Työpajan teemana on ICT:n ympäristövaikutukset ja syyt, miksi digitaalisessa liiketoiminnassa kannattaa huomioida kestävän kehityksen tavoitteet. Ohjelma: Avaussanat - Timo Huttunen, Turku Science Park "Digitalisaatio etenee, entä ymmärrys sen ympäristövaikutuksista?" - Lotta Toivonen, Sitra "Kestävä ohjelmistokehitys alkaa EI:stä" - Johanna Andersen, Anders Innovations Oy "Uudet liiketoimintamallit" - Sami Etula, Suomen vaikuttavuussijoitus Oy "Isot jalat mutta lämmin käsi — kestävä ICT" - Tapio Salakoski, Turun yliopisto Tilaisuuden päätössanat, Timo Huttunen

1. Sustainable Digital Solutions and Software Development
We maximize customers' business upside and minimize ”waste” in software development.
We do this by transforming, re-using, integrating and innovating together with our customers.

2. Consumers demand that companies care beyond
revenue.
To Build Back Better Companies should help reshape
the world in a more sustainable way, leading a shift
from a volume- to a value-driven economy and
turning the tide on social inequity and environmental
damage.
BUILD BACK BETTER
OUTDOOR OASIS
PLAYING WITH TIME
SAFETY OBSESSED
THOUGHTFUL THRIFTERS
CRAVING CONVENIENCE
PHYGITAL REALITY
RESTLESS AND REBELLIOUS
SHAKEN AND STIRRED
WORKPLACES IN NEW SPACES
Euromonitor: TOP 10 global consumer trends 2021

3. Digital solutions can boost Circular Economy
significantly
12.3.2021 3
There is an alarming need
• Consumption today 1,75 vs Earth carrying
consumption
• 10B population by 2050 with growing
demand for food, water and energy
• Less than 9% of resources that are
extracted return to production
• 60% of mammals, birds, fish and reptiles
wiped out during the past 50 years
It is technically feasible
• Digital: AI, IoT, ML, Blockchain
• Physical: 3D printing, robotics, AR/VR,
Nano
• Biological: Bio-energy, DNA making, tissue
engineering
• Maturity in digital: circular economy
companies have been focusing on efficiency
digitalization, not building new digital
services
It is financially viable
• Circular economy has a conservative
estimated economic value of
4 500 000 000 000 USD by 2030
• Fight against climate change is one of the
top consumer trends.
• Growing eco-anxiety is shifting
consumers toward sustainable product
choices: waste-free future, reducing
carbon footprint and sharing economy.
• Governments and cities are pushing this
agenda.

4. Consumers demand that companies care beyond revenue.
To Build Back Better Companies should help reshape the
world in a more sustainable way, leading a shift from a
volume- to a value-driven economy and turning the tide on
social inequity and environmental damage.
Consumers are Craving Convenience of the pre-pandemic
world, longing for the ease taken for granted before daily
habits were suspended.
Health threats, indoor meeting and mobility restrictions and
the rise of remote working results in consumers turning to
an Outdoor Oasis for leisure and recreation. Companies
should combine the tranquility of rural living in urban
environments
Phygital Reality is a hybrid of physical and virtual worlds
where consumers can seamlessly live, work, shop and play
both in person and online. Delivering virtually enabled at-
home experiences remains imperative to drive e-
commerce sales and gather data.
Consumers are now both able and forced to be more
creative with their time in order to get everything done.
Businesses should provide solutions that address the
consumer desire to maximize time, offering products and
services that can be accessed from or near the home.
Consumers are fed up. Distrust in leadership has become
the norm. Bias and misinformation are causing a crisis of
confidence. Give consumers a voice and pressure social
giants to take on misinformation.
Safety Obsessed is the new wellness movement. The fear
of infection and increased health awareness drive demand
for hygiene products and pushes consumers towards
contactless solutions to avoid exposure.
The global pandemic reconfigured daily lives, testing
mental resilience and restricting experiences. Consumers
have a new understanding of themselves and pursuit of a
more fulfilled, balanced and self-improved life.
Consumers are cautious and frugal. Discretionary
spending is declining due to the uncertain economic
environment. People are prioritizing value-added and
health-conscious products and services.
Out of office took a new meaning in 2020: clothing choices,
technology spend, eating habits and beyond. Consumers
are searching for new ways to define the beginning and
end of their workdays.
Source: Deloitte
Digitalization sparks circular solutions

5. Helsingin kaupunki: parkkihubi
12.3.2021 5
Vapaiden parkkipaikkojen etsiminen aiheuttaa jopa
neljänneksen Helsingin ydinkeskustan liikenteestä.
Pysäköintimaksujen hallinnointiin rakennetun
Parkkihubi-tietovaraston avoin rajapinta tuo
Helsingin pysäköintidatan anonymisoituna kaikkien
käyttöön. Datan pohjalta esimerkiksi auton
navigaattori voisi kertoa autoilijalle, mistä
pysäköintipaikkoja on juuri vapautunut. Palvelu
helpottaa ihmisten arkea ja vähentää autoilun
aiheuttamia päästöjä.
Rakensimme tietovaraston ja rajapinnan, jota kautta
saadaan tiedot pysäköinneistä mm. Easypark ja
Parkman sovelluksilta. Loimme dashboardin, josta
nähdään parkkeeraustilanne kaupungin alueilla.
Ja nyt sama temppu tehdään Turkuun!
Digital Services + Core Systems + Information Flows

6. Sustainable Digital
Development @ Anders
We combine business concept understanding,
digital vision, lean and agile development.
Agile development without a vision is not
effective!
The vision needs to be shared, understood and
be in line with the organizations capabilities
and goals.
We use the tech that suits your needs, keeps
your development expenses reasonable and
solutions sustainable.
No more digital waste!

7. Trends & Drivers in Sustainable IT
12.3.2021 7
• Data is King!
• Tracing for transparency: know where your
recycled stuff really is….
• Communicating backwards to product design
and production to improve…
• Measuring sustainability / circularity though
value chains and ecosystems
• Service Design is Queen!
• Think before you build something new…