Tunisha Singleton, PhD

5 Abonné

Accomplished brand partnerships and media strategy professional with a passion for where technology, culture, and storytelling intersect. 10 years of experience blended in client relationship management, strategic partnerships, business development, brand management, and digital content. Established quality contacts within digital, tech, business, and sports media. PhD in Media Psychology; Dissertation and doctoral research on branding and digital communication in sports.

media psychology marketing digital media psychology social media sport experience fan experience fan engagement fan psychology fandom media consumption customer experience branding storytelling transmedia storytelling sports communication sports augmented reality virtual reality technology user experience digital sport psychology emotion digital strategy digital marketing brand storytelling brand management social media marketing media fan identity community market research research live events digital communication live sports vr brand experience immersive experience immersive media marketing strategy mediated sport experience sport marketing fan identification group membership identity audience engagement consumer research consumer insight customer relationship management crm

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Tunisha Singleton, PhD

Présentations

Unifying Game Day: Transmedia Storytelling in Sports

Cut Through the Noise: The 3Es of Brand Storytelling

Emotional Gridiron: Psychology of Sports Fan Identification

What's the Point of Tech Anyway...

Virtual Fandomonium: Considerations and Efficacy of Virtual Reality as a Platform for Immersive Sports Media Consumption

Documents

Digital Fandomonium: Psychology Based Engagement and Media Strategy in Sports

J’aime

How To Make 64 Pieces Of Content In A Day

Glossier Marketing Plan

NFL fans audience by GWi

What's Your Story?

Code as Craft: Building a Strong Engineering Culture at Etsy

User experience doesn't happen on a screen: It happens in the mind.