Running head AN UNDERSTANDING OF THE TARGET MARKETS .docx
Turgut Bashirli
1. BMW AG
80788 München
Munich Business School
University of Applied Sciences
Elsenheimerstrasse 61
80687 München
Mr. Turgut Bashirli,
Master student of “International Business” at the Munich Business School conducted a study
project with the BMW Group between October 2014 and April 2015 together with three
fellow students. The objective of this study was an “Analysis of the US Labor Market” with
deep dive into defined states.
The study project contained desk research and resulted in a final report covering different
aspects of the US Labor market.
By analyzing demographic information as well as specific educational aspects the report
concluded in a recommendation for the BMW Group in regards to the given task.
The student project has been executed by the students to our satisfaction and provided in time. The
strategic future talent management department can make use of the findings and given recommendations
as an appreciated source of information.
We thank Mr. Bashirli for his commitment to the project and wish him all the best for his
future academic and professional career.
Munich, 23rd of April 2015
Maria-Barbara Bauer Laura Pecka
Head of strategic future talent management strategic future talent management
BMW Group BMW Group
Firma
Bayerische
Motoren Werke
Aktiengesellschaft
Postanschrift
BMW AG
80788 München
Hausanschrift
Petuelring 130
Hausanschrift
Forschungs- und
Innovationszentrum (FIZ)
Knorrstraße 147
Telefon
Zentrale
+49 89 382-0
Fax
+49 89 382-25858
Internet
www.bmwgroup.com
Bankkonto
BMW Bank GmbH
Konto 5 100 940 940
BLZ 702 203 00
IBAN DE02 7022 0300
5100 9409 40
SWIFT(BIC)
BMWBDEM1
Aufsichtsrats-
vorsitzender
Joachim Milberg
Vorstand
Norbert Reithofer
Vorsitzender
Milagros Caiña Carreiro-
Andree
Herbert Diess
Klaus Draeger
Friedrich Eichiner
Harald Krüger
Ian Robertson
Peter Schwarzenbauer
Sitz und
Registergericht
München HRB 42243
Abt./Absender BMW Group Strategic future talent management
Datum 23.04.2015
Thema Certificate of completion
BMW study project: Analysis of the US Labor Market