My Presentation to the Okanagan Boys and Girls Club
1.
2. Secrets of Social Media Success
What platform is right for you?
Facebook
Twitter
Your Questions
3. A new Dimension to
◦ Marketing
◦ Customer Service
◦ Communication
◦ Networking
A new Customer
◦ Connected
◦ Informed
◦ Greater Reach
4.
5.
6.
7.
8.
9.
10. • The Different Faces of Facebook
• Using Facebook as a Page
• Creating Effective Updates
11. Profile Page Group
For Friends and
Family
For public
promotion
For Collaboration
Flexible privacy
settings
Public, indexed by
Google
Can be open or
“secret”
By invitation only Users “Like” =
subscribe
Add users to a
group or
Ask to join
12.
13. Everything that
“Happens” is an
“Edge”
Relationship
User-Edge
Facebook
generated
Values
Time Decay
www.whatisedgerank.com
16. Post
Photo / Video
Event
Milestone
Question
Whenever possible
include an image
Post every day
Avoid posting more
than twice a day
Check Insights for
most effective
times
Think “interaction”
Think “sharing”
25. Event / Organization
Unified voice
Only need to
follow account
Building a
following
How large is the
network?
Will you maintain
it between events?
Your own account
Using existing
network
If you talk about
the topic more
often you will have
your interest
group already
Crucial to use the
#hashtag
26. •Make sure you have
a clear custom image
1
•Make sure you have
a bio
2
•Turn off sharing to
other networks!
3
28. Avatar
◦ Image size 81 x 81 pixel
◦ Clear head shot
◦ Square Logo
◦ Branding
◦ No .gif wiggly pictures
◦ No dogs, kids, trees……
Many people remember you by your Avatar rather
than your name!
Don’t change too often!
29. Focus on
conversations
@mentions are like
email addresses
Listen and learn
Share (RT)
Build relationships
31. Include @mentions if you can
◦ (google: name, last name twitter)
@mention Sponsors especially if you see their
logo
@mention spectators that are tweeting to
encourage them to use the #hashtag
32. Hashtags create
links to pull a topic
together
Users can save and
follow a #hashtag
stream
Only messages with
the correct
#hashtag appear in
the stream
Analytics available
33. Link Facebook and
Twitter
Auto – DM!
Only tweet once
Tweet only a link
Send out the same
message and link to
many
34. Use #hashtag
@mention
Pictures are great!
Don’t forget sponsors and spectators
Have FUN!
Notes de l'éditeur
My Name is Frithjof Petscheleit and I am almost everything at Tweet4Ok Social Media Services in KelownaI focus my business on education. I am first and foremost a business consultant coaching my clients to use Social Media tools to build meaningful relationships with their audience.As a coach I walk the talk and integrate Social Media into my life and my business
Just like in the other real life it doesn’t matter where the conversation takes place. The tools and means are secondary. The quality of the conversation and is the key.It is irrelevant if I like Twitter, Facebook, Email or telephone if I want to reach my audience I have to go where it is
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