This was a virtual flipbook I created for a Spiceworks demand-gen project. The goal was to provide current customers and potential spenders with key ways to engage IT buyers via Spiceworks. The book include key take aways/advice from our creative services team.

1. 1010
Spiceworkers share
simple ways to spice
up your IT promos!
Spiceworkers share
simple ways to spice
up your IT promos!
Published by

2. Wait a sec –
what’s a Spiceworker??

3. SpiceŸworkŸer [spaīs-wurk-er]
noun: one who spices IT up.

4. These Spiceworkers help tech marketers – like you – everyday!
They know the secret spice behind good IT promos J

5. “Drop the marketing speak.
Effective promotions solve a problem
or tell a story.
Simplicity plays better than flashy.”
Emily Jansen,
Account Manager
#1

6. “Be direct and simple with your promos.
IT pros are busy throughout the day
putting out IT fires and will notice an ad
that can help with their job.”
#2
Elaine Huang,
Sr. Account Manager

7. #3
“Be careful with hypertargeting.
You may oversaturate the audience and
exclude potential new customers.”
Clayton Malcom,
Ad Operations Manager

8. #4
“Appreciate unique audiences.
Targeting the UK? Don’t be afraid to spice
your marketing up with a little British
slang. Customizing your promotions goes a
long way!”
Amanda Brendrey,
Client Services Team Manager

9. #5
“Always try to add a bit of flair.
Chances are that IT pros have seen a
version of your message before. So mixing
it up can do wonders for your campaign.”
Taylor Blair,
Account Manager

10. #6 “Animation and interactivity really
drive engagement.
They allow more visibility to what the
message is and with interactions it lets the
viewers be hands-on.”
Jessica Perez,
Trafficking Manager

11. #7
“Be yourself and have personality!
Make it a personal conversation and
relationship – that’s what IT pros really
want!”
Josh Harwell,
Account Manager

12. #8
Hannah Griffiths,
Sr. Client Success Manager
“IT Pros are weary of traditional marketing.
Research and A/B test! Leverage what
you’ve learned – even if it’s outside your
comfort zone.”

13. #9
“Don’t be afraid of getting a little silly with
your imagery and copy.
Run more than one version of a banner.
This way you can quickly figure out what
works best!”
Merrill Laufer,
Account Manager

14. #10
Alexandra Simons,
Trafficking Manager
“Animals. Bacon. Zombies.
FUN drives engagement!”

15. Your turn!Your turn!
Share your tips with other tech marketers!
Post them to http://spice.ly/ShareYourTips