits analysis.
Cono Norte
Cono Este
Cono Sur
Lima Metropolitana
Population:
2,313,988
Average Income:
$ 336 (Inei)
Population:
1,191,344
Average Income:
$ 389 (Inei)
Population:
2,017,790
Average Income:
$ 299 (Inei)
Population:
2,323,658
Average Income:
$ 535(Inei)

4. Lima in pictures…
Lima Metropolitana Cono Norte
Cono Este Cono Sur

5. Concesionario Distrito
Autoespar Comas
Autoespar Independencia
Autoespar Ate
Desert Sport Racing Miraflores
Grupo Pana San Miguel
Motopower Surquillo
Motopower Ate
Motoperformance Surquillo
Concesud Villa el Salvador
Concesud San Juan de Miraflores
Motos Puente Piedra Puente Piedra
Importaciones Reynoso San Martin de Porres
CARSA Ate
CARSA Comas
CARSA San Juan de Lurigancho
CARSA Proceres 2 SJL
CARSA San Martin de Porres
CARSA Ventanilla
CARSA Villa el Salvador
CARSA Villa María del Triunfo
CARSA Lima (Jr. De la Union)
CARSA San Juan de Miraflores
CARSA Huaycan
V Motors Independencia
V Motors Comas
Inversiones LACOR SAC San Juan de Lurigancho
Coverage:

6. V2R type of use:
80% work
20% personal transport
Delivery
courier
Credit and collections
Security
Gas distribution
Agriculture supervision

7. Main competitors - Lima
Bajaj
1 RTM 2
•Market Share: 8%
Sakimoto Fenix
•Market Share: 26%
V2R: 8%
V3R: 38%
•Main model:
Torito 2T (S/.8,758 $ 3243 regular price)
Pulsar 135 (S/.4,990 $ 1848 regular price)
•POS: 34
•Market Share: 8%
V2R: ----
V3R: 12%
•Main model:
SK 150 (S/.4,890 $ 1,811regular price)
•POS: 18
•Market Share: 7%
V2R: ----
V3R: 11%
•Main model:
FENIX 125 (S/. 5,130 $ 1,900 regular price)
•POS: 17
V2R: 19%
V3R: ---
•Main model:
RTM 150 G (S/.3,200 $ 1,185 regular price)
•POS: 21
3 4

8. Main Events
• MS 2013 Target 15%
• Aumentar la cobertura actual en los distritos
donde no tenemos presencia (Ventanilla,
Carabayllo, Rímac, El Agustino)
• Aumentar la conciencia de marca (valor de
marca).
• Apoyar el lanzamiento de nuevos modelos:
3Gmotokar 150cc, CBR 250R.
• No Utility markets push (CB series, CBR250).