share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success. After attending this session, you'll understand: How to create a rock star LinkedIn profile The importance of having a strong professional brand How to build your own professional brand

1. Rock your LinkedIn Profile

2. Turn Left Media is an independent, boutique digital media sales house
helping brands (with their relevant agencies) to reach the right high-
value and B2B audiences across key digital platforms.
Focused on presenting a niche of sought after, 3rd party channels, Turn
Left Media represents LinkedIn, the world's’ largest professional social
network.

3. Social Media in the language of Donuts
I’m eating a #donut
I like donuts
Here’s a video of me eating donuts
Here’s a great photo of a donut I just ate
Here is a great donut recipe
I’m listening to a random song called “donuts”
Check out my cool donut filter

4. • My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m interested in the future of donuts
• I’m connected to donut experts
• Here’s a video / photo / recipe for donuts

5. Connect the world’s professionals to
make them more productive and
successful.
LINKEDIN’S MISSION

6. Talking about
connecting…
Find Nearby

7. Source: Kantar TNS Single View of the customer Treading the Fine Line between Data driven marketing and stalking (2017)
Our digital lives converge in a few big destinations

8. Clicks on a
Sponsored Content
post leading to a
blog postProspect Customer
Unaware Aware Engaged Interested Active
Retargeted with a
LinkedIn Lead
Gen form and
becomes a lead
Searches for your
company and
competitors to
understand options
Sales Team
reaches out to
lead
Signs on as a
customer
Signs up for
trial on your
website
How we think the buying journey looks

9. A more
accurate
depiction
© 2015 Forrester Research, Inc.

10. Driving
consideration
towards
conversion takes
time
LinkedIn – Be Present, Be Constant
reveal themselves to vendors
immediately, with most doing so
only after drawing up a shortlist of
solutions
Only

11. Buyers are well
informed by the
time they
purchase
10+pieces of content are
consumed before a
purchasing decision
is made
Sources: Google Zero Moment of Truth Study, Inside Sales, Forrester

12. Sources: Google Zero Moment of Truth Study, Inside Sales, Forrester
And educate
themselves before
contacting you90%
of the purchase process
is completed before
contacting
a vendor

13. Relationship Managers are facing new challenges
Identifying key
stakeholders is a
challenge
We miss key growth
opportunities
Relationships stagnate
and are not as stable

14. Never just one target audience
Number of stakeholders is higher than ever
* LinkedIn ReThink the B2B Buyer’s Journey, Jul-Agu 2015 research. Global

15. Positions you for success as you shape your career identity
Can yield better opportunities and career success
Identifies your niche in today's ever-changing job market
Creates a platform to uplift colleagues as well
Why is building your professional presence
relevant?

16. Use the power of LinkedIn to advance your business
Target and track key
contacts to protect your
revenue
Understand your accounts
and identify all of the
stakeholders
Engage credibly with your
client throughout the
lifecycle

17. The truth remains, relationships matter
Lift in win-rate
Sales professionals connected
with 6+ connections are likely to
see
Of B2B customers are more likely to
choose a vendor if the sales rep
builds a relationship with other
stakeholders at the company
The Putnam Social Advisory Survey 2016, Putnam Investments

18. LINKEDIN’S MISSION
Connect the world’s professionals to make
them more productive and successful

19. MINDSET -
deliver the right
content to the right
member at the right
time
1
TRUST -
be authentic in a
brand safe
environment
2
TARGETING -
reach & impact the
right customers
and prospects
3
The case for LinkedIn:
Mindset, Trust and Targeting

20. CREATE A
PROFESSIONAL BRAND

22. G I V E S Y O U
C R E D I B I L I T Y
D R I V E S R E F E R R A L S
A N D A T T R A C T S
N E W B U S I N E S S
U T I L I S E T H E V I R A L I T Y
O F S O C I A L M E D I A

23. 1
Add a Photo +
Optimize Your Title
Members with a photo get up to:
9x
More
connection
requests
21x
More
profile
views
36x
More
messages

24. 1
Add a Photo +
Optimize Your Title
Members with a photo get up to:
9x
More
connection
requests
21x
More
profile
views
36x
More
messages

25. • Focus on career accomplishments,
aspirations, and strengths
• 40 words or more
• Quantify
• Use keywords
• STAR format
2
Draft a Compelling
Summary

26. 3
Detail Your Work
Experience
Members with up-to-date positions
receive up to:
5x
More
connection
requests
8x
More profile
views
10x
More
messages

27. 4
Add examples of your
work in photos,
presentations & videos

28. Add Skills & Get Endorsed
Add at least 5 skills (soft skills &
technical skills)
27x
More likely to be found via search
than members with less than 5
skills
5

29. Ask for and include
recommendations
Recommendations are the social
currency. Allow people a sense of
what you;ll bring to the party
6

30. CONNECT WITH THE
PEOPLE THAT MATTER

31. Finding the right people.

32. Finding the right people.

33. Know a person’s background before you meet

34. Keep in touch with your customers & partners
FOLLOW YOUR CUSTOMERS ACTIVITY
If you are connected with your customers, their public activity will appear in your newsfeed. Don’t forget to follow your customers’ Company
Pages. Opt in to receive daily or weekly email notifications of updates, articles & more.

35. Keep tabs on the competition & potential acquisitions
SPOT THE NEXT GENERATION OF COMPETITORS
The up-and-comers of your industry are making the most of social media,
and LinkedIn in particular, to connect with their ecosystem.
IDENTIFY WHO IN YOUR NETWORK CAN TELL YOU MORE
When researching a company, you can see work history overlap. Use your
connections to find out more information.

36. Manage your network to ensure maximum value
BE JUDICIOUS ABOUT MANAGING YOUR NETWORK
The value that you derive out of social media is directly
proportionate to the work that you put into verifying,
accepting and managing who you let into your stream.

37. STAY INFORMED STAY ON TOP OF
THE LEADING IDEAS IN YOUR INDUSTRY

38. Stay on top of the leading ideas in your industry
DISCOVER
Join Groups and view updates from discussions aligned with your personal
and business goals. PEOPLE
See what your network is up to: updates, posts, new connections, new
titles, etc.

39. Stay on top of the leading ideas in your industry
COMPANIES
Follow companies to receive their latest posts and announcements.
CONCEPTS
Learn about the environments, tools and techniques that drive our
conversations

40. 40
Gain insights from top industry leaders
300+ Influencers
are CEOs, Chairmen or Founders
Angela Ahrendts
Senior VP
Retail & Online, Apple
Jim Kim
President,
The World Bank
Mary Barra
CEO,
General Motors
Narendra Modi
Prime Minister
of India
230+ Influencers
are published authors
575M+ Professionals
are on LinkedIn
LinkedIn influencer is a megaphone for the world’s top minds to broadcast
their thoughts to the largest group of professionals ever assembled
Sir Martin Sorrell
Founder and CEO,
WPP
David Sable
Global CEO, Y&R
Pete Cashmore
Founder and CEO,
Mashable

41. BE A VOICE OF YOUR INDUSTRY
AND BUILD THOUGHT LEADERSHIP

42. Dr. Ola Brown
Founder
Flying Doctors Nigeria

43. 551,114 followers
on LinkedIn

44. “We’ve been able to influence
health care reform in Nigeria.
LinkedIn’s community
helped us achieve
that kind of influence.”
Dr. Ola Brown

45. Why Is Thought
Leadership Relevant?
Establishes your expertise and reinforces your
value
Tells your colleagues and your network what
you are working on
Invites collaboration and collective learning with
others
Sharing your thoughts and knowledge on
industry trends keeps you visible

46. What Should I Write?
Unique
insights &
perspectives
Breaking
News
Trends
Timely
topics

47. • Every experience is an opportunity for content creation
• Posts can lead to opportunities!
• What knowledge, insight or expertise can I bring that no one else can?

48. UPDATES
Share links, articles, images,
quotes or anything else your
followers might be interested in.
POSTS
Deeply explore topics that matter
to you, then watch the comments
to see your impact.
Sharing updates vs. publishing posts

49. Share content with
status updates
Include links to content,
upload photos or rich
media

50. Create and publish
your own posts
Deeply explore topics that
matter to you, then watch
the comments to see your
impact

51. TAILOR YOUR NOTIFICATIONS
AND PRIVACY SETTINGS

52. How to access the
“Privacy & Settings” section
Profile viewing options
Sharing profiles edits
Followers
Who can send you invitations
Here are some sections
we recommend you to
consult and modify if
needed.

53. Focus on 4 preferences for your Linkedin account
Sharing profiles edits Notifications
Who can follow you and send
you invitationsProfile viewing options

54. 54

55. Top 10 global voices
1 Ian Bremmer | President & Founder, Eurasia Group and GZero
Media
2 Justin Trudeau | Prime Minister, Canada
3 Mohamed El-Erian | Chief Economic Advisor, Allianz
4 Liz Ryan | Founder & CEO, Human Workplace
5 Sallie Krawcheck | Co-Founder & CEO, Ellevest
6 Naomi Simson | Founder, Red Balloon
7 Adam Grant | Organizational Psychologist, The Wharton School
9 Beth Comstock | Vice Chair, GE
10 Nicholas Thompson | Editor in Chief, Wired Magazine
8 Sanyin Siang | Executive Director, Fuqua/Coach K Center on
Leadership and Ethics at Duke University
Tips and tricks from the 2017 Top
Voices
1 Start with a topic you care about
2 Cadence is critical
3 Timing is everything
4 Stay engaged
5 Get inspired

56. Q&A

57. THANK YOU!